Business Coach | Success 101: Avoid Get-Rich-Quick-Schemes & Focus On Diligently Implementing Proven Processes & Systems + Join Eric Trump Trump At Clay Clark’s Nov. 5-6 ThrivetimeShow.com Business Conference

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This is not a get rich quick scheme, okay? This is a get filthy rich quick scheme, okay? Magic, money, magic. Most of the best in the world in business or in sports, they have also coaches on the side and mentors on the side. Why? Because they want that 1 % of 1 % of 1 % to get better.

But so many times we feel like, well, we don’t really need it. Man, I think it is one of the most vital things to our life, to your company, for us as a ministry. You could be anywhere doing a lot of different things, but you chose to be here. Some shows don’t need a celebrity narrator to introduce the show, but this show does. In a world filled with endless opportunities, why would two men who have built 13 multi -million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you, and they have a lot of time on their hands.

This started from the bottom, Now they’re here. It’s The Thrive Time Show, starring the former U . S. Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zunder. Two men, eight kids, co -created by two different women. 13 multi -million dollar businesses.

It’s the CNC up on your radio remember some bills of $4 ,500 a month just to get leads that I was having to pay for and That’s only get a lead in a contact to where now I’m paying you $1 ,700 a month and I got 80 some leads last week alone and I paid you $1 ,700 and to me that was that was huge for my industry That was one huge thing that just blow me away Okay, folks money is a magnifier. That’s what it is Money’s a magnifier. It’s an amplifier. It just makes you more of who you already were. So as an example, if you’re a complete jerk and you make a lot of money, you’ll become a bigger jerk.

And on today’s show, we’re interviewing a longtime client who’s a really nice, kind, decent person. He doesn’t claim to be perfect, nor do I think that he’s perfect, but he’s a guy that I use over and over and over. I utilize his services to plant trees and do landscaping for my family, for my business, because I really enjoy Him as a person, I consider him to be a friend, and it’s been awesome helping him magnify and grow his business. And without any further ado, we have the founder of Outside Inc., Paul Sullins. Welcome onto the Thrive Time Show. How are you, sir?

Doing good, Clay. Thank you for having me. So Paul, I got to ask you here, and correct me if I’m wrong. I’m looking at your tracking sheet, which for anybody out there who’s a client, we look at the tracking sheet. And last week, you had 89 leads. So 89 people reached out to you to inquire about hiring you to do landscaping, pool maintenance, backyard work for them outside, remodeling kind of work.

And then I’m looking at your tracking sheet. sheet like a year ago, and you were getting like four or five leads on a weekly basis. Can you maybe walk the listeners through what it feels like to be on the receiving end of 89 inbound leads in one week? It’s a little scary, to be straight honest with you. It’s awesome just to know that the amount of work up front that we’ve put in is actually paying off. You know, you see these people, you hear all these things, and you’re like, hey, it’s going to be there, it’s going to be there.

And it’s been kind of mind -blowing to sit there and, you know, one of my office ladies comes in and goes, we’ve got 56 calls in one day, right after a rainstorm. And to actually realize the work and the effort that we put in is actually coming to fruition. It’s been amazing. Well, what I’m going to do is I’m going to pull up your website, and I’m going to showcase what you do so people can get a little context. I know you’re not a hologram. Outside Inc.

Irrigation, Outside Inc. Irrigation is one of the websites. Also, folks, if you do a search on Google for Outside Inc. and the word Tulsa, you can find the website OutsideInc . co. So two different websites there. And when you go to OutsideInc .

co, we look here. We look at the services you provide. It’s French drainage. It’s landscaping. You do monthly home maintenance. If you look at the irrigation services, you guys are doing irrigation system repair and installation.

So you’re not the only guy in your market who’s providing irrigation systems or French drains, but you’re consistently getting a lot of leads. So I want to focus on the four aspects of business growth. There’s a lot of them we can focus on, but I want to focus on four today. The first is marketing. You’ve got to get reviews from happy customers. Every single week I harass you about this and every week you show up with more, but these are actual customers that have actually done business with you.

Can you talk about the importance, and I’ll hit play but I’ll hit mute as I’m playing these, can you talk about the importance of gathering objective video reviews from real customers each and every week? What kind of value has that made when you’re even talking to prospective clients? it’s made a lot of difference. I mean, a lot of the phone calls, you know, we’ll sit there and go, hey, we’re the highest rated, most reviewed company in Tulsa. We do all these things. And they’re like, yeah, we know.

We went to your website. And, you know, we saw the clients speak about what you had done around their houses and how well you communicated with them. And that’s how we decided to work with you guys. So it’s just, you know, I’ve put on I’ve put on so many different client reviews and interviews on the on the web page, and it’s it’s been completely different, you know, through some of your training and seeing some of your different videos from business for the business shows that you put on clay. I’ve noticed that we don’t have to have the best looking and the most entertained TV produced. Videos it’s just getting videos of real people in their backyards in their yards and actually talking about You as a person the products that we’ve done for them and how they’ve enjoyed it How often when you meet somebody again, we’re focused just on marketing right now when you meet with somebody how often does the potential buyer?

Reference the fact that you they’ve watched a video review or have looked at Examples of video reviews on your website as a percentage like how often do they reference? Yeah, I’ve seen some of the videos. I’ve seen some testimonials A percentage wise, I would say at least 25 to maybe 50%. You know, I have a couple different sales guys. And I have some ladies answering the phones here. And I mean, I’m hearing it all the time.

I’ve got an office right next to the lady. answering the phone. And she goes, hey, how did you hear about us? Well, we Googled you. And then it was like, oh, hey, do you know this, this, this? And they were like, oh, yeah, we saw it.

We already looked at your website and saw all the views, all the video reviews you’ve done. So I mean, it’s all the time. It might be more than that. But I would say in the neighborhood of 25 % to 40%, And again, if you’re talking about marketing, folks, we’re talking about marketing. It’s V -I -S -M. There’s other details, but everyone needs to remember this.

V -I -S -M, video reviews, images, search engine content, more reviews. Let’s hop on to I, images. You’re constantly gathering images of your projects. So it’s not an event. I think a lot of people think planting a garden is an event, and it’s not an event. I think people think that getting married is an event.

It’s not an event. I think people think that raising a child is an event. It’s not an event. It’s a process. Every week you’re gathering images before and after images of projects you’ve done. How has that paid off?

Just the consistency of adding before and after images of projects. It’s been a, it’s, it’s actually done quite well. Um, it gets my guys, number one, it helps my staff and us know that number one, um, you know, cause as the owner of the business, you can’t be on every job, you know, as you grow, as you, it helps me know that the guys are doing what I’m wanting them to do in the field. My company is actually being, um, portrayed the way I want it to be portrayed, but then also people always look at a company and look at, you know, we pull up at a nice fancy track and they’re like, oh, these guys, all they’re going to do is the big fancy jobs. And not all our jobs are big and fancy. I mean, we talk and we work for the average Joe, the average person in the background.

So when they’re able to look on, you know, and see some of these photos of just a little small French drain, or we poured a little 10 by 10 concrete patio, it actually helps us relate better to the clients and the customers in the field. I feel. just having all those videos and pictures. Just to be super clear, again, video reviews, got to get them every week. Images of projects, you do a great job with that. Search engine content, our team handles the optimization, the ongoing updates on the website, so you don’t have to mess with that.

How much does that help for you knowing that you don’t have to go in, to your website and figure out how to code and update a website every week? There’s no way I’d be where I’m at if I had to stick or mess with that. You know, running a company, a lot of people always say starting your business is an easy thing. It’s managing it and keep on top of it. And these little details like this, I mean, we’re in the age now, word of mouth is one way, but most all everybody’s going to Google and go to your websites to see what you’re, see how to, you know, how to get hold of you. And that’s how that’s the marketing we are in today, society.

And I think that is super important to have that up and running. And when I don’t have to mess with it, It is blowing me away because I mean, I’ve got to deal with my employees. I’ve got to deal with all this other stuff. And so it’s just a huge peace of mind to know that that’s just taken care of. I don’t have to mess with it at all. Now, so again, we go back to this VISM.

And I think one way we learn is through repetition, video reviews, images, search engine content, the ongoing optimization of the website. We handle that for all of our clients. And then M, more reviews. We’re never done getting reviews. And so right now, if somebody goes to Google, And they do a search right now, and they type in Tulsa tree planting, which is how I originally heard about you was I was looking to plant trees at one of my properties. I went to a church called Church on the Move, a really wonderful church that at the time was led by Pastor Willie George.

And the trees looked incredible on the property. And so I kept asking people, who does the trees? Who’s doing the work? And I kept hearing your name. And that’s how I found you. you.

And now today, when someone types in Tulsa tree planting, you come up top in the search results, 703 reviews. You’re constantly getting video reviews, images, search engine content, more reviews. Let’s talk about that for a second. How much has it helped you to have the most Google reviews, in addition to video, but the most Google reviews? It gives you validity. I really think with people, I kind of tell this to people all the time.

I talk to my buddies of mine that own businesses or in any kind of a service industry, and I’m like, what do people do nowadays? They go to Google, they Google. They’re Googling for French grains. They’re Googling for this. They’re Googling where to go eat. To be at the top of Google gives you the opportunity to actually talk to a client and to bid it.

We still have to go out and sell the job to the client. It’s been very important and very helpful to be able to be at the top, to be able to get that. I don’t know if I quite answered your question. No, this is great. And you’ve got the four aspects of business I want to focus on today. Again, step one, marketing and branding.

We covered that. Branding is just anything people see, the website, the print pieces, the logo, the auto wraps. We handle all that with you. We do a lot of that work behind the scenes. That’s marketing and branding. The second step is sales.

Sales is converting an ideal and likely lead, or an ideal and likely buyer, into an actual buyer. And I believe that a lot of times, and I’ve worked with companies in the past that helped me with my marketing when I was first starting djconnection . com, and I would say, well, yeah, I’m getting a lot of leads, but I’m not selling anything. And they would say, we don’t really help with that. We just focus on the marketing, or just the branding, or just, I want to get your thoughts on the sales thing. You do a very good job of tracking I won’t share tracking numbers on today’s show.

but you do a very good job of tracking. This is how many leads that came in. This is how many people bought. How has that helped you measuring and tracking your sales? Number one, it helps me because as I’ve grown, I’ve got multiple salesmen that work with me. Number one, I’m able to see what my guys in the field are selling every week.

And it also gives me time and to see or not time, but gives me the capabilities of looking and seeing how our ebbs and flows are in my business. Because I’m, you know, I’m an outdoor service company. So in the springs in the fall, it’s able to see when I need to gear up for employees, when I need to gear up and get guys ready for stuff. when our down times are. So, you know, over the last two years, I’m able to go back and look at going, hey, you know, January and February is going to be real slow December. So I really need to start as a business owner in October, you know, September and October, start pushing sales and start finding different ways to be able to get more business to keep my guys going so we can book out over that time.

So if I wasn’t able to track my sales, my leads coming in, the jobs were sold. I wouldn’t know. You know, you get so busy in your day in and day out. You don’t focus on that stuff. And, you know, me meeting with you every week. As a business coach and able to sit there and look at that stuff every week, you get trained to be able to look at that stuff and be able to see stuff ahead as you’re growing your business and not looking at the rearview mirror going, man, I wish I would have.

kept that going, or wished I would have known about that six months ago, because then I would have been able to adjust then to help us now. And now I’m sitting there going, Hey, I need, you know, I got to make money to pay bills, and we got to get some jobs sold. And I’m working in the rearview mirror trying to get stuff closed that we should have been working on three to four months ago. Now, most of the clients I work with, you know, I charge clients a flat rate of $1 ,700 a month plus a small percentage of growth. And the idea is hopefully I’m the cheapest employee that you have.

You know, so you look at it and you go, okay, I’m paying this guy $1 ,700 a month. Okay, hopefully I’m the least expensive person on the payroll, the least expensive line item. But over time, once we produce fruit, hopefully that small percentage of growth, that small percentage of the growth Makes it all worth it, you know, and so that’s the idea is to achieve that true win -win. And so the next, the third aspect of the business coaching I wanted to cover on today’s show is management. So you look at a great project like this, you got to do marketing, branding, true. Step two, you got to do sales, but three, you got to manage.

And I think that most people who are self -employed feel sort of isolated and annoyed. I feel like most self -employed people feel isolated and annoyed. They feel like, am I the only one seeing the level of jackassery that is often allowed in the American workplace today? And I have to work with all my wonderful clients too. Teach best practice management systems. I think you do a fine job of that.

That’s something that you, in my opinion, is one of your strengths. You do a very good job of communicating the expectations directly to the client, and you manage those expectations. You tell the client, hey, Mr. Smith, hey, Ms. Smith, We’re going to have your pool remodel or your pool fix or your pool house fixed or your outdoor siting project, your outdoor landscaping. We’re going to have your retaining wall. We’re going to have whatever the project is. We’re going to have it done by this particular day.

It’s going to cost this amount of money. And you do a very good job of managing that relationship with the client and then managing those employees behind the scenes. Can you talk to us about the importance of just mastering management techniques? Well, I don’t know if anybody’s ever a master. What one of the things I’ve learned, you know, in I’ve had clients over and over in my field sit there and go, man, when you said you were there, you were there.

You were there every time you said you were gonna be there, and you did what you said you were gonna do. Number one, I like to be a man of my word. I like to be able to tell people when we’re gonna be there. I work in the outdoor industry. It rains. We’re in Oklahoma, so you’re gonna have delays.

But setting those expectations with the clients, number one, helps me to be able to go, hey, it’s rain. I can’t get it. We’ve been delayed because of this. And setting those expectations up front makes for a happy end product with your clients. And just going through the process, say, hey, even when I sell the job, I’m like, hey, we’re the highest rated, most reviewed company in Tulsa right now, and here’s the reason why. But that also comes with, we’re really busy.

We’re not gonna be able to get to you tomorrow. And the thing is, the people that can get to you tomorrow are probably not gonna give you the best product. And setting those expectations with the clients up front, letting them know, hey, we’re gonna be a little behind. We’re six weeks out, we’re eight weeks out, and letting that client know that, and then keeping them up to date, then the client knows, hey, they just didn’t take my deposit, or they just didn’t take this and just disappeared. They know that, hey, we’re coming down, we’re there, we’re still there, we’re gonna get it done. So I think that’s one of the things that’s helping really to set that set with your clients.

And it makes it important to them at the end, because they know, I mean, a lot, some of these jobs are an investment for the, you know, their backyard, it’s a lot of money for them on some of these projects. And it’s just like, you know, buying a house, you want to know that you’re getting what you’re paying for. And it’s going to be there when you expect it to be there. And we could share just hundreds of video testimonials or Google reviews, I’m just trying to examples here. But again, the final area I wanted to cover on today’s show, again, I’m just making sure we’re recapping.

Marketing and branding, that’s how you generate leads. Second step is sales. You convert ideal and likely buyers into sales. Three is management. You have to manage the expectations. And then the final step is accounting and what I would classify as merit -based pay.

At the end of the day, it’s not how much money you make. It’s how much you keep. And I just don’t think that most people think about that when they’re growing a business. And that’s becoming an increasingly part of our ongoing conversations is making sure that, you know, because, hey, you’re the kind of guy that quotes a customer a price and you hold yourself accountable to not changing your bid on the client. But that doesn’t mean that subcontractors or employees won’t try to change the game on you and all of a sudden drive up your expenses. So can you talk about that, that final step of just the accountings.

I think a lot of entrepreneurs, when they reach out for a business coach or a consultant, they don’t think about the accounting. But I would argue, as we continue to grow outside Inc., the accounting aspect of your business is becoming a bigger part. I firmly agree. I actually just came out of a meeting talking about accounting and bills and what’s coming in, fresh on my mind. And as you grow your business, one of the things I think as you’re young, you’re just trying to get jobs done. You’re just trying to get whatever you can go.

But as you grow, it becomes a huge part. It becomes, I think, more than what most people think it’s going to be. And getting, you know, keeping the money and keeping the accounting, it’s just like this last year, Clay, I mean, you’ve been talking about, you know, doing merit based. Because I think once if you get, if you pay people enough where they’re comfortable, they stay there. They don’t want to grow. you know, as your business grows, you want to grow, you want to give them more money, you know, most most people want more money.

I think everybody would, you know, not frown against getting some extra but as a business owner, you want your salesman, you want your guys out there in the field wanting to be able to make more money. And if you just keep them on a hourly basis, there’s no growth for them to perform better and to make more money. So this last year I’ve switched my sales guys to a hundred percent commission. I used to have them above base and I put them over to commission and the amount of calls of clients looking for their bids, has got cut down in over half. He’s selling more jobs by, I would say, 30 to 40%, maybe more than that, since we’ve been tracking it.

And it’s made a huge, huge thing. Because the thing is, if he doesn’t sell, he doesn’t get paid any money. And so, you know, especially when you find people that are eager to make more money, they’re going to sell more. You know, this is one thing I wanted to bring up and I’ll let you go here, because I know you’re a busy guy here. For anybody out there that doesn’t know this, you know, when I built my first company called DJConnection . com, after every event we did, I was obsessive about calling the bride after the wedding and asking them to leave us an objective review.

Now, this is before Google was super relevant. So we had WeddingWire and TheKnot . com and those kind of things. Or we would get video testimonials on an old school video camera we had back in the day. We would archive them. And at a certain point, I remember I talked to a bride and she said to me, You have thousands of video testimonials and I said, oh, yeah, absolutely and then now today people go to thrive timeshow .

com they click on testimonials and I had a call I had the other just the other day with a wonderful man and he was saying to me I was going through your testimonials and I had to stop around like page 30 because I kept looking at the testimonials and I realized there is really no end in sight. I mean, I’m looking at this and there’s like years after years after years of video testimonials. And I said, well, yeah, because we document that. That’s a very important thing that we do. But I want to ask you, this question.

For anybody out there that’s thinking about coming to one of our workshops or scheduling a free 13 -point assessment with myself to go over how to grow their company, what would you say? Or maybe what kind of impact do you think that business coaching with our program has made on your business? It’s been huge. One of the things I’ve loved, you know, the problem is a lot of times with business owners is they’re, I feel, especially with me, you know, we come from, for my instance, I come from, I call it W2 employee status, you know, working for somebody and said, Hey, I’m going to go out here and start my own business. Well, I didn’t go to business school. Nobody’s told me that.

next steps, what I really need to focus on. Because as you grow this business, like what is it there, you know, you can read 1000 books. And what’s made it huge for me is to be able to come along, you know, have you come along beside me and something go, hey, you need to focus on this. And this is why you need to focus on this. And this is why because when we get when we get down in what I call the trenches as a business owner, you’re sitting there going, man, If all you do is focus on that, you can never focus on what you really need to do. You can’t focus on your accounting and stuff like that.

And it’s been amazing. It’s actually, I don’t know how much it’s grown my company so far in the last two years, but it is, the peace of mind is unreal. Cause I’m not looking at my numbers at the moment, but it has been huge. And it’s just like, I used to have to pay, I don’t think it was, I think we were paying in the neighborhood of $4 ,000 a month just for leads. Just to get leads in now, um, two years ago. I mean, this time of the year where, yeah, I mean, I remember some bills of $4 ,500 a month just to get leads that I was having to pay for.

And that’s only get a lead on a contact to where now I’m paying you $1 ,700 a month and I got 80 some leads last week alone and I paid you $1 ,700. ,700. And to me, that was huge for my industry. That was one huge thing that just blown me away. And I’ll say this, too. You are a client that’s more private about your numbers.

That just goes with your personality. Some of my clients are a little bit more flashy. They love to talk about their sales and their sales. But I can say this. I was looking at year over year. So you take the month of May when we’re recording this, and you look at this week last year.

And last week, you had eight leads. So last year, this week, you had eight leads from what I can tell on the tracking sheet. And this week, we had 89. So whatever that’s worth for anybody out there. And again, uh, you know, we have some of our clients that like to talk about gross sales and we, and Paul keeps it more private and that’s totally fine. So I just encourage everybody out there.

You can have a tenfold increase in your number of leads, your amount of activity you can do, but you gotta be a diligent doer. You can’t just be a hearer of these words. You have to implement what you’re learning. And Paul, I really appreciate you, uh, for making the, uh, thrive time show world headquarters look incredible. Thank you for the maintenance you provide. Thank you for the work you provide.

And again, it’s, it’s been awesome serving you. So again, thanks for your time today, sir. Hey, thank you, Clay. Have a great day, buddy. Take care. Bye.

All right. Bye. Glenn Shaw, owner of Shaw Homes in Tulsa, Oklahoma. Started the company in 1985. At that time, it was one employee doing everything. Me. I met Aaron Antus in 2007.

The top three things that Aaron did for Shaw Homes was he brought in processes that helped us be able to repeat over and over. He brought in unique hiring skills. He was able to find the right people for the right seat on the bus. And Aaron brought sales techniques that we weren’t familiar with up until that time. When Aaron came, we were selling about 80, 85 houses a year. And during the 16 -year period, we saw sales get up over 400.

Before I met Aaron, the only sales manager we had was myself. And I was completely unable to perform that job. And so Aaron brought major changes and great results with them. In the many years that I was building houses before Aaron, I was great at selling if somebody wanted to buy, but they had to be knocking on my door asking me to sell them a house before I could actually make that sell. I had no sales techniques and no ability to generate sales. Aaron coming in as a natural salesperson just absolutely transformed that and made the sales experience better for the company and better for our buyers.

Prior to Aaron, I would work all week for the company. I’d sit in the model home over the weekend. And I had a salesperson or two, but I was actually out there all weekend working that. Since hiring Aaron, I was able to take my weekends off, even reduce my workload during the week. I went from working 60, 70 hours a week to almost a normal workload. So I’ve been a member of the Builder20 program in the National Association of Home Builders for 25 years, 20 years.

And during that time, I’ve seen a lot of sales managers with the other companies that have been involved. And in my opinion, Aaron, is smarter and sharper than any sales manager of any builder that’s ever been in our group. Now, some markets, they don’t have to try to sell, they just sell themselves. But with the ability to sell and to train and hire, Aaron was better than any of those sales managers. that were in my program.

Well, I remember when I considered hiring Aaron many years ago, the thought of spending the extra money was a little scary, but in hindsight, it was one of the best things I’ve ever done. It freed my time, increased our sales, and at the end of the day, increased our profitability beyond my wildest expectations. Years ago, I was concerned that if I didn’t do whatever a customer asked me to do, it might be the last house I sold. And so over time, we were able to move away from unlimited customization to pre -design options. The problem that we were having in those days is that the customer would tell us what they wanted, but they didn’t really know what they wanted. And we would deliver exactly what they told us to do, and they wouldn’t be happy with it.

So as we became more standardized, we give lots of options. but we don’t customize. And in the end, that allows us to sell more homes for better margins than spending countless hours trying to customize in just every avenue of the sales process. We get weekly reports on sales, on profitability, on production, and it provides all the manageable tools that I need to review the company from a 10 ,000 foot level. He also, he has this wealth of knowledge.

He’s worked with so many different companies and different businesses. He could take a concept that he’s used before in the past with somebody in a totally different industry and see how it would work perfectly for you in whatever niche market you’re in or whatever type of service you’re providing. And so his brain is just a wealth of knowledge. And just to have that type of perspective as a part of your team and your own company is huge. valuable. So I would definitely encourage people to use him.

But one thing is you got to be coachable. You got to be wanting to get feedback. You got to be wanting to really grow your company. You got to want to put that extra 10 hours a week to working on your business and not just in your business. And so yes, I would recommend it to anybody who’s wanting to grow their company and provide great systems, checklists, workflows, great encouragement and have accountability. Aaron Antis with Shaw Homes.

I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15 -year career, I really thought I knew what I was doing.

I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. And, I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area. and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month.

Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. I got a lot of good things to say about the system that Clay put in place with us, and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry.

I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with

with thrive needs to definitely consider it is is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic, and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town.

And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 -year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way.

I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1800 % increase in our internet leads. Going from 10 a month to 180 a month. That would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clayclark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about. I would go straight to Clay and his team.

I guarantee you’re not going to regret it because we sure haven’t. My name is Danielle Sprick and I am the founder of DSprick Realty Group here in Tulsa, Oklahoma. After being a stay -at -home mom for 12 years and my three kids started school and they were in school full time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. Husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it.

I love people, I love working with people, I love building relationships, but one thing that was really difficult for me was the business side of things. the processes and the advertising and marketing, I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time. And he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent, everything that we do. is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago.

And in that time, we’ve gone from myself and one other agent to just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing.

Don’t ever limit your vision. When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies.

I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out.

But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63 ,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult.

He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable. in starting your own business. I’m Dr. Chad Edwards, and I own Revolution Health and Wellness Clinic.

Clay, my honor, my honor to be on your show, and thank you for all you do. I hear the ripple effects from you are good ripple effects, you know what I mean? People rave about what they learn from you, so congratulations. We went from expecting maybe $250 ,000 this year to we’re at $400 ,000. Hi, I’m Kelsey with K &D’s Wood Refinishing. I’m a business owner at 23.

So I’ve been working this K &D’s company for about five years now. And we started working with Thrive not too long ago. And we went from expecting maybe $250 ,000 this year to we’re at $400 ,000. That’s what we’re going to hit or exceed. So we’re pretty excited about that. pretty much just listening to what they have to say.

Their hiring process has just really been incredible as far as finding good quality help and just the accountability of meeting up with them weekly and such good insight, the resources that they have for specific business questions. It’s all been really incredible. It’s been a great experience. So I would recommend it to anybody. What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system. And it’s the simple systems are the ones that people can wrap their brain around.

They’re the ones that people can work with on a day to day basis. Hi there. My name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid -June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the proven path with Clay Clark’s team and my business coach, Luke.

Thrive Time. It has been insane, to say the least. I started working with them in mid -February of this year, so we’re about four months in of working together and it has completely transformed my business in pretty much every facet. So I’m going to check my notes here. So in four months, my leads have tripled. I was getting probably like two leads a week.

Now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees. I’m now hitting the highest revenue weeks in the history of the company, week to week it seems like. We went from about six appointments today as our highest in February to now 14 to 15 appointments a day. Hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month, if that, and everybody shows up to work.

I just have really high quality employees now, especially in something people typically consider a high turnover type of work, cleaning houses, cleaning businesses. I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because of group interviews and interviewing every single week. It’s just been great and I don’t waste as much time on… low -quality candidates anymore. And your coach will hold you accountable, which I love. Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them.

So that’s just great. Worth every penny. I’d pay him a million dollars a month if I can, and maybe someday I’ll be able to, but I would just say go for it. it seems like a good fit just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m lucky.

They think I’m just, you know, things just happen for me. And you know, maybe I am lucky, but it has a lot to do with hard work and, you know, perseverance and, you know, working till you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that. But it’s having these systems in place of, you know, of course I’m going to be successful. It’s an absolute because I have all this stuff in the background happening. And I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success.

And I can tell that they are just so excited every single week when I’m having all these wins and things like that. They’re so excited for me. So it’s the best thing ever and I would suggest to anybody to work with them. So sorry for the long -winded reply, but I just had so much to say, and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there, everything you guys have done for me, and I am so excited to continue to work with you for years to come. Thanks so much for watching.

My saying is, if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they they eat a cheeseburger instead of hiring a coach, you know what I mean? And so my coach pushes me, they’re younger than me, they push harder, they’re trained. And as my rich dad always said, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. My rich dad was one of those persons.

I wanted to learn how to play Monopoly in real life. So he was my coach. Are you looking to start or grow a super successful business? Join Eric Trump, the New York Times bestselling author of The Carnivore Diet, Sean Baker. Join hundreds of real business owner client success stories at the highest rated business conference in America. Join Mel K, Julie Green, Amanda Grace, Pastor Dave Scarlett, and myself in Tulsa, Oklahoma, November 5th and 6th.

Attend the most real, the most authentic, the highest rated and most reviewed ultimate business growth workshop. During this two -day interactive business workshop, you’re going to learn everything you need to know to make your business grow. Learn how to generate more sales. Learn how to produce additional high -quality inbound leads. Learn how to create repeatable systems. Learn how to build a successful business and learn how to do it now.

If you’ve ever wanted to learn how to start and grow a super successful company, This is the event for you. At our two day interactive business workshop, we will teach you specifically every step that you need to take to start and grow a super successful company. We will teach you specifically how to get to the top of the Google search engine results, how to dominate artificial intelligence search results, how to market via social media, how to generate more leads, and how to get in front of your ideal and likely buyers. We’re going to teach you the step -by -step processes that you need to learn in order to hire, inspire, train, and retain high -quality employees and teammates. We’re going to teach you specifically what you need to learn manage a team of people. to start and grow a successful company since 2005.

In fact, at our two -day interactive business workshops, we’re going to teach you marketing, systems and scaling, human resources, accounting, social media marketing, branding, search engine optimization, sales training, financial management, and so much more. You can learn more and request tickets today simply by going to thrivetimeshow . com. Yes, You can request tickets today simply by going to Thrivetimeshow . com. That’s the website.

Join Eric Trump, myself, and Team America live and in person at the Thrivetimeshow two -day interactive business workshop, November 5th and 6th in Tulsa, Oklahoma. My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown Probably five times. I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes in place.

In six, seven years, I’ve probably been to 12 to 13 business conferences and Amazingly, each time I go, I learn something new and I’m so excited to bring it back and show the team about marketing and how to implement. Okay, Aaron Antis, November 5th and 6th. Guess who’s coming back to Tulsa? I will give you a hint. His first name is Eric and his last name is Trump. And his father is the 47th president of these United States.

Yes, Eric Trump is joining us once again here, September 25th and 27th. Tulsa, Oklahoma for the two -day interactive Thrive Time Show Business Growth Workshop. But Eric Trump is bringing friends. Yes, ladies and gentlemen. Amanda Grace will be in the place. Dr. Stella Emanuel will be here in T -Town in Tulsa, Oklahoma.

Julie Green will be on the scene. Mel K will be here to say hey. Dave Scarlett from the HisGlory team will be here. It’s going to be a blasty blast right here in Tulsa, Oklahoma. If you want to start or grow a super successful company, if you want to make your wallet great again or make your wallet great for the first time, if you want to learn marketing, systems, scaling, human resources, accounting, social media, landing, search engine optimization, sales training, financial management and more. Get your tickets right now at thrivetimeshow .

com. Once again, it’s thrivetimeshow . com. workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome.

I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super. It’s just very cool. The atmosphere is cool.

The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility. and basically create it just on our business side. Play is hilarious.

I literally laughed so hard that I started having tears yesterday. And we’ve been learning a lot, which, you know, we’ve been sitting here, we’ve been learning a lot. and so the humor definitely helps, it breaks it up. But the content is awesome, off the charts, and it’s very interactive, you can raise your hand, it’s not like you’re just listening to the professor speak, you know? The wizard teaches, but the wizard interacts, and he takes questions, so that’s awesome. If you’re not attending the conference, you’re missing about three quarters to half of your life.

You’re definitely… It’s probably worth a couple thousand dollars. So you’re missing the thought process of someone that’s already started like nine profitable businesses. So not only is it a lot of good information, but just getting in the thought. Clay Clark is here somewhere. Where’s my buddy Clay?

Clay’s the greatest. I met his goats today. I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy.

I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. People don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees.

And while Donald J. Trump was the 45th president of these United States, he needed a competent man to run and execute his business plans. Showtime! So the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate. and thousands of employees is here to teach us how to do it.

You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last, pretty much since 2015. He’s been the man behind it. So you’re talking, we’re into nine going into 10 years of him running it.

And we get to tap into that knowledge. That’s going to be amazing. Now think about this for a second. But Clay Clark, man, he is one character. That’s a good word for him. Character.

Yeah, that is it. Good, driven, smart. And I’ve never met a guy who was so hyper all the time. He’s doing so much good. And then I met his mother and she just says, She just lets him be Clay Clark. I mean, so he’s endorsed by his mother and he’s doing magnificent work.

So it was great meeting you out there and all the people that he surrounds himself with. His Clay Clark starts his days at five o ‘clock in the morning. Oh, it’s incredible. Yeah. He’s he’s like he’s he’s a machine. He’s a machine.

But his you know, I could I have problems with my company starting at nine o ‘clock. Yes. Hundreds of people showing up at five a . m. in Tulsa, Oklahoma. Man, he’s a leader of a leader.

He’s a fantastic young man. No, he is. I totally understand what it’s like to be the tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket.

Now, we only have limited seating here. The most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here. The legendary comedian Jim Brewer came to Tulsa. And we had 718 people. 718 people.

And I thought to myself, there’s no more room. I felt kind of bad that a couple of people had VIP seats in the men’s restroom. No, I’m just kidding. So I thought, you know what? We should probably add on. So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow .

com. Go to Thrivetimeshow . com. When you go to Thrivetimeshow . com, you’ll go there. You’ll request a ticket.

Boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number. It’s my cell phone number. My personal cell phone number. private between you, between you, me, everybody.

We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918 -851 -0102. 918 -851 -0102. I know we have a lot of Spanish -speaking people that attend these conferences.

And so to be bilingually sensitive, my cell phone number is 918 -851 -0102. 0 -2. That is not actually bilingual. That’s just saying Kwan for a one. It’s not the same thing. I think you’re attacking me.

Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show Workshop? So, Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here, OK? OK.

You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. Right. You want to get that brand.

brand out there. It’s like, how do I actually make people know what my business is and make it a household name? You’re going to learn some intricacies of how to do that. You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell.

So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people?

Well, because first of all, people are, you either have great people or you have people who suck. And so it can be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones. And we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable. they’re driven, all of those things, then you can get those people all pulling in the same direction.

So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time? How do you get more done during a typical day?

How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two -day interactive business workshop. Now, let me tell you how the format is set up here. And again, folks, this is a two -day interactive 15.

Think about this, folks. It’s two days. Each day, it starts at 7 AM, and it goes until 5 PM. So from 7 AM to 5 PM, two days. It’s a two -day interactive workshop. The way we do it is we do a 30 -minute teaching session, and then we break for 15 minutes for a question and answer session.

So Aaron, what kind of great stuff stuff happens during that 15 minute question and answer session. after every teaching session? I actually think it’s the best part about the workshops, because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them. And you go in there, and they talk in vague generalities, and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership.

And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we, we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard and then we take a 15 minute break to, to stretch and to make it entertaining when you’re stretching. It’s a true story.

When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. You had a crocodile one time. That was pretty interesting. I should write that down. And I’m sorry for that one guy.

We lost the crocodile. We duct taped its face. So that’s right. We duct taped a baby crocodile and duct tape. Yeah. Duct tape around the mouth so it didn’t bite anybody.

But it was really cool. Passing that thing around. And I should I should do that. I should. We have a small petting zoo that will be assembled. It’s going to be great.

And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to U . S. debt clock that identifies being self -employed. So if you have a country with 350 million people, that means you have less than 3 % of our population that’s even self -employed.

So you only have 3 out of every 100 people in America that are self -employed to begin with. And when Inc. Magazine reports that 96 % of businesses fail by default, by default, you have a 1 out of 1 ,000 chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double this. No hyperbole, no exaggeration.

I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say, double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x.

There’s so many examples you can see. see it thrivetimeshow . com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. I was looking to learn how to take my business, like they’ve said today, from being very successful to being systematic.

I’ve got a very successful practice in three different cities, make good money, just want to take it to the next level with systems and processes to where I can drive my cars more. Paul Hood. I’ve been a CPA for 33 years. And what kind of growth have you and your great team had here over the past, let’s say, five, six years? The last five, when I met you five years ago, we were doing 3 million. This year we’ll be, we’ll do 24 million.

And you say, Clay, I still, I’m not going to get a ticket unless you give me more. Okay, fine. We’re going to serve you the same meal both days. True story. We have, we cater in the food and because I keep it simple. I literally bring in the same food both days for lunch.

It’s Ted Esconzido’s, an incredible Mexican restaurant. That’s going to happen. And someone says, I want more. This is not enough. Give me more. OK. I’m not going to mention their names right now because I’m working on it behind the scenes here.

But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma. And nobody really knows who he is because he’s built systems that are very utilitarian that offer a lot of value. He’s made a lot of money in the it’s the. It’s where you rent.

It’s short. It’s where you’re renting storage spaces. He’s a storage space guy. He owns this. What do you call that? The rental?

The storage space? Storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis. But they’re not like customer facing.

Most people don’t know who owns the many storage facility or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars. But this This guy, he’s giving me a verbal that he will be here. And we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself a incredible gift, you want a life -changing experience, you want to learn how to start and grow a company, go to Thrivetimeshow . com.

Go there right now. Thrivetimeshow . com. Request a ticket for the two -day interactive event. Hey, how’s it going? I’m Thomas Crosson, owner and founder of Full Package Media in Dallas, Texas.

I’ve been a coaching client with Clay Clark since the beginning of our business. We started about a year ago, August of last year. I had no clients, no idea what we were doing, no clue really what was going on, and now we’ve grown to where we’ve got six photographers, we’ve got office space here, I have an admin sales person that works for us full -time, developing an online system, and a lot of that growth we attribute to Clay helping us, and there’s so many things that No, I mean this stuff is not, you know, revolutionary. It’s not this crazy walk on hot coals and all this stuff. Uh, it’s just real real stuff. It’s gonna be a blasty blast.

There’s no upsells. Uh, Aaron, I could not be more excited about this. event. I think it is incredible. And there’s somebody out there right now you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s going to change your life.

I promise you this will be 10 times better than that. It’s like I picked the wrong week to quit smoking. Don’t do the smoke your way to thin conference. That is it. I’ve tried it. Don’t do it.

Chain smoking is not a viable. I mean, it is life changing. It is life changing. If you become a chain smoker, it is life changing. Not the best weight loss program though. Right.

Not really. So if you’re looking to have life changing results in a way that won’t cause you to have a stoma, get your tickets at thrive timeshow . com. Again, that’s Aaron Antis. I’m Clay Clark and reminding you and inviting you to come out to the two -day interactive Thrive Time Show workshop right here in Tulsa, Oklahoma. I promise you it will be a life -changing experience.

We can’t wait to see you right here in Tulsa, Oklahoma. What kind of growth have you had since you and I’ve been working together over these past few years? 3 .45 million. I got those stats before I got on here. So you’ve grown by 3 .45 million? Yeah.

$3 ,450 ,000. Would that be like if you took the combined revenue and maybe doubled it? Or have we gone up by three? About almost three, not quite.

Transcribed with Cockatoo