Does College Have Value? | “If You Want to Hang Around With a Bunch of People Your Own Age Rather Than Going Right Into the Workforce…Colleges Are for Fun, But They Are Not for Learning.” – Elon Musk + Success Stories

Audio Transcription

Transcribed with Cockatoo

(Speaker 6)
You don’t need college to learn stuff, okay? Everything is available basically for free. You can learn anything you want for free. It is not a question of learning. There is a value that colleges have, which is like, you know, seeing whether somebody’s, can somebody work hard at something, including a bunch of sort of annoying homework assignments, and still do their homework assignments, and kind of soldier through and get it done. You know, that’s like, the main value of college.

(Speaker 6)
And then also, you know, if you probably want to hang around with a bunch of people your own age for a while, instead of going right into the workforce. So I think colleges are basically for fun and to prove you can do your chores, but they’re not for learning. But there is a requirement of evidence of exceptional ability. Like you just can’t, if you’re trying to do something exceptional, they must have evidence of exceptional ability. I don’t consider going to college evidence of exceptional ability. In fact, Ideally, you dropped out and did something.

(Speaker 6)
I mean, obviously, you know, look at like, you know, Gates is a pretty smart guy. He dropped out. Jobs pretty smart. He dropped out, you know, Larry Ellison, smart guy, he dropped out, like, obviously not needed.

(Speaker 5)
There’s so many people, including me, literally look at college for their kids. I mean, you have to be whether or not it’s just a total waste of time and money. You know, I’m not I’m not confident. I learned a whole lot in college, right, that I didn’t know beforehand, right? I think you learned the social skills. Do I remember anything about multilinear statistics?

(Speaker 5)
No, of course I don’t, right? Did so many of the people I graduated with, as I said before, and not be able to calculate a mortgage, not be able to calculate a car payment, so many of the life skills aren’t being taught. And that, to me, is deeply depressing. And frankly, I went to a business school, let alone go to a liberal arts college where they’re teaching you basket weaving 101, and you come out $300 ,000 in debt, and you can never dig your way out from under that debt. And so I think the whole system has to be shooken up in a big way.

(Speaker 5)
God bless. If you can pay for it, you know, go major in basket weaving. But you literally have college debt that lingers over people’s heads for 30 years. That’s not fair. When a school actually teaches them no tangible skills, but kind of dupes them saying that they’re going to come out with the greatest careers, right? And so, you know.

(Speaker 3)
Hey, I’m Ryan Wimpy. I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business, and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I am not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school.

(Speaker 3)
And I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place. So having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome.

(Speaker 3)
just stared at the walls, figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super. It’s just very cool. The atmosphere is cool.

(Speaker 3)
The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side.

(Speaker 15)
I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark.

(Speaker 3)
Hey, guys. I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you, and really just appreciate how far you’ve taken us.

(Speaker 3)
This is our old house, right? This is where we used to live a few years ago.

(Speaker 39)
This is our old neighborhood.

(Speaker 32)
See?

(Speaker 39)
Nice, right?

(Speaker 3)
So this is my old van and our old school marketing. And this is our old team. And by team, I mean it’s me and another guy.

(Speaker 38)
This is our new house with our new neighborhood.

(Speaker 15)
This is our new van with our new marketing, and this is our new team. We went from four to 14, and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team.

(Speaker 2)
So now that we have systems in place, we’ve gone from 1 to 10 locations in only a year.

(Speaker 3)
In October 2016, we grossed $13 ,000 for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand.

(Speaker 15)
So we really just want to thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with.

(Speaker 37)
We love you guys.

(Speaker 3)
So it’s about a $20 ,000 business education for 250 bucks. There’s really no reason not to learn these things, whether it’s business or you’re a manager. there’s no reason. More valuable than going to college, I would say that. I have a bachelor’s in finance and this stuff is more valuable in two days than four years. Hey, I’m Ryan Wimpey.

(Speaker 3)
I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business. And I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school.

(Speaker 3)
And I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place, so having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place.

(Speaker 3)
This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be.

(Speaker 3)
Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side.

(Speaker 11)
What is school for? Feel free to call me slow, but I spent 16 years going to school and I still don’t know. When I finished, I didn’t know how to do my own taxes, purchase a home or apply for a loan. I didn’t know a thing about investments, building credit or getting a job. I graduated at the top of my class, and what did I have? This fancy diploma to sit at home with my mom.

(Speaker 11)
But luckily, they did teach me some important skills like factory trinomials and how mitochondria is the powerhouse of the cell. I’m so happy I remember the Pythagorean theorem because it helped me a lot. Okay, I’m lying. Let me stop. Because all the stuff they taught me, truthfully, I forgot.

(Speaker 36)
I’m Anthony.

(Speaker 3)
We have a used car dealership as well as an advertising firm. I would say you’re going to blow your money somewhere if you don’t spend the $250 on the conference because you’re going to spend ten times that with other BS. So it’s about a $20 ,000 business education for $250. There’s really no reason not to learn these things. Whether it’s business or you’re a manager, there’s no reason. More valuable than going to college, I would say that.

(Speaker 3)
I have a bachelor’s in finance, and this stuff is more valuable in two days than four years. Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business, and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years.

(Speaker 3)
So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place. Having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me.

(Speaker 3)
The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super. It’s just very cool.

(Speaker 3)
The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility. basically create it just on our business side.

(Speaker 11)
School isn’t an environment for learning or building up the intellect. It’s just a game you play for grades and how many A’s you can collect. But I guess what do you expect when the most commonly asked question in class is, is this going to be on the test? Is this going to be on the test? See, teachers always say use your time wisely, but that never made sense to me. Because these six cruel hours of our lives we call school might literally be the worst use of time management ever in history.

(Speaker 2)
Two years. The two years I’ve been here, I’ve learned more than I did in college. And I worked here right out of college and learned more here than I ever would at school and college or anything. Oh my gosh. I’ve learned search engine optimization, how websites work, how important it is to show up as a business on Google. I’ve learned how to manage people.

(Speaker 35)
I’ve learned sales.

(Speaker 34)
Everything I’ve learned is completely priceless.

(Speaker 24)
It’s great.

(Speaker 11)
Open your history books and start perusing. You’ll find the very people we idolize in school never really had formal and or secondary schooling. I’m talking George Washington, Abe Lincoln, America’s best presidents had zero school between them. Ben Franklin, Thomas Edison, shall I proceed? Ernest Hemingway, Mark Twain, Teddy Roosevelt, Margaret Mead. Now please, I’m not saying drop out, because some schools are great and many teachers are rare treasures.

(Speaker 11)
I’m saying that there’s a difference between people who are smart and people who score better. I’m saying that your future is something that no test will ever measure. Even if that test begins in three letters like S -A -T -A -C -T, it’s BS if they say those determine your L -I -F -E. No, your destiny is in your hands.

(Speaker 10)
Some shows don’t need a celebrity narrator, but this show does. In a world filled with endless opportunities, Why would two men who have built 13 multi -million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you and they have a lot of time on their hands. They started from the bottom, now they’re here. It’s The Thrive Time Show, starring the former US Small Business Administration’s Entrepreneur of the Year, Clay Clark. and the entrepreneur trapped inside an optometrist’s bunny.

(Speaker 10)
Dr. Robert Zilner. Two men, eight kids, co -created by two different women. Thirteen multi -million dollar businesses. dumb and the good looks. So if you see my wife and kids, pick up on your rape.

(Speaker 1)
Yes, yes, and yes, Thrive Nation, it’s a very special occasion because on today’s show, we’re joined by a real Thriver. He could be, you might say, this guy looks like a hologram. He looks like an idealized hologram. This guy could be a male model, but no, he is an actual entrepreneur, a real client, a wonderful man. We’ve had the opportunity to meet in person during multiple in -person workshops. He comes from the great state of Iowa.

(Speaker 1)
Josiah Ragsdale, welcome onto The Thrive Time Show. How are you, sir?

(Speaker 21)
I’m doing great.

(Speaker 1)
So I got to ask you, how did you originally come in contact with us there, sir?

(Speaker 5)
Actually, through Spotify.

(Speaker 1)
Through Spotify. Do you remember what you were doing on Spotify? Were you looking for business shows or was it recommended? How did you find the Thrivetime Show?

(Speaker 5)
I think I was looking for business shows. At the time, I was actually in school to build custom cars, and then I was working on a dragster. I’ve never liked listening to music, so I was looking for either an audio book or a podcast or something. Ran across your guys’ business show, because I always figured I’d open up a custom car shop. So that’s kind of how I found ESL.

(Speaker 1)
Now, for anybody out there that wants to verify that you are a real person, the website is autoliftserve .

(Speaker 19)
com.

(Speaker 1)
Autolift and serve, S -E -R -V . com.

(Speaker 5)
Josiah, could you share with everybody out there who wants to verify you’re a real person, what’s your first and last name, and what’s the name of your company? Yeah, it’s Josiah Ragsdale.

(Speaker 1)
And then the name of the company is Automotive Lift Services. And what kind of services or solutions do you guys provide there? I think a lot of people are curious about that.

(Speaker 5)
What kind of services do you provide at autoliftserve . com? Sure, sure. So kind of our main niche is obviously fixing lifts, because we generally will prioritize of repair. So like we offer like 48 hour repair times guaranteed.

(Speaker 1)
But otherwise, as far as the rest of the equipment in the shop, if it’s in a shop, like in the mechanic side, you know, whether it be exhaust ventilation equipment or air compressor equipment, we service it and sell it as well. But lifts are our main bread and butter. Now, what I wanted to do on today’s show is really brag on you and kind of go through some of the wins that we’ve been able to work on together. Because I think sometimes when people think about a business coach or a business consultant, they may think about a motivational guy. They may think about some sort of motivational, feelings -focused, almost like business therapist. But that’s not what we do at all.

(Speaker 1)
We focus on implementing a linear path to help real business owners grow their real companies. So we’re going to go through all 14 steps today. So step number one.

(Speaker 5)
Revenue goals. I’m not asking you to share on today’s show what your yearly revenue goals are, but why is it important for you as a coaching client and a business owner, why was it important for you to figure out how much money you needed to do per week in sales to hit your goals and what your yearly goals actually were? Without knowing our yearly goal, there’s no way to break down into what you need to hit per week. Cause like, that’s a really important thing that we start with every single Monday morning just between the, uh, my service manager here and myself is like figuring out, okay, this is how much cash we need to break even for this week. And this is how much cash we need to break even or should need to break even next week. And then this is what we need to make a profit.

(Speaker 1)
Um, and, and the, here’s our goal for profit. So, uh, I mean, it’s, I don’t know how you would stay in business without knowing it. So let’s let’s let’s drill in for a second.

(Speaker 16)
Are you coming to our workshop coming up here in March? Are you coming to that? I will not be.

(Speaker 1)
Unfortunately, no. We’ve got a two month old baby, so he’s not moving yet.

(Speaker 33)
OK, well, let me pull this up real quick so people can see that you’ve been to a workshop.

(Speaker 1)
though. So you’ve been to a workshop. Oh, yeah. Yep. And I’m just going to throw out some ideas for anybody out there watching. We have Eric Trump.

(Speaker 1)
That’s President Trump’s son will be there, Robert Kiyosaki, bestselling author of Rich Dad, Poor Dad. Eric Trump obviously runs the Trump Organization. They have thousands of employees. We have Robert Kiyosaki, the bestselling author of the Rich Dad, Poor Dad series. We have Tom Wheelwright, one of the most respected wealth consultants on the planet. And people say to me, Clay.

(Speaker 1)
Man, it’s got to be hard putting together an event like that. And I say, well, we could define hard, but I’ll just tell you this. It’s about $175 ,000 for me to put on that event. And someone says, huh? Real numbers that you put out up front. You say, where does that go to?

(Speaker 1)
Well, you got the president’s son here, so you need security. You need great security. We need all the police and all the law enforcement to keep him safe. You’ve got audio and visual people that work all weekend, and they set up for the event. We’ve got food. Anytime you try to feed a small army of people, which will be 400 people, think about it.

(Speaker 1)
Even if the average person, if we only invested in $20 over two days to feed them, that would quickly add up. But it’s not $20. So you’re talking about $50 of food per person. You’ve got the security. Then you got the flights, the hotel, the accommodations for the various speakers. And I can go on and on boring people with details.

(Speaker 1)
But you end up spending quickly about $150 ,000 to put on the event. And so because we only sell 400 tickets, you kind of do the math and you go, OK, that’s what you need to do to break even. And I think everybody out there needs to have clarity on that. You mentioned it.

(Speaker 31)
I want to go back to this workflow for a second.

(Speaker 1)
The break even point, box number two.

(Speaker 5)
Most people do not know how many customers they need to break even. Why is it absolutely essential for you and for any business owner especially at autoliftserve . com.

(Speaker 1)
Why is it important for you to know how much you have to sell to break even? Yeah, I mean, if you don’t break even, you’re going bankrupt. So that’s about as important as it gets. you know, I mean, I don’t know how else to break that down. Well, I think a lot of business owners, though, don’t ever think about these things at all. I mean, I would say 99 % of the wonderful doctors and dentists and lawyers and clients and automotive repair shops I’ve worked with, I mean, of all the clients in our portfolio, I would say 99 % of them don’t know their breakeven point before they start coaching.

(Speaker 1)
And I think that’s so important for everybody out there to really dial into that idea.

(Speaker 5)
Now, the third step, we’ve got the third step, is you’ve got to know how many hours per week you’re willing to work.

(Speaker 1)
Now, you have a baby on the way. Is this baby number one or baby number 407? How many kids do you have? This baby is baby number one. Yeah. And so I remember when I first met you, you were baby free.

(Speaker 16)
You might have even been girlfriend free. I think you came to the conference with a friend.

(Speaker 5)
And I think one of the work vans stopped working, and you guys helped us fix the van or got it working. So a lot has changed in your life. Why is it important that you and your wife, you and your partner that you guys have, that you’re on the same page with defining your schedule? Oh, definitely. That’s huge. Because I mean, if like, we want to be happily married and have a good home for, you know, our future kids and whatnot, because we want to have more kids too.

(Speaker 5)
But I mean, if I was just like always working, she would not. we probably wouldn’t be married for very long.

(Speaker 1)
So like my curfew moved up from like 6 .30 p .

(Speaker 5)
m.

(Speaker 23)
and being able to start as early as I wanted to like now I quit at five.

(Speaker 1)
And then I don’t get to work all day and all night on Saturdays anymore. So my Saturdays start earlier and we’ve kind of changed when his bedtime is to kind of make it match too. But yeah, I mean, that’s really important. So real stuff. If you get divorced, you lose 50 % of what you built. So yeah.

(Speaker 1)
All right, now pops number four, defining your unique value proposition. What is it that makes your company unique? So that’s one thing we do with every client. We help you achieve that.

(Speaker 5)
But let’s talk about that. .com. com. What do you guys do differently, autoliftserve . com, from your competition? What do you do that makes you unique in the world of business?

(Speaker 5)
Yeah, so we we guarantee that we’ll fix the lift within 48 hours or it’s free. Like we’ll try and get people over to our maintenance plan right away.

(Speaker 1)
That’s kind of our biggest thing because most people you go to, you’re going to go ahead and you’re going to call them. They’re going to come out, diagnose it, bill you for that. And then they’re going to order parts. You’re going to go through it’s like a 30 to 60 day lead time on a lot of repairs. And kind of what we do is we’ll go ahead of that and we’ll go, OK, you know, hey, for you know, let’s say $100 a month, whatever, we’ll cover your lift.

(Speaker 5)
And then if anything breaks, we’ll come out and have it fixed within 48 hours where you don’t have to pay for it that long. So again, you’ve thought through this, and you have a coach that works with you every week. Let’s talk about this here. Moving on to box number five, branding. That’s the website, photography, video, logo, print pieces, video testimonials. How has improving your branding impacted your ability to go out there and sell in a competitive marketplace?

(Speaker 5)
Oh, yeah, that’s, that’s impacted a whole lot. I mean, like, even when I was first showing up, like, we were, like, right after starting up with you guys, like the difference between me going in and Dream 100 marketing beforehand and after it was huge, because, like, before I’d go in, they’d be like, Okay, this is just some guy off the street, clearly. But afterwards, I went in, like, we got into the Gavis group here in Iowa. And, and I was talking to one of them there. And they thought we were part of like a franchise.

(Speaker 1)
They were like, Oh, wow, are you a franchisee for this company or whatever? And I was like, that was the point that made me think like, Oh, wow. Our brand names like really jumped quite a lot. And that’s helped a lot because now they weren’t as worried about like, oh, do you know specifically how you’re going to fix this or what you’re doing now? It’s more so like, OK, this is a legit company. We’re not worried about it.

(Speaker 1)
Just book them. I’m telling you, folks, people do judge a book by book. cover.

(Speaker 5)
People do judge you based upon your branding. It’s so important you nail it down. Box number six, the three -legged marketing stool. There’s got to be a way that every business owner out there that you can stably, consistently, methodically market to your ideal and likely buyers. There’s got to be a sustainable way proven way for you to market to your ideal and likely buyers. Can you talk about the impact that it’s had having someone like Andrew, one of our coaches, working with you to make sure that you’re diligently implementing a three -legged marketing stool?

(Speaker 5)
Yeah, yeah, definitely. I mean, just having some accountability because one of ours is Dream 100 marketing. So that’s pretty big where we like physically show up and keep dropping off doughnuts until they cry die or buy. But so that one’s that one’s big. That’s more so just the accountability of making sure we’re doing it. And then obviously, like getting top of Google is our other main one.

(Speaker 5)
And then we’re kind of we run a lot of retargeting ads, stuff like that. We’re cranking that up. So like those are two boxes that I really know nothing about. And so Andrew kind of takes the whole takes everything from there.

(Speaker 21)
Like we have Lucky Orange on the website.

(Speaker 1)
Him and I go through it on our coach calls every week and we kind of scroll through and see if there’s stuff that could be have people hanging up on or getting caught on and whatnot. But that’s pretty much, I mean, he’s pretty much taking on all that.

(Speaker 18)
Like we write some content too.

(Speaker 5)
You guys write a ton of content, but yeah, that’d be huge. I would have no idea what to do with that. without you guys, so. If you didn’t have a team helping you get to the top of the Google search results, A, could you do it? And then B, what kind of impact has it made on your business being top in the Google search results? Sure, sure.

(Speaker 5)
Yeah. Could I do it? I probably could. It’d be horrible, though. It’d take me way longer, like way longer and cost a lot more money, because I would have screwed it up royally many times.

(Speaker 1)
And the impact is huge because obviously people find us on Google. We’ve got like several of our largest customers have came from a simple Google search. And they’re like people that we’ve been trying to dream 100 market to before that for years. And they basically didn’t know who we are other than one of these days, you know, somebody’s just Googling up their company and finds us and they book us in that That’s so much easier to when they find us on Google, and they call us to book it, like it’s, it’s light years easier, because now it’s like they’re looking for us. It’s not we’re cold calling them and trying to get them to buy something. So it’s more so like order taking at that point, instead of having to sell.

(Speaker 1)
So I mean, it’s a huge impact. Now, next area here. And again, this is all people always say to me, they always say Josiah, Josiah, people say to me, they’ll say, Clay, what is the most important thing I need to do to grow my company? And I would respond rhetorically, not in a difficult way. I’m just saying, what’s the most important ingredient that makes cookies? Is it butter?

(Speaker 1)
Is it eggs? Is it chocolate chips? They say, what? I said, well, what’s the most important part of the house? I mean, is it the framing? Is it the tile?

(Speaker 1)
Is it the countertops? Could you skip the footings? Could you skip the rebar? Could you skip the framing? Could you skip the shingles?

(Speaker 5)
It’s all of those things working together. And I think a lot of people really don’t think about business that way because of our educational system and the biases that are presented there. So box number seven, you’ve got to create a sales conversion system. It’s a sales conversion system. You have to have a system that we’re talking about, scripts, recorded content. calls, one sheets, pre -written emails, lead trackers, tracking the results.

(Speaker 5)
How has tracking the results and having a turnkey system in place impacted your business? Yeah, tracking results is absolutely huge. The lead tracker is probably, that’s probably the biggest, most game -changing thing we’ve done is with you guys. It’s because now we’ve got like one spot all of our notes are in, and it’s nice and simple. We went through with Andrew. So it’s just like, if it’s a white box,

(Speaker 5)
that just means we need to keep calling them.

(Speaker 1)
They haven’t booked. If it’s green, they’re booked. If it’s red, it’s, you know, they said no, but that simplified everything. I mean, that’s definitely the biggest one. The script, that’s kind of always a work in progress. We go through that with Andrew relatively consistently too, because there’s a lot of different steps and a lot of different questions that customers have depending on what they’re calling on, but it’s huge.

(Speaker 1)
what we have now and I would say our stuff right now is nowhere close to being done like it still needs a lot more revisions but without having it right now like we definitely would have sold the wrong equipment into many many shops and that would have been a big problem. Now we move on here to the next box here, folks, going 90 miles an hour. This is how you do it. Box number eight. You have to determine your sustainable customer acquisition costs. What does it cost you to get a new customer?

(Speaker 1)
You have to know what does it cost to obtain a new customer? Do you have a tracking sheet? Do you know how much you’re spending on advertisement? You have to know that. Box number nine. You’ve got to create repeatable systems, processes, and file organization.

(Speaker 1)
Repeatable systems. processes, and file organization. Now, this is not a fitness advice to anybody out there, but I’m going to give you an example. One of my clients is unbelievably fit. I mean, this guy is looking incredible. And he made the comment to me years ago.

(Speaker 1)
I said, you look great. And he said, thank you. I pay for it. And I remember he said it like he’d been thinking about it. And I said, man, you look great. And he goes, thank you.

(Speaker 1)
I pay for it. And I was thinking, so he was ready for that response. And so I said, can I ask what that means? He’s like, oh, I pay for a trainer seven days a week. So seven days a week, I have a trainer, somebody who’s a coach who pushes me. And I said, you look great.

(Speaker 1)
This is a guy in his mid -40s. I’m like, so you have a trainer seven days a week? He said, yeah. I said, can I ask why? And I kind of knew why, but it helps to hear it from somebody else. And he said, because if I don’t, I’m going to go to the gym.

(Speaker 1)
I’m going to have the workout pants on, the workout shoes on. I’m going to be there. And I’m not going to work out. And if I do, I’m not going to push myself. And so I have a trainer that pushes me for 40 minutes a day and who pushes me. And I said, what do you pay per session?

(Speaker 1)
True story. He said, $100 a session. I said, so you’re spending per week $700 a week. He said, no. Yeah, that’s why I look like I do. I mean, that’s something I’ve invested in.

(Speaker 1)
Now, again, I hear that all the time with people that have a great lawyer. They say, man, your legal systems are dialed in. They go, yeah, I pay for it. I have a lawyer.

(Speaker 5)
I see people that are phenomenal in the game of investing. And they go, yeah, I pay for it. I have a financial strategist. I think everybody in any area of our lives where we want to get better, we need to have a coach of some kind. Could you talk about the impact of having a coach, what that’s done for you? Having somebody like Andrew that actually gives a crap about your business, that actually is 100 % focused on how he meets you every week, knowing it’s a flat rate, but also knowing that you have somebody that each week is going to follow up with you and make sure that all these systems are being implemented.

(Speaker 5)
Can you talk about the impact of that? Yeah, it’s huge. I’d say the biggest impact is probably every week kind of pulling me out of turtle view and back up into kind of a looking further out. So like I’d commonly so like for a long time, especially in the beginning, I was still doing a lot of technician work, not so much anymore, but I was doing a lot of technician work. So it was like every Wednesday was like, our call. That’s like what got me back up to the point of thinking about, Oh, okay.

(Speaker 1)
You know, I’m actually building a company, you know, eventually we’re going to have somebody, somebody in this role. I’m not going to have to do this forever, you know, that kind of deal. Uh, but it’s big, I’d say a lot of it’s just like, you know, of course the accountability and getting numbers in your tracking sheet and stuff like that. So you know where you are and if you’re gaining or not, but I’d say the bigger thing is like helping you get out of your own head and kind of see, at least for me, helping me get out of my own head and see that, Oh, okay. I’m not trapped, you know, and here’s the next step I can do to get us a little bit further down the road. And he really kind of pulls that out because a lot of times I’ll feel like I have no idea what to do next to keep growing the company.

(Speaker 1)
But in my conversation with him, a lot of times he can kind of pull that out just through us talking and then it’s like a lot more clear on how to keep growing. I find it very interesting that all of the people I’ve met in my life who are very successful, they all have a coach, an advisor, or somebody that pushes them. The guy that I meet that has the jacked up haircut is normally the guy that cuts his own hair. The guy that I meet that has a really, really nice car typically did not hand make the car. They typically reached out to someone who has proven to be an expert in the car making, and they bought the car from the Ferrari dealership. from the Lamborghini dealership.

(Speaker 1)
The guy that has the great haircut typically has a professional they’re hiring. And in business out there, if you feel stuck, you’ve got to implement all these systems.

(Speaker 5)
So box number 10 and 11, box number 10, you’ve got to learn how to manage people. And that’s not something that’s normal, managing people. Do the people on your team know what their jobs are? And are they being held accountable for doing those jobs? Do the people on your team know what they’re supposed to be doing? And are they doing those things?

(Speaker 5)
Could you talk about the impact of having a coach, how much that’s made on your ability to manage people?

(Speaker 1)
Yeah, that’s, that’s another area that’s really helpful. Because, you know, I had no management experience prior to this. I, yeah, I don’t connect with a lot of people very well, either. So I don’t, yeah, it was like, basically, every single week, I just have a problem, we go over with Andrew, I’m like some kind of crazy thing that I didn’t think people did, which is probably the most common thing that’s like, why is this like, like, this is the job, this is all you got to do, like, What’s what’s the problem here? But Andrew’s very helpful in us helping us figure out how to manage people on said big part of helping me manage was helping me. the group interview going, enrolling properly, because that has probably been the biggest influence on helping me manage people better is maybe kind of moving some people out sooner and or moving some job shadows in, which kind of speeds people up then a little bit too.

(Speaker 1)
Yeah, but like none of that, I wouldn’t have figured out any of that without them. Now we move on here to the final couple of steps here. You have to create a repetitive weekly schedule. You have to schedule a time every week for the group interview, like we talked about, or your daily huddles. And that’s something we work with, teaching our clients how to time block and build a schedule that works for them. Box number 12, teaching you how to hire and recruit great people.

(Speaker 1)
How do you hire, inspire, train, retain great people? Box number 13, step number 13, you’ve got to create an accounting system so you’re actually aware of your money. Where is it going? But all of this, the whole point of doing all this, box 14, is so that you can achieve success in the area of your faith, your family, your friendship, your fitness, your finances, your fun, your focus. And so I encourage everybody out there, make a list today.

(Speaker 5)
What are your goals for your faith, your family, your friendship, fitness, your finances, your fun? Your focus, what are your goals for faith, family, friendship, fitness, finances, fun, focus. What are your goals? And then a business exists just to help you achieve those goals. And so my final two questions I’d have for you, the listeners out there know that we’ve helped you with accounting and branding and online ads and search engine optimization. But my final two questions for you would be this.

(Speaker 5)
If you could explain to somebody in 60 seconds or less -ish, what kind of an impact has weekly business coaching made on you and your business? Yeah. It’s made a huge impact.

(Speaker 1)
I mean, like I said, I don’t think we would be anywhere close to where we are right now. If you’ve been still in business without it, it’s like you guys have really helped just continue us continue growing because like without you guys, we wouldn’t we wouldn’t have our website cranking. We wouldn’t have bunch of leads. I’d probably be stuck in my own head. I’d probably still be stuck as a self -employed technician and not have really figured out how to get out of that phase.

(Speaker 1)
I really think I’d be stuck there for many years without a weekly call.

(Speaker 33)
Final question, there’s somebody out there that is a big statistic guy.

(Speaker 5)
They want them to see stats. I’m not asking you for your private numbers. But as far as a percentage, how much have you grown since we met you?

(Speaker 1)
Are you up like 2%, 7%, 10 %? What kind of a percentage?

(Speaker 28)
How would you quantify that?

(Speaker 1)
Yeah. When we met, we were probably at, I don’t know exactly what the percentage, but you could probably figure it out. When we met and first started with you guys, we probably had done like maybe $60 ,000 in a year. And we probably now do more like $2 million to $2 .5 million in a year. Let’s just do some math here. So if I take $2 million and I divide that by $60 grand, we could say you’re up 33 times?

(Speaker 1)
Yep. I mean, that’s an accurate number. You guys have grown 33 times. That’s powerful. So I encourage everybody, go to thrivetimeshow . com.

(Speaker 1)
I have two calls to action for everybody out there today.

(Speaker 30)
First off, I want everyone to go to autoliftserve .

(Speaker 1)
com. And even if you don’t know why, share this link on your socials. Because what it does is it helps my wonderful client Josiah. It helps Josiah to rank higher in the search engine results. So if you just share. A link to autoliftserve .

(Speaker 1)
com, it does help him rank higher on the search results. Second thing, if you want to come to one of our in -person workshops, you just go to thrivetimeshow . com.

(Speaker 5)
The tickets are always $250 or whatever price you can afford. So we’ve made it affordable for everybody. That’s thrivetimeshow . com. They’re $250 or whatever price you can afford. How would you describe the workshops?

(Speaker 5)
You’ve been to the workshops.

(Speaker 28)
You’ve done the 13 -point assessment.

(Speaker 5)
How would you describe the free 13 -point assessment and the workshops? Oh, the workshops are a blast. It’s like you’re in a room with a ton of other people who want to do kind of the same thing. And it’s probably the most, I don’t know, it’s just excellent. Like, you just got to go. Like, you go in, there’s the whole thing is very different.

(Speaker 5)
Like, I’ve never seen anything like it.

(Speaker 1)
You get to see a bunch of people who, like I said, are kind of in the same boat as you. meet them. And they’re not normally just people who are kind of like, I, you know, I’m just trying to sell insurance to this, to this small group that you’re somehow a part of in your town. But no, this is like, these are like people who are like, really growing their companies. Like I can think of like Ryan Wells, for instance, grows like crazy, like he’s a ton of fun to talk to when we go down there. And I always get new ideas from it, too.

(Speaker 1)
So I’m like, wow, we’re really dropping the ball in this area. And these guys are killing it. So it’s, it’s awesome. Well, congratulations on baby number one. Thank you for carving out time for us. I encourage everyone, one more time, folks, if you haven’t checked out that website, it does help our wonderful client, Josiah Ragsdale, to rank higher if you visit that website.

(Speaker 1)
So you might say, how do I do it? All you got to do is just go on over there to autolift. Let me pull it up again here. The domain is autoliftserv .

(Speaker 32)
com.

(Speaker 12)
A -T -O -L -I -F -T -S -E -R -V. If you go there, what it does is it helps our client rank higher in the search results if you share today’s link, if you share a link to his website. So make sure you do that, folks. Again, Josiah, thank you so much for your time, sir. And we’ll talk to you soon. Thanks.

(Speaker 12)
Bye -bye. and kicking grass landscaping landscaping baby the other day i was looking at my grass thinking about ways to make the time pass and i thought about prank calling calling people i don’t know all morning so i call 918 -872 -0338 i put that call through when the phone rang somebody picked the phone up they said hello and then i said what up next thing i know i’m scheduling a professional To landscape my lawn and to mow that grow It was like a show, on the mowers they go Back and forth, whacking that grass like whack -a -mole It was total control, the way they roll A kick in grass, mow, blow, and go It’s like the Super Bowl of the mow show I was so impressed, I gave a mow -do I even offered a mow to mow so Wishing and hoping that I could prolong the show But they said no, and I said whoa I tried to film that thing on my video But my phone was full, almost overload Filled with videos from the garden show We kickin’ grass now We’re kickin’ grass now We kickin’ grass now It’s like that now It’s like that now You better go and kick that grass up off the land now You better go and kick that grass up off the land now You better go and kick the grass up off the land now. You better go and kick the grass up off the land now. You better go and kick the grass up off the land now. My name is Kevin Falcon.

(Speaker 12)
I’m the owner -operator of Kicking Grass and Taking Names Lawn Care. Overall, I mean, from when I first started to now, I’m like over 1 ,200%. It’s the energy that it brings. It’s the revitalization.

(Speaker 1)
Um, in, in what you’re doing. Um, uh, I see what works. Uh, I’ve gone through the process and it’s just a flood every, every spring and summer. It’s great. It works. It’s so much easier.

(Speaker 1)
Um, it’s like, if you enjoy the pain, keep doing what you’re doing. But if you want to be successful, if you want to, uh, have that freedom, have that, I mean, it happens very quickly. It’s not like it’s a, okay.

(Speaker 22)
And it’s so many years we’re going to get you here is if, when you implement your systems and your

(Speaker 31)
suggestions and your guidance, it happens, it goes, it takes off.

(Speaker 1)
Ladies and gentlemen, on today’s show, ladies and gentlemen, on today’s show, we’re joined by a man who had a job, and he says, you know what? I want to keep my job, and then I want to build something for my family. I want to build some different income streams for my family. I think what today’s guest brings to the table is a really large slice of the American pie.

(Speaker 12)
Most people that I know, they have a job, and they’re looking to earn a little bit more money, time freedom, financial freedom.

(Speaker 1)
And so he started what I would call maybe a landscaping business or a lawn maintenance company.

(Speaker 12)
His name is Kevin Falcon. Kevin Falcon, welcome on to The Thrive Time Show.

(Speaker 1)
How are you, sir? I am great. How are you? Brother, I’m excited to be with you here. And I’m going to pull up your website real quick so you can verify that you are not a hologram. Could you share with us that website is kickinggrasstulsa .

(Speaker 1)
com, kickinggrasstulsa . com.

(Speaker 12)
Yes, that is my website right there. Could you verify what your first and last name is and what the name of your company is, sir? My name is Kevin Falcon.

(Speaker 1)
I’m the owner operator of Kicking Grass and Taking Names Law and Care. Now, OK, I’m going to go through rapid fire, no trick questions, just rapid fire. So here we go. How long have you worked with us approximately?

(Speaker 12)
I think this is going to be my sixth year with you guys. And Andrew always brags on you because you’re just a low maintenance, hardworking guy. I want to tap into your brain and just for anybody out there who’s watching this, that maybe they have a job and they’re kind of looking to start a side gig or a side hustle or a side company. Could you tell us what were you doing before you started Kickin’ Grass? Or maybe what were you doing while you were starting Kickin’ Grass? So I worked for a local convenience store in the Tulsa area.

(Speaker 12)
I worked with them just over 20 years.

(Speaker 1)
I’m actually just quote -unquote retired from them, if you will. but I’ve always kind of maintained in lawns on the side and It’s just something that you know, I feel good at when I when I accomplish it now What was your goal when you started kicking grass or where did the name? How did you come up with a name? How did you come? How did you design that name kicking grass? So you guys came up with it and There was a moment you guys had mentioned in one of the meetings or what at your conference, where, have you ever spent eight hours working on your logo moving it millimeter to the left millimeter to the right, trying to perfect it.

(Speaker 1)
And, you know, in my early 20s, I was trying to, you know, do all that stuff, and all of it just really hit for me. And I’m like, it doesn’t matter. The name doesn’t matter. The logos don’t matter. So they asked me what I wanted, and I said, whatever you got. And they came and gave me eight names, and I thought Kicking Grass was great, and I ran with it.

(Speaker 1)
I’m just curious, because I was part of that meeting. This is what happens a lot of times.

(Speaker 20)
Clients will reach out.

(Speaker 1)
We have 160 clients, and the coach will say, Clay, We’ve got a lawn care company that needs a name. We’ve got a restaurant that needs a name. And so I’m just sort of long on ideas, but I’m not emotional about which idea you approve or which idea you go with. So you could say, step one, we sat down together. We came up with a name. And then the logo and the website, so many business owners get stuck there.

(Speaker 1)
As part of our business coaching program, we guide you through the entire path. And part of that, obviously, is building a website and the print piece and the graphic design. How much has that impacted you, having all of that with one flat monthly bill? How has that helped you from a peace of mind perspective, knowing, hey, I’m going to pay these guys a flat rate of this. And not only are they going to do the coaching, but they’re going to provide photography, video, web, search engine, all of that. tools.

(Speaker 1)
It simplifies everything. Just like I said before, when I tried doing a lot of these things on my own, trying to remember everything, as far as the advertisement and things like that portion of it, that’s all handled and controlled, so to speak. I just have to worry about closing the deals and getting the jobs done. Now, this next area, whenever someone thinks about growing a company, they always say, people will come to me all the time. And I’m sure you can imagine these situations. They’ll come to me and they’ll say, Clay, what’s the most important thing I need to do to grow a company?

(Speaker 1)
In fact, I was talking yesterday to a lady who’s looking to grow her dentistry practice. And she said, at the end of the day, what’s the most important thing I need to do to grow a successful company. And I said, it’s kind of like asking a baker, what’s the most important ingredient to make a dessert item? Or it’s like asking a landscaper, what’s the most important tool you have?

(Speaker 12)
Is it the screwdriver?

(Speaker 1)
Is it the lawnmower? Is it the weed eater? Is it the leaf blower? And I would argue it’s all of those things working in concert. What’s your thoughts on that? Because I get asked that question a lot.

(Speaker 1)
They say, so with business coaching, what’s the most important thing? I want to get your thoughts to that kind of question for somebody who’s on the outside right now. In particular, this lady’s a dentist, a wonderful dentist, sharp dentist. She has no leads, no real traction, but she’s got the degree, she’s got the overhead, and she’s got what’s the main thing that moves the needle for your clients? I would say the experience. the experience of trying to do all that stuff yourself and realizing, uh, there’s only so many hats you can wear successfully and knowing, knowing your strengths and your weaknesses, what to give up and who to delegate, what to, uh, just, that is the most important thing, realizing your shortcomings and trying to maximize, have somebody else maximize that for you.

(Speaker 1)
So we’re going to pull this up here. I wrote a book here. I’ve written 30 -plus books. This particular book is called The Millionaire’s Guide. And again, folks, if you might have missed it, that website is kickinggrasstulsa . com.

(Speaker 1)
That’s the website, kickinggrasstulsa . com. And by the way, if anybody shares today’s show, you’ll help Kevin boost up higher in the search engine. So please feel free to share that URL, kickinggrasstulsa . com, no matter where in the world you’re watching from. But if you go to thrivetimeshow .

(Speaker 1)
com and you go to forward slash free resources, you can follow along. I’ve written 30 -plus books, and you can download for free one of my books, A Millionaire’s Guide. guide how to become sustainably rich. And if we turn here in that book to page five, we’re going to go through this 90 miles an hour, all the steps here. So step number one, I’m not asking you to tell us your numbers, but why do you have to establish the revenue goals?

(Speaker 12)
Like, why is that important for you as a business owner to know what your revenue goals are and what your weekly revenue goals are? Why is that important for you as a business owner? That way you can judge how well you’re doing, where you can improve at.

(Speaker 1)
If you don’t have a benchmark, then you don’t know whether you’re meeting your full potential as a company. And again, you came from a world where you worked very successfully for a long time in the convenience store industry. So you actually worked in a business where you had to know the numbers. You had to know the numbers for the store. You had to know inventory.

(Speaker 30)
So a lot of the things we taught are very applicable for your career as well.

(Speaker 1)
Box number two, you got to know your break -even numbers. Whether it’s the convenience store you ran or the landscaping company, you have to know, how much crap do I have to sell to break even? Or perhaps a more articulate way to say it is, how many customers do I need to break even? I need. Why is that important. Why do you think that most of our coaching clients don’t know that number before we start working with them because they’re just worried about trying to get their product out there and doing it.

(Speaker 1)
They don’t realize that they may have a little bit of money to start with and that’s going to be depleted real quick unless they figure out oh if I don’t hit you know 10 customers a week that’s my break even let’s say then I won’t be able to maintain this lifestyle or this business at all.

(Speaker 12)
Now, we talk about, number three, defining the number of work hours you’re willing to work. You are working full time at a job, having a lot of success in a career, while you are also growing a landscaping company. And one thing I never want to do for my clients is I never want my clients to try to feel the need to work the schedule I work, nor do I ever feel the need to work the schedule that my clients work. So clients always ask me, Clay, what hours do you keep? And I say, well, I really like to work from 5 AM -ish to 6 p . m.

(Speaker 12)
-ish, six days a week.

(Speaker 30)
People say, what?

(Speaker 29)
I just personally enjoy the idea of going from five to six, pretty much six days a week.

(Speaker 1)
I get up around three. That’s what I like. Some of my clients work literally two hours a day. One of my clients I just talked to today, he’s doing great, and he works less than four hours a day, and he’s a multi, multi -millionaire. Why was it important for you to figure out your schedule, your boundaries, and the hours that you were willing to work, and the hours that you weren’t willing to work? Because for me, it was about the family.

(Speaker 1)
We’ve got six kids. I, you know, in a blink of an eye, they’re moving out. They’re going to college, things like that. We’re down to our last two, so I really wanted to make sure I had the time to spend with them. And then it’s those little moments to be there for those kids. So with the time I put in with my previous job and the experience I now have while doing my my new career, so to speak, I’m able to have that fluctuation and that time and that availability for all my kids, wherever they are in their life.

(Speaker 1)
It’s powerful. It’s powerful, folks. I think somebody out there, if you’re watching today’s show, it’s a little gut check for somebody out there. The whole purpose of a business is to create time and financial freedom so that we can pursue the goals that we believe God’s given us. And a lot of that has to do with family. We talk at the Thrive Time Show workshops about sitting down and very intentionally making the most

(Speaker 1)
your goals for your faith. your family, your finances, your fitness, your friendship, and your fun. And all of us struggle in different areas. I mean, some people are incredible family people. Maybe they struggle in finances. Some people are great at fitness.

(Speaker 1)
Maybe they struggle in business or whatever. But I encourage everybody out there to take the time to do that. Box number four, we’ve got to figure out how to make your company stand out in the clutter of commerce. How do we define your unique value proposition? Who are your top three competitors? How do we compete versus that?

(Speaker 1)
And we try to help our clients do that. that through marketing and branding. And I want to kind of move on to box number five, which is branding. We want to make sure your branding is incredible. I ask everybody out there watching today’s show, rate your website and your print pieces on a scale of 1 to 10, with 10 being the highest. Rate your marketing on a scale of 1 to 10, with 10 being the highest.

(Speaker 12)
And ask yourself, how highly would you rank your own website versus your competition? And that’s the kind of stuff will help you bridge that gap and make your website, your photography, your video great. Box number six, you have to have a three -legged marketing stool. And Kevin, as you know, there’s endless people reaching out to you trying to convince you that this is the best way to market. You should try this ClickFunnel. Do this magazine ad.

(Speaker 12)
Do this mailer.

(Speaker 1)
Do this thing. Join this chamber. Go to this networking thing. Do this trade -out sort of where you do bartering and trading.

(Speaker 25)
There’s a trade association.

(Speaker 1)
And if you’re not careful, I mean, you get pulled in multiple directions. How is it, from a peace of mind perspective, how has it impacted you knowing that generating leads is not a problem for you now? It’s good. It’s wonderful. I’m very skeptical now of everything else, like you were mentioning, the mailers, the magazine joiners, and all that stuff. I see what works.

(Speaker 28)
I’ve gone through the process.

(Speaker 1)
And it’s just a flood. Every spring and summer, it’s great. So you would say you now know, it’s wonderful. You’ve gone through the process.

(Speaker 12)
You now know what works and what doesn’t work. Is that accurate? Yes. OK, I think it’s big, because I think somebody out there doesn’t know the process. They haven’t gone through this process.

(Speaker 1)
They’re running around looking for leads, scavenging for leads. And you said a flood. You just have a flood that comes in every spring. You just know it’s going to happen now. Yeah. OK, box number seven, having a sales conversion process.

(Speaker 1)
And some people adhere to this very fastidiously, some not as much. But you have to have sales scripts, recorded calls, print pieces that make sense. And at the end of the day, you have to track your results.

(Speaker 23)
Can you talk about the impact that tracking every week with a business coach has had on your life and business, where you weekly look at your numbers and you actually track those numbers every week?

(Speaker 1)
It’s mind -blowing to see how many leads we get. We’ve even started tracking how much acreage we’ve mowed. I think we’re somewhere just shy of just under 1 ,200 acres that we mow for the season, things like that. It’s astonishing to see when you go back over these numbers just to see how much you’ve actually accomplished because when you’re in the moment, and you’re performing the task or the service that you have, you don’t really notice all those details until you can step back and look back at what you’ve done and accomplished. And one of the things that’s so great about working with you is I know you’re going to come in on Friday. There’s homework you have.

(Speaker 12)
There’s homework we have.

(Speaker 1)
And it’s really fun to help somebody, because money is just a magnifier. And so if you’re out there today, and I’m telling you, if you’re struggling to get leads, you too can do it. Hey, by the way, do you know who Lou Fregno is? He’s the guy who played. He was the Incredible Hulk back in the day. Remember the Incredible Hulk?

(Speaker 1)
Yeah. Did that resonate with you? Did you care about the Incredible Hulk? Was that a big thing in your life? This isn’t a trick question. I’m just curious.

(Speaker 1)
Were you big? I liked the Hulk a lot, yeah.

(Speaker 27)
I’m giving you an invitation right now.

(Speaker 1)
Check your calendar, seriously. The Incredible Hulk. just reached out. He’s going to be on my show on Friday at 1 PM. He’s going to be in the studio. So if you want to be in the studio to interview the Incredible Hulk, I just found out he’s coming to Tulsa.

(Speaker 1)
He’s going to be in our studio. I just found this out. So if you want to be there, open invitation to your friend. I know Friday’s the day you normally meet with Andrew. Because most of our clients are not in Tulsa. So if you want to take advantage of that, you, me, Incredible Hulk, Friday.

(Speaker 1)
It’s Friday at 1 o ‘clock. Friday at 1 o ‘clock. OK. Now next is box number eight. You have to determine your sustainable customer acquisition costs. This might blow someone’s mind.

(Speaker 1)
This might blow someone’s mind. I’m going to give people some facts here. Folks, did you know from our upcoming business workshop that it’s going to cost me over $170 ,000 of cash to put that thing on? I don’t think people recognize that. So when you talk about, let me just walk people through this. You got Eric Trump.

(Speaker 1)
This is President Trump’s son. You know, this is the guy who runs the Trump Organization. You’ve got Robert Kiyosaki, the best -selling author of Rich Dad, Poor Dad, the top entrepreneurial author of all time. You have myself, and I work very cheap. You have Tom Wheelwright, the financial planner for Robert Kiyosaki. I just got off the phone with the law enforcement community.

(Speaker 1)
I mean, we’ve got security. I mean, we’ve got a secret service detail. We’ve got lunch.

(Speaker 12)
We’ve got the dinner. I mean, you get this because you ran a very successful convenience store. You know how costs can pile up.

(Speaker 1)
I’m not at all shocked that this just in, folks. If I’m spending over $150 ,000 to put this on, and there’s only 300 people here, how much am I spending per person on putting this together? Someone might say, you’re spending $500. Yeah. So I’m just being real. The costs can creep up.

(Speaker 1)
And you say, man, why does it cost that much? Kevin, you’ve been to our workshops. I mean, we offer a workbook. We serve lunch both days. We bring in first class talent and speakers. Could you explain the impact of attending the workshops and what that’s made on your life and or business?

(Speaker 1)
It’s the energy that it brings. It’s the revitalization. um in in what you’re doing um you know they talk about a lot of times in lawn care how sometimes you know a lot of us are uh solo operators um and you get alone and you’re out there and you’re by yourself it’s it’s always good to get back refreshed see everyone else in whatever element that they’re in they’re excited they’re pumped they’re they’re they’re hammering down the fundamentals of business with you and just making you kind of reevaluate a self -reevaluation of what you’re doing and how you’re doing I just incurred and did you ever laugh at the conferences? Do you laugh at all or not? OK, because it’s just so raw. I absolutely love it.

(Speaker 1)
OK, so next area here, box number nine. You’ve got to create repeatable systems. And I won’t ask for the name of the convenience store you worked with, but I can say you were very successful in that field. And so that business is all about repeatable checklists and processes.

(Speaker 12)
And my dad had an opportunity to work for the same great organization that you did. So may my dad rest in peace. But he worked there as well. And you talk about checklists. You talk about scripts. You talk about daily to -do lists.

(Speaker 1)
You talk about no bathroom goes uncleaned. You talk about greeting customers with a smile. You talk about an expectation of excellence. You talk about no uncovered shifts. You talk about high and tight uniforms. You talk about mystery shoppers.

(Speaker 1)
You talk about merit -based pay. You talk about, I mean, there’s so much we could talk about from that business that’s applicable to this one. But could you talk about what it’s like to build these systems and to have our team help you build these systems for your own business? It’s it’s a lot of trial and error. But it’s also as the saying goes it’s better to be a pirate than a pioneer. So having said that I was able to mirror

(Speaker 1)
a lot of what I was already doing and just copying over and just kind of changing words here and there for my business. That way it could apply to what I do. And just like I said, just taking those great ideas, I see that it already works and applying it for me. Love it so much. And again, folks, for anybody who’s scoring at home, if you’re scoring at home, if you’re scoring at home, that’s sort of an odd thing that you’d be scoring right now at home. But if you are scoring at home, that’s kickinggrasstulsa .

(Speaker 1)
com. We’ll continue here, final four minutes together here. Box number 10, management systems. I mean, once you start generating leads, you’ve got to manage a team of people. You have to manage a team of people, and we talk about that. Once you’re managing a team of people, you have to hire people.

(Speaker 1)
Box number 12, you’ve got to learn how to hire people. How do you find people? How do you recruit people? Box number 11, you’ve got to have a repeatable, a repetitive weekly schedule, a schedule that’s sustainable for your family. You mentioned you have six kids. I’ve got five kids.

(Speaker 1)
You have me beat.

(Speaker 12)
You win. There’s a competition.

(Speaker 26)
I just lost.

(Speaker 12)
You just won. You’ve got six kids. I’ve got five.

(Speaker 1)
What I’m saying is, I’ve got five kids.

(Speaker 25)
All of this is what makes a successful company.

(Speaker 1)
It’s not just branding. It’s not just marketing. It’s not just videography. It’s all of it. So if you had to describe to somebody the growth you’ve seen maybe as a percentage over the past six years, are you up 1 %? Are you up 10 %?

(Speaker 1)
Have you grown by one lawn, two lawns, 1 %? Is there some way to quantify the growth you’ve had over these years? From last year, I’m up by around 7 % from last year. Overall, I mean, from when I first started to now, I’m like over 1 ,200 % just within the first couple of years of when I was doing it to where you guys have gotten me. I mean, I was less, I mean, like I said, we started following how much I was making. we mow. So when I first did this, the acreage was barely nothing.

(Speaker 1)
I’m up to almost 1 ,200 acres a year now that we’re doing. So there are some measurable points that we have. So just to be clear, and I want to make sure I’m hearing this correct, you’re saying, since working with us, that you’re up over 1 ,200 % in that time. From my first year, yeah. That’s an incredible thing. I think somebody out there, because I know when I was starting my first company, djconnection .

(Speaker 1)
com, full disclosure, I haven’t owned it in years. But this is what would happen to me. Kevin, I would go to a conference, and they would say, you’ve got to build a world -class website. And I would think to myself, I’m going to have to hire a guy. I called my web guy. I’m not complaining.

(Speaker 1)
I’m just being real. I called the web guy. And the web guy is like, well, it’s going to be, this is the web guy now, first -class website guy. He’d built the website for Garth Brooks and other leading people. He’d said, well, it’s going to be $6 ,000 a month for a year. for the website to maintain it.

(Speaker 1)
I’m going, OK. You know, again, I’m building America’s largest DJ company. I don’t know it yet. We’re doing like two weddings a weekend. And this guy is telling me $6 ,000 a month. And he says, however, for your website, Clay, you’re going to need a video for the website.

(Speaker 1)
I’m going, yeah. So for clients like colawfitness . com, we build their website, and we make a video for them. That’s included. But this guy said, you’ve got to make a video. And I said, well, how much is that?

(Speaker 1)
He said, I don’t make videos, but you can call my video guy. And I’ll never forget, I called the video guy. $10 ,000 he wants for a great video.

(Speaker 12)
And I’m thinking, OK. $4 ,000 a month for you, $10 ,000.

(Speaker 11)
I remember I was trying to figure out public relations and how that works.

(Speaker 12)
And so I’d heard about this cat named Michael Levine. And I thought, man, I need to get, because my web guide is the web. My video guide is my video. But nobody knows how to do public relations.

(Speaker 1)
I know what I’ll do. I’ll call this guy Michael Levine. I’ve read his books. And I paid $25 ,000 for three hours of consulting. And this goes on and on. Can you maybe articulate for anybody out there that’s on the fence, who’s thinking about scheduling a free consultation with our business coaching program?

(Speaker 1)
I mean, obviously, you’ve been a longtime client for a long time. Can you explain for anybody out there, if they go to thrivetimeshow . com and they schedule a free consultation, that part’s free, but can you kind of explain that what the monthly fee what you’re paying versus what you’re getting in your mind as a business owner, you you don’t know what you’re missing until you go and see what you can get. You know what you’re going through as a business and what you’re trying to accomplish and all the things you’ve gone through. But it’s a free consultation. It’s it’s simple.

(Speaker 12)
It’s easy. They’re very workable with you. They provide a very guided stepping stone. And if you’ve done any of it on your own, As soon as you see it laid out in front of you, you’re going to be like, oh, this is a much easier path. Final question I have here for you. You’re stuck in an elevator with somebody.

(Speaker 12)
I know you’re a man.

(Speaker 1)
You didn’t say, Clay, please let me on your show. Different. You’re a guy who’s humble. You’re behind the scenes. You’re raising your six kids. I think he’d probably rather be at the dentist than being on today’s show, and I appreciate you stepping out of your comfort zone.

(Speaker 1)
So you’re stuck in an elevator with some guy. You’ve got five minutes until the rescue comes, and he’s like, so, you know, what? Tell me, give me like a 60 second. How has the business coaching program impacted you and what would you recommend? For me, it’s experience. And I’ve been there and I’ve butt my head against the wall and I’ve gone through what you guys have given me and it works, it’s so much easier.

(Speaker 1)
It’s like, if you enjoy the pain, keep doing what you’re doing. But if you want to be successful, if you want to have that freedom, have that, I mean, it happens very quickly. It’s not like it’s okay and it’s so many years we’re going to get you here is if when you implement your systems and your suggestions.

(Speaker 24)
and your guidance, it happens, it goes, it takes off.

(Speaker 11)
You know, I’m super excited to see you Friday morning.

(Speaker 1)
But also, if there’s any way I could see you for that Lou Fregno interview, I think that’d be awesome.

(Speaker 14)
I think you’d have a lot of fun with that. We can harass him. I want it to be two on one, where it’s not just me versus him, because he’s a big man.

(Speaker 13)
He’s the intimidator. He’s the Hulk. So maybe if you show up, maybe I’m less nervous. Maybe it’s a good fit. If you can’t, I get it. But open invitation this Friday.

(Speaker 13)
I’m not BSing you. I just found out the Hulkinator, the Incredible Hulk, Lou Fregno, is going to be in studio at this office, coming specifically for this interview at 1 o ‘clock on Friday. So if you want to be here, you’re in.

(Speaker 4)
You are invited, my friend. Appreciate it. Thank you. The ripple effects from you are good ripple effects. You know what I mean? People rave about what they learn from you.

(Speaker 4)
So congratulations. I’m a business owner at 23. So I’ve been working this K &E’s company for about five years now and we started working with Thrive not too long ago. I’m expecting this year to, we’re at $400 ,000 so we’re gonna hit our seed. So we’re pretty excited about that. Pretty much just listening to what they have to say, their hiring process has just really been incredible as far as finding good quality help.

(Speaker 4)
Just the accountability of meeting up with them weekly and such good insight, the resources that they have for specific business questions. It’s all been really incredible. It’s been a great experience. So I would recommend it to anybody. Hi, I’m Amy Chaney. My husband and I are owners of Chaney Construction here in Tampa, Texas.

(Speaker 4)
And I was a little skeptical at first because my husband’s tried to do things like this before. But once I was able to speak with Clay myself, I thought, we need to give this a chance. So we were able to determine that the savings that we have from the decision that we made each month is going to be roughly about $2 ,000 a week, so that’s about $8 ,000 a month. Plus, we also made the decision to get rid of a billboard that hadn’t really brought us any business, and that was another $475 a month. It’s really at $8 ,500 a month, and that’s a really big deal. So my first thoughts when Clay introduced us to the weekly Know Your Numbers system was, No big deal.

(Speaker 4)
We don’t need to do that. We have a secretary that’s an amazing QuickBooks person and so she enters all of that stuff every single day for us. So we don’t need to do that ourselves. QuickBooks will pull a report. That’s all we need. We don’t need anything else.

(Speaker 4)
There’s no sense in me double duty. You know, Clay, do you understand how many transactions are in our bank statement every single month it would take me forever to do and so very resistant because I thought we already know our numbers we already have everything into QuickBooks and we already know what we need to know and we can pull a report to provide you with that information. So some of the struggles and being able to complete this action item were getting the want to do it. Once I actually decided, okay, Clay, you can stop asking me, I’m actually gonna sit down and do this every single week, and actually got through it, that was it. I’ve made that commitment.

(Speaker 4)
It takes me maybe 20 minutes on every Saturday morning to go in and do the previous weeks. Now that I’ve been doing it for a while, I’m kind of on a roll, and so it makes it a lot easier. So one of the things we discovered when we started looking at the money this closely was that My husband doesn’t want to know the numbers, first of all. He pays good money to have someone do that for him because he just doesn’t want to know. It’s not his thing. And so I had worked for an accountant previous to this, so that’s kind of my thing.

(Speaker 4)
So for him to be able to sit down and take a look and see some of the things we’re spending money on that he probably didn’t even realize, or to realize how much we’ve been paying some employees that were not operating as A players. And that was the big eye -opener for my husband. But when he saw the numbers of what we were paying in payroll expenses for two team members that were not operating as A players and hadn’t been for quite some time, that was a huge eye -opener for him. And he realized that he needed to take that emotion out of that decision and make it a business decision. It’s accountability for your secretary as well, or your bookkeeper, whoever does your books, especially if it’s not you. because if you’ve not ever had anybody embezzle money from you, then you’re very fortunate.

(Speaker 4)
So it’s really good to have that accountability. We’ve had that happen in the past to us, and so my secretary actually even came back to me and said, hey Amy, I really appreciate that you’re doing this now, because now at the end of the month, if there’s not any money, then you know exactly where the money’s went. You and Jimmy have known exactly where the money’s gone, so we’re not coming to her going, where’s all our money? You know, because that’s not a good position for her to be in either. So, like I said, just knowing where your dimes are going is a huge deal, and being able to know where to cut back from, that’s a big deal, but also the accountability for everyone on your team. My name is Danielle Sprick, founder of D. Sprick Realty Group here in Tulsa, Oklahoma.

(Speaker 4)
after being a stay at home mom for 12 years and my three kids started school and they were in school full time. I was at a crossroads and trying to decide what what do I want to do. My degree and my background is in education. But after being a mom and staying home and all of that I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder.

(Speaker 4)
So real estate and home building go hand in hand. And we just rolled with it. I love people.

(Speaker 19)
I love working with people.

(Speaker 9)
I love the building relationships. But one thing that was really difficult for me was the business side of things, the processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time. And he and his team have been extremely inspired. in helping us build our brand, help market our business, our agents, the homes that we represent.

(Speaker 9)
Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage our real estate brokerage eight months ago. And in that time we’ve gone from myself and one other agent to just this week we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due.

(Speaker 9)
And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way.

(Speaker 9)
I do what I think is in the best interest of the patient. I don’t answer to insurance companies.

(Speaker 8)
I don’t answer to large corporate organizations. I answer to my patient, and that’s it.

(Speaker 2)
My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63 ,000 embezzlement.

(Speaker 2)
I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization.

(Speaker 2)
We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. And it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day -to -day basis. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach, Luke, from Thrive Time. It has been insane, to say the least.

(Speaker 2)
I started working with them in mid -February of this year, so we’re about four months in of working together and it has really completely transformed my business in pretty much every facet. So I’m going to check my notes here. So in four months, my leads have tripled. I was getting probably like two leads a week. Now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees.

(Speaker 2)
I’m now hitting the highest revenue weeks in the history of the company week to week it seems like. We went from about six appointments today as our highest in February to now 14 to 15 appointments a day. And Hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month, if that, and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider a high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because of, you know, group interviews and interviewing every single week.

(Speaker 2)
It’s just been great, and I don’t waste as much time on low -quality candidates anymore. And your coach will hold you accountable, which I love. Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them. So that’s just great. Worth every penny.

(Speaker 2)
I’d pay him a million dollars a month if I can, and maybe someday I’ll be able to, but I would just say go for it.

(Speaker 14)
If it seems like a good fit, just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m lucky. They think I’m just, you know, things just happen for me. And you know, maybe I am lucky, but It has a lot to do with hard work and perseverance and working until you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that.

(Speaker 14)
But it’s having these systems at play. of, you know, of course I’m going to be successful.

(Speaker 1)
It’s an absolute because I have all this stuff in the background happening. And I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success. And I can tell that they are just so excited every single week when I’m having all these wins and things like that. They’re so excited for me. So it’s the best thing ever and I would suggest to anybody to work with them. So sorry for the long -winded reply, but I just had so much to say, and I could go on for hours probably about how amazing they are.

(Speaker 1)
But thank you to Clay and Luke and the entire team there, everything you guys have done for me, and I am so excited to continue to work with you for years to come. Thanks so much for watching. My saying is, if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they you know, they eat a cheeseburger instead of hiring a coach, you know what I mean? And so my coach pushes me, they’re younger than me, they push harder, they’re trained. And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches.

(Speaker 1)
So I’ve always had coaches for whatever was important.

(Speaker 23)
My rich dad was one of those persons.

(Speaker 13)
I wanted to learn how to play Monopoly in real life.

(Speaker 22)
So he was my coach.

(Speaker 1)
Well, Carter, we have an opportunity here at The Thrivetime Show to work with some really great business owners, people that are actually serious about growing their company.

(Speaker 21)
They go to thrivetimeshow .

(Speaker 1)
com, and they reach out to schedule a free 13 -point assessment.

(Speaker 5)
And oftentimes, I hop on the phone with these folks, and we figure out if they’re a good fit. And once we start working with a client, our goal is to help the client to actually grow their actual business.

(Speaker 1)
And on today’s show, we’re joined with a man who we’ve had the opportunity to work with. The company’s called NWA Gutter Perfection. And my understanding, Carter, is that they’re up over 60%. Is that right? I would say that’s correct, yes.

(Speaker 21)
DJ, welcome on to the Thrive Time Show.

(Speaker 1)
How are you, sir? Good. How are you doing, Clay?

(Speaker 20)
I’m doing great.

(Speaker 8)
So for anybody out there who is doubting whether you’re a hologram or not, what’s the name of your company, sir? Gutter Perfection. How did you guys first hear about us? Do you know? It’s actually a friend of mine found out about your business conferences there and then we went there. And I guess I was sold the first conference we went to.

(Speaker 8)
If you go to nwagutterperfection . com, you can see they’re a real company. They’re a real business. They really are growing. What markets do you service there, DJ? For people out there that might be looking for your services, what’s the market area that you service?

(Speaker 8)
Pretty much all of Northwest Arkansas, Bentonville, Springdale, Fayetteville, Rogers, the little surrounding towns there, too. And again, if you go to the website here, folks, nwagutterperfection . com, you can see they are a real business, real people having real success.

(Speaker 14)
DJ, I really do appreciate your time today, sir. And we’ll talk to you soon. What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system. And it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day -to -day basis. And that simplicity brings power with it.

(Speaker 14)
So it shocked me how simple some of the stuff is. And at times I’m like, why didn’t I think about that?

(Speaker 1)
Workflow creation, systematic marketing and coaching has helped our church so much. You know, the workflow creation is what it really is, is they’re going to look and see everything.

(Speaker 14)
moving part of your church, of your ministry, what needs to be done. And it’s going to go up on a massive board. And so now what it does is it takes what you know needs to be done out of your heart and out of your head, really takes the pressure, the stress off your shoulders, and it puts it on the board where your entire team, your ministry can see exactly what you want them to do every day. And so they know this is the playbook. This is what we’re doing. And then there’s a laser sharp accountability with a meeting afterwards.

(Speaker 7)
Did it get done or not? Clay, you’re an entrepreneur. I’m an entrepreneur. And as they say in Stoic, the obstacle is the way. I think YouTube is a tremendous educational platform for good and bad. So you’ve got to really choose your teachers wisely as anything else.

(Speaker 7)
So the biggest, best lesson sits in the back here. And I think you do it and Dr. Z does it. Once you learn something, if you really want to learn it, you got to teach it. I, I think it was a life -changing for me and how I approach business. Could you explain Okta Nonverba, what it means and how our listeners can apply it? Clay, you gave me goosebumps, man. I’m glad it hit you as hard as it did.

(Speaker 2)
Okta Nonverba is the motto of the U .

(Speaker 1)
S. Merchant Marine Academy at Kings Point, New York.

(Speaker 2)
I had appointments with Naval Academy and Kings Point Merchant Marine Academy.

(Speaker 1)
And Merchant Marine Academy’s motto was Okta Nonverba.

(Speaker 7)
In other words, don’t listen to what a person says, watch what they do.

(Speaker 19)
Well, the first time that I ever met you, Clay, was at that first conference in Tulsa.

(Speaker 7)
And that was an incredible conference.

(Speaker 1)
And I was so impressed with just the whole thing, just the professionalism, you as a person, your business, your work ethic, and really just who you are. And I was very impressed with all of that. And I thought, gosh, you know, this might be someone that I would like to work with. consider working with.

(Speaker 7)
Like maybe he could really help me. And that’s really what got me interested because I was so impressed with just the professionalism of all of it. And I learned a lot. I come about once a year to a business conference and I’d like to come more, but every year I try to come with my marketing girl with me and we always learn something. We always learn something. And I’m, I think next year I’m going to bring my husband.

(Speaker 7)
because he really needs to come too. And you’re in McKinney, Texas, right? So how long have you been an orthodontist in McKinney, Texas? So I’ve been an orthodontist for 26 years, practicing in McKinney. And when you went to medical school, what percentage of the time in medical school or dentistry school, dental school, did they spend teaching you how to market and or grow your own practice? Absolutely zero.

(Speaker 7)
Zero? Zero marketing skills.

(Speaker 1)
OK, OK. And when I talk to Andrew, the coach who works with you, I’m always hearing that more and more patients are coming in from Google. Could you talk about that?

(Speaker 14)
How much of an impact does it have having maybe a rebranded or updated website and Google leads coming in? It has had a huge difference, absolutely huge difference in our patient load coming in.

(Speaker 1)
And before, I really wasn’t tracking really well.

(Speaker 14)
And that’s one of the things I learned from Thrive Time Business was how to track patients coming in. how to really, how to see where they’re coming from.

(Speaker 8)
And at the time, I really didn’t know much about Google.

(Speaker 18)
And, you know, being an orthodontist for 26 years, I didn’t really know a lot of, I kind of went through a time where I went through shock. It was really what I call culture shock because the old ways of marketing were not working anymore.

(Speaker 5)
And because I really didn’t know about online marketing, I really didn’t, I was still doing, you know, phone book ads and, you know, ads and all of these things. And so Thrive Time has really helped. And I will say that it’s a process. It doesn’t happen overnight.

(Speaker 18)
But if you stay the course, you’re going to see results.

(Speaker 17)
Because I’m absolutely convinced.

(Speaker 2)
Dr. Christ, thank you for allowing us to take up some of your valuable time today. I really do appreciate you.

(Speaker 5)
And I can’t wait to see you in person here soon. Clay, my honor, my honor to be on your show. And thank you for all you do. I hear the ripple effects from you are good ripple effects. You know what I mean? People rave about what they learn from you.

So congratulations. Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his goats today. I met his dogs.

I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.

Transcribed with Cockatoo