Clay Clark | Entrepreneur | The 6 Steps To Make Your Business Immediately Profitable

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Audio Transcription

Get ready to enter the Thrivetime Show! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re on the top. Teaching you the systems to hear what we got. Cullen Dixon’s on the hooks, I’ve written the books. He’s bringing some wisdom and the good looks. As a father of five, that’s where I’mma dive. So if you see my wife and kids, please tell them hi. It’s C and Z up on your radio. And now 3, 2, 1, here we go. We started from the bottom, now we’re in. Started from the bottom, and that’s what we gotta do. All right, FLYB Nation, welcome back into your daily conversation. It is the Thrive Time Show on your radio. My name is Clay Clark. I am the former United States Small Business Administration Entrepreneur of the Year. I am the current father of five human kids. And Dr. Zellner, I have an exciting piece of news and very exciting updates on this sensational Wednesday that I want to share with you, my friend. I have two big updates. You seem pretty fired up today. I mean, I know there’s something, a little sparkle in your eye. I think it’s going to be an epic show. I mean, I don’t know for sure. I’ll let you know in a couple of hours, but I’ve got it. I’ve just got a good feeling. OK, well, there’s three big updates. We’ll kind of tease out there. We’re going to get into three big updates. One is we have a Thriver this weekend who had asked the question, and now we’re kind of midway through the week. We can get to it. He just said, I need to know how to grow my freaking business right now. Right now. Right now. So I’m excited because this guy has 1,300 current customers, and you and I are going to teach the proven moves that will definitely increase his profitability by $100,000 this year if he does the moves. You’re giving that a double stamp guarantee? Double stamp. Are you going triple stamp or just double stamp? This is a double, triple stamp, double verified. So I’m excited to get into that. Wow, this is exciting. And now on a personal note, you gave my wife and I tickets to attend Jeff Foxworthy in concert there in your luxury box suite area, and it was great, my man. It was awesome. Did you giggle? My son and I laughed quite a bit. I brought my son and my wife, and my son and I were watching the Jeff Foxworthy routines online, and I was explaining to my son it’s a routine, so when he comes and performs it will probably be very similar. My son just thought it was the most hysterical thing in the world when he was talking about passing kidney stones. My son just could not keep it together. He was laughing, having a great time. We enjoyed it. So thank you very much, my friend. Oh, it’s so fun to laugh at somebody else’s pain, isn’t it? It was awesome, man. I appreciate you giving us the tickets. Well, you bet. You bet. I’m glad you guys went. I’m glad you guys enjoyed. And I hope we didn’t tear up the box too much. It was a great, it was a great time. And we had a, there’s a restaurant located right in front of the BOK. I cannot remember the name of it, but we had, we had some food there. It was, it was the Naples flats or was it right by a Pinkettsville, not Naples, but the other one right there called Terra. Oh, Terraras. Terraras. That was voted Tulsa’s number one new restaurant in 2016. It’s a Spanish Tapas in other words have small dishes and it’s a Spanish theme. It’s really good restaurant. I love it It was excellent. It was excellent and Z guess what this week. We just passed a record on my tree planting I’ve been trying for anybody who listen to the show regularly you know that I’m turning Camp Clark and Chicken Palace into a a Forest I’m a forest you are free forest So here’s the deal. I am trying to get to 200 trees. That’s my goal. And this weekend I just hit 70 trees. Wow! One third of the way there. That’s impressive. Yeah, we planted six more this week. We got some evergreens going on there. What kind did you plant this week? I want to tell you, but I don’t know. I go there and I say, which is the one that’s going to give the most coverage. This one is supposed to get to about 60 feet of height when it reaches maturity, and it grows at about 2 feet a year. You have to get two trees so they grow together, but I ended up getting six of this particular kind of trees. Very excited, and I had to get them from Lowe’s because on Easter, everybody else was closed, you know, and Lowe’s was the only place available to buy some of the trees. That was the move, huh? Yeah, I wanted to go to Atwoods. Atwoods was not available. I looked at other local places as well, but Lowe’s was the only place open, my friend. But did you have, if you had a good week so far, are things going well at Zellner Enterprises? What big things are happening? Well, I tell you what, big, oh, I had a fantastic list this last week, and I don’t even know if I’ve told you this or not. No, give me a smack date. But I had a cult named Rowdy the Warrior that ran in the Arkansas Derby. Which is kind of a big deal. It’s a horse. It was a thoroughbred horse that I raised at my ranch. And now he’s three and he’s done well enough that he got a shot to run in the Arkansas Derby. He was the longest shot on the board. But he did run dead last. I went over there on Saturday, this last Saturday, and watched him run. And he ran his little heart out and did good. He ran kind of middle of the pack, but I was proud of him. It was fun, and there you have it. Can you walk me through what it looks like when you watch your horse? I mean, are you a guy who cheers? Are you a guy who shouts? Are you a guy who… All the above. As you’re loading in the gate, you know, the first thing you… As you’re loading in the gate, you’re sitting there, you’re looking at it, you’re going, okay, I’m talking to the jockey now. Like, he can hear me, right? I mean, he’s a ways away, he can’t even see me, but I’m talking to him as if he can hear me. Come on, Louie. His name is Louie Quinones. Louie Q. Is he a big man? Yeah. How big is a jockey? Well, he, with him and all of his clothing and the saddle and everything, he couldn’t weigh any more than 118 pounds. Are you serious? That’s what he had to carry, but he probably could make about 116, which means he probably weighs about 110 to 112, I would imagine. And so he’s not a big man. Not a big man. Not a big man. He’s a wittle guy. It’s really funny when you meet some of the jockeys. They can be as tall as me and be just super skinny, and you’re like, oh, dude, that’s oof, that doesn’t look good. But the guys that are kind of short and stocky, you know, the little guys, that’s sustainable. You can go, okay, that’s built for a jockey, you know? So anyway, when he’s in the gate, I’m sitting there and I’m talking to him, come on Louie, get him out, get him out. Like he’s not going to get him out of the gate, you know, like get him out. Just get a good start, you know? And so the gate opened, boom, hit the thing and everybody roared, the roar of the crowd. I mean, there was probably 60, 70,000 people there in hot spring. And how long is a race? Is it a couple of minutes? How long does it take? Yeah, this one was a minute 48, actually, and change. It was a pretty fast time for us, a mile and an eight so eight furlongs make up a mile So if you’ve ever watched a horse race anything, what does that mean? Well an eight eight furlongs make a mile. So this one was nine furlongs So it was a mile and one eighth All right, the Kentucky Derby is ten furlongs or a mile and one half. I mean one quarter So anyway, the gates open he gets out he gets out good. And he’s a late runner, so I told him before the race, the trainer and I, they’re so kind to let me speak before the race, we’re talking strategy, like I know what I’m talking about. So I’m sitting there and I go, yeah, just get him out good. And Louie’s looking at me like he was done a thousand times. I go, get him out good, save ground, and then come running. What else do you say, right? I try to be first at the end of the race. You know, you remind me of Greg Popovich, the coach of the Spurs. And they have to do these interviews. As an NBA coach, they’re required to do interviews in between quarters or during timeouts. And one of the things that happens all the time is Hannah Storm or somebody has the misfortune of having to ask Greg Popovich a question. Broadcasting live from the center of the universe, you’re listening to The Thrive Time Show. And I kid you not, if you’re looking for just a great evening of entertainment, what you need to do is go up on YouTube and watch Greg Popovich respond to reporters. Because they’ll say, like, Coach, your team’s down by 12 points, and they know he’s going to do this, but you’re down by 12 points, headed into the third quarter, what’s your plan? He goes, what I’m going to do is I’m going to tell you exactly what our plan is, and then we’re going to do that and hope the opposition doesn’t watch.” And they’re like, what? And he goes, no, I’m not going to tell you what we’re doing. We’re going to go out there and score 13 points and hopefully they don’t score any more points and we win the game by one. I mean, he’s just so sarcastic. So sarcastic. Or, coach, your team seems to be behind. What’s the issue? He’s like, we have less points at this point. Every time he does it. It cracks me up. Yeah, but it’s funny because he’s so… They ask him these ridiculous questions, like he’s really gonna answer them, you know, like what’s your secret play you’re gonna do when you’re down, you know, so I’m not gonna tell you. It’s so good, and we’re talking today about Thrivers, and we’re talking about a very specific series of answers to a very specific Thrivers questions. And so, we have this new feature, Z, where people can text us 918-851-6920. That’s 918-851-6920. six nine two zero that’s nine one eight eight five one six nine two zero and at our in-person workshops which by the way just a couple days into our to our next in-person workshop april twenty first and twenty second will answer any business questions that you have while also teaching you everything you need to notice to grow your business but for those of you who live all over the country or who can attend this particular that you can text us 918-851-6920 and albeit it won’t be as in-depth as we would do in person, but we’re going to answer your questions. And so here is the question from a Thriver. He has 1,300 customers currently and he’s not making a lot of profit. Now I don’t want to give away what city he’s in or the name of his company, but I will say he’s in the fitness business. He has 1,300 customers who are on average paying about $35 a month. And his question is, how do I get my business to be immediately profitable? I’ve been in business for 12 years. How do I do it? Wow. Okay. 12 years in business, 1300 customers, an average member is paying $35 a month. And so Z, I’m going to walk them through the six steps. And when I missed something or, because again, we’re, we’re doing this on the fly. We’ve thought about this. We’ve made the plan. But again, Z has done this in his own businesses, and so he knows the questions that you’re not even asking yet. So move number one, I encourage you to optimize your Google map. So what I want you to do right now, Thrivers, is go ahead and Z, you might want to do this too. This is kind of a fun thing to do. We’re going to go ahead and Google jinx men’s haircuts. Jinx men’s haircuts. And when you Google, I’ll give you just a second, Tyrus, you can pull up on your smartphone or whatever, you’ll notice that Elephant in the Room has top placement in the map. So if you Google jinks, men’s haircuts on using your smartphone or any type of device, we’re number one. And according to Adweek, Adweek is an organization that researches why people buy, 81% of consumers start their search for a product or service using Google. 81%. So Elephant in the Room comes up top in the map and then we also come up top of the first three results in Google after that. So as far as the map goes, you need to rename your business like this. So our listing says, Elephant in the Room of Jinx Men’s Haircuts. Why do we name it that way because that’s what? Google wants you to do. I don’t know why but that’s what you see you that’s step number one. You have to do it and Z with someone says well, I just don’t have the time. I can’t find the password I just I just. Billy. Oh, Ninja. I would say, well, here’s the deal. You’ve got an option. You can one, you can do it or two. You cannot do it or three. You can find a team that will do it for you. We know what is it. What does that mean? What about a team? How where do you find the Patriots of like a business ninjas? I mean, where do you find a team that does this on a daily basis? Where do you find a team of young professionals that say, you know, we will do that for you? Where do you work? Oh my gosh. You know, back in the day, you’d have to hire a full-time graphic designer. Okay, so I go, okay, I put an ad out for a graphic designer. Okay, check. Full-time web developer. Okay, web developer, check. Full-time optimizer. Okay, another one. Boom, I’ve got three ads working now. Probably somebody who can write content, like a copywriter or something like that. So probably four people. Okay, four people. So, so far I’ve got four ads out there and I’m looking for four people. So you’re out, you know, like four grand a week, maybe three thousand a week for all four people at this point. Well, but I need to because I want to make money and so I know I’ve got to spend money to make money and I’ve got to get the team and so, okay, so I’m out looking for these guys. And that was the paradigm that you and I started our businesses with. We had to hire full-time people or hire big-time firms to do it. And now, Zee, with and our one-on-one business coaching, you and I have teamed up to make it how much per month? Oh my, now you’ve got a little shortcut. Are you telling me about the shortcut? Well you and I have invested millions of dollars to build the world’s best and most affordable online business school, and many of the subscribers who are paying, oh by the way, the first month a dollar a month, and then $19 a month thereafter for the world’s best business school said, could you, do you guys recommend a web developer? Do you guys recommend a graphic designer? Do you guys have a videographer you could recommend? And we kept saying, yeah, you might want to find someone local, you might want to try to find somebody, and then we realized, we already have the team. We have the best team. You and I already have the team. And now, for $1,500 a month, you too can have access to the world’s best business coaching program. Z, it blows my mind. It blows my mind. One dollar. Never had much faith in love, a miracle, a miracle. Ah, Z, I almost don’t want to come in with a track that hot. That track is so hot. It’s like we’re standing on the surface of the sun. You are an amazing disc jockey. Your musical knowledge, I mean, through osmosis, it’s like you’re picking up these DJ skills You just through ESP through osmosis through telecommunication You are almost like picking up my the b-sonic vibrations from my DJ career And it’s feeding your subconscious mind and now your DJ skills I mean at first I was the master you know and now it’s it’s like you are now the master It’s like we’re you know obi-wan Kenobi taught Darth Vader, and now Darth Vader wants to strike down Obi-Wan Kenobi. You’re like the Darth Vader of disc jockeying, my friend. Well, that’s why my feelings got hurt. I am glad you are recognizing a sub-skill set that I have. It’s a massive skill. For those of you who don’t know, and if you’ve been listening to the show of any length, you do know this, but Clay, one of his first very successful business was he started a DJ company and roared that thing up, sold it for a bunch of money and was doing like, I don’t know, four or 5,000 events a year. And at the time his wife was working for me at one of my optometrist clinics. And so I got a little fussy with him the other day and I said, you know what? You never, ever once asked me to DJ any event. I mean, it could have been just like someone’s little, you know, hey, my little teenage girl’s having a birthday party. We’d like to have a little DJ over there. Can you come DJ? I mean, anything. I mean, it didn’t have to be like a big, fancy wedding and whatnot. So I said, you know what? I put that on my bucket list now. I want to DJ an event. He goes, well, Z, I already, I sold the company. I said, well, I don’t care. Z, you know why I didn’t ask you? There were some events that scarred me physically. They scarred my body and emotionally. So I’ll give you an example. I got booked for an event one time. You tell me if this was a problem. The person calls me and says, we want to book an entertainer, a disc jockey for our daughter’s wedding. I said, great, where is it at? They said, oh, at Grand Lake. It never occurs to me, nor do they volunteer the information, that it will be on a pontoon boat on said lake. Oh, well, that’s OK. Now, I am the palest male in the world. If I was making my own beer, it would be pale male. Pale male. So I get asked… Or white dude. White bud. Dude, let me tell you this. So I get on the pontoon boat, and they want me to dress nice. You know, disc jockey, either wear like a tuxedo or a suit or something. I’ve got a suit on. Everybody else is casual. It’s on Grand Lake in the summer. I’m not exaggerating. This is like in July. So it’s like a hundred and what, two, a hundred and three? Oh, no. I mean, how hot is it on the center of the lake? So I’m just sweating profusely. I have no sunscreen. No one volunteers to give me sunscreen. I ask, do we have any sunscreen? They’re like, well, we don’t have. So I’m just burning. I am just totally… And I’m drenched. You’re drinking! I’m DJing, and then because we offered unlimited time, I didn’t think about putting any type of governors on that. So I’m DJing from like 11 a.m. to like 2 in the morning on a boat filled with drunk people. And by the time we get back to shore, my skin is as red as your soccer jersey. I’m like a lobster. And I come home the next day at like 3 a.m., 4 a.m. This is back before the cell phone. You know, but when you had singular cell phone and you had like 300 minutes. So you don’t want to make a call while you’re roaming because it would cost you like 10 bucks a minute. So I come in the front door talking to my wife and she goes, what happened? Why didn’t you call? And you get to that point in life where you get to a certain level sometimes where you just don’t care. And I just didn’t call on the way home because I was just thinking, what choices have I made in my life that have got me to this place? What did I do? What bet did I lose? Where did it go wrong? And so the human experience is this. Whenever we think of things, we think of memories, we typically think about the best thing and the worst thing. Was that the worst? Yeah, that was one of the worst. I think about inviting you to disc jockey. I think about, I love you so much. I don’t want you to end up on Grand Lake wearing a tuxedo, burning every inch of your body that’s not covered by the suit that’s trapping you and making you smaller and tighter as you sweat more. It’s brutal. It’s baking you. Well, that’s what… Hey, listen. Info at If you can write a compelling letter as to why you think Clay and myself, Dr. Z, should come and DJ your event, we’re going to choose one event this year, this summer, this season, whatever, I don’t know, whatever you call it, and we are going to come. We’re going to bring all the equipment. We’re going to set it all up. We’re going to take it all down, and it’s going to cost you nothing. Free! Because I want this on my bucket list. So Clay and I, now he’s an expert, so if you said, listen, we’re going to be in a pontoon boat in the middle of Grand Lake. Oh, please don’t. It probably isn’t going to, you’re probably not going to choose that one. I would love. Or you’re probably not going to choose that one. I would love a corporate event or a wedding in October. October is a great time for a party. Is that the moon? Yeah, because you’re hauling equipment, and you’re going to be sweating. I’m just telling you this. I did a wedding at Tarp Chapel in Broken Arrow one time. And the bride, when she’s booking the wedding, she says, hey, I’m going to have my wedding in June outside of Tarp Chapel, which is now called the Glass Chapel, underneath the gazebo. Do you think this is a great idea? That’s a trick question. So as a salesperson, as a DJ, I learned quickly, don’t answer the question. Just say, well, what do you think? So she goes, I think it’d be great. And I go, well, my wife and I were actually married there, which is true. And so I get out to her wedding, it’s in June, and the bride comes out, you know, and she’s walking down the little path, and she walks by her wedding cake, which is now completely a puddle. It’s totally melted. And she starts to weep, she starts to cry, people are sweating profusely. These are the kinds of emotional traumatic experiences that you run into as a disc jockey that through much therapy I am just now to the point where I can talk about it. Well, I’m glad you can. Full disclosure, obviously there’s some emails that may come in that we are just going to instantly go, no chance, no chance, no chance. But there’s somebody out there that says, hey listen, I would like these guys to come DJ my event, and I’m going to write a compelling letter, and we might just choose yours. We’re going to pick one, and we’re going to go do it. We’ll film it. It’s going to be fun. It’s going to be epic, because Clay is probably, I know he’s the world’s best business coach, but he probably is one of the world’s best DJs also. And so we are going to just bring the excellence to that event and make it over the top. And then we can drop the mic and go okay We did that it’ll be fun So when I when I do is it for info at thrive 15 calm in for thrive 15 calm write your letter Make it good make it you know emotional make it you know And then you know make us make us you know Can maybe tear up a little bit when we read it when I say your event will be excellent when we say that what we mean Is that both Z and I are obsessed with delivering the highest quality service possible. So our combined OCD-ness will make the event so incredible that your brain might explode. Now Thrivers, you can email us or text us any questions you have about how to grow your business. And we have one Thriver that took the challenge and text us and he says, basically my business has 1300 current customers and I’m not making any money. I have a fitness gym and the average person is paying $35 a month and I need to make a profit. I’m not making any money. He’s been at this for 12 years. So move number one we just taught you in the previous segment is you have to update your Google map. You need to label your business as the name of your company and then of the name of your city and the word gyms. And I know it’s kind of hard to picture that over the radio show, so I want you to go ahead and Google search, jinx men’s haircuts. Go ahead and Google that, jinx men’s haircuts, and label the name of your Google map exactly how we’ve done it at Elephant in the Room. Or Google Jefferson City carpet cleaning, and label it exactly as we did for OxiFresh. And then move number two is you must develop a no-brainer immediately. An absolute holy crap, that offer is so good I cannot say no kind of advertisement or promotion. When we come back, we’re going to talk about how to develop an absolute, incredibly awesome no-brainer. All right, if you are shooting for the stars with your business, if you are trying to achieve a big goal this year, then you have found your new favorite radio show. It’s the Thrive Time Show on your radio. It’s Business School Without the BS. And yes, my name is Clay Clark, but more importantly, I am joined here with a co-host with the Mo-ost, a man who is an optometrist turned tycoon. The guy who is, he’s sort of like the Daniel Boone of Tulsa tycoons. He’s out there exploring uncharted new territory, constantly venturing into new industries and into Niches he’s never been in before he’s never even scratched some of the niches he hops into he goes from optometry He goes from optometry to auto auctions from that to a durable medical Company to that and he goes I mean if you think about the industries he’s involved in he goes into banking I mean the guys in so many different industries. It is Dr. Robert Zellner. You know, you’ve always been very kind in your introductions, and I do appreciate it. Sometimes you have a tad bit of an embellishment, shall we say, to a flair about it. But the Daniel Boone reference, I think that’s the first time. We’ve done, what, over 160 shows now. And I think that’s the first time you’ve slipped in Daniel Boone. You know, Daniel Boone was a man. He’s a big man. You know what I do on the weekends? It’s kind of like Sam. Sam kind of reminds me, he’s very Daniel Boonish, if you think about it. He’s a lumberjack. He kind of has that, you know, he’s always just eating like liquid chicken and lifting weights. Okay, first off, he really does consume liquid chicken. Sam, are you mic’d right now, buddy? Can you explain to the Thrivers? Before we get into how to grow a successful company, we need to deal with this. Yeah. I am here, so ask away. So you actually liquefy chicken and put it into a protein shake? Yeah, over the weekend I prepare, I cook about six pounds of chicken in the oven, and then I chop it up and freeze it. That way I can make myself a tasty shake. I don’t even know what to say about that. I feel like I pull up in Sonic and you know I’m and you know I hit the little button You know it comes cracking. I’m thinking, oh yes girl, what can I help you? I’d be like, I’d like a double chicken shake and some fries Sam, have you ever made a bra? Have you ever put some raw chicken or raw meat in there, buddy? I have not. I don’t feel like having salmonella. Have you put raw eggs in there though before? I have done that before. I actually had Abigail from Elephant in the Room. I walked over to her and I said, hey, you want to smell my shake? She didn’t know what it was. She goes, wow, that smells really good. I was like, it’s got chicken in it. She goes, that’s disgusting. That is sick. Now, here’s the deal, Thrive Nation. We have a Thriver who emailed us in a question. He said specifically, how do I grow my business now? Here’s the scenario. 1,300 current customers. He’s been in business for 12 years. He has a fitness facility. The average person’s paying $35 a month. Move number one, optimize your Google map. Move number two. Optimize that thing. Z, move number two I want to ask you. The no-brainer. Why do you have to have a ridiculously compelling, you can’t say no to it offer. Why is that so important? Well, the reason why it’s important is because you’ve got to get the golden look Golden look got to get the golden look. What does that mean? Well, the golden look is when you get the opportunity To then sell them for their lifetime So if the first one is I refer to it as the golden look you meant you can call it You know, whatever you’d like. So for example, at Elephant in the Room, your men’s hair grooming establishment, is that first haircut and first experience is $1. Basically, it’s free. I mean, call it what it is. I mean, a dollar, really? Come on. That’s kind of free. It’s a dollar. It’s a dollar. And if you go back in time, I mean, from like 1971, it’s probably like 12 cents. I mean, you know. Yeah, before the gold standard. Before we got off the gold standard. Exactly. Yeah, so it’s maybe eight cents I don’t know so it’s basically free But what that is the opportunity for them to come in and you get the golden look and what that means is they come in And you’re now have the opportunity to cut their hair and impress them and then sell them on the packages sell them on you So you step one you’ve got to get them in the door You can’t make them a lifelong customer if you can’t get a man the door to begin Okay, I’m gonna just beat you up with questions. Okay. Okay, here we go. Question number one. With your optometry clinic, what is your no-brainer at Dr. Robert Zellner & Associates? Well, my no-brainer has always been established around the figure $99 from day one for 26 years. $99? Yeah, back when I opened, it was actually two pair of contacts, one colored, one clear, the exam, follow-up, solutions, the whole deal for $99. Then it morphed into two pair of glasses or glasses and contacts, and now it’s still $99. You say, how can you do that? It’s not possible. It doesn’t seem possible. It is possible. Now what we do is one pair of glasses and the eye exam and all the follow-up care and free frame warranty and everything that comes, all the goodies that come with that for just $99. So I’m still, I’m hanging on to that number because, you know, there’s something kind of magical about certain numbers, you know and so 99 look your shirt if you could see right now and in the box of rocks you have a claytron jersey over there and says 99 on it so absolutely I’m always stimulated by that number 99 now what I want to ask you this question on behalf of the thriver who are these are questions that I get asked all the time from business coaching clients okay so I’m assuming he’s going to want to know this okay one is what if I don’t want to be known as a discounter you know I don’t want to be somebody who, I mean, my current marketing isn’t producing results, but I don’t want to be known as a cheapo, discounter, you know. Well, your no-brainer doesn’t have to be based upon money. It can be based on some other factor. You know, kind of like, hey, come in for your first haircut if you like it. It’ll be free. So what does this gym do? Let’s say that this gym is located in, let’s go with Sarasota, Florida. Okay, it’s a gym. Okay, well, we’ll go to the city. And I’m saying that because I don’t want to divulge the city of the Thriver, but I’m trying to think of Thrivers and cities they’re in. So Sarasota, what would be an offer that you could make if the guy didn’t want to commit to maybe a dollar for your first month? What’s maybe another kind of no-brainer? I hate to put you on the spot, but just get your creative juices flowing here. Well, what I would say is, what other things do they offer there at the gym? Do they have, what other features do they have? Do they do classes? Do they do, is it just free weights? Is it, do they have training? Um, do they have, do they provide personal trainers? Do they provide a daycare? I mean, I’d probably want to dig a little bit more into it, but let’s say hypothetically, they provide all those things. Well then instead of, instead of doing a discount on the monthly fee, you could say, Hey, listen, um, free month of personal training, okay. Free month of personal training. Right. So you’re adding something. You’re add on, you’re adding, you’re adding in or you could say something ridiculous Offer if this isn’t the best you know Gym experience you’ve ever had then we will refund your money after a month You know you’ve got a month to come in and try it if you don’t like it We will refund your money You know we so therefore if it’s not the best in your opinion And so you get the point is is that whatever you do, you’re trying to get them in the door so you can wow them. Now, you’ve got to make sure that, I mean, there’s a lot of things in the back end that you’ve got to make sure you’re taking care of, too. That’s what we teach you at our in-person workshops, by the way. Do we have any tickets left? Because we have one coming up. We’ve got just a few left here. So you’ve got to go to April 21st and 22nd. Go ahead. Go to We have just a few tickets left. For anybody who’s not familiar with the workshops and the kind of stuff they can learn, what are just a few things people can learn at our in-person two-day workshops? Well, the thing that I get probably told the most from thrivers that come to it, because I normally show up and hang out for a little bit, it’s a lot of fun. The thing that, it’s kind of interesting, but a lot of them say, I say what was your best segment? And more times than not they’ll say time management. I go, really? Time management? He goes, yes, because I want, I know I got to get stuff done. I know I need to get stuff done. And I just seem to run out of time. So the idea that I could now organize my time, make time almost like work for me. I’m in charge of time. I’m in charge of the time continuum. And the days seem to just last forever. We come back, we’re going to be talking a lot about the flux capacitor, the space-time continuum, and really how to travel back into the future. No, and then also, when we come back, we’re going to get more, we’re going to dive deeper into the no-brainer offer, how to get new customers inside Google Maps. So move number one, we said, was you definitely have to optimize your Google Map and you have to go get a hundred reviews. You have to get a hundred reviews. I’m telling you what, you’ve got to do whatever it takes to get reviews. If you don’t know how to do it, get out to one of our in-person workshops. We can teach you how to generate authentic reviews from your actual customers. No scamming, okay? Now, move number two is you absolutely have to create a no-brainer. That’s an offer that somebody cannot say no to. And so Zee and I were talking to you about one could be a very discounted price. The other move is you could add some value. I’m going to fire off eight moves that have been proven to work in the world of no-brainer-ness. Ooh. You know what? I know it’s lunchtime. For those of you listening live, for those on the podcast, it could be, I mean, it could be three in the morning. You could be in like Poland. I don’t even know. You could be in Poland at three in the morning. You could be anywhere in the world right now listening to the podcast. But for those of you at lunch, you might be saying to yourself, oh, I don’t have a pad, I don’t have a pen, and he’s getting ready to read off these eight things that I know I need to know. Here’s the good news. Here’s the good news. Take a deep breath. It’s going to be okay. You can go to Thrive Time Show whenever you want. We put every show as a podcast on there. Yes. Because you might be saying to yourself, listen, I don’t need that. I don’t have a business yet. I mean, I’m going to get one, I think, down the road, and that’s why I like listening to the show, but my aunt Matilda, in Cleveland, she’s got a business she’s trying to start. And so I am going to, this is crazy, this is going to sound crazy, but you can actually send her this podcast. I know that sounds crazy. You could, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, Yes, yes, yes, yes. The force is possible. Now that we control time, we also control a thing called our computer. And we can actually forward the world. That’s amazing how that’s possible. Al Gore, thank you. And in fact, we are working on it. We don’t have it complete. It’s not. Don’t get too excited. But we’re actually going to be able to have it to where you can forward it to other planets soon. Soon. Not quite yet. Yeah, soon. That would be very soon. Elon Musk is working on it. He’s working on it. Mars, we’re building a tower there currently as we speak. I think a big cord is going to connect it. So that’s what Elon is saying. So you’re saying that you have an investment opportunity to reach other planets with podcasts? This sounds really good. Is this a ground level sort of deal? Can I get in at the end? Yes, yes you may. Yes you may. Do you have a credit card? I would like to refer you to 10 Friends I Know 2. This is great. Absolutely. Absolutely. All right. Now here’s the deal, Thrivers. Here are the eight known no-brainers. Move number one, you can do buy one, get one free. Buy one, get one free. Bogo. Bogo. I love the bogo. Take us on the bogo stick. Help us bounce our sales to the next level. Help us just jump our sales to the next level. What’s a BOGO? Well, the great thing about a BOGO, you buy one, you get one, right, is that number one, you can think of it as… Holy cow! They’re thinking, holy cow, but they’re also thinking now multiples when they come in the door. You know what I mean? Like my move used to be, you know, you get two, you get a pair of glasses and contacts for a price, right? Right. And that got them thinking, oh, I want both. I need both. I should have both. And so now all of a sudden, you’re getting them coming and thinking about already multiplicity. And then that gives you two opportunities. Buy one, get one. Well, maybe those two things also have some additional cells that can be attached to them. This was my understanding. This is how polygamy got started. Oh, is it? Oh, you thought. People would first enter into the cult. They would start bringing up this buy one, get one free culture. And then what happened is polygamy became a thing. So if you’re listening right now and you have a cult or you’re wanting to start one, that’s the first tip you want to do. You want to introduce the BOGO, the buy one get one free, and you might have to give up your soul for this. You might lose your salvation and your soul. We just kind of went, I think this is where me as the adult and the guardrail steps into the show and goes up to Clay and goes, psh, psh, psh, psh, psh, psh, and just getting back on track. Oh, oh, oh, oh, I’m sorry. So move one in the no-brainer is BOGO. Buy one, get one free. And you see it all the time on TV. It’s kind of like, hey, this sweeper’s $19, but that’s not, you get another one. Just play shipping and handling. You get another one. So the BOGO, great. Welcome to the first cult you’ve ever been to. I got to, hold on guys. I got to walk away from my mic and go throat punch him. I’ll be right back. Hold on. I’m trying to help all thrivers out there and I just, I feel like there’s somebody out there who’s really focused on starting a good ground level, kind of a harmless cult, endorsing polygamy and I highly do not endorse it. Now move number two is the $1 first purchase. If you make it a dollar, that’s a move that, I love that move because the move is, it’s great because it forces the person offering the move to deliver. So I’m gonna give you a move, an example of how not to use this move and how to use this move. Okay, okay. Example number one, we have, this is how not to use the move. There is a landscaper I used to work with in Dallas and he used to say he’ll mow your lawn for the first time for a dollar. All right. You know where the move didn’t go so well? The big yard? They’d screw it up every time. Oh, yeah. They’d show up late, and they would say, well, since it’s only a dollar, we’re going to send out our new people, our worst people. We’re not going to return the calls. And it just, this is stupid. So if you’re somebody who is operating under the life habit force of Jack Assery, please avoid the $1 offer, because this will make things worse. It will, yeah. Then you just, you’re not making any money and you’re not even getting any good golden looks. You’re getting more like a, you know, dirt look or something. Now here’s the move. Here’s the move. When you have a laser show and you know that you have an experience that wows, this is what we do at The Elephant in the Room. Because we know that when you come in there for your first haircut for a dollar, you’re going to walk in and you’re going to say, what kind of adult beverage do you want? Oh yeah, I’m thirsty. You’re going to say, an adult beverage? I’m thirsty. I’m going to say now, do you want a pair of hand dips? Oh, that feels good. See, have you ever had a pair of hand dips? Oh, maybe. Maybe? It’s a kind of personal question for me. What about some hot towel treatment? Oh yeah, come on. What about an extended shampoo right there? Oh, extended? Scalp massage? Yeah, I’m going to give you 90 minutes to stop that. What about that? He does these hot towel treatments. Oh, yeah. I’m going to give you 90 minutes to stop that. I’m going to give you 90 minutes to stop that. I’m going to give you 90 minutes to stop that. What about that? He does essential oils going into your brain. Oh, stop. Now you just, ooh. I got a dollar right here. Now what about a haircut? Oh, yeah. I think you’re embattled. Yeah. What about a style consultation? Come on. Ooh. What about the little tips like, hey, cut your neck hair. You’re looking like a yeti. Oh. All right. Now, seriously, what if their style tip is, hey, buddy, you don’t want a mane. You know, you don’t want a mane. Is that a mullet or is that your neck hair growing out? What are you doing? Well, I like to party. Can you guys do perms? Is the dollar included? Can I get a perm with that dollar? It’s such a shame I didn’t know you back when you were in that Rick James phase of your life when you had a big perm. What about extensions? Can I get like Braveheart? You get those extensions all put out. These are all… Well, I’m saying… Come in a bagpipe and it kills. I need to kill. That’s what you do need to kill, brother. That’s one thing. I think I’ve heard killed some like that. Just seems comfortable. This right here. This is the kind of this is the kind of mojo that confidence. You know, you’re serving. Five. Oh, yeah. I think you know, it’s right. Fifteen dot com. It’s a dollar for your first month. You know, we’ve been playing the game last couple weeks. Which costs more the first month of Thrive or the item in my hand right now for those of you who can’t see it I’ve got a box of red hot tamales Fierce cinnamon five net ounces and I would ask you Sam the producer which costs more this box from Walmart five ounces of Hot tamales or the first month of Thrive. Does the box have anything in it? Well, again, I think it’s an 8-ounce. If it’s brand new, I would say that 515 is more than that. Ooh, you are wrong, Sam the Lumberjack. This is $1.06 with tax. Maybe that was a little tricky part I should have mentioned. And the customary government fees, we’ll say on it. Yes, yes, to help buy… $1.06 for a box of tamales, 5 ounces, which has gone in like two seconds, or life-changing business coaching for one dollar. It’s kind of like the Netflix of business school. I mean, you can binge watch that, you can search it, they’ve got all kinds of great people on there. Marshall, who’s the guy who’s the subscriber who has millions of people that he connects with? What’s the guy’s name? Jake Paul. Jake Paul? Jake Paul. Jake Paul apparently is a listener of the show. He’s a subscriber. He has millions of people that follow him on YouTube. Jake Paul. And it’s a dollar, guys. I’m telling you what, David Robinson, the NBA Hall of Famer, he digs Michael Levine, the PR consultant for Nike, for Pizza Hut, for Prince’s Estate, all these people, the Clintons, President Bush, can you dig it? Get an old school shovel and dig it. I mean, these guys dig It’s a dollar for the first month. You have to tap into the no-brainer. When we come back, we’re going to throw even more no-brainers at you because you have to get new customers through the door if you want to make more. You have to do it. It is what it is. And you know what? That’s what we love about this show. We’re going to give you practical business steps. You follow them step by step. You are going to grow your business. You are going to have time freedom and you are going to have financial freedom. Stay tuned. Step by Step by New Kids on the Block coming up next. Thrive Nation, I wish that you could see Z’s dance moves. This guy has more moves than a U-Haul truck. I mean, I’m telling you what, this guy has more moves than Kevin McHale in his prime. I mean, Z can break it down like fractions. And Thrivers, if you don’t know who Z is, Dr. Z is an optometrist turned tycoon turned the Daniel Boone of entrepreneurship exploring vast uncharted territories. Have you guys ever watched Thrivers? Have you ever seen the Star Trek, you know, the intro for Star Trek? Z, do you remember Star Trek, that movie there? I love Star Trek. Do you really? Are you kidding me? Yes. So that’s a thing for you. You’re into it. Oh my gosh. Oh yes. I watched it every week back when I was a kid. It was just… I loved it. I mean, just the excitement of it, that where are they going this time? What’s going to happen? What impossible feat is Captain Kirk going to get out of this time? How is he going to save the universe yet again? I don’t know. We’ll find out. All wrapped up neatly in one hour. I’m queuing up the intro music here from Star Trek to the Wrath of Khan. Oh yeah. Oh, Ricardo Montoya. Do you remember that? Oh yeah, just a man’s man of men. I mean, just men-ness. I mean, just man-ness. This is the scene where they’re pulling out to the Enterprise, the newly refurbished Enterprise. Oh yeah. They’re pulling out of the space dock. Oh yeah. You know, and Scotty’s always trying to give him more power. Oh, always. The entire time, Kirk’s like, hey, you know, Scotty, can I get some more power? Scotty, can I get some more power? I’m giving you all I got, Captain. He’s always back there. He’s got to act like he’s physically somehow exerting himself to turn up the power. I can’t give you any more, Captain. I can’t. I can’t. And he’s always, she’s going to break apart. Captain Kirk was always in search of being able to turn down his shields so he could turn up the photons. You’ve got to get the photons up. And then Sulu wasn’t a big talker, but he could always hit that warp drive button. But you know when they flashed at Sulu, when they, when they, when he flashed over to him, you knew it was a serious moment. Well the thing about Kirk is he was such a good delegator, he created such great time freedom, he didn’t have time to hit the buttons. He said, Sulu, you know, warp power, and then Sulu would hit the button that he, he could have hit, but he was such a good delegator, he didn’t have time for that. Oh my God, I just figured it out. What is it? Oh my gosh, you’re my Spock to me being Captain Kirk. I feel like the emotional kind of and you’re like the logical Stoic, you know, I don’t you know, kind of kind of little pointed ears and just you know Got that got the same haircut every yeah You know, you’re my spot. This is my this is Spock’s theme music, by the way, just gonna introduce you know I think this is on music. Oh, of course. You go on Spotify. This is Fox theme music. Okay now thrivers We’re talking today is something very logical. Yes. It’s how to grow your business. And we have a Thriver who did the logical thing and text us the question to 918-851-6920. And we’re answering his question. He says, listen, I have 1,300 current customers. I’ve been in business for 12 years. They pay $35 a month. I want to grow my business now. Step number one, we said, is optimize your Google map. Get a bunch of reviews. Get a hundred reviews. Optimize your Google map and get a hundred reviews. We teach you how to do it step by step at our in-person workshop. And then move number two is you have to develop a no-brainer. So move number one to the no-brainer is buy one, get one free. Move number two is a dollar first purchase. Now move number three is the freemium. And here to introduce the freemium offer is Coach Calvert from And he is the czar of the freemium model. Coach Calvert, welcome to the show. How are you, my friend? I’m doing well, thank you. Sam, apparently his mic has been muted unfairly and unjustly. Coach Calvert, let’s try that one more time. How are you, my friend? I’m doing really great, thank you. Okay, so I want to ask here, Let’s say that someone listening here has a son or daughter who is playing the great game of basketball and they’re not getting as much play time as they would like, they’re not playing as much as they would like to in the games, their skills need to be developed. What is the no-brainer offer? What is, for first-time customers, what is an offer that you make there at SCORE B-Ball on your website and over and over every day? We want them to come in for at least one free class. One free class? Mm-hmm. How could you possibly, Z, how could he possibly survive while giving away something free for the first class? Well, that’s what I’m saying. I mean, it’s marketing. You’ve got to look at it as marketing dollars. You can’t look at it as free. You’ve got to look at it as, I have the opportunity now to sell them on a lifetime or at least a long chunk of time. I mean, a young person comes in. What’s the average age of the kid that you start to coach? 11 or 12. Okay, 11 or 12. So you probably have, what, six or seven or eight or maybe even ten years, lifetime of that. So one free coaching experience, what, 30 minutes, an hour? How long is your session? An hour. An hour. So one hour, whatever that value is, you think of it as marketing dollars. You just think of it as, you know, I could go out there and spend that money to get someone to come in. It’s the same thing. So you just got to kind of think of it reverse. So you get them in, you give them that, and then you wow them. They’re like, ah, little Billy’s got to come back because this is a legit deal. We loved it. It was awesome. You delivered. And look, Billy’s already dribbling better. This is awesome. Now, this next no-brainer offer here, guys, is the try it before you buy it. Coach, essentially, that’s what you’re doing with the free lesson. Sure, yeah. We assume that if they come in our door that they’re going to be sold. Describe the experience. The first time somebody comes in to score a b-ball, what does the first time experience look like for a new customer? Well, first of all, we’re going to make sure they feel comfortable and that they know exactly what they’re going to do. We make sure they know how to get there. We make sure that they know they’re going to meet with Sarah when they walk in the door. The first thing for us is just making sure they’re comfortable, that there’s nothing new that they’re going to be experiencing, that it’s easy for them to know what to do. So then we encourage the kid, go grab a ball, get a ball in their hands, and so that the kid gets comfortable. And then the third thing is, when they get started, we just make sure that they are intimidated, that they aren’t scared of anything, that they’re nice and relaxed, and that they’re just having fun. Now this next move is the money back guarantee. This is a no brainer offer, number five. Z, talk to me about the money back guarantee and why that is so powerful for people who witness it for the first time Well, it’s so powerful because people are saying hey, listen, I am I may not like it I mean this is they’re selling me a bill of goods here and I may not like it and the only thing that would really upset me is one that I would waste my time and to that Waste my money right on right on attempting to purchase or attempting to do this thing So you were you remove one of those. I mean I can’t give you back your time. Though we are trying to teach you how to control time at our workshop. I can’t give you back that, but at least I can give you back your money. You know this show is all about helping people find two things in life and that is time freedom and money freedom by building your business and having a successful business. So by doing that we at least, you know, we relieve one of those issues with you. So if you say, listen, if I go there and I try this and I don’t like it and it wasn’t as advertised and he’s going to guarantee to give me back my money, now I feel, okay, I know I can’t get that time back, but at least I can get that back. Now Thrive Nation, here is an example of an absolute money back guarantee. Z, our in-person workshops are legendary. We get great feedback. People love them. They always come back and bring friends. If you Google Thrive 15 conference reviews, Thrive 15 workshop reviews, if you do any research at all reading the reviews, people love the in-person two-day workshops, which is why they have a money-back guarantee. We couldn’t do it, Z, if it wasn’t a very good workshop. You know, they’re very healthy. We have, we’ve kind of bore it down to 13 core things that you need to do to start and grow your business. We handle these for two days and then we have a team and then you go, okay, now I get it. We even have a team that can help you with these 13 core things we teach you. But I tell you what, it’s $500. It’s two days. You can bring three people with you and we have scholarships. If you say to yourself, I can’t afford 500, we can help you. We have a lot of businessmen and business, I should say people in Tulsa, that have said, this is good stuff. I’m going to give some money to your scholarship program. Because if somebody there from wherever really needs this information, I don’t want them to not get it because they can’t afford it. You know, I would say that there’s very few movies where I could say, if you see the movie, I guarantee you’re going to love it. But Braveheart Z is one of those movies. Coach Calvert, have you seen Braveheart? About five times. Okay, for anybody who’s yet to watch Braveheart, I’m telling you what, you can’t watch Braveheart and be an American and not love that movie. I mean, see, that’s a great movie. I guarantee the thrivers, if you see that movie, you’re going to love that movie. Oh, I did. It’s one of my top ten. Braveheart. Yeah, I loved it. You know what, so the thing is, when you tell somebody, I guarantee you’re going to love that movie, you know, you’re going out on a limb. Anytime you guarantee something, and I’m just telling you, I guarantee for sure, I guarantee you that if you come out to our in-person workshop, it’s going to be a game changer for you. And if it’s not, it’s an absolute refund, money back, no questions asked. Just we’re done. We’re going to put some money back. Absolutely. And when you’re here, there’s not going to be this weird kind of upselling. I hear about this, you can go online and see this, but a lot of people go to these workshops and they’re employed to get them in so they can upsell them this ridiculous stuff. Okay, now you know, it’s kind of like, okay, the secret to becoming a millionaire, come and show up. And then they’re like, okay, for the 20 of you, we’re going to really give you the secrets for an extra ridiculous amount of money. Clay Stairs shared this on a Monday, on the Monday show. But here’s kind of the scenario. He’s a client of mine who’s gone on to be, what was a school teacher, and he’s gone on to build over a million dollar net worth as a result of doing his speaking and consulting. He’s an awesome guy. Clay Stairs was having a hard time learning to sell. I said, Clay, you need to go to the T. Harv Ecker Millionaire Mindset Workshop. It’s powerful. You’re going to learn a ton about selling, but what I want you to do is I want you to promise you’re going to leave your wallet in your car because they are going to high pressure you. I promise you. Do not buy it. And Z, I’m telling you, he calls me from day two after they’ve just been talking to you for 30 hours or 20 hours about everything you’re supposed to do. And they said, we want everyone to stand up and we want you to bring $100 up to the front and we’re gonna set it on fire because that’s what you’re doing. Because that’s what you’re doing if you don’t take advantage of this offer. And then they did a takeaway, then they did a takeaway saying, we only have like 30 spots available and if you don’t sign up now you won’t get it, you’re going to miss out. And then they had testimonial videos playing and he calls me and he says, I feel like I’m going to do it. I feel like I don’t want to miss out. I’m like, would you stop? Put the phone down. Put the wallet down. Throw the wallet in the river. Run, run, Forrest, run. But I think that’s what a lot of people have experienced. We learned a lot at the seminar, but he goes, dude, the high pressure manipulation techniques were over the top. Now move number six is samples. And for the sake of time, I want to make sure you’re getting this. If you have a great food product, like Barbie cookies, one of our thrivers out there, just give away a sample. Give away a sustainable amount of samples. Just do it. When you give somebody a sample and they love it, nobody wants to just have like a half a cookie. See, if you have a little sample of a cookie, she has those little sample cookies in her place, you can’t have a tenth of a cookie and not want an entire cookie I get it was tough. It takes a lot of self-control which fortunately most people don’t have around cookies So yeah, that’s the move samples. You know you it’s here again. You go with that cost me money in that note It’s about marketing. It’s about you know using your money to deliver your products, and if you’re selling stuff You’ve got to get those samples out They’re very powerful because people didn’t they can get a taste of it. They they go. Oh now guess what? So if I’m selling smoothies should I give out chicken shake samples, you know, put those away. Wow, you get a reputation as a chicken smoothie place. I don’t know if you’re many customers. Thank you for coming to Sonic. What can I do for you? I like a chicken smoothie, please and some fries. Sam, if you didn’t listen early in the show, Sam, our producer over there, is a big workout dude and so he finds creative ways to get protein into his body. His newest move is to make a chicken shake, an actual shake with chicken in it. And he only does that because when he looked into the science of cutting off the leg of a cow and just eating it directly, he realized that wasn’t as safe. So he’s now grinding up chickens instead. Yeah, exactly. Unbelievable. Now, move number seven is deep discounts. Think Hobby Lobby. Z, Hobby Lobby, it’s no secret, they always have something half off, 70% off. Coach, you ever been in there and seen something 80% off at Hobby Lobby? Have you ever seen a discount at Hobby Lobby? You ever bought something at a discount there? Yes, I have. That’s where I get a lot of my stuff for the house. We love that story. Have you ever bought anything not discounted there? Oh, no. Z, I mean, have you ever seen a Hobby Lobby item be procured by a female member of your family and they say, look, I saved all this money. Absolutely. And I think jewelry stores, that’s kind of the move. A lot of them, you know, it’s almost like they mark them up so they can mark them down. I mean, it’s like that’s kind of the move in some of these businesses. I worked in a large retail store back in the day and one of the moves is my boss would walk up to me and say, hey, mark it up to mark it down. And you would actually raise the price. And then you would lower the price and talk about how it was the new low, low price after you just raised the price. Oh yeah. When you’d show how much money people were saving. It’s unbelievable. Now Thrive, as we come back, we have yet another no-brainer option here for you because we’re trying to teach you specifically how to grow your business this year very fast. Stay tuned, Welcome back to the Thrive Time Show. For anybody tuning in from other planets, other countries, other cities, other townships, other places, other locations, other continents, we welcome you to the Thrive Time Show on your radio, the number one radio show of choice for entrepreneurs. If you’ve ever wanted to start or grow a successful business, you’re in luck because that is all we talk about. And why do we do it? Because we are obsessed, both Dr. Z and I are obsessed with helping you to create the time freedom and financial freedom that you need and want and deserve. Because Z, this Easter, you know, on Easter Sunday, we could have been spending our time doing anything that we wanted to do because we had, we’ve been blessed to have the financial resources to do that. We weren’t forced to work overtime at a job, put in the extra hours. But you know what? Both of us did that back in the day. Both of us had jobs where we worked seven days a week. We’ve done that. Yeah, absolutely. And I tell you what, that’s oftentimes the move we get. Well, how do I get money? How do I get the resources to start my business? Well, we have all kinds of ways to raise capital on that we teach you. But one of the core ways is just J-O-B, get a job, get a second job, work more time, you know, have one job you live on, one job you save. I mean, come on, it’s your time, you get to do what you want to do. Now Thrivers, you can now ask us any business questions that you’ve ever wanted simply by texting in 918-851-6920. I repeat, that’s 918-851-6920. A Thriver out there says, listen, I have a gym with 1,300 current customers. I’ve been in business for 12 years. I’m charging my average customer $35 a month, and I want to increase my profits now. So we said move number one is optimize that Google Map and get those reviews. If you missed it, if you want to learn more how to do that, go to, sign up. It’s $1 for your first month. We teach you everything you need to know to optimize your Google Map. Move number two, you must create a no-brainer, irresistible offer that customers cannot say no to. And Z, this final no-brainer is get a celebrity endorsement. Z, why does celebrity endorsements work so well? Why does it work so well when George Foreman endorses a grill or Michael Jordan endorses Gatorade or shoes? Well, it kind of goes with that old saying, and people say this all the time, and they go, what is that? I hear that all the time. What does it mean? Find a parade and get in front of it. In other words, they’ve already established a certain amount of swag. We’ll just call it swag. Swag, yeah. I mean, George Foreman, people go, oh, I know that guy. Instant recognition. I know him. He’s of note. I’ve seen him, and so therefore I’m going to listen to him, and I’m going to be more of a believer in what he says than just some rando person that I don’t know, right? So that’s the parade you’re getting in front of it. My name is Bill Jacobs and I use this grill on Tuesdays. It is good. It’s really good. I’m Bill Jacobs. So that was my move when I got started. I would go to the radio stations and I would get the on-air personality. You can’t call them disc jockeys anymore. That’s not a term. It’s offensive. It is. Holy cow! So on-air personalities, well, they’d already been in your ear for two or three hours a day. You’d already felt like you had listened to them for months, maybe even years. You felt like you knew them. You felt like you could believe them. I mean, you welcome into your car, into your home, into your head, basically. And so by having them come on and become a patient of mine and then endorse me, they can say things. And the other fun thing about it, when you get someone to endorse you, they can say things about your business that it sounds kind of rude if you do it. You know what I mean? As an example, when I talk about what a beautiful man Dr. Zellner is, I’m just stating fact. There’s no hyperbole there. When I talk about the fact that he’s given up his potential hand modeling career to be here on the radio show two hours a day with you, I can be sincere. I mean, think about it. He gave the potential revenues, hundreds of thousands of dollars that you might have earned. These hands could have been in pictures all over the world. I mean, they could have. You couldn’t say that about yourself. No, of course not. I mean, I’ve got a face built for radio. That’s why we excel on the show, you know. All right, now here’s the deal. Coach Calvert, coach, you’re endorsed by Coach Eddie Sutton, the Hall of Fame basketball coach, the legendary Oklahoma State University basketball coach. He endorses your program. How has that helped you? It gives us instant credibility. When I talk to somebody, just about everybody knows Coach Sutton. And if they don’t know Coach Sutton, I just tell them the floor is named after him at OSU. There it is. I mean, it’s the thing of it that Coach Sutton is legendary. And when he said, it’s hard, and I’m quoting him, he said, it’s hard to get on the team. It’s hard to play at the next level without the proven coaching system like what Coach Calvert provides. And he goes on and on to explain that on And I’m telling you what, endorsements can change the game for you. Now Z, move number three, if we’re going to grow this business quickly, move number three, okay? Number three, here we go. You must create your three-legged marketing stool. Yes. Now I would like to give you the floor. What is a three-legged marketing stool? What are the three little pigs? Just walk me through. What are we talking about? Here’s the deal, you know, the three little pigs, they had one that just built their house out of, you know, sticks, one just out of straw, and then one did bricks. Well, bricks is actually multiple things combined together to make it stronger, and therefore it withstood the big bad wolf, because your competition’s a big bad wolf. But here’s the deal, it goes back to not putting all your eggs in one basket, because you may say to yourself, hey, listen, I know, okay, Z did really good on radio, so that’s all I’m going to do is radio. All I’m going to do is radio, baby. That’s all I’m going to do is this one radio station, and that’s it. I’m going to put all my eggs in that one basket. That’s not the way we advise you. That’s not the way we try to train the people that come in and get business coaching from us. We say, listen, here’s the deal. Let’s get three areas of advertising, all right? Three. It can be you want to do some Facebook, you want to, okay. You want to do some, spend some money and do some SEO. Okay, that’s search engine optimization. You want to do some radio. You want to do a billboard. You want to do a flyer. You want to do a print ad. You want to, you got to figure out who your most likely buyer is. Let’s start there, right? What’s your product? Okay. Who is your number one? You know, and we do that all the time. They look at us almost, almost across the board and say, well, everybody is. You see, there was a company that, no, no, no, no. Who’s the most likely? There was a company that famously years ago decided what they would do is that they would market their casino, they would get it out to the world via streakers. Have you heard about this story? No, no. No, this is a true story. Are you pulling my leg? No, this is a true story. In fact, you can look this up online. This is incredible. But what they did is they decided they’re going to market their business via streakers. And so in the Olympics, what they did is they had a guy totally nude who had a, like, wrote on his body with like a permanent marker or something. He just went up to the high dive and just jumped in there nude. And they thought, that’s going to be our move. That’s going to be how we get our business to the next level. That is what’s going to work for us. Well, the problem is it didn’t work at all. In the news, they say they censored it, and the Olympics are tape delayed, you know, and a lot of times, so it didn’t even get on the air. It got a couple of mentions where they’re like- Yeah, but they didn’t think it was going to happen. But I’m just saying, in a room, in a conference room, when you’re just talking with you and your team, sometimes these ideas that are stupid seem awesome. They seem awesome. And you go, that’s all… We’re going to put all our money into streakers at the Olympics. That’s the move. It’s going to change the game. We come back, I’ll find the name of the actual company that did this. But all I’m saying is, you’ve got to have a three-legged marketing stool. Now move number four is, once you’ve implemented these moves, now you’ve got to get your team to do their job. And a lot of people don’t want to do their freaking job. I’m going to be honest, a lot of people today do not want to do their job. According to the U.S. Chamber in CBS, 75% of employees steal. According to Fast Company, a third of employees lie on their resumes. There’s a lot of people who’ve never been to work on time more than five days in a row ever. So you’ve got to get your teammates to do their job. Do their job. See, I’m telling you, getting people to do their job requires a little carrot and a little stick. A little stick. So we come back, we’re going to talk about merit-based pay, and I’m going to give you the name of the company that epically failed by attempting to market their business with a one-legged marketing stool known as a streaking. Stay tuned, Thrive Time Show. Welcome back to the Thrive Time Show on your radio, where we teach you everything you need to know to make your business grow, and everything you need to know about the counting crows. The counting crows, where have the counting crows gone, Z? I mean, that song was the jam. The Counting Crows, I had a roommate in college who was obsessed with the Counting Crows. That was his move back in the day. Mark DePetris, big shout-out to Mark DePetris. He loved himself some Counting Crows. As advertised, Thrivers, I told you when we came back after the break, I would tell you the name of the company that tried to market their entire marketing campaign for their business was based upon the idea of streaking. And that was Golden Palace Casino, the Golden Palace Online Casino. And it didn’t work so well. So Thrive Nation, I’m just telling you what, as you learn these moves, as you learn these systems, it’s so important that you apply what you’re learning. And it all starts with that curiosity. And so if you are not able to attend our next in-person workshop where we answer every single business question you could ever possibly have, I encourage you to text us at 918-851-6920. Text us 918-851-6920. And we have a thriver who texts us with a simple question, how do I make my business grow now? But here’s the back story. He has 1,300 current customers. He’s been in business for 12 years. He owns a fitness gym. His average customer is paying $35 a month. We’ve talked about the marketing and the sales and the Google optimization, but now we’re getting into merit-based pay, aka stick and carrots, Z, getting people to do what they’re supposed to do. Once new potential prospects are coming in, your team has to execute. They have to get done the game plan. Right. We tell people, how do you do that? Because you have to wear two different hats, as a boss, as an owner, as the guy in charge, or the person in charge, I should say. And that is, they go, two different hats. What are those hats? What are you talking about? Lots of hats. That’s a lot of hats to keep up with. Well, we call it good cop, bad cop. We call it Obi-Wan Kenobi and Darth Vader. We call it, I mean, you know, a Klingon versus a Captain Kirk. I don’t, you know, the thing is this, is that you have to be able to say hey listen I’m gonna encourage you and these are my these are my ways to encourage you right or I’m gonna come in and I’m going to punish you and these are my ways to punish you and you have to have both of Those sets in your repertoire And go rip it for now because sometimes you know you want to just bomb from fist bump You’re awesome Billy doing great. And then sometimes, you want to walk down the hallway with that steely look in your eyes. And you want to take Billy with the force, lift him up, and say, the Death Star has to be completed on time, and your workers are falling behind. And Billy’s trying to catch his breath. Now, Coach Calvert, I want to ask you this, because you’re a kind guy. You’re a nice guy. You’ve also been in business with SCORE Basketball for how long? How many years have you guys been around? 21 years. Okay, now talk to me about the frustrations maybe you’ve encountered when attempting to manage humans and to get them to actually do what they’re supposed to do without a carrot and stick. Everything from get the gym cleaned up. It’s not a hard job. You know you’re supposed to do it. Just do it. Calling people. Yes, you’re supposed to call them. They don’t call them. I’m to the point now where you assume that they’re not going to do what you ask them to. What is it? Trust but verify? Oh, Ronald Reagan. Boom. Busting out some Ronald Reagan. Ooh, a little trust and verification. Now, Coach, so talk to the Thriver out there, the Thriver who’s listening, who says, I don’t want to do a stick. I just believe in positive reinforcement only. What would you say? It won’t work. It will not work. The first thing you gotta assume is the people that are working for you aren’t gonna like it. They’re gonna be mad at you. They’re gonna have an attitude, but you have to go do it anyway. So Z, let’s just say that you took over this fitness company. That is a break-even. It’s making a little bit of money. It’s making $4,000 a month. And you had 60 days to get the business to be profitable. It’s only making $4,000 a month of profit with 1,300 customers. How would you go in, if you had two months, if you have two months total, how would you go in and fix that business? What would you do if you wanted to get the business, the profit up by, let’s say, another five grand. You want to increase the profit by five grand and you have 1,300 customers. What would you do? Boots on the ground. I mean, what kind of kick and hug? What kind of merit-based pay? What kind of price increase? I mean, I’m just totally off the script here. What would you do? Well, it would take a deep dive, a little bit of a deep dive into the company to take a look at it. But I mean, obviously, the moves that we’re talking about on today’s show are the ones you have to implement. And you have to come in there and say, you know, why am I not, I mean, 1,300 people at $35 a month, that’s quite a bit of cash coming in the door. So now the where is, where is that cash going? So step one is, how can I save money that’s already coming in the door? How can I save money? That’s all your step one. Yeah, step one. So maybe, maybe you’re overstaffed. Maybe you’re spending money on things you shouldn’t be spending your money on. Talk about overstaffed. If you have people that are just aren’t, you look around, you look at the numbers and you realize they’re not paying for themselves. They’re not producing a profit. How do you trim the tree? How do you prune the tree, man? You fire them. Oh, no. That just sounded mean. The way you did it. Typically, I like to have sound effects ready. So if you could just repeat that one more time, I now have it ready. Okay, so I take over the business, and I realize that I have a couple of people that I do not need to have around there to do their job. I would then go to the business and I would say, I’m going to do a little bit of a business and I’m going to do a little bit of a business. I’m going to do a little bit of a business. I’m going to do a little bit of a business. I’m going to do a little bit of a business. I’m going to do their job I would then walk up to them and say, you know what, it’s just not working out. You need to clock out and leave. You are fired. So you wouldn’t feel bad about that? No, no, no. It’s all about the business. It’s all about the healthiness of the business, you know. And I’ll tell you what, that’s just one move. I’m not saying that was the case in his deal. You keep going, man. You’re on fire. But he’s got plenty of money coming in. So step one is, how do I keep more of the money coming in? And that’s a whole kind of mindset. Am I spending money where I don’t need to? Bills. I look at the lease. Look at the space. All kinds of things you can look at to try to save money. In other words, he’s having over $30,000 bucks come in the door. Right. Every month. Every month. This is a real situation. This is a real situation. And he’s only gaining, and out of that he’s only gaining, he’s only probably bringing about, I would mean a third or a half of what he should be netting from that. Because we always try to teach our people, you should be walking away with around 30, we’ll call it 30%, maybe a third, but 30%, you know? Now, I don’t want to blindside you with a big concept. I know you and I share this worldview on this, there is an abundance mentality where it says, hey, if we have 1,300 people there currently, I bet you 10% of them would buy the super package. Right. And that’s step two. And the step two is, now how do I get more money from the 1,300 I have? I mean, he’s got $45,000 rolling in. He’s making 10% of that if he’s going to make it four. That’s not efficient. He is spending way too much money on health. He’s spending way too much money on stuff. So step one is cutting back your costs and keeping more of that 45,000 comes in. Step two now is taking that 45,000 and with the same 1,300 people, making that look like 50 or 60 or 70 or 80,000. And then step three is let’s take 1,300 and make that 2,600 people coming in. Right? Right. So those are kind of your mindsets when you’re going to break down a business is, how do I keep more of what’s coming in? Because that’s a dandy business already running. Now when we come back, what I want to do, Z, is I want to pick your brain on specifics. I’m looking for some specific moves on how to increase the revenue. Assuming there’s 1,300 people paying $35 a month, I would like to hear how your brain would… If we’re in a meeting together, like in a board meeting of this business you just took over, I want to see how you would spitball new ideas to raise more money from that existing client base by adding more value. I just love that because I think that your brain, you’ve been doing this so much it’s become almost intuitive to you. And I would love to hear how you would do it. I’m looking forward to after the break to opening up my brain and just oozing some of it out over the radio. I’m excited to apply that sort of healthy pressure where we only have one segment left to take a guy’s business to the next level. Gosh, it’s gone by so fast. Can he do it? Will he do it? I know he’ll do it. Let’s see how he does it. Stay tuned. All right, Thrive Nation, welcome back into the Thrive Time Show on your radio. I know we live in a world where there’s a lot of negative news, but I’m going to tell you what. I do believe that this is a day that the Lord has made and that we should definitely rejoice and be glad in it. There’s so many things that uh… could be going wrong and if I’m telling you what if you are alive if we are alive on this planet we have so much to be thankful for and to be born during this time if you think about it when I first started my first business DJ Connection back in 98-99 I remember when I wanted to meet with a customer, I had to what? Well, you couldn’t call them on the cell phone because it was like 300 minutes for the month, right? So you had to call them on your landline. You couldn’t text them back and forth. The speed of communication was super slow, although it was fast when you think about the history of the world of communication. But I used to have to call people back and forth. It would take about a week to get a hold of somebody on their landline, leaving a lot of voicemails. Then you’d have to mail contracts. You couldn’t just email in a contract the way you could because back in the day when you sent an email it would sound like this. And you have the AOL. Welcome to AOL. Welcome back. What did the voice say there coach? Remember the AOL? What did the AOL? They used to mail you a CD in the mail and AOL was trying to convince you to sign up for America Online. All you used to say, you’ve got mail. And then you would wait. I mean, Z, do you remember when you first started using email, how long it would take to send and receive an email? It was brutal. Oh, it was brutal, but you didn’t know any better. So it was kind of like, well, that’s quicker than snail mail. So it’s like, okay, cool. You know, it’s funny how now we look back and we go, oh, that was so slow. And yet, you know, before that it was even slower. And I mean, it’s just kind of crazy how, how things can be relative. And so, yeah. I’m amazed that most of our business coaching clients are not in Tulsa, Oklahoma. How we can help somebody grow their company, and we don’t even see them face to face except for our in-person workshop. I mean, someone will go to, they’ll buy their tickets for the workshop, and they’re kind of scared. I remember this guy who just came in here from California and He leaves just wowed. I don’t know if we’ll ever see him again face to face But to know that we can help his business from afar. Yeah through technology That’s exciting and we have a thriver who’s taking advantage of all the technology. He’s texting in nine one eight eight five one six Nine two zero putting himself out there saying I own a business and he’s been around for 12 years, the same business, same location. Got it. 12 years. He has 1,300 total customers. He’s profiting less than $4,000 a month, just right at $4,000, with 1,300 paying customers, who on average are paying $35 a month. And we’ve talked about how to increase his marketing. We’ve talked about how to cut costs. But now I want to know, if you’re in the meeting and you took over this business, you had ownership of this business, how would you sell more items? How would you increase the revenue coming in? Well, here’s what you would do is you say, okay, everybody coming into a gym is a certain make and model person. What is that person looking for? They’re looking for supplements. They’re looking for healthy alternatives. They’re looking for organic food. They’re looking for gluten free. I mean, most of these people are looking for certain food items, supplements, if you will. So if you’re not selling supplements, if you don’t have something there to sell them, shame on you. We’ve got to get that in there. Boom. That’s step one, number one. What else can we sell them? Premium package. You’re probably going to have 10 to 20% of them that want something a little more than what you’re offering. Hey, here’s the gym. You can work out. It’s open 24-7. Whatever his deal is, I don’t know. But now all of a sudden, hey, we have a platinum. Have you heard about our platinum package? I haven’t heard about the platinum package. Well, the platinum package gives you this. It gives you some one-on-one personal training. It gives you access to Pilates and spin class and some of these other classes that we’re doing. It’s the Platinum Package. And it’s yada, yada, yada more per month. And I think you would, I would be remiss if I didn’t tell you about our new Platinum Package. Okay, so now you can upsell, bring in some supplements. You can bring in some maybe personal training, you can bring in some some clothes, some personalized clothes, some swag. You know, say hey, it’s not only an Under Armour jumpsuit, it’s an Under Armour jumpsuit with our logo on it. We do workout equipment. Coach Calverton, let me ask you, your place, you have a membership model, you have hundreds of hundreds of kids that attend Talk to me about some of the upgraded packages that you now have available for people that maybe don’t want a large group class. Let me say first, one thing I had to learn was not everybody was poor like I was growing up. And so one of the things I had to teach my coaches is assume people have money. Don’t assume they are broke. Don’t assume they don’t want to do something. So what we did, like last summer, we had a premium package where we brought in an extra extra $18,000 just because we provided a program where kids could come in every single day, six days a week. So you have a program where everyday access. Six days a week. We had a program for them every single day. The kids that did it loved it and that was an easy, not easy, but $18,000 that we added. And I will tell you this Thrivers, when you have that abundance mentality and you realize, hey, not every single person is from the same background. I mean, both Zee and I grew up without money. Both of us didn’t have money growing up. I think a lot of people would assume, Zee, that you grew up with money, but you didn’t have money growing up. No, no, I didn’t. That’s why I started working when I was 13. So here’s a move, Thrivers. I want you to do this. I want you to sit. This is a very actionable thing I want you to do. I want you to get out a clipboard. If you don’t have a clipboard, just get out a sheet of paper and then buy a folder, something with a hard backing. I’m being serious about this. Get out a notebook or something, and I want you to sit down, Mr. Thriver, with 100 customers in the next week. And don’t be weak about it, don’t say you don’t have time for it, get it done. Okay, maybe 50, but just sit down with them and say, I wanna ask you this, do you need supplements? Do you buy supplements currently, yes or no? And survey them and they’ll say no or yes. Do you, would you be interested in a class if we had one, a one-on-one class, yes or no? Would you be interested in a group class if we had it, yes or no? Would you be interested in having your meals delivered, yes or no? Would you be interested in whatever? And then say, how could we offer you more services or what could we offer you to help you achieve your fitness goals faster? faster. And you’re going to find that in a minimum, unless you’re officing in the the worst parts of Beirut after a bombing, at least 10% of the American consumers that you’re dealing with are going to want other services. And guess what? They’re willing to exchange their money, Z, in exchange for the goods and services. Capitalism wins again! I’m going to give an example. I’ve seen you do this before. I’ve seen you do it, and we’re not trying to hype up. Is this back to the streaking? Is this back to the streaking? No, I mean, it’s going to be, because you’re a humble guy. You’re not out there flashing wads of cash. But I’ve seen you upgrade to get better seating at a concert. But it does cost more. It does cost more. You’re right. That is a correct statement. Are you deterred? So if you said, hey, we’re going to the Boys II Men concert. We’re going to the concert. Oh, Boys to Men. But for $150 extra, you could meet them. Would you do that? Sure. What up, guys? Now, if you were on an airplane and you could upgrade maybe to have more leg room, instead of being crowded in there, you get to, there’s only two people on a row instead of four, have you ever upgraded your flight? Well, of course, yeah. When you’ve gone on vacation, have you ever upgraded to a premium room? Absolutely. Have you ever downgraded to sit right there in the middle with the cabin boys inside the cruise ship where you say, hey, can I save some money to sit there right next to the engine? I really don’t want a balcony and I don’t want to be able to see the ocean at any time on the ship. Could you put me in a closet? Yeah, no, I’ve not done that. So, Thrivers, listen, my wife and I went on our first cruise and I said, do you want windows? I’m like, buddy, I don’t care. Just get me on that boat. I just want to get on a boat because I know that I can get out of that room. I don’t care. The second time I went on the ship, we’d earned some money. I said, you know what, I want to look out over the water. It’s not because I’m a diva, it’s because I can afford to do it. So what I’m saying, Thrivers, is I’m telling you, at least 10% of your customers are willing to pay, and someone should write this down, four times more for faster results. At least 10% are willing to pay four times more. Where did you get that number? I’ve just been doing this forever and I’m just telling you, people are willing to upgrade, they’re willing to do premium, and at least 25% of your customers are willing to pay double. 25% are willing to pay double. Yeah, absolutely. And some people will not pay more for anything ever under any circumstance. They’re going, well there’s an extra fry in that bag. I did not buy that bag of fries, but there seems to be an extra one. No one’s looking. I’ll go ahead and grab that leftover fry.” Well, and that’s the problem, is that you try to sell that person, and they shut you down, and you’re like, okay, that’s it, I’m done, that’s just frustrating, I’m done, done, pump the brakes, never again. Oh, man, it’s embarrassing. You know, it’s just the numbers. I mean, you’re going to have, like Clay just said, 10% boom, 25% boom, and that other 75%, that other 60%. Don’t let them dictate your pricing. Z, there’s four ways that all the Thrivers can take action today to dramatically transform their financial future. All right, all right, let’s do it. Let’s do it. Move number one,, the world’s best business school. Give it to us. $1 for your first month, $19 or after. We’ve got hundreds of thousands of videos on there. You can binge watch all day long. It’s a Netflix business coaching, $1 for the first month and $19 thereafter. Move number two, you could sign up for a in-person two-day, 15 hours of power Thrive time. after. Move number two, you could sign up for a in-person, two-day, 15 hours of power Thrive Time workshop at Z, what is that all about? Well, you come for two days, we just shove everything you need to know about starting and running and growing a business. You get it all, you get your own little book, there’s no upselling, we have scholarships, it happens right here in Tulsa, it is awesome. You can get a look at the reviews. that is a whole team of business ninjas for less money than you would spend on hiring a full-time ten dollar per hour employee and move number four and you need to do it go to thrive and subscribe to the podcast again a subliminal message subscribe to the podcast thrive and Z as Three, two, one, boom! JT, do you know what time it is? 410. It’s TiVo time in Tulsa, Roseland, baby. Tim TiVo is coming to Tulsa, Oklahoma, June 27 and 28. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old, but I’ve never had the two-time Heisman Award winning Tim Tebow come present. And a lot of people, you know, have followed Tim Tebow’s football career on the field and off the field. And off the field, the guy’s been just as successful as he has been on the field. Now the big question is, JT, how does he do it? Hmm, well, they’re gonna have to come and find out because I don’t know. Well, I’m just saying, Tim Tebow is going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russia. Also, this is the first Thrive Time Show event that we’ve had where we’re going to have a man who has built a $100 million net worth. Wow. Now, we’ve had a couple of presenters that have had a billion dollar net worth in some real estate sort of things. But this is the first time we’ve had a guy who’s built a service business, and he’s built over $100 million net worth in the service business. It’s the yacht driving, multi-state living guru of franchising, Peter Taunton, will be in the house. This is the founder of Snap Fitness, the guy behind Nine Round Boxing. He’s going to be here in Tulsa, Russia, Oklahoma, June 27th and 28th. JT, why should everybody want to hear what Peter Taunton has to say? Oh, because he’s incredible. He’s just a fountain of knowledge. He is awesome. He’s inspired me listening to him talk. And not only that, he also has, he practices what he teaches. So he’s a real teacher, he’s not a fake teacher like business school teachers, so you gotta come learn from him. Also, let me tell you this, folks, I don’t want to get this wrong, because if I get it wrong, someone’s gonna say, you screwed that up, buddy. So Michael Levine, this is Michael Levine, he’s gonna be coming, and you say, who’s Michael Levine? I don’t want to get this wrong. This is the PR consultant of choice for Michael Jackson, for Prince, for Nike, for Charlton Heston, for Nancy Kerrigan, 34 Grammy Award winners, 43 New York Times bestselling authors he’s represented, including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s going to come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist Colton Dixon in the house. Now people say, Colton Dixon’s in the house? Yes, Colton Dixon’s in the house. So if you like Top 40 Christian music, Colton Dixon’s going to be in the house performing. The lineup will continue to grow each and every day. We’re going to add more and more speakers to this all-star lineup, but I encourage everybody out there today, get those tickets today. Go to Again, that’s And some people might be saying, well, how do I do it? What do I do? How does it work? You just go to Let’s go there now. We’re feeling the flow. We’re going to Again, you just go to, you click on the business conferences button, and you click on the request tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you can afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that. Did not get an inheritance from parents or anything like that. I had to work for it, and I’m super grateful I came to a business conference. That’s exactly how I met you, met Peter Taunton, I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to You might say, well, when’s it going to be? June 27th and 28th. And you might say, well, who’s speaking? We already covered that. You might say, where is it going to be? It’s going to be in Tulsa, Russell Oklahoma. It’s Tulsa, Russell. I’m really trying to rebrand Tulsa as Tulsa, Russell. I’m sort of like the Jerusalem of America. But if you type in Thrive Time Show and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now for this particular event folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office and so it’s going to be packed. So when? June 27th and 28th. Who? You! You’re gonna come. Who? You! I’m talking to you. You can get your tickets right now at and again you can name your price. We tell people it’s $250 or whatever price you can afford and we do have some select VIP tickets Which gives you an access to meet some of the speakers and those sorts of things and those tickets are $500 It’s a two-day Interactive business workshop over 20 hours of business training We’re going to give you a copy of my newest book the millionaires guide to becoming sustainably rich You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company It’s practical. It’s actionable and it’s Tebow time right here in Tulsa, Russia. Get those tickets today at That’s Hello, I’m Michael Levine, and I’m talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers. I’ve represented a lot of major stars and I’ve worked with a lot of major companies and I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California in the beautiful sunny weather of LA come come to Tulsa because last year I did it and it was damn exciting. Clay Clark has put together an exceptional presentation, really life-changing and I’m looking forward to seeing you then. I’m Michael Levine. I’ll see you in Tulsa. James, did I tell you my good friend John Lee Dumas is also joining us at the in-person two-day interactive Thrive Time Show Business Workshop. That Tim Tebow and that Michael Levine. Have I told you this? You have not told me that. He’s coming all the way from Puerto Rico. This is John Lee Dumas, the host of the chart-topping podcast. He’s absolutely a living legend. This guy started a podcast after wrapping up his service in the United States military and he started recording this podcast daily in his home to the point where he started interviewing big time folks like Gary Vaynerchuk, like Tony Robbins, and he just kept interviewing bigger and bigger names, putting out shows day after day, and now he is the legendary host of the EO Fire podcast, and he’s traveling all the way from Puerto Rico to Tulsa, Oklahoma to attend the in-person June 27th and 28th live time show, two-day interactive business workshop. If you’re out there today, folks, if you’ve ever wanted to grow a podcast, a broadcast, you want to get in, you want to improve your marketing, if you’ve ever wanted to improve your marketing, your branding, if you’ve ever wanted to increase your sales, you want to come to the Two-Day Interactive, June 27th and 28th, Thrive Time Show Business Workshop featuring Tim Tebow, Michael Levine, John Lee Dumas, and countless big-time, super successful entrepreneurs. It’s going to be life changing. Get your tickets right now at James, what website is that? James, one more time for the board of enthusiasts. I’m not to be played with because it could get dangerous. See these people I ride with this moment. We are we. Thrive Time Show two day interactive business workshops are the world’s highest rated and most reviewed business workshops. Because we teach you what you need to know to grow. You can learn the proven 13 point business system that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this and because there wasn’t anything like this I would go to these Motivational seminars no money down real estate Ponzi scheme get motivated seminars, and they would never teach me anything It was like you went there, and you paid for the big chocolate Easter Bunny, but inside of it. It was a hollow Nothingness, and I wanted the knowledge you’re like oh, but we’ll teach you the knowledge after our next workshop And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big, get rich quick, walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t love it. We built this facility for you and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person two-day interactive business workshop, all you got to do is go to to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy in Kings Point in New York, acta non verba. Watch what a person does, not what they say. Good morning, good morning, good morning. Harvard Kiyosaki, The Rich Dad Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re close, but they’re completely different worlds. I have a special guest today. The definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts as Mr. Clay Clark, he’s a friend of a good friend, Eric Trump. But we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man, and there’s so many ways we could take this thing but I thought since you and Eric are close, Trump, what were you saying about what Trump can’t what Donald who’s my age and I can say or cannot say. Well I have to honor you sir I want to show you what I did to one of your books here. There’s a guy by the name of Jeremy Thorne who was my boss at the time I was 19 years old working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. He said, have you read this book, Rich Dad, Poor Dad? I said no. My father, may he rest in peace, he didn’t know these financial principles. I started reading all of your books and really devouring your books. I went from being an employee to self-employed, to the business owner, to the investor. I owe a lot of that to you. I just want to take a moment to tell you thank you so much for allowing me to achieve success and I’ll tell you all about Eric Trump. I just want to tell you thank you, sir, for changing my life. Well, not only that, Clay, you know, thank you, but you’ve become an influencer. You know, more than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming, because as you know, there’s a lot of fake influencers out there too, or bad influencers. Yeah. Anyway, I’m glad you and I agree so much and thanks for reading my books. Yeah. That’s the greatest thrill for me today. Not a thrill, but recognition is when people, young men especially, come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this. I learned at the Academy, at King’s Point in New York, acta non verba. Watch what a person does, not what they say. Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business, and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place. So having linear workflow and seeing that mapped out on multiple different boards. It’s pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls, figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Once I saw what they were doing, I knew I had to get here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored. You’re awake and alive the whole time. It’s not pushy. They don’t try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of the business. Planning your time, breaking it all down, making time for the F6 in your life, and just really implementing it and sticking with the program. It’s really lively, he’s pretty friendly, helpful, and very welcoming. I attended a conference a couple months back, and it was really the best business conference I’ve ever attended. At the workshop I learned a lot about time management, really prioritizing what’s the most important. The biggest takeaways are you want to take a step-by-step approach to your business. Whether it’s marketing, what are those three marketing tools that you want to use, to human resources. Some of the most successful people and successful businesses in this town, their owners were here today because they wanted to know more from Clay and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence. That businesses don’t change overnight. It takes time and effort and you’ve got to go through the ups and downs of getting it to where you want to go. He actually gives you the road map out. I was stuck, didn’t know what to do and he gave me the road map out step by step. We’ve set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want, they guarantee it will be answered. This conference motivates me and also gives me a lot of knowledge and tools. It’s up to you to do this. Everybody can do these things. There’s stuff that everybody knows, but if you don’t do it, nobody else can do it for you. I can see the marketing working, and it’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. Everyone’s super fun, super motivating. I’ve been here before, but I’m back again because it motivates me. Your competition’s going to come eventually or try to pick up these tactics, so you better, if you don’t, somebody else will. I’m Rachel with Tip Top Keynite, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from 4 to 14 and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just want to thank you Clay and thank you Vanessa for everything you’ve done, everything you’ve helped us with. We love you guys. If you decide to not attend the Thrive Time Workshop, you’re missing out on a great opportunity. The atmosphere of Clay’s office is very lively. You can feel the energy as soon as you walk through the door. And it really got me and my team very excited. If you decide not to come, you’re missing out on an opportunity to grow your business, bottom line. Love the environment. I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on, but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing. I’ve learned more in the last two days than I have the entire four years of college. ♪♪♪ The most valuable thing that I’ve learned, marketing is key, marketing is everything. Making sure that you’re branded accurately and clearly. How to grow a business using Google reviews and then just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me as opposed to me constantly being there for the business. New ways of advertising my business as well as recruiting new employees. Group interviews, number one. Before we felt like we were held hostage by our employees. Group interviews has completely eliminated that because you’re able to really find the people that would really be the best fit. Hands on how to hire people, how to deal with human resources, a lot about marketing and overall just how to structure the business, how it works for me and also then how that can and better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business. It’s real critical if I’m going to grow and change. Play really teaches you how to navigate through those things and not only find freedom, but find your purpose in your business and find the purposes for all those other people that directly affect your business as well. Everybody. Everybody. Everyone needs to attend the conference because you get an opportunity to see that it’s real. Everyone needs to attend the conference because you get an opportunity to see that it’s real. Everyone needs to attend the conference because you get an opportunity to see that it’s real.


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