How to Build a Successful Handyman Service | The Proven Business Plan for Building a Scalable Handyman Business – Hour Two

Business Coach | Ask Clay & Z Anything

Audio Transcription



During today’s edition of The Thrive Time Business Coach Radio Show, Clay Clark teaches the proven path for how to build a successful handyman service. During today’s broadcast Clay discusses the following topics and more: Defining your ideal and likely buyers, defining your unique value proposition, creating a world-class website, optimizing your Google maps, the importance of gather sincere reviews from real customers, Home Advisor marketing, and more.



Step 5 – Gather 100 reviews ASAP [ 3:03 ] 



Step 6 – Register / Enhance Your Listing on HomeAdvisor [ 10:55 ] 



Step 7 – Gather 25 reviews on HomeAdvisor [ 11:40 ] 



Step 8 – Create No-Brainer for the Website [ 12:18 ] 
  1. 1. AMPLE EXAMPLE – “Free QUOTE Button – 100% Satisfaction Guaranteed”
  2. 2. AMPLE EXAMPLE – “We’ll beat any competitor’s price by 15%.”
  3. 3. AMPLE EXAMPLE – $1 for first haircuts
  4. 4. AMPLE EXAMPLE –  “First time customers get a free cookie” –
  5. 5. AMPLE EXAMPLE – “$1 first time haircut” –
  6. 6. AMPLE EXAMPLE – $99 for exam + 1 pair of glasses
  7. 7. NOTABLE QUOTABLE – “Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” – Walt Disney (The man behind the Disney Empire)



Step 9 – Take professional photos of all work you can possibly photograph [ 13:03 ] 




Step 10 – Shoot a detailed video of you making the actual furniture like this [ 21:55 ]



Step 11 – Shoot “Story Video” [ 24:40 ] 
  1. 1. – See their story video –




Step 12 – Create a world-class logo [ 29:35 ] 
  2. 2. AMPLE EXAMPLE – (Font based logo)
  3. 3. AMPLE EXAMPLE – (Font based logo


STEP 13 – Launch the Website (see proven conversion websites) [ 33:00 ] 
  1. 1. Define
  2. 2. Act
  3. 3. Measure
  4. 4. Refine




STEP 14 – Define Keywords That People Would Type Into a Google Search Bar [ 34:42 ] 
  1. 1. Determine the long-tail and short-tail keywords that you want to win for Search Engine Optimization (we can’t win all of the words simultaneously)




STEP 15 – Must create 3-legged marketing stool for acquiring your ideal and likely buyers [ 36:35 ] 

Suggested Marketing Moves

NOTABLE QUOTABLE – “The future of advertising is the Internet.” – Bill Gates

  1. 1. Leg #1 – Search Engine Optimization
  2. 2. Leg #2 – Google Reviews
  3. 3. Leg #3 – Home Advisor
  4. 4. Leg #4 – Facebook Ads
  5. 5. Leg #5 – Retargeting Ads
  6. 6. Leg #6 – Adwords


AMPLE EXAMPLE – Doctor Zoellner and Associates

    1. 1. Radio Commercial
    2. 2. Calls to Former Patients
    3. 3. Signage



    1. 1. Valpak Mailers
    2. 2. Search Engine Optimization / Google Reviews
    3. 3. Facebook Ads / Retargeting Ads




STEP 16 – Create Inbound Sales Scripts [ 37:20 ] 
  1. 1.NOTABLE QUOTABLE – “I try to buy stock in businesses that are so wonderful that an idiot can run them. Because sooner or later, one will.” – Warren Buffett (The billionaire investor – Born in Nebraska in 1930, Warren Buffett demonstrated keen business abilities at a young age. He formed Buffett Partnership Ltd. in 1956, and by 1965 he had assumed control of Berkshire Hathaway. Overseeing the growth of a conglomerate with holdings in the media, insurance, energy and food and beverage industries, Buffett became one of the world’s richest men and a celebrated philanthropist.) –
  2. 2. Create a documented inbound script
  3. 3. Create a documented outbound script
  4. 4. Create a documented FAQ script
  5. 5. Setup call recording (
  6. A. NOTABLE QUOTABLE – “If your business requires your presence you don’t have a business, you have a job.” – Michael Gerber (The best-selling author of The E-myth Revisited)
  7. B. FUN FACT – “The U.S. Chamber of Commerce estimates that 75% of employees steal from the workplace and that most do so repeatedly.” –
  8. C. NOTABLE QUOTABLE – “Inspect what you expect.” – Doctor Zoellner and countless other top level business owners



STEP 17 – Create Auto-Responder Email [ 38:25 ] 
  1. 1. Auto-Responder Rules
  2. A. Very little text
  3. B. Include a link to video testimonials
  4. C. Assure the prospect that you will be reaching back out to them



STEP 18 – Create World Class Business Cards Including the Following [ 38:40 ] 
  1. 1. Name
  2. 2. Phone
  3. 3. Email
  4. 4. Web Address
  5. 5. No-Brainer Offer
  6. 6. NOTABLE QUOTABLE – “If you give someone a present, and you give it to them in a Tiffany box, it’s likely that they’ll believe that the gift has higher perceived value than if you gave it to them in no box or a box of less prestige. That’s not because the receiver of the gift is a fool. But instead, because we live in a culture in which we gift wrap everything– our politicians, our corporate heads, our movie and TV stars, and even our toilet paper. Public relations is like gift wrapping.” – Michael Levine (Former PR Consultant of choice for Charlton Heston, Nancy Kerrigan, Pizza Hut, Nike, Prince, Nike, etc. and a Thrive15 Mentor)
  7. 7. NOTABLE QUOTABLE – “Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” – Elon Musk (The man behind Telsa, SpaceX, PayPal and SolarCity. Born in South Africa in 1971, Elon Musk became a multimillionaire in his late 20s when he sold his start-up company, Zip2, to a division of Compaq Computers. He achieved more success by founding in 1999, SpaceX in 2002 and Tesla Motors in 2003. Musk made headlines in May 2012, when SpaceX launched a rocket that would send the first commercial vehicle to the International Space Station. He bolstered his portfolio with the purchase of SolarCity in 2016, and cemented his standing as a leader of industry by taking on an advisory role in the early days of President Donald Trump‘s administration.




STEP 19 – Create One Sheet [ 38:50 ] 
  1. 1. Steps for Creating the Perfect One Sheet
  2. A. Must be 8.5 x 11 Glossy Document
  3. B. Your service versus the competition
  4. C. Systemically find the problem that the buyer has
  5. D. Show them the gain of using your product or service
  6. E. Show them the pain if they don’t use your product or service
  7. F. Support every statement with facts
  8. G. The no-brainer offer
  9. H. Your company’s name
  10. I. Your logo
  11. J. 10. Your phone number
  12. K. 11. Your web address
  13. L. 12. 3 testimonials
  14. M. 13. Your FAQs
  15. 2. NOTABLE QUOTABLE – LAW OF CREDIBILITY – “Don’t say anything you can’t prove.” – Jerry Vass (Author of Soft Selling in a Hard World)
  16. 3. NOTABLE QUOTABLE – “I try to buy stock in businesses that are so wonderful that an idiot can run them. Because sooner or later, one will.” – Warren Buffett (The billionaire investor – Born in Nebraska in 1930, Warren Buffett demonstrated keen business abilities at a young age. He formed Buffett Partnership Ltd. in 1956, and by 1965 he had assumed control of Berkshire Hathaway. Overseeing the growth of a conglomerate with holdings in the media, insurance, energy and food and beverage industries, Buffett became one of the world’s richest men and a celebrated philanthropist.) –




STEP 20 – Create Scripted Presentation [ 39:50 ] 



STEP 21 – Create a Detailed Proforma for Quoting [ 40:06 ] 
  1. 1. NOTABLE QUOTABLE“A budget is telling your money where to go instead of wondering where it went.” – Dave Ramsey (National radio talk show host and New York Times bestselling author)
  2. 2. NOTABLE QUOTABLE – “Knowing your numbers’ is a fundamental precept of business.” – Bill Gates (Co-founder of Microsoft)
  3. 3. Determine the number of customers you need to break-even
  4. 4. Determine the number of customers you need to achieve your financial goals
  5. 5. Determine the profit per customer




Step 22 – Buy As Much Insurance As They Will Sell You [ 40:38 ] 
  1. 1. NOTABLE QUOTABLE – “Buy enough insurance so you can have a bad day when something goes wrong, not a bad life.” – Clay Clark (Founder of Thrive15 and the former U.S. Entrepreneur of the Year)
  2. 2. NOTABLE QUOTABLE – “Rule No.1: Never lose money. Rule No.2: Never forget rule No.1” – Warren Buffett (A man who is widely considered to be the #1 investor in modern American history)
  3. 3. Buy Supplemental Insurance (you will get hurt eventually)
  4. 4. Buy Life Insurance
  5. 5. Buy Liability Insurance




  1. Avoid geo-fencing due to lack of tracking ability
  2. Avoid funnel creation
  3. Avoid blogs about no-money down making millions, etc.
  4. Avoid get-rich-quick-schemes
    1. NOTABLE QUOTABLE – “Dishonest money dwindles away, but whoever gathers money little by little makes it grow.” – Proverbs 13:11




321, it’s that’s right time show and now you know what time it is, but I don’t think I need a miracle. I hope it comes through. I’M trying to work it out. I need to jump soon. Cuz, I’m about had  business coach  me enough for not having enough slack in the stuff.

Who knows if you’ll be successful, I’ll tell you who knows, I know you’re going to be successful. Success is Not based upon luck. This is a thing that I get so irritated about Thrive. Nation on your behalf, I hear so many people say why I would like to start a successful business someday. You could do it today, literal you could go today.

You could go to Tip Top K-9 calm and you could fill out there contact form and for less than ,000 you could license a proven system that will guarantee you an income of over ,000 a year guaranteed it all our system. I mean all Harris if you, if you business coach  don’t want to do that, let me think about this elephant in the room, Men’s Grooming, Lounge, it’s a bigger start up cost and it’s significantly bigger return.

But if you got ,000 in your looking to invest in a business elephant, the room will be franchising soon. I will be opening up starting and I believe January business coach   will be franchising. I think we have 5 locations nail down so far.

We’Re going to be going to New Orleans will be going to Boise will be going to two more in Tulsa and one in Dallas, but you don’t have to sit there and worry, and analyze and stress you have the capacity in the tenacity needed to start business coach  a Successful business there’s no reason that you need to delay living the life you want until some other time cuz.

The time will never be just right. If you don’t want to buy an elephant in the room where you don’t want to buy a tip top K9, you can buy at Oxi Fresh carpet cleaning. If it’s in it’s available in business coach  your location, we have people listening to this broadcast all over the world.

Lot of people in Minnesota by the folks in New York, I think we have somebody to talk to almost every state, except for Delaware, and I have never met someone from Delaware.

So I don’t even know if that’s even a actual state, but the thing is: if you want to start a successful company, you can do it. We’Re teaching you the moves, but specifically the last movie we just broke business coach  down, as you have to register on Google Maps.

You’Ve got to notify Google. You exist, go to forward, slash business in to see an example business coach  of this. If you’ll, just Google Tulsa dog training against

Tulsa dog training, what you’ll see is it comes up quick in the map to see the stars on business coach  that local map that that right there is called the Google Map and you’re going to see it in his Google search Results when you do a Google search business coach  result for Tulsa dog training, you’re going to sit at

Tip, Top K9 comes up top and they have 165 reviews versus their nearest. Competition has 49 and the reason. Why is because they offer a great service and they’re consistent about Gathering those review? That really does impact your business now business coach  step 5 Steve you got to get to 100 reviews as soon as possible. You got a Sprint century mark Steve.

Why is it so important that you have business coach  a tip top K9 license renewal kind of business that you get to 100 reviews as soon as possible? Well, everybody goes. Most people go to Google business coach  weather going to search for stuff and people. Look at reviews and Google likes it when you have more reviews.

So if you do like, we did – and business coach  I like other people like witness security or outlaw custom content, which I know thrives, been in the background, helping them with content on business coach  their site.

But he’s also got a ton of reviews and so he’s he’s looking for Google’s. Looking at him and say, look this this guy’s an authority business coach  on auto wraps because he has a bunch of content about it and he has a bunch of five star customer reviews.

So you have to have the business coach  combination that go to I brag on business. I’M working with right now, so it’s not a handyman, but it’s an electrician. So in the same wheelhouse of business coach   contract and first of all, they came over the great Purple Cow.

They change the name of their business tip from AJ electric. Might some boring business coach  forgettable to Electric City, Electric City, electricity, electricity, electricity, brexit at 2:30 coming? Well, nobody! Maybe it’s! We built this city on electricity, Camillus right there, that has some lakes in they do great work and so they’ve been able to get.

Last time. I checked, which was on Thursday. They business coach  had a hundred and Twenty-One 5 Star reviews: 121 genuine 5 Star reviews. The only created there, a Google, my business listing like a few months ago back in June, I believe and they’re now in the top three.

Whenever you search Broken Arrow, electricians of broken audio right now Broken Arrow electricians. When business coach  you search without a proxy, I went on a proxy so that hide your IP address or number 3 and then, when you search Tulsa electricians, they’re, climbing up and they’re already on page to know somebody here, I want someone who’s, listen to Showtek to calm down.

So I needed to calm down business coach   some of the top of Mexico. Somebody that’s called Deca. It’S in a legal form of steroids, stop using them. Okay, we’re coming to get to the top of Google.

You must be very, very, very consistent on Gathering reviews from real customers. You cannot Rush the system because Google does not allow scam business coach  people to be rewarded and here’s an example. There is a person in my life who is not like, I said, the person that used to be in my life, and this is what this is, what they do used to.

Do they end up Steve, I’m I’m sure you’ve seen this kind of thing, but I went to Panera Bread one day in the person to call business coach   me before you put on my heart a lot, and you know with some of the stuff that you’ve been going through With your dad, I just wanted to meet you this true story, and I said okay, what do you want to meet about?

I’M talking person, probably yourself. Well, I just I just. I want to pick your business coach  brain on I’m starting a business, and I really am kind of I need to get your advice and I just want to get your feedback on it, and I just I know I respect your time I’ll pay for the meal.

We could just meet up here. This is true story, so I go to Panera Bread, Panera, Bread, the spot three and a half years ago go business coach   to Panera Bread used to be at Panera, Bread, 71st and Lewis, and that area I go up to that one and I sit down to meet this Person and there’s someone next to them who’s in a suit who, I don’t know, and I said so, what what what you know.

What are we here to discuss guys and they will? We have business coach   an opportunity right now to introduce you to a product that is revolutionary and we have taken it started by a billionaire that was allowed to use that phrase a billionaire and it’s using a berries that are very hard to find and Magic berries. And they are used to cite scientists have used the business coach  research clinical trials.

Are there been done over in Europe and what it does is it is. It shows that this protein, if you, if you take it, allows your body to heal faster and we have using alkaline technology what we have a system that reverses cancer, and we know where to punch myself in the face, has cancer, and business coach  so we wanted you Magic, Canaries know: if you come in on a Coby, we call a starter pack, it is ,000, you just get in there.

You come and pick and if you get 5 people to come in with 10,000 immediately you’re in that car bonus, which will begin to create time, freedom for you all and I’m going now come on, come business coach  on now that company true story they reached out to

John One of our teammates to help what they wanted us to help them Market their business.. Just just to prove my point, I said John run the test. He runs. The tests they’re banned from Facebook, Facebook won’t even allow them to run ads and business coach

Google won’t allow them to register a map. Cuz. There are a scam there, a scam Bonafide after my dad passes away and my dad passed away. This person reaches back out to the talking to hey.

I’Ve got a new business, I’m starting to come on man, magic beans for one for you to have your father, who business coach   is dying cancer? Okay. This is my dad passed away from ALS, but first I thought cancer.

They have stage 4 cancer and have somebody who barely knows you reach out to you to pitch you a product that isn’t real. That has not been researching. They couldn’t mention a singles, a single case study or a business coach  single name of a single person where it was started by a billionaire, really Forbes list of all. Who is it?

I remember having his awkward conversation with black black diamond up up line leader guy who’s wearing a suit in McPherson over there, a Panera Bread offer me an overpriced salad, no freaking business coach  way, but there was a doctor to that started it, but he was in a real

Doctor bubble and that’s another one of the doctor doctor he’s one of the top doctors in the world that comes out he’s not even a doctor. Proverbs 13:11 talks about the dangers of wanting to get rich, quick and if you want to get rich quick, let business coach   me tell you what well that is gained.

You know it through trickery and your BS quickly diminishes just Google search business coach  proverbs 13:11 and read that so you can’t get rich quick through Google optimization.

You can’t do it so because you have it have not saved a lot of money or because you don’t business coach   have a lot of time for him right now. It doesn’t mean that you can get rich, quick.

The consistency, Steve not getting reviews is what matters. How long is it taking you Steve to get to the top of Google search results when people type in Tulsa mortgage?

It’S taken a year-and-a-half, yes of us podcasting business coach  and transcribing content and getting reviews and getting reviews and never stop asking for people in every time.

There’S a new, a new customer. We get him to give us a review and now we’re going back to her former customers are getting reviews on our team in business coach  the office.

Right now we have the best business coach  team we’ve ever had in this building the best team we’ve ever had any of the companies. I’Ve ever had this. This right now is the single best work team.

I’Ve ever worked with and I’ll. Tell you why? Because we never stop interviewing, we never stop hiring. I never stop ruining the tree. We punted so business coach  many it’s over the years.

We have a great team, and so you got to be consistent in whatever you do not step number 6. You got to register on Home Advisor Robert. Why do you have to register on HomeAdvisor and Google?

Will HomeAdvisor is a site people use with confidence whenever they’re business coach   selecting a contractor, and so, for example, if you used Google, but you didn’t really know okay, I see that they have a lot of reviews, but I want to double verify right.

Let’S do I verify people typically go to Home Advisor to look for electrician or handyman business coach  in this case, and then they’re able to see business coach  it like a company profile, they’re able to see the other reviews that are verified by HomeAdvisor.

That means someone using advisor right get this person Services. Then they left interview after using the services, and so a lot of people are using this. You want to register on HomeAdvisor ASAP, so I business coach  encourage you to register your website on Home Advisor today. Then business coach  you want to get stuck number 7.

You want to get 25 HomeAdvisor reviews as soon as possible and let me tell you what Robert that’s hard to do. It’S it’s hard to do, but if you can do it you’re ahead of the competition because most business coach  contractors on HomeAdvisor, they probably have like one to six review. Typically 125 you’re already standing up this company Electric City.

They don’t really pay for leads on HomeAdvisor, but because I have over 50 reviews on HomeAdvisor. They still get calls from people looking at their listing. You business coach  want to create a no-brainer offer for the business coach  website.

I don’t want to belabor this for second time, but you need to have an offer. That’S so good that people who’ve never done business with business coach  you before are open to working with. You could do it for the first haircut like we did elephant the room.

You business coach  could offer a free first time cookie like we did Barbie, you could offer a and one pair of glasses. I could do a dr., zoellner and Associates, but whatever you do, do it so well that when people see you do it, they want to come back and see you.

Do it again Walt Disney whatever you do, do it business coach  well? Do it so well that when people see you do it, they want to come back and see you do it again and it went to bring others and show them how well you do what you do.

Never 9. If you want to take professional photos of your of your of your service, you want to take professional photos Robert well. I business coach  was going to ask you so maybe we can talk about this in the next segment, but I see a lot of contractors.

They sometimes have a difficult time, creating a no-brainer, because typically the first service is not like adding repeat business with the same customer. Every not every month is like one big business coach  project. I wanted to ask you: how did can a handyman or how can a contractor find a no-brainer?

What are some moved on a no-brainer for contractors, no brainer for a business coach   contractor to show on your radio get ready to enter the Thrive time show on talk radio. 1170.

That’S all that I have mark my words. If you business coach  implement the systems that we teach you at the Thrive time business coach program, you will be successful. I know this is what the Lord wants me to do. I know this is what I was born to do.

I know that this is what I should be doing with my time, professionally speaking, because I’ve helped so many business coach  businesses grow over and over again, when you have time freedom and Financial Freedom, you can move on to other stuff.

I’M going to give you an example. This. I drive a Hummer which gets about 8 miles a gallon, which means I need to fill up the Hummer twice a week, typically on my commute business coach  of 15 miles a day here, but it back and forth. So I can pick up my gas tank twice a week when I fill up my gas tank.

I have never know I probably have a psychological problem, but I have never got down on my knees: fossil fuels. This amazing fact that I can choose and not and not actually have to put business coach   ethanol in my pocket called about the negative impact your car has on the environment.

I can’t believe how many, how many the technology needed to get the gas out of the show that the fossils of the dinosaurs that died or false thought about. I never said just spent hours, obsessing business coach   about the fuel.

I just put the fuel into my vehicle and I go. My car exists to get me from A to B. I do not give a crap about the procurement process of the fossil fuels were coming. I am in the exact same way about every single other business venture, I’m involved in with an exception of our business coaching program.

I don’t care, I don’t think about the business, because the business exist to serve me. It’S not the end, and I see so many business owners net spend every waking hour of their day, obsessing about the business and barely eking out a profit, because they don’t understand.

This principle got teach you right now. They don’t understand how to generate leads and how to sell things that doesn’t involve their personal involvement. You’Ve got to build system, so you can create time, Freedom or Financial Freedom, if not you’re, always going to be attacking or a technician.

Who’S trapped inside your business, the business will own you you’ll, never own. The business will never have time for them. You’Ll never get that again. I’M Marshalls working with this week has been doing Turn-Key, marketing and advertising, and he has a no-brainer offer.

He has Google reviews any installs siding, he does siding for homes and the guy is generating leads that aren’t dependent upon him. Personally, networking him personally passing out cards he’s getting more into Steve. You went to oxyfresh in Denver and you saw the call center.

Did you ever see John Barnett, the founder of Oxi, Fresh carpet, cleaning passing out cards, or did you see his team making outbound calls talk to me about what you saw, what you witnessed right there and in Denver, inter inter call Center for Oxi Fresh well.

First of all, there my hero, because I’m chasing their Google reuss, you know where it 200, 117,000 or catching up so we’re getting that we’re going to take them down. They are the pills giant that were after but yeah.. The most profound thing that I took from my visit to

Denver when I went to see oxyfresh was the fact that they do not make outbound calls as much as they do not make outbound calls, because I have an interrogation light, bulb light bulb.

We might be waterboarding coming in fast with questions. Did you see any of the call center apps being asked to network in their local chamber know? Did you see any of the Oxi Fresh Out bad raps working on a commission-only basis? Yes, commission-only?

Well, they basically, they said the book 3 and 1/2 appointments an business coach  hour from inbound and if they did that they would make an hour and if they did that they wouldn’t have a job. So they’re, basically commission, but they business coach   have misread Nation.

They have a base, pay they’re, getting paid their employees, but they have a performance to go. They have to hit right, but they do have so many business coach  contractors out there hiring these commission only people that I call you generate the business, that’s not a system.

You business coach  can’t tell people business coach   just go generate the business, she won’t have a turnkey way to generate leads and Robert had asked what is a business coach  proven no-brainer for contractors, and I will fire them off your first off. A free quote.

Button needs to exist on your website. Free quote, and then you should put in parentheses, will be any business coach  competitor’s price by 10 % by 30 % by whatever percentage you one hundred percent for a remodeler service, if you’re a remodeler. What you want to do is you want to have like a free 3D design if you do pools a free 3D design by the folks at Sierra pools that we work with, they offer a free 3D design business coach   of your pools.

That way, you can see what it looks like visually before you agree to paying business coach  them to do. At a free, 3D design, powerful will be any competitors, prices powerful, a money back guarantee is powerful. These are things you would want to do it guaranteed on time. Completion. Cheese business coach  guarantee may be the biggest one I guarantee on time.

Completion for a contractor. Can I play a contractor jackassery stores. Do we have a contract we worked with years ago, whose I’m sure I’m sure he sees to clean his life up here, but business coach   it’s what he did. He says clay.

What’S the number to the best move business coach   for contractors, you want to tell the customer that you’ll guarantee business coach  you’ll get the work done on time and, if not you’ll, give him a refund of per day that you’re late.

That way, if you’re paying you to go to their house, they know it’ll be done on time or they’re, paying you to remodel the kitchen or whatever, and she puts on his website free quote, guaranteed on time on budget completion or a daily refund to you he’s Getting leads all day all day and he is making money and he’s actually a lot of clients.

You know we’re hiring him he’s making money and then one day one of my dear friends reaches out to me and says: hey that guy, didn’t you guys help with the opt help with a no-brainer, absolutely any help with the branding?

Yes, didn’t you help him with the busy up? A plane goes 100, the guy and he’s behind by like 9 days on the job, and he told me he’s not going to honor that the a day refund deal. You know because, because Steve because he’s behind you don’t understand like the guarantee is only if we don’t get behind no brainer, you can’t actually on my part, I actually don’t use my brain at all.

No, that’s not what I said. If I don’t get it done in exactly 12 days, then so we’re actually doing in /bin/sh.24 applicable for all on time or so anyway. So John will do a reputation, review audit of company so he’s online.

Looking at look at the reputation that we bring up the meeting with him in 10, really awful reviews that have come in over the weekend. Are these true, it’s absolutely, but you have to calm down and Mike. Are you calling him back to just walk off the job?

Well, yes, but so you have to move. People can’t stand behind their words. Number 10. Is you want to shoot a detailed video of you actually doing the handyman work people when they see your face and get to know you, so you won’t have a little detailed work if you got a limo to cleaners, if you go to their website, you can See the detailed video I’m talking about, you won’t have a detail, video that plays in the background step number 11.

You want to shoot a free video. We come back. I want to talk about the story, video and how powerful the story. Video is for your business and for the good Folks at Tip-Top, but the podcast. It is always free and book your tickets for the December DriveTime show in person Workshop.

This album is dedicated to all the dog trainers. That told me my dog would never amount to nothing to all the people that live near me when I got my first dog and try to call the police on me when I was just trying to get my dog to be quiet and not inside of it. All the dog owners in the struggle, then I’m saying huh, it’s all good baby baby door.

So the dream I used to read: K9 magazine Pyrenees and Bulldogs up in the limousine hanging, pictures of War, epic Saturday, dog parks and puppies at the mall I’ll. Let my dreams run to the lost my job and moved in with my mom went back when I got back with the one seat to match, remember peanuts and Snoop Dogg Bob would take it this far, but now I’m in the Limelight cuz my dog, don’t buy

Me time to get paid blow up like the World Trade Bruce Jenner, Olympian winner. Remember when I used to eat sardines for dinner, please to therapy and Nancy people who died of my dog and question my sanity,

I’m blowing up like your father, baby crib same number same dog, it’s all good and if you don’t know now, you know thanks to Tip Top K9 call Tip Top chicken, yes, all big shout-out to Tip Top K9 Steve. We love the folks at Tip Top kennel, yes, they’re, going to know if you’re listening to the show today and you’re saying what you know, what I want to have my business blow up on.

Have my business grow? I don’t have my business me massive, just like the folks at Tip Top K9 with their meteoric fast super quick growth. Let me tell you what massive first off you have to lay the foundation that Foundation is.

You have to have a product or service that people legitimately, like you, have to have a product that actually solve the problem for real people know if you have a real product, a real service to people really do like then reach out to us, and we can Really help you grow your business for less money. That would cost you to hire even one .25 per hour for employee.

That’S it! That’S incredible! That’S agreeable to step number 11. Is you have to shoot a story? Video Steve explain to us. First, before we play the video I know it’s a radio show so how we going to watch the real Tip Top You can watch the video to play the audio for you, but Steve. Can you go to break down why this video has done so well?

For Tip Top K9 and why you always hear the Thrive team bragging about their successes? Well, I think because it’s real like when you look at this video, you know that they’re, not actors.

You know that these are the people that own the business that started it and you can see the passion that they have for training Ducks. I mean it’s not. You know that it’s not fake, you know it’s real customers, don’t want to buy things from scammers.

This. Just did what was right., don’t take the time needed to have the root interview with herself and say: does my site look like a scam right for Robert? How many times, where are you thought man, this guy’s awesome his products awesome in this lady’s awesome product is awesome, but that website just looks bad 23 x.

Anything about having an amazing about us video is, you know if I’m interested in dog training, for example, my day is full right, I’m in and out of meetings with coaching clients, I’m helping get other people trained up at the organization.

I’M go, go go the entire day. I can’t do research on the best dog training, so I get home around 7 or 8 right when they’re, putting all the dog to sleep right. The phones are down. No, no, that’s not what I meant. Are you saying that you’re going to a euthanasia, do I get a business out there like talking the dogs in the bed every night with the killing dogs on the radio?

He is watching The Giver too much hate Taylor, Swift, videos of dogs in the bed. They don’t have their phones on, so I go business coach   to the website in that video begin to sell me before. I even give them a call to begin to explain the service they catch their no-brainer. I get to see the owners of the company and that about us. Video begins to sell me when other people in the business can always sell the audio for you now.

But the question business coach  today was emailed into us from a thriver. He said: hey, what’s the proven plan to build a business as a handyman and we’re on step. Number 11: you have to shoot a story. Videos do any further Ado.

Please hit play my man by the way. This is the video that Robert would convince them to. Let them put his dog to sleep so hold on. One second bear pattern. Do something – and this is my wife – I first got started in the dog training business, because I had a dog that I could do a million tricks with and if I open the front door he’d run away.

So I started looking for an answer or something would actually work and that’s business coach   how we got hooked up doing what we’re doing right now. What excites me about dog training is I get so many calls all the time from people and not able to have their family or friends over, because their dog is jumping on them or barking at them with their aggressive or just don’t have manners.

I mean business coach   it as so many times I get calls there so fed up there, not enjoying their dog anymore and that’s what we do we come in and we get to fix those business coach  problems so not only they can enjoy their dog and also their family and friends.

Can come over and enjoy their dog exactly we love seeing people, they business coach  have this dog, it’s a nuisance and it goes back to be in their best friend. That’S why they got the dog in the first place, so they business coach  could enjoy it, and if it’s totally out of control, they can’t so we love seeing people enjoy their dogs, love their dog, be able to have people over business coach  again cuz the dogs terrorizing all their gas.

We love seeing people enjoy their dog again. Canine does that’s different from most dog training companies if we actually come out for the first time for only a dollar will customize our package that will best suit you and your family.

Your time, your schedule, your business coach  budget and then, if you’re, not happy with the results, will actually give your money back. For the second time, I give you a first opportunity to try out their service there, giving you the dollar back if you’re kind of a sick free.

Do I want my dollar back. If you’re not happy, I mean it’s a great no-brainer you’ll business coach   keep your dog. You got to reach out to Tip Top 10 and you’re watching them, like literally watching him talk, but just in the background, a little blurry right. It was like 7 dogs sitting on stools, not moving not moving, at least like 50 yards away, LaserShip right behind logo.

Don’T spend a massive amount business coach  of time on this. Just could just go to thrive time. Show.Com click on the show notes and when was disco Thrive time, click on the podcast button and there you can find the show no, and when you find the show notes, let me tell you what you going to do: you’re going to see you’re going to See logos for the world’s top brands, okay, you’re, going to see the logos of the top brands in terms of the top revenue-producing Brando kennel to talk about the top brands.

Like want my opinion, this is the nicest company out there now., I’m at the ones that make a Niger the most of money: Apple, Google, Microsoft, Facebook, Coca-Cola Amazon, Disney Toyota, McDonald’s in Samsung of the top 10 most valuable brand in the world.

The only logo that even approaches a level of art to it is Disney and guess why does Walt Disney was an animator okay, I mean it’s the only one that has any level of art to it at all: step number. 14, I’m sorry September 13th September 13th and my apologetics to her is you want to create a website that actually works?

Now we talked earlier about all the steps, all the things you need to have on it. We need to push that website live. It’S got to get out there. You got to get it out to get the Define what you think’s going to work.

You have to act that you have to measure the results and you have to refine as you go. But now you got to push the site and make it why we business coach   come back over to talk about how to find the key words that people would actually type into a Google search engine bar to find your business or talk about Google optimization.

We come back at the DriveTime show on your radio stay tuned And subscribe to a podcast business coach  on here. We used to ball like guys that we own the book team Hollis bags, black cars, good credit, Mitchell, mugshot type at the shop. That’S right! Roll up in the driveway – and why would your wife say no to the boat touch just say?

No, no flat top rock in Rocky 4 be pushing every about that cutbank Caesar haircut challenges. We invite you out the found it in me. First haircut is a., If you don’t like it, it’s free, it’s the elephant in the room. It’S the place to pay your listing to this Lifetime, show with clay and psyllium seed, zzz, zzz, zzz, zzz or more. You don’t get in college.

All right! Welcome back to the drive time to show on your radio today were talking about the proven business plan. If you want to become a successful handyman, so we’re working off of the Assumption in a dangerous business coach  assumption that you actually are good at your job.

Maybe if you are good at your job and you are a quality handyman that are being impeaching, you will work, but if you scale the fail not cut, if you don’t do a good job and you do a lot about jobs consistently, then near the system of Work so we’re moving on to Lucky Number Step.

13. You want to launch that website. I Robert lot of people push back on launching the website. Can you, from your perspective as a business coach, explain the sense of urgency with which somebody needs to just launch the website? Well play it’s really hard to do anything with a website that is not launched yet. So what do I mean by that?

What I mean by that is you can’t begin to Ashley use your website for the core purpose of having a website which is to get leads to, so that your more money website is not lunch.

Even if his may not be perfect, when it’s not lunch, you can’t do anything with that. You can’t get to the top of Google. You can’t post it on your Google, my business listing to can’t run Facebook ads. You can’t do any of these things unless your website is life as an example, if you use it a program called lucky, it’ll show you specifically where people are clicking on the website and what they’re not clicking and how they’re finding you, but the entrepreneur rhythm,

Is this Define act, measure refine one more time now Define measure refine. It’S so important that you do that, because if you don’t learn this concept of defining what you think will work, acting the measuring the results and then refining as you go. You won’t be successful in this is how the rhythm of college Works.

Hurry up, we’re going to Define everything’s going to work, then we’re going to measure measure measure measure measure measure measure got to get a ride. On the first attempt measure measure measure.

All you passed the test now, it’s time to forget. I think you just learned in first we have fall break so we can emotionally recover. Now. That’S not how business works, though you got to move, Define, act, measure of find out the keywords that your ideal unlikely buyers would type into Google, and you want to be top in Google for those terms to the best way to do it. If your handyman does.

I encourage you to do a Google search for the phrase. Tulsa handyman do a search, Tulsa handyman when you do a search for Tulsa handyman, let’s see who comes up top and I know hearing somebody.

Google search is not the most exciting thing in the world, but bear with me here. We, Google, Tulsa handyman HomeAdvisor, comes up top not going to beat them. Thumbtack comes up top you’re not going to beat them. The BBB comes up top when you’re not going to beat them and Angie’s List comes up top if you’re not going to beat them.

So that’s why it for all four of those you need to have a listing on those pay to have a third-party listing. You get paid to advertise to be have a listing on that website. You need to be on HomeAdvisor Thumbtack, the BBB scam.

It is true, they are scam, but you need to be on there and Angie’s List. You want to be on Angie’s List, but the 4th is the fourth site. Is a Tulsa handyman. This guy’s topping Google the Tulsa handyman. If you want to beat him, you click on view Source.

You just right-click using your mouth using your mouth, that’s crazy! Using you want to eat the website now you want to right-click using your mouse, and you can see the key word that he’s actually optimizing for, and I will just say that it’s a it’s a you can optimize website quickly and there are tools that we can Use to help you, but the most pragmatic way would just be to

Google Search Tulsa handyman and find all the websites that you did already come up top for that search and then right, click and view their source code. And you can see the keywords that they are optimizing for, or you can email us and schedule one on one business consultation you can email is today and book your one-on-one assessment today and we can help you determine the keywords that you need to win.

Three legged marketing stool, simply three ways that you’re going to go out there and get new business, but because I’ve worked with contractors and handyman over and over again, I’ve already laid out the six suggested marketing moves for you and you can find that it’s

Drive Time. Show.Com by clicking on today’s podcast but you’re there for you like one search engine optimization, we covered that leg to Google reviews you got to get the most reviews, 3 get an account on HomeAdvisor for launch those Facebook at 5 to get the retargeting ads going for You and six use AdWords we’re going to do in Bound scripts, we’re working on the assumption that leads are now coming in September 16th.

After I’ve named after Joe Montana Steve we got, we got a crate and bound sales. Script should got to create those scripts break. It down for me why it’s so important to everybody creates scripts for their business.

Will it’s so that you can scale it because you can’t always answer the phone and you want to make sure that whoever is answering the phone is saying the same thing. So, for example, at for total lending Concepts, we have the same script just for what people say when they answer the phone, like literally like how they answer the phone and everybody has to answer the phone that way.

But in addition, when you’re talking to a customer, you have to have a script of what you were would follow if they do request information about a mortgage, or maybe your American document shredding great company right now.

I’Ve collected American and people are calling other Googling they’re calling and they want to find out hey. I want to hire you to shred documents like how do you guys do it? What does cost? How do I sign up that kind of thing?

You got to create that script in that system, so that every client that calls gets the same information you’ve got to record. Those calls use a program called, because you can measure the quality and I’ll stand over 17.

You’Ve got to create a pre-written autoresponder. You have to create an email that you automatically goes to people and they fill out the lead in the three rules, for that is have very little text, include video, testimonials and Asher the prospect that you’ll be reaching out to them as soon as possible. Step 18.

You’Ve got to get world class business cards and, if you click on Today, Show notes to lay out more details for your map of one sheet, Steve in a nutshell, what’s a one sheet and why does every single business owner need a solid one sheet number one Sheet that list all of the benefits of using your company, and so it’s got your logo. It’S got your no-brainer on there. It’S got your phone number your website.

It’S got everything that they need to know. First of all, who you are and what do and what you do best and some people business coach  will use a comparison to the competitors on what they do and how they’re different, but the key to this and the way that that I’ve seen businesses use this.

Is it when your sales people go out and they’re meeting with prospective clients? Yep everybody uses the same one. She never required to stay on the same page, whether you have a salesperson in Florida or California. They’Re presenting the same company benefits to every Prospect and we list specifically what you’re one sheet should have on it on DriveTime

If you click on the show notes, step 20 you’ve got to create a scripted presentation. It’S so business coach  important that your presentation is scripted, so it works every time before I sold DJ connection and we were doing over 80 weddings every weekend.

We would typically book a tee time at 8 appointment, so we would typically book like 75 of those 80, because we had a system that worked step 21. You’Ve got to create a pro forma and Paul hood has an awesome Workshop this weekend.

You can register today by simply emailing us info at 3:15. Com. You can reserve your spot for this one day, 7 a.m. to 3 p.m. interactive Financial Workshop. It is sponsored by hood and is absolutely 100 % free for you, but business coach   we can’t help you with your accounting.

If we don’t get to know you so make sure that you register today by emailing info at 3:15., Calm and the final step, is you definitely want to buy as much insurance as they will sell you right, because you need supplemental insurance if you get hurt you’re Going to need to make sure you have consistent income coming in with your self employed contractor. You’Ve got to have something like Aflac.

You got to have supplemental insurance. You also have to buy life insurance, because if you fall off a roof and died, you don’t want to leave your family destitute. You’Ve got to buy as much life insurance. Does you?

Can you also want to buy liability insurance for your work and for your vehicles, and the final thing is: if you’re going to AutoRap that vehicle, it is so important that you make sure you fully insured that vehicle with a million-dollar liability, cuz people love to sue Commercial, the owners of commercial vehicles state of Massachusetts to have your AutoRap done.

Did you just Google Tulsa, auto Wraps near topping Google? They got a ton of reviews and I just encourage you to take action today. Take the information, you’re learning and take action.

As always, we have four ways to help you. We have our in-person workshops, we have our podcast, we have the one on one business Consulting and we have the online school available for just a dollar for your first month and there after my name, is Clay Clark. I’M a business coach, that’s Robert Redmond he’s a business coach and that is incredible, Steve current.

That is not a business coach, but he is Tulsa’s number one mortgage Man Steve. What’S your website, Steve, I tell you what go to Steve, make sure you fill out the form and he’s going to send you a free copy of the book called business coach  The Millionaire Next Door as a gift to all of us. Our listeners 3-2-1 BOOM!


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