Window Repair & Window Replacement | How to Grow a Window Replacement Business + See Thousands of Success Stories At ThrivetimeShow.com Join Eric Trump At Clay Clark’s Dec. 4-5 Business Conference (Anaheim, CA)

Audio Transcription

Transcribed with Cockatoo

(Speaker 6)
My name is Joe Doran. I heard about the conference through Aaron Antus and Roy. I own GlassWorks Auto Glass and I was looking to see how I can improve my business. I would describe the atmosphere here as fun and upbeat. a way to learn a lot of knowledge. The delivery and presentation style has been fun, engaging, where you’re able to pay attention and learn.

(Speaker 6)
The most valuable thing that I’ve learned so far is how to implement and bring change to the culture of my business. The favorite aspect of the workshop is the totality of the information, where it’s practical information from everything from marketing to managing to recruiting. What people are missing out on and not attending is the opportunity of growth, the opportunity to bring stability to their workplace, the opportunity to actually Work hard for the future of working less.

(Speaker 1)
What kind of growth have you had since you and I’ve been working together over these past few years?

(Speaker 2)
3 .45 million. I had those stats before I got on here.

(Speaker 1)
So you’ve grown by 3 .45 million?

(Speaker 2)
Yeah, 3 ,450 ,000.

(Speaker 1)
Would that be like if you took the combined revenue and maybe doubled it? Or have we gone up by?

(Speaker 2)
About almost three, not quite.

(Speaker 1)
Can you talk about just maybe the impact it’s made on you, knowing that, OK, I’m going to pay this guy this amount of money. I’m not going to get a random fee or a random charge, or he’s not going to go, oops, we had two calls, so it’s more, or wow, we didn’t meet this week, so it’s less. Can you talk about just knowing in your mind that you got the graphic design, the photos, the video, the web, the search ads, all of that is a monthly thing?

(Speaker 2)
Yeah, I not too long ago, I looked at what the average percentage of sales was spent on marketing and, and I’m like half of the bottom number. is what spent on marketing. Obviously, my marketing is working because we’re tracking it, right, and the sales growth. And as far as the SEO, and like I’ve messed up and didn’t send money to the hosting service to crash my website, Clay had it back up in a half a day. It’s really great to have somebody call just fixes it, I can do what I do, you do what you do. So it’s very powerful to me to have somebody that no matter what’s going on, no matter what crashes, you can take care of it.

(Speaker 2)
And I’m very convinced that it’s a great bargain. I don’t know how you do what you do, as cheap as you do, but it actually is super economical for me. Man, if you want change, you need to change, right? And if you knew what you needed to know to change it, you would already change it. So it might be good to get some knowledge. I always say this, you’re stuck at your level of knowledge right now.

(Speaker 2)
So if you don’t increase that, you can’t, you can’t go anywhere. And especially in the area of business, most startups are technicians, right? A lot of technicians are kind of arrogant, and don’t think they need any help, never even read a book on business. That was me. And then wonder why you’re having trouble writing one, right? So it is a huge win to actually start learning about business.

(Speaker 2)
And I read books now, and I value knowledge. But it was a journey that really opened, took the lid off of me, or I’d be in crisis right now at 65 and having to twist wrenches still and be in that mode I was in when I came came to you. So I would encourage everybody, even for your health, your marriage, fix it. You need to fix it.

(Speaker 1)
Folks, on today’s show, I’m going to tell you about a success story. I’m telling you a success story of a real, diligent doer. Now, he could be a male model. You might say, come on, this guy’s not real. He’s an actor. He’s a paid model.

(Speaker 1)
His website is RC Auto Specialists. RC Auto Specialists, that’s his company number one. Company number two is thegarageba . com. This is a automotive repair business. And over here, the Ford business is a diesel repair specialty shop.

(Speaker 1)
And again, he could be a male model. He could be an actor. He could be an AI -generated example of perfection. But he’s Roy Cockshall. He’s in the flesh. Roy, welcome on to the Thrive Time Show.

(Speaker 2)
How are you, sir? I’m happy.

(Speaker 1)
Thanks for having me on, Clay. Well, I wanted to have you on the show because I have a client that I’m working with right now. Great guy. And this is not a passive -aggressive testimonial, but he’s in the automotive space. And he’s kind of going, yeah, but my industry is different. So let’s start off with the success, and then we’ll get into how we’ve done it together.

(Speaker 2)
What kind of growth have you had since you and I’ve been working together over these past few years?

(Speaker 1)
3 .45 million. I got those stats before I got on here.

(Speaker 2)
So you’ve grown by 3 .45 million?

(Speaker 1)
Yeah, $3 ,450 ,000. Would that be like if you took the combined revenue and maybe doubled it? Or have we gone up by half? About almost three, not quite. got it so almost almost three times yes 275 at least now um what happens with a lot of people in this i’m gonna send this show right away to this particular guy is a lot of times we have a bakery a dentistry a law firm a product and i a lot of my clients will say You know, it’s different in my industry because I’m sure you see the same thing in your business. People bring in a car and they say, look, I don’t need a diagnostic.

(Speaker 1)
I think what it is is this. Look, I don’t need you to look at my car. I think it’s this. Could you make a diagnosis?

(Speaker 2)
talk about when you and I first met, what were you thinking or what was kind of going through your mind as you were being introduced to me by some of your friends? Yeah, you know, I was in a crisis situation on my second business. I was minus $250 ,000. Now, my first business went pretty good, but I was a mechanic trying to run a business. I wasn’t a businessman. And that second one taught me a pretty good lesson.

(Speaker 2)
So a good friend of mine, Aaron Antus, recommended you.

(Speaker 1)
And so that’s why I reached out to you. And when I first started working, I always tell people, they say, how do I grow a company? I’m going to pull out my sheet, or at least how I look at it. I’m going to pull it up. I’m going to go to rumble . com.

(Speaker 1)
I’m going to pull up our recent business videos so people can see this. And if anybody out there, you want to follow along, go to any of my business shows, I always put the proven plan in those notes. Let me pull this up real quick. And I’m scrolling down. And here we go. So people say, what’s the most important step I need to take to grow my business?

(Speaker 1)
I said, there’s 14 steps, but let’s go one by one. The first step is you have to know your revenue goals. Roy, every time someone comes in to service their vehicle, you’re the kindest guy I know. And I know that you do this.

(Speaker 2)
If nothing else, you like undercharge for stuff. And if you’re not intentional and you don’t know your revenue goals, what’s going to happen by default for a guy like you, who frankly would give the shirt off your back to people, and you do that, what would happen if you’re, or I guess what was happening by default? Yeah, we were just going under, you know, and I was like I said, I didn’t have the knowledge to pull it out because I was a mechanic trying to run a business and this one was going to require a businessman. So my journey with you was learning metrics, learning all 14 of those steps were foreign to me. I just thought, hey, I can do this. And like I said, the first one just kind of went by itself.

(Speaker 1)
The second one was the one that forced me to change. So that is how my journey began with Mr. Clark. Now, second step is you have to know your break -even numbers.

(Speaker 32)
And break -even is just how much business do we have to do just to break -even?

(Speaker 2)
And maybe for the listeners out there that don’t have a context of what you do, could you maybe share about the kinds of services that you provide at your automotive businesses, just so listeners can get an idea of the kinds of solutions you provide before we get into the break -even numbers? Sure. My big store, the Ford Specialty Store, we go from anything from oil changes to putting engines in diesel trucks. And so it’s turnkey all the way across the board. Anything you can get done at the dealer, you can get done at that shop. Garage is a little different model.

(Speaker 2)
Let’s say the neighborhood garage around the corner. We’ve done a few engines.

(Speaker 1)
That’s not really our mainstream would be air conditioners, electrical alternators, things like that. alignments, suspension issues, general auto repair. And it doesn’t matter whether someone’s a doctor, a dentist, or a lawyer, we have to know our break -even points. And the break -even point is, how much revenue do you have to do just to break even?

(Speaker 2)
Could you talk about how you frame that in your mind now that you do know your break -even point? Now that you know how many days a month you have to, how many customers you have to see a month just to break even, how does that impact how you run your business? Yeah, I mean, you’re behind, you’re under until you hit that number. And so there’s some urgency to get to that number. And I’ve found that with my employees, if they don’t have a target either, then they don’t really strive to hit it. And so I’ve structured my pay plans to where we’re all on commission.

(Speaker 2)
And And so we all are going the same direction for the same reason and it works good for us, but they most definitely know where that breakeven point is when we start making money.

(Speaker 1)
At this point, my breakeven point is right at 48%. ,000 gross profit per week, shops combined. And you know that. I love how you mentioned the merit -based pay. Everybody on your team is getting paid based off what they produce, not based on how many hours per week that they occupy space and breathe air.

(Speaker 37)
Moving on to step three, you have to figure out how many hours per week you’re going to work.

(Speaker 1)
Now, this is one thing that’s been interesting about you and the different clients I work with, is I have some clients that I work with that are 25 years old, and I say, how many hours a week do you want to work? And they go. Then there’s a guy like you who you’ve been working six days, seven days a week for years, and you’re a Bible believer, you always take your family to church, but you would do whatever it took, and you have done whatever it takes to be successful, and so you did that. But you knew in your mind that you had a vision, that you wanted to get to a place where you could take your wonderful wife on dates and spend time with the grandkids and do that. And so you were willing to put in the work. But you also had boundaries on how many hours per week you’re willing to work and what days you wanted to be free to travel.

(Speaker 1)
Could you talk about the balance of that? Because I do see a lot of young whippersnappers being unwilling to put in any work at all to grow the company. Then I also see grizzled entrepreneurs willing to work seven days a week. Family, don’t even worry about the family.

(Speaker 2)
We’re just going to work seven days a week. I want to get your thoughts on how you balance that. Yeah, I believe there’s seasons of life. Starting a business, you’re all in, there’s kind of a, I would call it an adrenaline rush for at least the first two or three years where I’m working literally 70, 80 hours and not really even thinking about it. It’s just what we have to get done here. And after you get some success I’ve throttled that back some I’ve got a couple young 35 year olds that are doing the heavy lifting, and I’m actually running it like a business.

(Speaker 2)
Thank you, Mr. Clark. And I was a mechanic attempting to do it. And I was in what I call micromanager hell, I didn’t have systems processes. So I was a fireman and there was always more fires than I could put out. So hence the 70 or 80 hours not real efficient.

(Speaker 1)
So now I can I can take off a week or two and not even get a phone call. But that was after many years of grinding and getting to that point. It’s so powerful. I want everybody to take notes. What you’re hearing, folks, is a real entrepreneur, a real grandpa, a real committed husband, a real committed dad, who’s just giving you real information here. There’s no BS here, folks.

(Speaker 1)
Now, step number four, you’ve got to figure out your unique value proposition. We have to figure out your unique value proposition. And there’s a lot of automotive repair shops competing for business out there, a lot of diesel repair shops competing for the marketplace. And you and I sat down, and I think that was the first area where maybe you and I had some mental friction because I was obsessed. I said, Roy, you and I, every single week, we’ve got to get video reviews. We’ve got to get images on that website.

(Speaker 1)
We’ve got to write search engine content that no one’s going to read. And we’ve got to get more Google reviews. And then we’ve got to run the same ads every week. We don’t have to change them every week, but we keep those ads. So B -I -S -M -D.

(Speaker 2)
For people taking notes, it’s video reviews, images, search engine content, more Google reviews, and then run those ads, never turn them off. And I think that was the first time where you were kind of going, I don’t know if you know what you’re talking about. Could you talk about that a little bit? Well, first of all, several of those, I thought to myself, well, Clay doesn’t understand my business, and that’s not going to work. But I actually did it because I was going to prove you wrong. And I’m glad I didn’t open my mouth because I actually prove you right.

(Speaker 2)
And in my mind, I finally said, look, obviously, I don’t know how to do it. I’m sinking this ship at minus 250 ,000. So I’m going to go ahead and listen to my best coach and do it, even if I don’t think it’s going to work. And lo and behold, it did work. So really, if you’re reaching out for help, maybe you ought to listen to the person that’s trying to help you is kind of my takeaway from that.

(Speaker 1)
And even though I thought it wouldn’t work, I obviously did not know. And that’s why I needed help. Now, the thing about marketing and ads, most marketing companies, I’m sure you’ve never experienced this, but I have, they want to come up with a new ad of the week, a new logo, a new ad, a new theme, a new vision, a new brand. Hey, hey, wow, Mr. Client, look, it’s the spring. We should do new ads, new vision, new promo. And they do that to stay busy.

(Speaker 1)
because they want to show that, which would be the analogous to me. If I ran an automotive repair shop, this is where the analogy would go. That would be like me saying, Roy, I just fixed your truck, but guess what? I just broke it again. I’ll be back in there fixing it. I mean, it’s just, it’s creating problems.

(Speaker 4)
And really what needs to be done is just diligently executing those systems.

(Speaker 2)
Could you talk about the, maybe the mind freedom or the time freedom that’s created for you now that you’re following the same system and we’re just doing it as opposed to coming up with a new idea every week? Sure. The franchise system, somebody actually developed a business strong strengths processes, and then they hand you this model, and you just keep doing the same thing every week. Everybody knows what to do. It’s really hard for us entrepreneurs to do that because we had to start out micromanaging, but The transferring out of that is key to having freedom and for the money to scale up. I found that people my age, when they start, they had a big, giant capacity.

(Speaker 2)
Well, that capacity shrinks up as you age out. And if you don’t do something about it and install systems and processes, your business is going to shrink with your capacity because you become a giant funnel. And so those processes, what we do, weekly, monthly, day in, day out, we’re getting reviews. We’re constantly getting reviews. Those reviews drive customers 24 -7.

(Speaker 2)
And they’re my most important thing. And the website on the videos gets me on the front page, obviously. And so we keep doing what it takes to stay on the front page.

(Speaker 1)
I’ve tried all kind of fancy marketing And I wasted a ton of money. And I couldn’t measure one customer that came in because of it. That’s so powerful for somebody out there. Now, Roy, one thing is when you go into the garage, I’m going to put up on the screen here. When we go to the garage automotive repair shop and the RC auto specialists, you and your family, you guys have really taken a pride and ownership into running it in a way where it creates a nice atmosphere. It’s a good place to do business.

(Speaker 1)
When you go there, you don’t feel like you’re Going to a prison a lot of automotive repair shops have a prison theme going on You’ve worked really hard to create a nice atmosphere and when you and I first started working together We went in there. We kind of overhauled that lobby. We did some nice changes to the website We opted updated the website. So the website looked as good as the location We did a lot of that, but now we’re not in there, you know repainting the whole thing every two days We’re not coming up with a new theme every hour. I see these automotive repair people I work with wonderful people who feel the need to every week week, come up with a new theme, repaint the whole thing.

(Speaker 2)
They’re constantly putting up different, you know, they’re doing different mailers, they’re doing billboards, they’re doing the billboards, they got the new, there’s local magazines, they’re just working, they’re not getting the results. Can you talk about just tracking the numbers and why that has helped you just tracking the numbers?

(Speaker 43)
Yeah, you measure what’s important to you.

(Speaker 2)
And the term metrics, I didn’t know what that meant before I started started working with you. But they’re the key performance indicators. I liken them to gauges on a car or a scan tool.

(Speaker 1)
Like if I’m trying to fix a car and I don’t have any metrics, any facts, it’s going to be real hard. I may stumble across it if I threw enough parts at it, but it’s a whole lot more effective if I can look at some data that the metrics we track every week are the data that’s the measuring system so I know if my marketing is working or not because I can track it in dollars every week super important. So we’re moving on here, folks. Again, if you’re taking notes at home, step number one is establish your revenue goal. Step number two, know your breakeven point. Step number three, define how many hours per week you’re willing to work.

(Speaker 1)
Step number four, we have to define our unique value proposition. And what we focused on, just to be clear with the garage and the diesel repair business, was you were already doing a great job repairing cars, but we had to get documented evidence that that was true. It’s because everybody’s competing for that dollar, so we had to gather objective video reviews, a lot of them. And by the way, hundreds of them. And not just 200 or 300, but 500 of them per company, per location. It’s pretty powerful.

(Speaker 1)
Next is we had to establish a three -legged marketing stool. So we had to think about who are the ideal and likely buyers, and what’s the most sustainable way for Roy as the business owner to reach them. Some of my clients love hopping on podcasts, and they like to be. One of my clients does RV. They sell RVs, and he loves being on commercials, and he loves being the face of the business, and he wants to do all that. Other business owners don’t want to do that.

(Speaker 1)
So what we did is we created a three -legged marketing stool that allowed Roy to reach implement it without needing to be on camera all day or without needing to post on social media every two minutes. Roy, could you talk about that for a second?

(Speaker 2)
Because there’s so many marketing strategies that could work, but many of them require the owner to live on social media. Could you talk about why you and I together have not gone with the, hey, let’s make Roy the viral TikTok king in order to grow? Well, I’m happy. I’m thankful about that.

(Speaker 42)
It’s really not my personality.

(Speaker 8)
But yeah, just doing a company that knows what works, i . e. Clay Clark’s company. I don’t know how many you work at 600 companies. You’ve been doing it for what? How many years?

(Speaker 2)
15 years? 20 years. 20 years. So after a while, maybe, just maybe, you know what you’re doing, I think. So with the marketing, I call it the low hanging fruit marketing, the stuff that actually works.

(Speaker 1)
best value, I can go on radio, but my ROI goes down significantly. So what we’re doing right now, we track those numbers. And it’s it’s amazing how many new customers come in per week based on the same marketing we do week after week after week after week. And Roy, you know, I remember this like it was yesterday, and I’ll let you share as much of it as you want. But every client we ever work with, I always say I tell that business owner, I said, we need to install call recording. Oh, man. I had a fantastic conversation with the dentist this morning.

(Speaker 1)
And I say fantastic. It did not go well. And I was on the phone with Mr. Dentist. I said, Mr. Dentist, I know you’re paying me to help you. I really want to help you. And he says, I just have pushback on the call recording.

(Speaker 1)
I said, why? He goes, because if I play the calls, it’s going to create an awkward culture. And we found out that his daughter is the one answering the phones. And so we just, I said, can we just go in and just listen to a couple? And they were rough. I mean, you know, and it was like, I didn’t want to know.

(Speaker 1)
So I said, do we have anybody you’re not related to? He said, well, one more that we got a lady we know from church. We play the calls and they were actually not in any way, shape or form following the script. And she was trying to convince the patients that she, that the dental practice was super busy and that they’d shut down for the day and that people should just call back. Wow, around three o ‘clock every day. She’s going, yeah, we’re all booked out, but the doctor.

(Speaker 1)
he’s all gone but if you could just call back on Monday and so she was trying to make the business conformed to her schedule, which involved leaving early. Aaron gets this, who you referenced earlier, who referred me to you. Aaron found that people on the phone were using his phone line to poach customers. So he had people on his phone saying, thank you for calling Shaw Homes, how can I help you?

(Speaker 41)
And they would answer the phone, these salespeople, and they would refer the deals over to other other home builders that were willing to pay more of a commission.

(Speaker 2)
I mean, did you, when you started putting call recording in place, did you discover anything exciting? Wow. I was at a loss of why the garage was struggling so bad and why, um, customers didn’t come back. And, uh, I listened to three phone calls and went down and fired the manager on the spot. It couldn’t have been any worse if he was, uh, I don’t know that he wasn’t on purpose trying to tank my business. It was so.

(Speaker 2)
bad. And then I realized he’s representing me. I mean, just a sketchy human bad. So it was a key to turning that thing around. Because I remember you said, oh, there’s a couple of rats. And I go, no, no, these are good people. And I mean, you better check.

(Speaker 2)
Because, yeah, these were not good people at all. So I almost, I don’t know, a couple of people stayed, but I had to turn over the whole staff.

(Speaker 1)
And that’s when things started getting better. But I wouldn’t have known if I didn’t hear. Now, again, Roy’s implemented the scripts. We talk about installing sales systems. I’m talking about scripts, folks. I’m talking about pre -written emails.

(Speaker 1)
I’m talking about recorded calls. We have a whole system for this, and Roy’s implemented that. Step number eight, you got to track how much does it cost you to gain a new customer. So every week, Roy and I, we track those numbers. We look at them. We go, OK, we spent this much on advertising.

(Speaker 1)
And just to be clear, this is remarkable. I want people to know this. We’re down right now to spending about $150 a week on ads, which is incredible for a low -cost company. I mean, there are people that reach out to me. And right now, I’m thinking about this automotive guy that I’m going to send this to. He’s spending right now over $2 ,000 a week on ads.

(Speaker 1)
And you’re now down to $150 a week on ads or less. Could you talk about just the idea that tracking every single week? I mean, because we’ve been doing it for years now.

(Speaker 2)
I mean, how many years have we been doing this?

(Speaker 1)
I mean, because we’ve been doing it for years now. I think 2016, I believe. Yeah, so we’re like nine years into it, and we’re tracking.

(Speaker 2)
And you can see that number that you were spending on ads is going down, down, down. Can you talk about that a little bit? I did the same thing. You get a couple of slow days, and somebody tells you they could just overwhelm you with customers. And it always takes a little more, a little more, a little more. But if you’re not measuring, you don’t know where they’re coming from.

(Speaker 2)
You don’t know if you’re bringing in one. I’ll never forget this, this young man just got out of college, and he had a marketing degree, and he’s all excited about how he’s going to just man explode my business. And so I think it was click funnels or something. And, and the young man really believed it. I mean, you know, he was passionate, and he believed what they told him. So I said, Well, how much do we got to spend to know if it even works?

(Speaker 2)
And he gave me a number. Well, I doubled, I said, Well, let’s double that number. And let’s do it for a month and see if I can. And we asked where people come from, because we vet our customers at the counter. And so and I said, Let’s give it a month. So he did all this stuff in not one month.

(Speaker 2)
customer said, that’s what they heard about after a month of doubling what he said it would take to make it work.

(Speaker 1)
But he believed he was sincere, he was just sincerely wrong. So again, working with somebody that actually knows what works is pretty important. Now, step number, step number nine, I want to brag on Roy for a second, but for anybody watching this. We all have different strengths and weaknesses. One thing Roy does really well is he’s organized.

(Speaker 1)
And it’s hard to build an organization unless you’re organized. And I would say the clients I work with are not organized. And so when you go to the garage or RC auto specialist, everything has a place. Everything’s organized. You can leave knowing that your vehicle is going to be repaired with quality and a focus on quality taking care of your vehicle. That’s something Roy’s always done.

(Speaker 1)
But if you’re watching today’s show, I won’t mention the name of the company, but there was a bakery I’d worked with for a while. And I’m not kidding.

(Speaker 22)
Every meeting, she would take a call.

(Speaker 1)
Clay, I got to take the call. What’s going on? Sorry, someone’s calling me. And I’d say, what happened? She goes, oh, they ran out of eggs. I’m like, OK, OK, next week.

(Speaker 1)
Clay, I got to take the call real quick. Sorry. They ran out of flour. Got to take the call. They ran out of toilet paper. And finally, I’m going, hey, we’re focusing on the marketing and the accounting and the systems and the legal and the tracking.

(Speaker 1)
But your core thing is you make cookies and bakery items, right? How often do you run out of material? She goes, oh, every day. It’s like every couple hours. It’s just a zoo. So again, if you’re out there today, you’ve got to be organized.

(Speaker 1)
We’ll help you with that. We didn’t have to help Roy with that. But most of our clients, we do have to help on that. Next is managing, step number 10. I would argue that managing people is the hardest thing for compassionate people to do, holding people accountable to a standard of excellence. And Roy, you’ve done a great job of really assembling an all -star team piece by piece, almost like the NFL draft.

(Speaker 1)
Every year, if you have a team that’s a loser, you got to go get a good guy, another good player, maybe do a trade, maybe do a different. And you’ve built a wonderful team now. Could you talk about maybe the pain of recognizing that someone’s not a good fit? And yet needing you want to be compassionate.

(Speaker 2)
But so know that if you don’t fire a bad employee, the customer will fire you. Could you talk about that? Because you’ve done you’ve really built a great team now. Yeah, we have the best humans we’ve ever had. But that was on purpose. And so one thing I’ve learned is to hire slowly.

(Speaker 2)
fire quickly, if you know you’ve made a mistake. It really affects the whole team, the whole atmosphere of the shop, one bad guy. I don’t care how much work he’s putting out, it is not worth it. I believe there’s a proverb says, get rid of the mocker and all strife will cease. And I mean, the whole atmosphere of the shop changes. So, now I’ve left it up to my employees, I say, If I hire somebody, I stick them in here and they don’t fit our culture, you just let me know.

(Speaker 2)
So two of them lasted a week. It’s not worth it. I won’t do it. And like I said, we do well, but I’ve got good humans, no drama.

(Speaker 1)
Everybody shows up to work. They’re family guys, but it was on purpose. I’m telling you, I’ve been through a few. Now, next question I have here for you is step number 11. You’ve got to create a repetitive schedule. You and your wife are really involved in missions and outreach, and I’ll just kind of keep it vague there, but you guys are passionate about weekly going out and sowing seeds and investing time in ministry, and that’s a big part of your schedule.

(Speaker 35)
Could you talk about the importance of you and your wife having a schedule that you two agree on?

(Speaker 2)
Because you guys have that, and a lot of clients I see, it’s the husband and wife have a very different view of how the schedule should be, and rather than just agreeing to disagree or setting a schedule that works, there’s a constant fight. Could you talk about just the importance of you and your wife having a schedule you both agree on? Wow. Yeah. How can two walk together unless they be agreed? She’s right underneath the Father, Son and Holy Ghost as far as any success I’ve had and not blown it up three or four times.

(Speaker 2)
So I’m very thankful for her. So she’s a high priority for me. And so we have come to an agreement about how much we’re going to work and where we’re going to be. And we are determined to be together. There was a season there that we couldn’t, but we changed that pretty quick. It wasn’t healthy.

(Speaker 2)
And then I look back behind me and see how many people have been together. We’ve been 37 years now. I mean it is a huge win over any of these businesses. But it ties to those businesses. I could not have done what I’ve done without her back behind the scenes.

(Speaker 37)
She’s my strength.

(Speaker 1)
So we agree on everything. If we don’t, I’m going to park it till we do, because that’s that important to me. I don’t know if that answered your question, but that’s kind of how we operate. This is big. I’m telling you, as a business consultant, you start to see people walk in a different direction. And if they’re married, that gets odd. If they’re business partners, it gets odd.

(Speaker 1)
So you’ve really set a great example for that. A final couple of steps here. Again, folks, if you’re taking notes, all of them in the show notes here. The next step, step number 12, human resources. We talked about it a little bit, but it’s hard to manage people if you don’t have good people. So I would just say never stop hiring.

(Speaker 1)
That’s one thing I obsess on. Roy, you’ve quickly adopted that.

(Speaker 2)
Most business owners will fight me on the idea. They’ll say, why should I always be hiring if I already have good people? Roy, what do you say to someone who says, why should I always be hiring if I already have good people? I’ve lost three people in one week. So you better have some back on the bench ready to come in because trying to find them when you’re in crisis situation, you usually end up getting a bad hire or two just got a desperation to get a human body in there and then you have to back up and punt again. And so we have a several deep applications, people that we know and if there’s somebody really good, I’ll make them a spot.

(Speaker 2)
I will pay him and it looks It’s like you’re losing money.

(Speaker 41)
I’m not.

(Speaker 1)
Because there will be a need. And when you need them, you can’t find them. That’s what I found. Now, step number 13, folks, you got to know your numbers. We talked about that earlier. But you got to know your accounting.

(Speaker 1)
It’s not how much you make. It’s how much you keep. And Roy and I, we get into it. We talk about it. We look at the numbers every single week. And I’m telling you, there’s little moves you can do, just a little tweak.

(Speaker 1)
Once you get the business to a certain level, you can do one tweak, just one little tweak. And all of a sudden, the price

(Speaker 2)
the actual money you can keep, will go up in a dramatic, impactful way. And so, Roy, I mean, what do you say for someone who’s afraid of doing a price increase despite record inflation, or somebody who’s afraid to make a tweak or make a cut? What do you say about really knowing those numbers? Yeah, we did $6 million in sales last year. Let’s call it 6 % better. It was different at both shops, but average 6 % better to the bottom line.

(Speaker 2)
Well, that’s $360 ,000 of profit for 6%. That’s substantial numbers. That’s life changing money that is on top of what you were doing before without even bringing in any more cars, just being more efficient cutting waste.

(Speaker 1)
You’ve had me do several things like going through with changing credit card companies and fees and different, just going through and checking all the monthly things that are automated that you’re not even using anymore. I mean, and these little percentages add up. at the end of the year to a big number, especially when your sales numbers start going up significantly. Now, step number 14, I would ask anybody watching today’s show, what’s the purpose of having a business? I would argue that every day that we have is a gift from God. And what we do with it is a gift to God.

(Speaker 1)
And a vehicle is simply, a business is simply a vehicle that allows you to give more, be more, make a bigger impact. And that’s how I look at it. And I know, Roy, you’re a Christian business owner. You don’t have a sign that says, Christian business owner, Roy Cogshaw. But you are. And I know that the profits that you make, you and your wife like to sow seed into good ground.

(Speaker 1)
and support missions.

(Speaker 2)
Could you talk about what’s and how you view a business? Like, what’s the purpose of a business at this point in your life? Like, what is the purpose of owning a business? Yeah, at this stage of my life, I was just trying to get some money and get out of crisis. Starting the business, but we have a nonprofit that the businesses fund.

(Speaker 2)
It’s closer to a foundation at this point. I always say you’ll do more for a higher cause than you’ll do for yourself. Like I, I work night and day inside jobs for my family. I wouldn’t work that hard just for myself. But there’s there’s a higher purpose now with I call it doing some 10 ,000 years from now stuff. That’s really what flips my switch now.

(Speaker 2)
And I’m going to do a third but I don’t need any more money. But I want to be able to give some more money, right? So that’s going to require Third, also have some really great humans that work for me and they make really good money. They can work five days a week and enjoy their family. That’s super important for me to have.

(Speaker 1)
Also, I actually enjoy being around these guys. So start in the third, we’ll get some room for movement and everybody can move up and make more also. So that’s what flips my switch. Okay my final two questions for here we go but a little bit okay all right you know when you pay me i pay we deliver service for you what i know is i know that you and i have a meeting every week and and at that meeting time the purpose of that meeting is to make sure that we identify what needs to be discussed we identify we discuss and we solve what am i saying we identify the biggest limiting factor we discuss the best way to solve it And then we solve it. So identify, discuss, solve. IDS.

(Speaker 1)
We do it every week. And so the meeting doesn’t need to be two hours. It doesn’t need to be 90 minutes. The purpose is to identify what needs to be discussed, discuss it, and then solve it. And for me, it’s peaceful knowing that I’m working with 160 people that I actually care about and knowing that they’re going to go out there and take those profits and do great things with it. Can you talk about just maybe the impact it’s made on you, knowing that, OK, I’m going to pay this guy this amount of money.

(Speaker 2)
I’m not going to get a random fee or a random charge, or he’s not going to go, oops, we had two calls, so it’s more. or wow, we didn’t meet this week, so it’s less. Can you talk about just knowing in your mind that you got the graphic design, the photo, the video, the web, the search, the ads, all of that is a monthly thing? Yeah. Not too long ago, I looked at what the average percentage of sales was spent on marketing, and I’m like half of the bottom number. is what spent on marketing.

(Speaker 2)
Obviously, my marketing is working because we’re tracking it, right, and the sales growth. And as far as the SEO, and like I’ve messed up and didn’t send money to the hosting service to crash my website, Clay had it back up in a half a day. It’s really great to have somebody call just fixes it, I can do what I do, you do what you do.

(Speaker 1)
So it’s very powerful to me to have somebody that no matter what’s going on, no matter what crashes, you can take care of it. And I’m very convinced that it’s a great bargain. I don’t know how you do what you do, as cheap as you do, but it actually is super economical for me. Now, Roy, what do you say to anybody out there that’s thinking about going to thrivetimeshow . com and scheduling a free 13 -point assessment?

(Speaker 2)
They’re thinking about coming to one of our conferences to see Tim Tebow. They’re thinking about maybe coming out to a conference to see an Eric Trump or thinking about scheduling a free consultation. What do you say? Man, if you want change, you need to change, right? And if you knew what you were doing, needed to know to change it, you would already change it. So it might be good to get some knowledge.

(Speaker 2)
I always say this, you’re stuck at your level of knowledge right now. So if you don’t increase that, you can’t you can’t go anywhere. And especially in the area of business, most startups are technicians, right? A lot of technicians are kind of arrogant, and don’t think they need any help never read a book on business. That was me. And then wonder why you have trouble running one, right?

(Speaker 2)
So it is a huge win to actually start learning about business. And I read books now.

(Speaker 1)
And I value knowledge, but it was a journey that really opened, took the lid off of me, or I’d be in crisis right now at 65 and having to twist wrenches still and be in that mode I was in when I came to you.

(Speaker 40)
So I would encourage everybody, even for your health, your marriage, fix it.

(Speaker 1)
You need to fix it. Roy, you’re the best joke giver I’ve ever seen.

(Speaker 15)
You have a delivery.

(Speaker 1)
It’s a mastery. I’m not trying to paint you into a corner. I know you have a good joke. OK. Give yourself a moment to get ready for that joke.

(Speaker 2)
If you’re watching this right now and you don’t find this funny, there’s something wrong with you folks psychologically.

(Speaker 39)
Roy’s the best joke.

(Speaker 38)
Every week he has a different joke.

(Speaker 35)
So Roy, I’m ready.

(Speaker 1)
What do you call a man with a toe growing out of his knee? Tony.

(Speaker 2)
Yes. Yes.

(Speaker 37)
Does your wife feed you these jokes?

(Speaker 1)
Where do you get this endless source of jokes? She rolls her eyes. She’s not one of my biggest fans on the jokes at all, but it does help me out much. Well, thank you. He’s a comedian. He’s an entrepreneur.

(Speaker 1)
He’s a husband. He’s a great dad. He’s a committed Christian. I encourage everybody out there.

(Speaker 26)
Check out his websites.

(Speaker 36)
He’s a real guy. Roy, thank you for carving out time for us today.

(Speaker 7)
I really do appreciate you.

(Speaker 35)
All right.

(Speaker 17)
Thanks, Clay.

(Speaker 3)
Have a great day, brother. Take care. Bye -bye. All right. Bye. One of our accountants had said, you’ve got to meet this guy, Clay.

(Speaker 3)
So we ended up meeting with Clay, and he’s helped us go from right before we opened the third location now to six locations. And so we’ve more than doubled our revenue. And these are ground up build gyms. And so it’s not the barrier for entry is pretty high.

(Speaker 1)
It’s 20 plus staff at each location. So yeah, it’s been a lot for us running systems, checklists, workflows, who does what, when and how training us on that. Clay’s helped a ton. We would not be where we’re at without him.

(Speaker 3)
So huge win. Charles, from an ROI perspective, if someone’s going to look at it and go, return on investment, I pay you $1 ,700 a month. Will I make more money than I’m paying you? How would you maybe tackle or how would you respond to what kind of return on investment have you seen for the $1 ,700 a month you’re paying? Well, for example, Clay has got, there’s no better business coach in the world that has the way he works, the way his mind works.

(Speaker 3)
But he’s also got a team of other business coaches that have worked in lots of different industries. So he’s worked in every industry. His staff has worked in every industry. He’s got videographers, web designers. I mean, just for the fact of like, just the website alone is worth the $1 ,700. Just the ability to take any of their proven systems, whether that’s a marketing thing, or whether that’s a staffing thing, like one thing done in the month, it pays for itself.

(Speaker 3)
And then to understand this, there’s a part of where, you know, some maybe some week you may be like, well, you know what, I’m not getting a whole lot out of this call. But the bottom line is, it’s like when you read the Bible, there’s times you’re just reading it, and then you’re like, You know what I really and then you read it that one time and it’s like God really speaks to your heart. And the whole truth is it’s like there’s no way that you can get that kind of value for $1 ,700 to have a whole team of coaches. Graphic designers, web developers, anybody that has that type of knowledge, you know, in your back pocket.

(Speaker 4)
And then in the whole thing is run your business with being somewhat conservative, make sure you don’t run it to the edge all the time. But by doing that, you have that that skill set, you have that you have those. It’s tools on your tool belt.

(Speaker 1)
And I just think it’s just like, it’s just like the cost of doing business. Like, just, just understand it. That’s a, that’s what I think there’s a, there’s a, sometimes the payment we make, I feel like is peace of mind, even because there have been multiple times throughout the years that we will, we will either be butting heads on something. Um, we’re super confused about something. We’re fearful about something, something in the markets changed and it’s a quick call to clay. Well, Thrive Nation, it’s a very special occasion because a lot of times on The Thrive Time Show, I get to interview people that I am friendly with or have an acquaintance with, that kind of thing.

(Speaker 1)
And I enjoy that. But it’s really an honor whenever I get to interview someone who I consider to be a friend or people that I consider to be friends of our family. And it’s awesome when we can celebrate a success story because it’s a life -giving thing. And for somebody watching today’s show, if you feel you need like a checkup from the neck up, if you feel stuck, if you feel like you don’t have the resources to get started but you You have the resourcefulness. Maybe today’s show is the show you need to hear, because this is a couple. They started this business together out of their house.

(Speaker 4)
And they’ve now grown it into a multimillion dollar, super successful company. And I’ve had the opportunity to work with them in a consulting or coaching capacity over these past five or six years. And I am so excited to have them on today’s show.

(Speaker 3)
With that being said, Amber and Charles Cola, welcome onto the Thrive Time Show.

(Speaker 1)
Amber, how are you? Great. Thanks, Clay.

(Speaker 3)
It’s awesome to be on here with you.

(Speaker 4)
Yes, we are excited.

(Speaker 3)
Okay, so I got to ask this real quick, because people think you’re a hologram.

(Speaker 1)
How long have we had the opportunity to work with you? Or how long have we worked with you guys together from a kind of a coaching relationship?

(Speaker 3)
We probably started back in 2017.

(Speaker 34)
Yeah, we’re looking at seven, eight years.

(Speaker 3)
Yeah, it’s coming up on eight probably, a little over seven. And from that time, I mean, you guys have experienced tremendous personal growth and business growth. I mean, could you, Charles, maybe talk about, I’m not looking for your specific financials, but could you maybe talk about maybe the size you guys have grown over these past seven or eight years at colawfitness . com? Absolutely. We started off, we were getting ready to open our third location.

(Speaker 3)
And one of our accountants had said, you’ve got to meet this guy, Clay. So we ended up meeting with Clay. And he’s helped us go from right before we opened the third location now to six locations. And so we’ve more than doubled our revenue. And these are ground up build gyms.

(Speaker 3)
And so it’s not the barrier for entry is pretty high.

(Speaker 1)
It’s 20 plus staff at each location. So yeah, it’s been a lot as far as running systems, checklists, workflows, who does what, when and how, training us on that. Clay’s helped a ton. We would not be where we’re at without him. So huge win. Now, I’m going to ask you guys this story, because I want you to be able to encourage somebody.

(Speaker 1)
I’m not sure who’s going to watch this show, but I view every show as kind of a message in a bottle. So somebody is watching this show, and they’re going to relate to this story.

(Speaker 4)
I’m going to let Amber go first, because I think she’ll maybe have a less rosy view of how it was. But you guys started colawfitness . com doing personal training to individual clients in your actual home. So like your living room was where the squat rack was, or the bench press was in the kitchen. Amber, what was that like when you started colawfitness . com?

(Speaker 4)
Well, I think when you’re starting something like that, you don’t see a bigger picture. You’re not thinking that far ahead. You’re just kind of thinking you have to work, you have to survive, you’ve got to make money, and you’re doing what you love. And so with that, it was just it was kind of more as a of a survival. And also we couldn’t afford furniture to go in our formal living room, a formal dining room. And so.

(Speaker 4)
So, um, we were kind of stuck in a situation where Charles needed a place to train and he had a full clientele.

(Speaker 3)
And so we just were, why don’t we find like a big universal piece, stick it in the living room that cause it’s just an empty room. And, um, the dining room became more of the office. And so we bought a big universal piece and threw down some rubber flooring, ripped up the carpet and put some big mirrors on the wall. And we just started doing what we needed to do at the time. no, I mean, I definitely did not think it was going to be in my house for a couple of years for sure. But yeah, a lot of it was fear of failure.

(Speaker 3)
I was like, I want to make sure that, you know, I can provide for my family. And we were trying to just, I was every lead I had and follow up with every client I trained, want to make sure that it gave me good results. And yeah, next thing you know, we have about 160 clients coming in and out of the door a week.

(Speaker 27)
And it’s me and about four or five of the trainers training out of our living room.

(Speaker 33)
And so it became a revolving door of fitness. And then Amber also did some hair.

(Speaker 4)
So she had a hair salon in the back of the house.

(Speaker 1)
So it’s like a training studio in the front of the house and then a hair salon in the back of the house.

(Speaker 14)
So yeah. In a Fox 23 television exclusive, a local company is taking small businesses to new leaps and bounds by linking them up with world -class education from millionaires, moguls, and everyday success stories. Fox 23 Sharon Phillips is live downtown on why it could have a big impact on our local economy.

(Speaker 1)
It’s already changing the face of small business right here in Tulsa.

(Speaker 7)
We have to determine that we’re going to live before we die.

(Speaker 13)
One quick glance at this wall, and it’s clear that CEO Clay Clark knows what he’s talking about. Right now, he is one of America’s most sought after business and entrepreneurship coaches.

(Speaker 7)
He’s working to teach entrepreneurs specifically what they need to start and grow business. Marketing, sales, PR. But Clay Clark, man, he is one character. That’s a good word for him, character. Yeah, that is it. Good, driven, smart.

(Speaker 7)
And I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then I met his mother, and she just says, she just lets him be Clay Clark.

(Speaker 13)
I mean, so, you know, he’s endorsed by his mother. And he’s just magnificent work.

(Speaker 7)
So it was a great meeting you out there and all the people that he surrounds himself with. His client Clark starts his days at five o ‘clock in the morning. Oh, it’s incredible. Yeah. He’s, he’s like, he’s, he’s a machine.

(Speaker 15)
He’s a machine.

(Speaker 32)
But his, you know, I could, I have problems with my company starting at nine o ‘clock. Yes.

(Speaker 9)
Hundreds of people showing up at 5 .00 AM in Tulsa, Oklahoma. Man, he’s a leader of a leader. He’s a fantastic young man. No, he is. Clay Clark is here somewhere.

(Speaker 32)
Where’s my buddy Clay?

(Speaker 31)
Clay’s the greatest.

(Speaker 3)
I met his goats today. I met his dogs.

(Speaker 5)
I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.

(Speaker 5)
4 ,000 % from February to February. Now, I can better that. Okay, Clay, I don’t think you know this. I don’t think you know this.

(Speaker 7)
I’m pinching myself, and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days.

(Speaker 1)
So, and the phone’s blowing up.

(Speaker 12)
Everything’s just blowing up.

(Speaker 1)
You’re right, it is like a rocket ship. So, we’re pinching ourselves, actually. I learned at the Academy, at King’s Point in New York, Octa nonverba. Watch what a person does, not what they say. Okay, Aaron Antis, guess who’s joining us for the December 4th and 5th, 2025 Thrive Time Show Business Growth Workshop. Santa Claus?

(Speaker 1)
No, we will not be joined by Santa Claus, but we will be joined by Eric Trump, the son of the 45th and now 47th president of these United States. And yes, Amanda Grace will be in the place. And yes, Dr. Stella Manuel will be there so you know it will go well. Yes, we have Mel K in the house. Pastor Phil and Tammy Hodson -Piller will be hosting this event at their beautiful church right there in sunny Anaheim, California. Yes, folks, make this a December to remember.

(Speaker 1)
Make this a December to remember and join us at the two -day interactive Business Growth Workshops. For over 20 years, folks, I’ve been hosting Business Growth Workshops where we’re going to teach you marketing, sales systems, human resources, accounting, social media marketing, branding, sales training, search engine optimization, accounting, workflow development, financial management, all this and more. How do you get tickets? Go to thrivetimeshow . com. Again, how do you get tickets?

(Speaker 30)
Go to thrivetimeshow .

(Speaker 1)
com. and request tickets today. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of these United States, and this just in from our home office, President Donald J. Trump is now the 47th president of these United States as well.

(Speaker 1)
I’m Ron Burgundy. He needed someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it.

(Speaker 29)
You are talking about one of the greatest brands on the planet from a business standpoint.

(Speaker 1)
I mean, who else has been able to create a brand like the Trump brand?

(Speaker 20)
I mean, look at it.

(Speaker 28)
And this is the man behind the business for the last, pretty much since 2015.

(Speaker 27)
He’s been the man behind it.

(Speaker 26)
So you’re talking, we’re into nine going into 10 years of him running it.

(Speaker 22)
And we get to tap into that knowledge.

(Speaker 1)
That’s going to be amazing. Now think about this for a second. Nothing is over until we decide it is. Was it over when the Germans bombed Pearl Harbor? German? Forget it.

(Speaker 1)
He’s rolling. And A over now. VIP ticket now we only have limited seating here with there’s a lot of togetherness and closeness camaraderie so again if you want to get tickets for this event all you have to do is go to thrive timeshow .

(Speaker 25)
com go to thrive timeshow .

(Speaker 1)
com when you go to thrive timeshow . com you’ll go there you’ll request a ticket boom or if you want to text me if you want a little bit faster service you say i want you to call me right now i just texted my number it’s my cell phone number my personal cell phone number we’ll keep that private between you, between you, me, everybody.

(Speaker 24)
We’ll keep that private.

(Speaker 23)
And anybody, don’t share that with anybody except for everybody.

(Speaker 12)
That’s my private cell phone number. It’s 918 -851 -0102. 918 -851 -0102.

(Speaker 1)
I know we have a lot of Spanish speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is -851 -001. Zero tip. That is not actually bilingual. That’s just saying one for a one.

(Speaker 22)
It’s not the same thing.

(Speaker 1)
I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop? So, Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here, OK?

(Speaker 1)
OK. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. You want to get that brand?

(Speaker 1)
It’s like, how do I actually make people know what my business is and make it a household name? You’re going to learn some intricacies of how you can do that. You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales.

(Speaker 1)
We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people. throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people?

(Speaker 1)
Well, because first of all, people are, you either have great people or you have people who suck. So it could be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones. And we have a process we teach about about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization.

(Speaker 1)
We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized?

(Speaker 1)
How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two -day interactive business workshop. But let me tell you how the format is set up here. And again, folks, this is a two -day interactive 15 minute workshop. Think about this, folks.

(Speaker 1)
It’s two days. Each day, it starts at 7 a . m. and it goes until 5 p . m. So from 7 a .

(Speaker 1)
m. to 5 p . m. , two days. It’s a two -day interactive workshop. The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question -and -answer session.

(Speaker 1)
So, Aaron, what kind of great stuff happens during that 15 -minute question -and -answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars And you go in there and they talk in vague generalities and they’re constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks.

(Speaker 1)
And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard.

(Speaker 20)
And then we take a 15 minute break to stretch.

(Speaker 1)
And this is also your opportunity to meet some of the great speakers like Pastor Dave Scarlett. You could meet Mel K. You could meet Amanda Grace. You could meet Dr. Stella Emanuel. You could just grab a coffee. You could find some alone time. You could get lost in the bathroom.

(Speaker 1)
You could try to go and get a photo with one of the speakers. You can try to photobomb a photo where someone else is getting a photo with the speakers. You can go attempt to find your phone, wallet, and your keys. Now that’s a good idea! That means you have less than 3 % of our population that’s even self -employed.

(Speaker 1)
So you only have 3 out of every 100 people in America that are self -employed to begin with, and when Inc.

(Speaker 21)
Magazine reports that 96 % of businesses fail by default, By default, you have a one out of a thousand chance of succeeding in the game of business.

(Speaker 1)
But yet the average client that you and I work with, we can typically double this. No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say double?

(Speaker 1)
Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x. There’s so many examples you can see. see it thrivetimeshow .

(Speaker 20)
com. But again, this is the most interactive best business workshop on the planet.

(Speaker 19)
This is objectively the highest rated and most reviewed business workshop on the planet.

(Speaker 1)
Add to that Eric Trump, the man that runs the Trump organization. You say, Clay, I still I’m not going to get a ticket unless you give me more. Okay, fine. We’re going to serve you the same meal both days. True story. We have we cater food.

(Speaker 1)
And because simple, I keep it simple. I literally bring in the same food both days for lunch. Who’s with me? Let’s go! Come on! Incredible.

(Speaker 1)
A Mexican restaurant. That’s going to happen. Someone says, I want more. This is not enough. Give me more. I’m not going to mention their names right now because I’m working on it behind the scenes here.

(Speaker 1)
We just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, You want a life -changing experience. You want to learn how to start and grow a company. Go to Thrivetimeshow . com. Go there right now.

(Speaker 18)
Thrivetimeshow .

(Speaker 1)
com. Request a ticket for the two -day interactive event. Again, the event’s going to be on December 4th and 5th in sunny Anaheim, California. Great weather. Make this a December to remember. Eric Trump, the man who leads the Trump Organization.

(Speaker 1)
It’s going to be a blasty blast. There’s no upsells.

(Speaker 17)
Aaron, I could not be more excited about this event.

(Speaker 1)
I think it is incredible. And there’s somebody out there right now, you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin.

(Speaker 11)
You think that’s going to change your life? I promise you this will be 10 times better than that. It’s like I picked the wrong week to quit smoking.

(Speaker 16)
Don’t do the Smoke Your Way to Thin conference. That is, I’ve tried it, don’t do it.

(Speaker 10)
Chain smoking is not a viable, I mean, it is life changing. It is life -changing. If you become a jade smoker, it is life -changing.

(Speaker 7)
Not the best weight -loss program though.

(Speaker 13)
Right, not really. So if you’re looking to have life -changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow .

(Speaker 7)
com. Again, that’s Aaron Antis. I’m Clay Clark reminding you and inviting you to come out to the two -day interactive Thrivetimeshow workshop in beautiful Anaheim, California. I’m Vince Suzuki, also from Sarasota, Florida. He dragged me here. Yep, I was here in 2018 and it changed my business and I built another business and now I’m here to do it again with this business.

(Speaker 7)
Yeah, I’m a brand strategist.

(Speaker 13)
and it’s been really easy to go to a lot of events like this and just lead a strategic, step -by -step, real -life implementation that we do in our business, and I’m super excited that Erica is here. My name is Erica, and it’s been amazing here.

(Speaker 7)
The conference, I’m learning so much. Everything is perfect for me. Clay Clark, man, he is one character. That’s a good word for him, character.

(Speaker 15)
Yeah, that is it. Good, driven, smart.

(Speaker 13)
And I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then I met his mother and she just says, she just lets him be Clay Clark. I mean, so he’s endorsed by his mother and he’s doing magnificent work. So it was great meeting you out there and all the people that he surrounds himself with. Clay Clark starts his days at five o ‘clock in the morning.

Oh, it’s incredible. Yeah. He’s, he’s like, he’s, he’s a machine. He’s a machine, but his, you know, I could, I have problems with my company starting at nine o ‘clock. Yes. Hundreds of people showing up at 5 .00 AM in Tulsa, Oklahoma, man.

He’s a leader of a leader. He’s fantastic young man. No, he is. He is. And it’s, so it’s, it’s, um, you know, for, for the folks that aren’t familiar with you and by a few and far between, I first came across you. Gosh, probably 15 years ago, or maybe even 20 years ago.

Transcribed with Cockatoo