Clay Clark | The 7 Principles of Purple Cow Marketing Magic

Audio Transcription

Get ready to enter the Thrivetime Show! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re on the top. Teaching you the systems to get what we got. Cullen Dixon’s on the hooks, I’ve written the books. He’s bringing some wisdom and the good looks. As the father of five, that’s where I’mma dive. So if you see my wife and kids, please tell them hi. It’s C and Z up on your radio. And now, 3, 2, 1, here we go! We started from the bottom, now we’re here. We started from the bottom, and that’s what we’re about to do. Hello, Tulsa, and welcome back to Tulsa’s only local business radio show. It’s the place where you go for that positive business dojo of mojo. You see, you’re on your way home and you’re going, there’s a lot of things I could be listening to. I could be listening to various pop songs about various things, but instead I have chosen to turn the dial. I’m going to stick around for a while because I want to know what the good folks at the Thrive Time Show are going to be teaching today. And today we have it. Z, today we have probably one of the best shows we’ve ever had today. Z, I’m excited about today’s show. I’ll tell you what, it’s going to rank right up there. It could be our number one rated show on the number one rated business talk show in Tulsa. I think we’re the only business talk show. This just in. We are talking today about the seven principles of purple cow marketing magic. Time out, time out, time out. Listen, if you’re not watching on Facebook Live, I know you may be driving home, it’s throwback Thursday, I know you’re driving home. Hurry up and get home, get on your Facebook and turn it on and get Facebook Live on because we have someone famous on the show today. Yeah, we do have someone famous. Tulsa, listen, if you are from Green Country, which a lot of you listening out there right now you are, but if you are from Green Country you’ll know this face and this name and this voice. She was the number one rated… TV anchor? TV anchor, yes, anchor. TV hostess? That’s how well you know me. Anchor doesn’t seem like the right word, but I guess a woman is an anchor too. When you think about Shara, you don’t think about an anchor. That’s what I’m saying. I thought there was some feminine version of that, but there’s not. She was anchor woman. You think about Shara. Sonny and Shara. Yes, I do. I also think about Anchorman, Ron Bergen. Oh, good grief. She was Tulsa’s number one rated anchor person on several news stations here in Tulsa, and now she’s made the jump from being an on-air personality and a big one to a mompreneur, or we like to call them female entrepreneurs. Wow! Yeah! Ms. Shara Kimiko, how are you? I’m doing well. How are you guys? You are full of energy. You like caffeine. No, he doesn’t drink caffeine. No, I do. Yes, I do. I drink a lot of caffeine. Now, I want to ask you, because I know there are a lot of entrepreneurs who are listening to this right now, were you a little bit scared when you jumped from TV, and I know for a lot of people it would be so scary to be on TV live every night, but when you jumped from live TV into being an entrepreneur, was that kind of scary? I would think that’s an understatement, honestly. Really? Yes. But I don’t think it was as scary as I thought it was going to be. Robert knows, well maybe you don’t even know this, but I am just camera shy and have complete stage frightness, frightness if that’s even a word. But it took everything in my being every single night for 22 years to get on the air. Really? Wow. I did not know that. Did you not know that? I did not know that because you do it with such ease that you hit it well. Well, thanks, I appreciate it. So, being in front of the camera was never anything that I aimed to do or really wanted to do. It was just something that happened and I actually ended up really, really enjoying it and loved riding, but it was a scary venture. So, starting a new business to me, I kind of looked at it as, well, I was scared to go on TV every night and face that, so if I can do that every night for 22 years, I can do that too. See, now that is a positive attitude because so many people out there right now, you’re driving home, you’re listening to the show, you’ve got that little bug inside your ears saying, I want to start my own business one of these days, one of these days. But the security of walking away from that paycheck, that nine to five job, that paycheck that comes and hadn’t bounced yet, so you’re pretty secure in that job, and you’re thinking, how can I walk away from that guaranteed amount of money and gamble on, if you will, if I can use that word, on starting my own thing? Do you want to go ahead, Clay? I just wanted to share something. I’m not going to preach to the thrivers, but I will say something that was pretty profound that happened on Friday. We had a young man that was shadowing me. A lot of times we have people from all over the world who will fly out to Tulsa for workshops, and this guy is in the fitness industry and he is shadowing me for the day. So he is here and he goes, I have a question. I said, okay. He goes, your dad recently passed. My dad passed of ALS about seven weeks ago. Awful. Yeah, it was not good. Sorry. Yeah, and so he says, with that happening, have you lived your life any differently or have you changed anything in your life since your dad got sick? I mean, has that changed your daily schedule?” And I told him, honestly, I would do exactly what I’m doing today if I knew that today was my last day. Like, if this was my last day on the planet, I would still do today what I’m doing. The show must go on. I would, because I’m saying, as an entrepreneur, I mean this though. As an entrepreneur, if you decide to start a business, you’re forced to have a certain sense of urgency about everything. And I know that a lot of entrepreneurs have said, hey, I know what the economic certainty is if I stay at this particular job or in this particular industry, but if I take the leap and I start my own business, then I have an opportunity to live in the now and to self-actualize and to be able to have success right now. And I know that sounds scary, but I can honestly tell you what I love about being an entrepreneur is two things. One, you wake up every day excited. And two, you wake up scared. I just love that. There is a fine line between those two. I love that. Very fine line. But Sherri, you had something you were going to add there. Well, no, just building on what Robert said and what you said on the financial side, I always knew TV was a passion and a love. But I also knew that money was a passion I love also. I’m a very independent person and I always felt I don’t need someone else to make money for me, but I always wanted to do something myself. I learned at an early age after, well, gosh, declaring bankruptcy really in the early 2000s, that money was important as far as saving. So I really started saving for the sheer fact that if I wanted to do anything else, I better get my butt in line and my financials in line as well. So that was something that I had stored up behind me so when I did take that leap I wouldn’t need to worry about it. Building that war chest that you talk about. Oh that war chest. I don’t want to get you started on the war chest here. That’s a whole show on that one right there. That dog, as we say in Oklahoma, that dog will hunt. That’s a very, something you’re passionate about is building up that war chest. Delaying that gratification. It’s one of my core things I teach. Yeah, it’s a must. It really is a must. I think there are a lot of women out there that are starting to learn that now, that they can make it on their own and they don’t need someone else to help them, that they can have everything that they want. But you must have your financials in order. You must have trust. You must have whatever you need to get you there and at least a minimum of six months of living so you are not all over the place and having that extra burden of being scared of starting a business and then the extra burden of not having financials. You’re listening to the Throckshire Time Show on Talk Radio 11. All right, so the seven principles of purple cow marketing magic. And here we go. Principle number one, your business, product or service must be remarkable or it is invisible. Now, there’s a notable quotable I’m going to read here to you. This comes to you courtesy of Seth Godin, the bestselling author of The Purple Cow. Most people don’t know this, but Seth started a business that was purchased by Yahoo for almost $40 million before he became the best-selling marketing guy. He knows what he’s talking about, okay? And he says this, again, if you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise ever. So I’m going to give an example to you. With one of my businesses I started, it was called DJ Connection. And DJ Connection did very well and I started another business called Party Perfect, which I then sold and now it’s Party Pro. A lot of people don’t even know I did that. But Party Perfect, here was our pitch. Here’s how I got the business. In Tulsa there’s only a certain number of country clubs, right? Right, right. You’ve got Cedar Ridge, you’ve got your Meadowbrook, you have Golf Club of Oklahoma. There’s quite a few. There’s probably what, maybe 20. And what happens is if you book your wedding, you have to get tables, chairs, linens. Every bride gets these items. And I thought, you know what I’m going to do? I’m going to refer myself. So thank you for calling DJ Connection. This is Clay. Yeah, Clay, hey, we booked you for our wedding and I wanted to know who you’d recommend for tables and chairs. Oh, a dirty man. And I would say, well, actually, our sister company, it’s called Party Perfect. They’re great. I’d recommend. And I referred myself before I had a lot of inventory. And I would use the deposits to buy more and more inventory. And because my DJ company was so successful, I was able to rent you tables and chairs at almost no cost at all. And my theory was, I’m going to take all of the business immediately. I’ll take all the business. So brides would go, I got quoted $6 a chair over at this company and you’re doing them for $0.50 a chair? And I said, yeah, I’ll do them even free if you want as long as you’ll tell your friends that you like the service. And I would just go for all of it. Like all of it. Dominate. I did this for almost a year of just not even caring, just trying to take all the business. Well, at the end of the year I had taken major accounts and the brides were happy. Let me tell you what, if you’re a bride and you’re spending $20,000 on your wedding. You don’t have to. And you’re saying, hey. You don’t have to. A lot of women do that. I know, but you don’t have to. I’ve done so many wedding shows, helped with weddings, you just don’t have to. Well, we’re going to have another show about that. Let’s just say you’re one of those brides who you’ve spent to the peak and you say that you’re out of money. And here’s this DJ angel. He says, I’ll take care of your tables and chairs and linens for you at no cost. I was like the hero for these wedding people. And they would tell their friends, this man angel has given me free tables, chairs, and linens. How is it possible? And then their friends would come back and come back. And pretty soon I started charging those people. Long story short, I’m saying that was remarkable. But your competitors did not like that move at all. It caused them to hate me. Which again, if you’re listening to this right now and you have a business but you’re struggling to do something remarkable for fear of criticism, Z, what feedback would you have for someone listening right now who has a business and they’re struggling to get traction with their marketing and they’re afraid of criticism, what will people say? What will they do? What advice would you have for them? Well, I tell you what, this is kind of a big thing to unpack. I don’t want to just cheapen it and just give you just a boom, boom. Right? No boom, boom. Because this is the thing that is one of my core things in business. One of my core things in business. And so, when we get back from the break, I’m going to unpack that a little bit, and I’m going to kind of marinate on it, okay? Because that is marinate-able. Is that a word? It is now. You’ve got to a point of your business career where you now can make up words and then we just go with it and no one’s going to question it. That’s where you’re at, Zee. But when we get back, also, Cheryl’s going to tell us about her newest business venture. And they have a remarkable service offering. They’ve got some stuff in there that’s almost like it’s magic. It’s that remarkable. It’s a game changer. It’s a game changer on this Throwback Thursday. Zee, thank you for playing the Old School Hits. Hello, Oklahomies. Welcome back to the Thrive Time Show during your drive time home. You see, it’s business school without the B-S. Whoa, that was easy for me to say. And folks, my name is Clay Clark. I’m the former SBA Entrepreneur of the Year in your ear. with a man who’s helped Tulsa to see 2020 for now 25 years. That deserves some cheers right there. This is Dr. Robert Zellner. Sir, how are you? I’m still standing on this throwback Thursday. Hey, everybody, thanks for tuning in on your drive home. This is the show. We’re going to encourage you, we’re gonna pump you up, and we’re gonna mentor you so that when you start your business, it’s not gonna fail. And we have a lady here that we have, well, on the show today, a special guest. Miss Shara Kimiko, a former TV anchor turned entrepreneur. How are you? I’m great. I’m great. We’re good. We’re excited. And before we went to the break, you know, Z was starting to tell us he was going to give us some encouragement for the… Marinating. He was marinating. Marinating. Because there are entrepreneurs out there who are, I asked him, I said, if there’s an entrepreneur listening right now and they are wanting to be remarkable. They’re wanting to get their business into the marketplace, as we’re talking about these seven principles of purple cow marketing magic. If they’re reluctant to tell the marketplace what they do because of fear of criticism, what do they do? I asked you, and you said, this requires a little more time and marination. So, Z, what do you have for us? Well, I’m glad you stayed tuned, because this is probably one of the most difficult things new entrepreneurs struggle with. Okay. And it’s going to be tough. It’s going to be tough. And I’m telling you out there right now, you’re driving home and you’re listening and you’re saying, I’m going to start my business and I want to become remarkable, but I don’t really want to, you know, hurt anybody else’s feelings and I want to be loved by everybody and all those fun things we all think that comes with success and entrepreneurship and success in business. But I’m going to tell you something right now. This is nearly impossible. Okay. I’m just telling you right now, it’s nearly impossible. So don’t feel like you have to get it 100% correct. Okay. Because I’m telling you, it’s near impossible. But when you start your business and you make it remarkable and you get your super move down and you start pounding that super move to the area around you, i.e. the customers, you’re going to have to learn how to get ready. It’s impossible, but you’re going to have to try embrace the hate embrace The hardest thing to do it and especially for women who are Emotional and I tell my kids you better get thick skin because not everybody’s gonna like you But it doesn’t matter if they don’t like you they’re still talking about you well And that’s true, and so you have to go from that thing of you know trying to thicken your skin sure That’s exactly what you do, and you have to embrace a which is almost impossible because nobody likes hate. I mean, let’s just face it. The trolls of the world are winning. We get it, okay, on lunch. I want to push back. I want to argue. I want to argue with you. No, no. No, no. Oh, good. It’s argue time. Oh, good. Let’s do it. I want to argue. When I built the DJ business, I had a vendor who had got a list of all the brides who had registered the spreadsheet and they sent out an email to all of the brides saying that DJ Connection was a fraud, we had missed several weddings. Remember all of the girls at the wedding show got this email. So the attention brides, wedding alert from some bogus organization. It was like from the wedding merchants group. Wedding international committee. This is like in 2002, 2003. So it goes out to every single girl, every bride. I mean probably 700 to 800 girls on this list. That’s almost too illegal. Yeah, so I called the competitor and he goes, it’s just business. So he admitted he did it and he said, it’s just business. So what I did, and this is a system I want to give you because I know you said no one likes hate, but I actually love hate. Well, because it motivates you also. Well, I just said as a normal person you don’t go around going, oh gee whiz, I hope they hate me. People just don’t go around saying that. I’m not disagreeing with you. Clay does, apparently. Let’s throw it down right here. But what I’m saying is, I actually seek hate. So what I did with this guy, I don’t try to make people mad on purpose, but if they, so I have to find a good enemy. So this guy though, he says, he says it’s just business. And I said to him, I said, I will put you out of business. And we will have this conversation again, give me a decade, you’re gone. And I’m not kidding. You’re listening to the Thrash Time Show on Talk Radio 11 Central. There’s four competitors and all of them went out of business and they were all guys who had told me that they were part of this thing. So this is my move. If I talk to a bride and they said, so here, let’s role play. You’re a father of the bride. Okay. Okay, I’m a, my little girl’s getting married here soon. And I heard you were kind of a shady character. My understanding is that you had heard this from, who did you hear this from? It was an international organization, something like Wedding International dot org or something like that. This is what I would do, if you were talking to one of my competitors, let’s say the company is called Plan B DJ Service, so here we go. So sir, have you talked to Plan B DJ Service? Oh yeah. Well here’s the deal, we have a special going right now. I know typically for a DJ you’d pay $6.50 is what you’d pay for a DJ disc jockey. Yeah, you’re right around there. What did they quote you? They quoted me $600. Well, here’s what we’re going to do. I’m going to call this the $1 guarantee. I’m going to book your wedding for $1. What? And then if you’re happy, I just want you to holler and tell the world how happy you are. It’s $1. Holler. Holler for $1. That’s the deal. $1. They said you’re shady. Now it’s kind of confirming. How can you do it for $1? That just doesn’t sound right. The thing is, is that I’m going to lose money any time that I’m competing with these guys because I want to beat them. Oh. And I did this over and over and over and over. And like we had one holiday weekend in December of like 2003. We had like 40 parties that were out there were like a dollar. All of them were dollars. That’s crazy. You’re just killing them. But you were embracing the hate. And it didn’t. It got me motivated. It got you motivated. If you think about sports, why is the NFL so competitive? Because guys are competing for a roster spot. They’re competing to win the Super Bowl. It’s competition. I mean, when you were doing the TV personality, the TV anchor, most recently I think you were at Fox, right? That was your last destination? Fox and then Channel 6. And then Channel 6. So Channel 6 was the last one, right? Correct. How competitive is that industry? It’s very competitive. When I was getting in it, there are about 500 to 1,000 people that want one anchor position. And are people, occasionally do people try to do some shady things to get you off the air? They do shady things all the time. The best were the viewer emails or on Facebook or that they hate you, they hate the lipstick you’re wearing, they hate what you look like, they hate your hair, they hated that my jacket was too red. Did you ever have anybody put a question mark on the teleprompter? I’m Sheri Kimiko. What did you do to deal with the hate, the comments, the negativity, the people trying to take your job? How did you emotionally process that, Sherry? You know what? I just have to compartmentalize. I know that’s not easy and not a lot of people can do it, but you just have to go on because they tell you for one negative you need at least five to seven positives to make you feel better. After a while I just kind of thought, eh, it’s BS. The only people, you know, if my only people that like me are my family and my close friends, then that’s good enough for me. And if the bosses still want me and they’re keeping me around, obviously I’m doing something right. But I would email every single person back. Anybody that emailed me that hated me or likes me, I would email them back. And a lot of people I became friends with. Really? Absolutely, yes. Well, I think there’s a lot to be said because I think sometimes they don’t think that you’re real. That you’re not going to email them back. I think that’s a huge point. Whether you’re in your own business, starting a business, or with someone else’s business, is that you treat someone the way that you want to be treated. A lot of times these people just want to talk to you because sometimes they really do have valid comments. What’s the name of the business you’re involved with now? What’s the name of your company? Cryomed Spa is what it is right now. What do you guys do there? We do a lot of things there. It’s actually connected on to my husband’s which is Zellner Chiropractic. So if you’re going into Zellner Chiropractic you can go right through the same door with CryoMed Spa. And we do cryotherapy, we do compression sleeves, we also have CoolSculpting, Botox, we do weight loss, we do bioidentical hormones and more and more and more. These are all words. These are all words I think many Tulsans are just now learning. And when we come back I want you to be able to share about the remarkable aspects of this business and kind of educate us. You said cryo this, and you said hormone that, and I’m just going to deal with the body. I don’t know, man. See, I don’t know what she’s talking about. It’s a mumbo jumbo. It’s science or something. It’s a mumbo jumbo show here on Dropdown. Throwback. What is going on, Tulsa and Oklahoma homies? Welcome back to the number one local business radio show. In fact, it’s the only local business radio show. My name is Clay Clark. I’m the father of five human kids, because that’s the way I like to live. And I am joined here with the guy who’s gone from the whole optometry game. He realized quickly, I’m an entrepreneur, and I am stuck inside the body of an optometrist. I want to get out of the body. Get me out! He finally got out. He’s started multiple successful companies. It’s Dr. Robert Zellner. Sir, how are you? Hello, Thrive Nation out there. It’s throwback Thursday. And my outtake music, I’m playing a little throwback. I got a good one loaded up for you. So hang in there. And something in the studio smells and feels a little famous. Yes. Is it you? No, no, no. It’s much more beautiful than the two of us. She, it’s Miss Shara Kimiko. How are you? I’m great. We’re trying to coach her out of retirement. She says you left TV. Now she’s left being, she used to be an anchor. Now she says I’m an entrepreneur. We’re trying to coach her out of it. We’re trying to bring her back onto the TV. Just when I thought I got out, they pull me back in. They pull her back in. They pull me back in. Unbelievable. It’s Godfather. It’s a Godfather reference. And The Godfather, by the way, is a pretty intense movie. It’s been on recently. Oh, it has? Okay, good. And just like the Thrive Show here, Thrive Time Show, we’re pretty intense here, too. Look, we’ve got that horse’s head, too. We can use that. Yes! Oh, my God. Look at the horse’s head. Nice tie-in. For those of you on Facebook Live, you can see the horse’s head. I don’t mean to threaten you, Z, but I did take a horse’s head and put it on your desk. Anyway, so there we go. So we’re talking about the seven principles of Purple Cow Marketing. The idea is to be remarkable, okay? And so principle number one is your business, product, or service must be remarkable or you are invisible. Now Shara, tell us what about your business is remarkable over at the Cryo Med Spa? What about it is remarkable? I love my business. I think that’s the first thing and first and foremost things. I love it and when I got out of TV I told my husband Chuck Zellner, I want to have everything in one place where I had to go several places for. What kind of things do you do there? We have a cryo chamber and cryo basically means cold so you freeze for 3 minutes. Wait a minute, I’m trying to picture this. You walk into a meat locker? Yes, exactly. And why would you do this? You walk into our cryo med spa and in the back room we have a cryo chamber that you get into. It’s like cryogenics. And you get into it and it’s liquid nitrogen and you are in there for three minutes and it’s equivalent to a 15 or 20 minute ice bath. You’re listening to the Throckton Show on talk radio 117. So why would you want an ice bath? You want an ice bath to take care of inflammation and just to cool you down if you get a little heavy. So if I’m listening to this right now and I want to check it out, what kind of special is it? What does it cost? How do I get in touch? It’s normally $28, but we have a special right now if you’d like to come see us for first time users for $10. $10? $10. Now if you go to other states and other cities, you’re going to take three minutes to go into a cryo chamber and it’s going to cost you between $60 and $120. Wow. We just think that’s ridiculous. So now what other services do you offer in there? We also have CoolSculpting. A lot of people are scared of cosmetic surgery and they want liposuction. So this is CoolSculpting. So it’s liposuction without the surgery and you freeze, cryo once again, you freeze the fat away. Started by Harvard researchers. You know and Zee, a couple years ago, you know, Zee, he gave me this birthday card. He gave me a gift pass to your place and it was basically unlimited cosmetic work on my face. I wasn’t sure he was trying to say it, but he said, dearest Clay, happy birthday. You can go in there and have at it. Redo your whole face. Sure, we’ll help you out. And in fact, please, please get in there soon. Okay, this does not do your face. You can do your belly, your back, your bra fat, your knees, your chin, your arms, your inner legs, your outer thighs, your saddlebags. And this is a great story though. I’ll make it short. Started by Harvard researchers long time ago. They were studying kids after every summer with these kids. They were noticing they all had dimples in their cheeks, not predisposed to it. So their studies led to the reason why is because they were eating popsicles every day, which caused a permanent removal of fat in their cheek, which caused the dimple. So Harvard got together with UMass hospital and they have a worldwide patent until 2029 and they’ve done more than 3 million of these cool sculpting and it really does work. It’s not for weight loss, it’s just for shaping and contouring. Shaping and contouring. And I tell you what, I’ve done the cryo thing, the cryo chamber. Have you? Do you feel better? The cryo chamber. Yeah, it’s cold. It is cold. It is cold, but 3 minutes. You can do something, everybody can do something for 3 minutes. Oh yeah, that’s cool. You get in there though and you wear your undergarments and you have on little gloves and socks and booties and then you get into this thing and they have a timer. They have a timer. You stand and then they crank that bad boy on. And the first 30 seconds you’re like, this is no big deal. I have a question. When you walk in, does it sound like this A or B? Everybody close your eyes. Listen to this. When you walk into the cryospase, does it feel like this? Or does it feel like this? It’s more like that. That’s the energy there when you walk in? So I went in there, the first 30 seconds, I’m like, oh yeah, this is easy, this is good stuff. And the next 30 seconds, you’re kind of going, this is kind of getting a little cold. Little cold, little cold. And then that next minute, you’re like, okay, all right, I get it, it’s cold. Okay. This is you know, I’m in the last minute You’re just counting down and then you get out and you feel it’s amazing It’s like a like you said, it’s like old school was you’ve gotten the ice bath, you know And this is you have to get you know Get in the tub of ice and it I guess what it does it drives all your blood into your core correct your core and It’s Located for someone wants to check this out, where are you located? We’re at 91st and Yale, just on the northwest side of the street, right next to Zellner Chiropractic. Okay, so that’s where they want to get involved there. That’s where you go and see them there, folks. Now we’re talking about these principal number two coming up next. I’m sorry to cut you off. Were you saying something there, my good friend? No, man, you guys talk so much. I think more than women. Trying to jump into this one is like, get out of my way. It’s tough. It’s tough. It’s like a ninja fight of entrepreneurship. It is. I’m going to fight my way to the top. Now we’re talking about principle number two, when we come back, you know you are remarkable when people remark. So when we come back, we’re going to be talking about how do you know if your product and service offering is in fact remarkable. This is a very special request from Ms. Shira Kimiko here. Yeah, I love this song. Blame it on the rain, Milly Vanilli. Hello, Oklahomies in Green Country. Welcome back. You are in fact listening to the Thrive Time Show. It’s your audio dojo of mojo on your drive time home. We are joined here as always with the co-host with the mo-ost, Dr. Robert Zellner. I am Clay Clark. I’m the former SBA Entrepreneur of the Year. I also was kicked out of Oral Roberts University. So if you want to go to an ORU game and think about all the alumni and all the people who are graduates of that great university, and you want to think about somebody who wasn’t a graduate, you can think about me. You can do that. And then also we have a very special guest today. Miss, I don’t want to give it away, Z. We have a kind of a celebrity. For people who are right now, they go, something feels different about today’s show. We have a celebrity. Can you give them a hint, Z? She’s a big deal. Number one. Yeah, big deal. Number two, she was Tulsa’s, i.e. Green Country’s, number one anchor for, I don’t know, maybe 20 years. We’ll find out the exact number. Well, not aging at all. Well, not aging at all. And now what she’s done is she has made the bold step. The bold step. The bold step. She has moved on. Of a secure little job that she did every day. Little job. Grind, grind, grind. Get your paycheck, get your paycheck, get your paycheck. Get the check. Get your check, get the money. Go see HR. She’s made the bold move of stepping out and now she’s a female entrepreneur, mompreneur, and she is making things happen. And you’ve guessed it, that’s right, Shara Kimiko. Woo! That was so good. Oh my gosh. I want you guys with me every day. That is such an intro. We’re, we’re, that’s what we do. We’re hypers. We’re hyperactive hyper people. Hyperactive hype men. But not a hyper bully. Wow. Okay, so here we go. Principle number two is you know you’re remarkable when people remark. What? I’m going to give you an edible quotable. Here we go. This is from Seth Godin. He says, in a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible. This is true. Not that you asked me, but I’m going to step in. I have to jump in. You do it. You take over. I have to take the gavel. It is true, and I tell that to other women and other people just in general, is you have to have something that makes you different than everybody else. So let me ask you this. As a TV personality, when you were doing the TV game, what made you different from other personalities? What did you try to do that would separate you from the pack of other nice, well-spoken anchors on TV? Well, initially I didn’t try and do anything. It was just something that I think came naturally and I always waved bye at the end of my newscast. And a lot of people remembered that and a lot of people still say it until today. You would always say bye to us because you’re in their homes. So something that small that you take for granted or don’t ever think about is something that was big. The other thing was I did not like to conform and I did not want someone to conform me. So I didn’t want to cut my hair. I liked my hair. It’s just who I am. So I left it long and while I had a lot of people and consultants tell me I needed to cut it, I just didn’t want to cut it. So I didn’t. But that was one thing. Go ahead. You’re about ready to say something. No, I was just going to say I think it’s super important if you’re listening right now that I want you to go ahead and get out a sheet of paper. If you’re driving right now, don’t get out a sheet of paper, but maybe tell the person next to you to take notes or maybe, seriously, as soon as you can pull over, I want you to do this because I want you to make a list of 10 things that your, it’s 10, try 10, 10 things that your business can do that is different from anybody else. And if you don’t know, this is the step, mystery shop your competition and then try to beat them in a way that is authentic to you. So I’ll give you an example. With the elephant in the room, that’s our men’s grooming business, there are some great haircut places out there. There’s sports clips, there’s great clips, there’s a lot of places. So with elephant in the room, we have literally mystery shopped all of the competition and we discovered we’re not going to beat the competition on price. We decided that. We thought maybe that was something we could try, but no. We said we’re not going to beat them on… The Elephant in the Room is not really a walk-in business. It’s more of an appointment-only business. We realized we’re not going to keep the costs lower, but what we are going to do is make an experience that we tried to make our experience five times better than anybody else. So we now have a complimentary beverage. We now have, it’s like a rustic barn wood. If you’re on Facebook Live, you can kind of see that kind of barn wood. There’s Edison bulbs. There is a hot towel treatment. There’s paraffin. There’s all these things that we do that are different from other places, the ambiance, the music. We’ve tried to make everything unique. And I would just say, if you wanted to compete with Elephant in the Room, if you’re listening right now and you’re going, is he actually teaching us how to compete with himself? Yeah. You would want to do something that’s authentic to you, that’s the antithesis of what we’re doing, because you have to be different. If everyone is the same, again, you’re invisible. And so, Z, I want to ask you as an optometrist, how did you make your optometry clinic 25 years ago different from the other optometry clinics that were already out there? Well, number one, we advertised. And I know that sounds crazy. It may be kind of a foregone. You may be going, what? How is that different? Well, you’ve got to understand, back in the day, it was not thought of well for professionals to advertise. Because professionals never advertise. You see, back when I was in school, practice management class, literally the teacher said, there’s three moves. Three moves. Three moves. One. One. Yes. One move is you join the largest church in town and you pass the bucket around. You pass that bucket around. That’s rule number one. And you be known. Rule number one. Number two, we have a business card that’s mostly white. Mostly white. The more white, the better. Pure. The smaller your name on it, the better. Real quick here, Sherrod, do you agree with these moves? Number three. Number three. Okay. Number three. Then the sign on your door, small. Small sign. Small sign. Miss Justin from the optometrists all over the world. And that was my practice management class 26, 27 years ago in optometry school. That’s how they coached us in business back then. Good job. Those are your three super moves. Wow. And so when I just started advertising, I got on the radio, wow, radio, and I got the on-air personality to endorse me, to come in and be a patient. Like, man, this place is awesome. So like the radio DJ. Right, right. Which you’d been listening to for years, which you trusted, which was in your home, in your car. You felt like you know that person. It’s like Shara, waving goodbye every night. You know, it’s just not fair. So that person, you had already a trust with them. So I garnered that. I used that. I used that. I used that love that was already there and I just got in front of that parade and I just started waving the flag and got in front of that parade and acted like it was my parade. And then when that on-air person said, hey, go here. It’s a special place. It’s a great place. And so that was probably the first thing I did to differentiate myself because then all my competitors were going, he’s advertising. Is that ethical? Dr. Stevens, is that ethical? This is crazy. Now I have a question for Shara here. We’re getting into this third principle, which is not taking risks is riskier than taking risks. This is Seth Godin. He’s saying that not taking risks is riskier than taking risks. Well, I would rather fall on my face and learn than not fall on my face and not learn a single thing. Really? Does that make sense? Yeah. It’s failure. You don’t learn unless you fail. You can make things better. You’re saying the advice you would have for a Tulsan out there who is in the car and they’re going I am afraid of failure. Your advice would be what? Embrace it. Embrace it, baby. Because I think the fear inside you is also what motivates you to go. Well, keep going. And maybe I’m wrong. I don’t know. I’m theorizing on this. But I do. I think that there’s something that’s in your belly of what you’re scared to just do it and use that energy, go forward and do what you can. See, I have a story for you. Oh, here we go. So I got this crazy idea to start this DJ company, right? So I’m working out of my dorm room at college. At Oral Roberts University, women are not allowed to go to social dances and men can’t either. You can’t have social dancing. You cannot. It’s in the honor code. Well, of course. Because you’ve signed it. You know you’re signing up if you go to OR. You sign up for it. Yeah, you sign up. But I decided to be dishonorable while signing the honor code. I wasn’t mature yet. Okay? Maybe I’m still working on my maturity thing. That happens. That happens. But anyway, so I go out there and I realize the students all around the campus are looking for a place to have a good time and there’s no venue. There’s no place. No social club. So I rented the Marriott Hotel. Do you know how much it cost to rent the Marriott Hotel back in 1999? I’m sure you didn’t rent the whole thing. Just the room. The whole banquet. The biggest one you could have. 500 bucks? You’re out about 1200 bucks and they’re trying to get you to get tables, chairs, linens. I said no, no. I just want the space. Then I pay the deposit. I grew up without financial resources. I didn’t have a lot of money. So I had to find a way to, I had to do the math, and I’m going, well, if I charge $5 a head, I’ve got to get at least 500 people at this dance party just to pay for the cost of the room and make a little profit. And then they say, for security, who are you bringing in for security? Do you have security? I go, absolutely. I’m 18. Absolutely. I have the finest security people. Absolutely. Absolutely. They go, are you fully insured? Absolutely. So do you guys have a team that’s going to help you? Absolutely. And then all of a sudden, I’ve got now 30 days to figure this out and promote the party. And you know who was motivated? You. Me. But then you also learned what you needed by them asking you what you needed because you didn’t know. And to your point, and to Cher’s point, fear is what motivated me. That’s what got me going. So the thing was I could have stopped. I could have just said no. I waved the white flag, but that fear is what got it going. And I ended up meeting some massive Samoan men. Men from Samoa. Massive dudes at the, what was the fitness place off of Memorial by Magoos? The Planet Fitness? Oh, no, no, no. Yeah, yeah. Yeah, yeah. 24 hours. So I paid these guys that I just met $100 to stand there and be security, I made up an insurance document. I didn’t even have insurance. I just made it up. I did a bunch of crazy things. But you know what I did? I filled it up and I ended up making money and that’s how I paid my way through college and it worked. And so Thrivers, we come back. We’re going to be talking to you more about Purple Cow Marketing. Hello Tulsa and welcome back to the business show that gets you jacked. We teach you how to start and grow a successful business. My name is Clay Clark. I’m the former SBA Entrepreneur of the Year. I’ve been involved in the haircut industry, the men’s grooming. I’ve been involved in the entertainment industry, the PR, the marketing, bakeries, photography, real estate. And the thing is, and I don’t mean this in a braggadocious way, business is sort of easy for me, and other parts of life are probably harder for me and then everybody if you listen to this we all have different things we’re good at, things we struggle with, but I’m joined here with a guy who’s kind of like my business hero, he’s kind of like a business Yoda. He is, if I am on the Patriots, he is the Belichick, he is the coach, it’s Dr. Robert Zellner. Sir, how are you? I’m fantastic and you know and you’re my Tom Brady. Oh boy. You’re my Tom Brady. I was wondering why you put on my to-do list, deflate balls, and I’m going, I don’t know why I would need to do that, but okay. Well, I mean, because you catch them a little easier that way. I mean, every edge we can get. I just finished deflating all of them about 10 minutes ago, so we should be all good for today’s show. Well done. Well done, TB. Now, in all sincerity, we have sort of a unicorn on the show today. A big deal. A unicorn that is, it’s like a leprechaun, it’s a unicorn being escorted through the game of life by a leprechaun. That’s how rare this is. This is a Shara Kimiko radio sighting. Okay, I’m just sitting laughing hysterically at these two. Like, where the hell do you come up with this stuff? This is good stuff right here. We spent hours, seriously hours, practicing this. We go to Mount Awesome and pontificate. You’ve got a Charlie mouth. Now seriously though, since you’ve been off the air, you’re no longer on TV, you’re no longer an anchor. What have you been doing? What kind of business are you involved in now? We have been starting the Cryo Med Spa, which is, there’s nothing like it. It is one of a kind and we cater to a lot of athletes, but I also wanted it to cater to women and other people who wanted other stuff done, such as myself when I was in TV. I wanted Botox. I wanted facials. I wanted to have a little cool sculpting done. So I wanted everything at my fingertips and that’s what we did. So athletes, men, women, spies, all alike. That’s not a word. When you say cool sculpting, is that like a really trendy kind of sculpting or what do you mean by cool sculpting? What is that for people who don’t know what that is? It is cryogenics once again and they take an applicator or I take an applicator and I put it on the parts of your body that you think are too fat and we freeze the fat away. Can you put that on Z’s whole body? Just cover his body? It freezes man. It just freezes. I just want my fat frozen man. Just one time. But you can go home after an hour and you can go work out and you can live your life and you don’t have to deal with the needles, anesthesia, blah, blah, blah. No needles. No needles. The anesthetics of it all. Yeah, no needles. No nothing. Now Z, here we go. We’re talking about the purple cow marketing. We’re teaching the seven principles of effective purple cow marketing. Here’s the concept. You’re driving down the road. You’re heading out to Bristow. You have an uncle. He lives in Bristow. Your kids go, hey, dad, look, it’s a cow. It’s another cow. Pretty soon you realize there are a lot of cows, but one cow the magical cow is the Purple cow and that purple cow stands stands out so pretty soon you pull over the car and you say kids We must get out and see the sacred purple cow so now You pull over other people start to say hey, why is that car pulled over? We should pull over and see if they’re okay, then someone else pulls over pretty soon There’s a line around the door and that is what I believe the Blue Dome District is. Z, have you been down to the Blue Dome District recently? Have you been down there? I have, but one thing about your story that I would change, when we were driving out to Bristow to see the uncle and we’d pass a cow, we’d always just That is the thing, by the way. Okay, so you’re asking me about the Blue Dome District. Yes, and I’ve seen the blue dome on it that actually designates the Blue Dome District. So I’m going to give big praise to Elliot Nelson here. This is in Blake Ewing. But think about this. Downtown Tulsa, before they built the Driller Stadium, if you went out there to the Blue Dome District, it was just a weird collection of empty buildings. There was nothing. And so Elliot throws up McNelly’s. Which have you guys been to McNelly’s? I mean it is, but I mean it was, there was nothing there. But it was so unusual for it for there to be something that you’re going, oh yeah, there’s something maybe we should go out there because there used to be nothing. Let’s go see the something. And then Elote, you know Libby Ald says, you know what, I’m going to open up a business right downtown at 5th and Boston right down there. And she opens up Elote, that farm to table, fresh organic stuff. She has those puffy tacos. And the puffy tacos are awesome. And so one by one, these different entrepreneurs, then Blake gets in the game and he starts opening up his businesses. And so now you go downtown and there’s this vibrant, thriving, energetic series of restaurants and dining and retail, but they’re all remarkable. And so if they had opened up a conservative restaurant, one that you could find anywhere. I doubt people would be willing to fight the traffic and drive downtown to go there. But because they made it remarkable, people decided to go down there. If you want to Google this to verify that I’m not insane, the Brookings Institute, those smart guys, they did a study on urban renewal. I encourage everybody to look this up. It’s great. The Gaslamp District in San Diego. The Austin, the downtown Austin, Texas, that whole revival they’ve done down there. That’s how Lodo in Denver was as well. Lower Denver, there we go. They all are entertainment, dining, and retail, but it must be a purple cow, must be compelling for it to work. You’re listening to the Throckshon Show on Talk Radio 11. So Seth Godin says, boring is always the most risky strategy. Smart business people realize this, and they work to minimize but not eliminate the risk of the process. We’re not boring by any means. If you know my husband, you know he’s a spaz. First and foremost. Spaz, spaz, spaz. And I’m kind of the calm, quiet one. You’re the calming one. I would like to think it is Zen on my side. Although yes, Exactly. Sharon Kaniko, the calming voice of reason in the Zellner family. Right, exactly. Exactly. That’s what I like to say. But no, when you go in, we’re not boring because we have everything in there. Who would have thought that with a chiropractor you can get cool sculpting to freeze the fat away or that you can go in and get your bioidenticals done with bioidentical hormones. So you can figure out is your testosterone too high or too low your progesterone your estrogen a lot of things that women are going through right now I know stop it clay you might have low testosterone and not know it the guy thing I don’t do well with the human body just the you don’t have to they do it and they they set you up well you know you are trapped in one I mean you do realize that we talk about the body, I’m always like, this is the size of the body. This is what I wanted. I was getting older and I thought, I just don’t want to go to all these places. A, it’s kind of embarrassing and B, it’s a lot of time that you’re spending around. So we’re not boring because you can go in and you can pretty much get anything done and there’s going to be nice people and happy people and hyper people. For anyone listening who wants to know, how do you continue to look 25? What’s your tip? My Asian mother. She is a beautiful lady. Thank you. Thank you. I do think it has a lot to do with the Asian blood, but I really do think it has a lot to do with taking care of yourself, activities, and of course skin. A lot of skin care. Skin care. Skin care. Now we’re talking about principle number four. Define your target audience. And this ties in perfectly into skin care. So work with me on this. He also worked with Charlie Munger. Somebody says, who’s Charlie Munger? Charlie Munger is Warren Buffett’s partner. So if you look up anything Berkshire Hathaway, there’s kind of like the secret guy behind the scenes. That’s Charlie Munger. Okay, so Chet Holmes is his partner. He says this, best buyers buy more, buy faster, and buy more often than other buyers. These are your ideal clients. They have a special effort dedicated to just the dream clients. So work with me on this. I love to go to churches that are more of an African-American persuasion. That’s my mojo. So an example would be Higher Dimensions. Carlton Pearson used to be the pastor. His daughter sang at an event that I was at this weekend, by the way. Beautiful Voice, Majesty. Really? Can she bring it? Oh my gosh. She sang Alicia Keys and it just brought me to tears. Really? How old is she now? I don’t know, but she’s beautiful. Because Carlton, I would go to his church and I would go there and I’d go, man, this guy can sing. And it didn’t matter how many gospel albums he would put out. I wanted to buy them all because I just love that kind of music. I love African-American gospel music. Now other people in my family, other family members, they don’t want to buy the gospel CDs at all because they want that Stephen Curtis Chapman stuff. They want that, uh, sure. That butterfly kisses stuff. They want that sort of music. Now, if you’re Catholic, you have… Do you have that all queued up? That’s what you have there. I’m just saying that there’s all different persuasions. There’s all different people out there. With your business, Sharon, who are your ideal and likely buyers? Who are you trying to market to? Well, that is an interesting question because initially it was just sports. Sports chiropractic and sports with the cryo chamber and the compression sleeves. Bringing my aspect into it is I want to bring the women in as well. So my target audience is both and I feel like I can do both because I do both in life anyway. Does that make sense? I feel like here’s who your audience is not. You know there’s that sign when you’re on road trips and it says if you can eat a 72 ounce steak then you get it free. Have you seen that sign? Oh yeah, that’s a deal. The people who are trying to win that each week as a personal goal are probably not your customers. No. You know, I think there’s people who are very, they focus on, I’m serious, there’s people who really do want to look their best and there’s some people that go, well, it’s 4 a.m., let’s go to Waffle House. And there’s two different world views and I’m just telling you, if you’re a business owner listening right now, you have to think about who are your ideal and likely buyers. If you’re selling hockey tickets, think about who do you want to market? I work with the Oilers, and when we do tickets and marketing, we focus on families who are looking for a wholesome entertainment for their kids and their families. We don’t focus on extremely elderly people, nor do we market to extremely young people. We focus on people with families. So you just have to know your audience. You do have to know your audience, and we have to know it in TV as well, is who is your audience and who are you trying to win over. And you know, 25 to 54 women, men, blah, blah, blah, blah, blah. Well, in the cryo spa side, the cryo medical spa side, it is definitely men and women that are probably about 35, 40 and up. Because when you start talking about bioidentical hormones, it’s usually women who are in their 40s, men are in their 40s. Oh, yeah. And when we start talking about cryo chambers and athletes, those are men and women alike, but a lot of the strong men and women are a little bit older. So that is our target audience. So somewhere over the rainbow, some place, if people say, if I run to the end of the rainbow, is it possible? But if I actually get there, what will I find? Well, they’re going to find your business. You’ll find Clay, and you’ll find Robert, and you’ll find me. And they’ll find your business. Our business. 91st and Yale, right? Yep, Cryo Med Spa. JT, do you know what time it is? 410. It’s TiVo time in Tulsa, Roseland, baby. Tim TiVo is coming to Tulsa, Oklahoma June 27th and 28th. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old, but I’ve never had the two-time Heisman Award winning Tim Tebow come present. And a lot of people, you know, have followed Tim Tebow’s football career on the field and off the field. And off the field, the guy’s been just as successful as he has been on the field. Now, the big question is, JT, how does he do it? Well, they’re going to have to come and find out because I don’t know. Well, I’m just saying Tim Tebow is going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russia. Also this is the first Thrive Time Show event we’ve had where we’re going to have a man who has built a $100 million net worth. Wow. He’ll be presenting. Now, we’ve had a couple of presenters that have had a billion dollar net worth in some real estate sort of things. Yeah. But this is the first time we’ve had a guy who’s built a service business, and he’s built over $100 million net worth in the service business. It’s the yacht driving, multi-state living guru of franchising. Peter Taunton will be in the house. This is the founder of Snap Fitness, the guy behind 9 Round Boxing. He’s going to be here in Tulsa, Russel, Oklahoma June 27th and 28th. JT, why should everybody want to hear what Peter Taunton has to say? Oh, because he’s incredible. He’s just a fountain of knowledge. He is awesome. He has inspired me listening to him talk. And not only that, he also has, he practices what he teaches so he’s a real teacher he’s not a fake teacher like business school teachers so you got to come learn from him also let me tell you this folks I don’t get this wrong because if I get it wrong someone’s gonna say you screwed that up buddy so Michael Levine this is Michael Levine he’s gonna be coming he said who’s Michael Levine I don’t get this wrong this is the PR consultant of choice for Michael Jackson well Prince or Nike for Charlton Heston for Nancy Kerrigan, 34 Grammy Award winners, 43 New York Times best-selling authors he’s represented including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s going to come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist Colton Dixon in the house. Now people say, Colton Dixon’s in the house? Yes, Colton Dixon’s in the house. So if you like Top 40 Christian music, Colton Dixon’s going to be in the house performing. The lineup will continue to grow each and every day. We’re going to add more and more speakers to this all-star lineup, but I encourage everybody out there today, get those tickets today. Go to Thrivetimeshow.com. Again, that’s Thrivetimeshow.com. And some people might be saying, well, how do I do it? I don’t know how to do it. How does it work? You just go to Thrivetimeshow.com. Let’s go there now. We’re feeling the flow. We’re going to thrivetimeshow.com. Thrive is cool. Again, you just go to thrivetimeshow.com. You click on the Business Conferences button, and you click on the Request Tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you can afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that, did not get inheritance from parents, anything like that. I had to work for it and I am super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton, I met all these people. So if you’re out there today and you want to come to our workshop, again you just got to go to Thrivetimeshow.com You might say, well when’s it going to be? June 27th and 28th. You might say, well who’s speaking? We already covered that. You might say, where is it going to be? It’s going to be in Tulsa, Russell Oklahoma. It’s Tulsa, Russell. I’m really trying to rebrand Tulsa as Tulsa, Russell, sort of like the Jerusalem of America. But if you type in Thrive Time Show and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now for this particular event folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office and so it’s going to be packed. So when? June 27th and 28th. Who? You! You’re going to come. I’m talking to you. You can just get your tickets right now at Thrivetimeshow.com and again you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets, which gives you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It’s a two-day interactive business workshop, over 20 hours of business training. We’re going to give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company. It’s practical, it’s actionable, and it’s TiVo time right here in Tulsa, Russia. Get those tickets today at thrivetimeshow.com. Again, that’s thrivetimeshow.com. Hello, I’m Michael Levine, and I’m talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years 58 Academy Award winners, 43 New York Times bestsellers. I’ve represented a lot of major stars and I’ve worked with a lot of major companies and I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California in the beautiful sunny weather of LA, come to Tulsa. Because last year I did it and it was damn exciting. Clay Clark has put together an exceptional presentation. Really life-changing and I’m looking forward to seeing you then. I’m Michael Levine. I’ll see you in Tulsa. James, did I tell you my good friend John Lee Dumas is also joining us at the in-person two-day interactive thrive time show business workshop that Tim Tebow and that Michael Levine will be at the… have I told you this? you have not told me that. He’s coming all the way from Puerto Rico. This is John Lee Dumas the host of the chart-topping EOFire.com podcast. He’s absolutely a living legend. This guy started a podcast after wrapping up his service in the United States military and he started recording this podcast daily in his home to the point where he started interviewing big-time folks like Gary Vaynerchuk, like Tony Robbins, and he just kept interviewing bigger and bigger names, putting out shows day after day, and now he is the legendary host of the EO Fire podcast and he’s traveling all the way from Puerto Rico to Tulsa, Oklahoma to attend the in-person June 27th and 28th Thrive Time Show 2-Day Interactive Business Workshop. If you’re out there today, folks, you’ve ever wanted to grow a podcast, a broadcast, you want to improve your marketing, if you’ve ever wanted to improve your marketing, your branding, if you’ve ever wanted to increase your sales, you want to come to the 2-Day Interactive June 27th and 28th Thrive Time Show Business Workshop featuring Tim Tebow, Michael Levine, John Lee Dumas, and countless big-time super successful entrepreneurs. It’s going to be life-changing. Get your tickets right now at Thrivetimeshow.com. James, what website is that? Thrivetimeshow.com James, one more time for more enthusiasm. Thrivetimeshow.com We own it, eh, I’m not to be played with because it could get dangerous. See these people I ride with, this moment, we own it. Thrive Time Show two-day interactive business workshops are the world’s highest rated and most reviewed business workshops because we teach you what you need to know to grow. You can learn the proven 13 point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We’re gonna teach you how to fix your conversion rate. We’re gonna teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big, get-rich-quick, walk-on-hot-coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. And I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses, or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever. And we’re going to give you your money back if you don’t love it. We built this facility for you, and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person, two-day, interactive, Thrive Time Show business workshop? Well, good news. The tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person, two-day interactive business workshop, all you got to do is go to Thrivetimeshow.com to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy in Kings Point, New York, acta non verba. Watch what a person does, not what they say. Good morning, good morning, good morning. Harvard Kiyosaki Rich Dad Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re close, but they’re completely different worlds. And I have a special guest today. The definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric, Eric Trump, but we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man and there’s so many ways we could take this thing. But I thought since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who is my age, and I can say or cannot say? Well, first of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorn, who was my boss at the time. I was 19 years old working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. He said, have you read this book, Rich Dad, Poor Dad? I said no. My father, may he rest in peace, he didn’t know these financial principles. I started reading all of your books and really devouring your books. I went from being an employee to self-employed to the business owner to the investor. I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And I’ll tell you all about Eric Trump, but I just want to tell you, thank you, sir, for changing my life. Well, not only that, Clay, you know, thank you, but you’ve become an influencer. You know, more than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there to our bad influencers. Yeah, anyway I’m glad you and I agree so much and thanks for reading my books. Yeah, that’s that’s the greatest thrill for me today not thrill but Recognition is when people young men, especially come up and say I read your book change my life. I’m doing this. I’m doing this I’m doing this. I learned at the Academy at Kings Point in New York. Acta non verba. Watch what a person does, not what they say. Whoa! Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business, and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. Like we have workflows that are kind of all over the place. Having linear workflow and seeing that mapped out on multiple different boards, it’s pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls, figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Once I saw what they were doing I knew I had to get here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored, you’re awake and alive the whole time. It’s not pushy, they don’t try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of business. Planning your time, breaking it all down, making time for the F6 of your life, and just really implementing it and sticking with the program. It’s really lively. They’re pretty friendly, helpful, and very welcoming. I attended a conference a couple months back and it was really the best business conference I’ve ever attended. At the workshop I learned a lot about time management, really prioritizing what’s the most important. The biggest takeaways are you want to take a step-by-step approach to your business, whether it’s marketing, what are those three marketing tools that you want to use, to human resources. Some of the most successful people and successful businesses in this town, their owners were here today because they wanted to know more from Clay and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence. That businesses don’t change overnight. It takes time and effort and you’ve got to go through the ups and downs of getting it to where you want to go. He actually gives you the road map out. I was stuck, didn’t know what to do and he gave me the road map out step by step. We’ve set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want. They guarantee it’ll be answered. This conference motivates me and also give me a lot of knowledge and tools. It’s up to you to do it. Everybody can do these things. They’re stuff that everybody knows. But if you don’t do it, nobody else is going to do it for you. I can see the marketing world caving in. It’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. Everyone’s super fun, it’s super motivating. I’ve been here before, but I’m back again because it motivates me. Your competition’s going to come eventually or try to pick up these tactics. So you better, if you don’t, somebody else will. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey, guys. I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house. Right. This is where we used to live a few years ago. This is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to fourteen and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales which is awesome but Ryan is a really great salesman so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just wanna thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. If you decide to not attend the Thrive Time Workshop, you’re missing out on a great opportunity. The Atmosphere Place office is very lively. You can feel the energy as soon as you walk through the door. And it really got me and my team very excited. If you decide not to come, you’re missing out on an opportunity to grow your business, bottom line. I love the environment, I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on, but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing, I’ve learned more in the last two days than I have the entire four years of college. The most valuable thing that I’ve learned, marketing is key, marketing is everything. Making sure that you’re branded accurately and clearly. How to grow a business using Google reviews and then just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me, as opposed to me constantly being there for the business. New ways of advertising my business, as well as recruiting new employees. Group interviews, number one. Before we felt like we were held hostage by our employees. Group interviews has completely eliminated that because you’re able to really find the people that would really be the best fit. Hands-on, how to hire people, how to deal with human resources, a lot about marketing, and overall just how to structure the business, how it works for me, and also then how that can translate into working better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business. It’s real critical if I’m going to grow and change. Play really teaches you how to navigate through those things and not only find freedom, but find your purpose in your business and find the purposes for all those other people that directly affect your business as well. Everybody. Everybody. Everyone. Everyone needs to attend the conference because you get an opportunity to see that it’s real. Everybody. Everybody. Everybody. Everyone needs to attend the conference because you get an opportunity to see that it’s real.