Business Podcast | Why Just .00266% of People Successful | “When I Was Learning to Become a Dog Trainer We Didn’t Learn Anything About Internet Marketing At All. Clay helped us doubling our size, helped us double our incomes.” – Ryan Wimpey

Show Notes

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Audio Transcription

Today we explain why just.00266% of the population is successful. So you’re telling me there’s a chance? Yeah! Yes, I repeat, we explain why just.00266% of Americans don’t pay income taxes. That’s 47% of the people out there that we’re never going to convince to take personal responsibility for their lives or to try to improve their lives or to take ownership of their destination. But we don’t record this show for that 47%. We record the Thrive Time Show for people like you and people who want to move from beyond just surviving and into a spot and into a place where they can be financially thriving. We record each and every Thrive Time show for the goal pursuers and the diligent doers, the people out there willing to put in the work, the people that just want to know the field they need to plow right about now. And on today’s show we will teach you the specific steps that you need to take to dominate with marketing in this digital world. What steps do you need to specifically take? We’re going to teach you about optimizing your Google my business account We’re going to teach you about the importance of generating objective Reviews from your real ideal and likely buyers all this and much much more on this game-changing Edition of the thrive time show on your radio and podcast download Grab the duct tape and mentally prepare yourself for yet another mind-expanding knowledge bomb from America’s number one business coach, Clay Clark. That’s it. Arms away. Yes, yes, yes, and yes. Dr. Z, are you prepared to get nerdy? Ooh, yes. You know it. I love getting nerdy. I want to talk about this. Get your nerd on. I want some of the listeners out there to go to Nerdville with me, and let’s do a lot of examples. Let’s do a lot of examples, and then we’ll explain what we’re talking about. According to Business Insider right now, 90.8% of humans are using Google to find the things they need. 90.8. Z, if you round it up, it seems like a lot of people are using Google the Google Nine out of ten. I mean just just roughing it out, so I’m just asking you anecdotally you’re today Have you googled anything sir today? Yeah? Yeah, I did. I googled something while earlier on the show, okay? And then Devin have you googled anything today? Oh all the time Charles have you googled anything cool off fitness number one gym in the world Yes, so what happens is is that people? in the world. Yes. So what happens is that people, they Google things, and I would say that 90.8% of people according to Business Insider Google things, but I would say that 99.8% of the people that I have met do not know how Google works. But I do. Does it matter? It matters a lot, and there’s people out there that say it doesn’t. So let me give you an example. There’s one guy who I’ve worked with for many, many years, who I’m not exaggerating, almost every time he comes into his weekly meeting, he shows me a text message. And it’ll show me a text, and it’ll be a screenshot of something from his computer, and it’s another two million dollar deal. Now he builds big buildings, at about a 20% margin, huge buildings, and he’ll say, hey man, thanks a lot, and he’ll show it to me. And we joke that we make him a lot of money. He’s always like, hey man, you just made me some more money. And I’ve always asked him, well how much is it? Because I charge him a fee. And I say, did you make $1,000? And then he’ll say, no, no, it’s a $2 million deal. And I said, so I’ve registered for Yeezy’s. I’m in need. Have you thought about buying me Yeezy’s to thank me? And then he’ll say, no, I haven’t. And I’m like, have my fees gone up in the last couple of five years? No. I’m just curious. Anyway, let’s go ahead and get to that. I do it almost every meeting starts like this because he just gets deals. And what happens is people find his website in Google and they see the portfolio of the huge projects he’s done and they go, wow. And then they click on the reviews and they say, wow, wow. And they’re already pre-sold because they’ve watched 20 video testimonials. They’ve read the reviews on Google. They’re pre-sold. Right. And he said, now go back, Clay, 1990, 2000. He was out there trying to convince you over and over and over that you should use him. And he said the bidding process would take forever. Another example, Shaw Homes. I found this fun fact out. When I first started working with Shaw Homes, it was towards the end of 2015. We’re just getting going at 2016. They sold $300,000 of houses during January of 2016. They just passed $12 million of sales in this January. Wow. That’s awesome. 38 times! 38 times! And I asked Aaron Antis. Aaron Antis, do you know that I’ve registered for some Yeezys? I’m in need. I’m in need. And so I’m waiting, Aaron. Aaron, I’m waiting. I got the Neezys. Signed 14. Colton Dixon, I heard my plea for Yeezys and he got me a pair of Yeezys. Well, he’s a rock star though. He literally is a rock star. And he’s a really nice guy. And Da Vinci, they heard my plea. It’s like a cry. I need Yeezys. I will work for Yeezys. I’m willing to do it. I’ve got a cardboard sign. I write on it. You know, I have a little sign I run around the office with, will work for Yeezys. You’re listening right now. This is not hyperbole. Just all you need to do. Mail them to the Riverwalk. We put our address on the show. You just mail them to us. That’s all I’m asking for. They’re about $300. What size do you need? 14. And all I’m saying is, if you just send me some Yeezys. That’s all I’m saying. I’m not saying that you shouldn’t feel bad if you don’t send me Yeezys, but you probably won’t feel whole. You won’t feel good. It’s like a seed faith. It is. Sow the seed. Sow the seed. Sow the Yeezys. And you’ll feel 10 times better. I guarantee it half the time. How much better will you feel if they’re 10 times, how much better are you going to feel? I feel 1% better. So I need 100 pairs of Yeezys to feel as good as you feel. That’s fair. That’s just math. That’s just math. So, I want to share another example. If you Google search Joplin Gyms right now, this great guy over here to my left and to your right if you’re watching at home, his company, Kola Fitness, is just beating up the Google search results. So, Kendall, look at this. Look at these search results. Do a search here for Joplin Gyms. I’m pulling up on the big screen. Look at this. See, he’s got 4,298 reviews. Planet Fitness. Wow. Not so good there. Planet Fitness is not doing so well on the reviews. If you carry the one, look at the two. 4,298 reviews is more than 268. He’s got over 4,000 more reviews. But now Colon is coming up twice in the map because of the… Whenever you have the most reviews you start coming up in the whole country top for things. Let’s do a search for carpet cleaning quotes, which is the most common searched phrase in the world right now for carpet cleaning. And you see an ad, that’s an ad. Oh, I clicked the ad. Oops. I didn’t mean to do that. Oh, I clicked the ad. Oh, I didn’t mean to do that. Oh, I didn’t mean to do that. Oh, these are ads, ads, ads, ads, ads, ads, ads. OxyFresh, 179,000 reviews. So we go back to Joplin Gyms. Now, I’m just asking you, Mr. Listener, person watching this, if you were online looking for a gym in Joplin, again, Colock comes up number one, and then they come up, see, look at this, number two on the search results, and then they come up, all of their videos come up. Look at this. Beautiful. It’s a beautiful thing. And then they come up again, and then they come up again on Facebook, and then that’s their images. So that means 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11. They come up 11 times in the first 17 search results. That my friends is called domination. As Hans and Frank said, that is total domination. But what happens is some people are looking for entertainment masked as education. They say, I listen to your show because I learn so much. And I’m saying, listen to our show because you apply so much. So whenever I get a question from a listener, I stop everything, you stop everything, and we answer the question. Yeah, we love it. We love getting questions. We love it. This is our highlight of our day, because that means you’re engaging. We’re not here to entertain. We’re here to help you. We want to help you- Why entertain you? We’re here, Z, to help somebody make copious amounts of money, and then we want to have some fun along the way. Maybe every now and then get a pair of Yeezys in the mail. I mean, just saying. I’m saying to you, if you right now mail… Z, what size shoe do you wear? Depends on the width. Nine and a half or 10. I’ve never had a pair of Yeezys. You’ve got to go 10 because they run a little small. They do, run a little narrow. Yeah, I wear a 13 in everything. I get a 14 Yeezy. So I’d be a 10 then. Okay, so you get a size 10 and a size 14 Yeezy. It’s going to set you back about $500 total, $600, and you’re going to feel, part of you is going to feel lighter, like you’ve got less of a burden, or like less money is in your wallet. Right. You’re going to feel windier. It will be totally made up for the part of you that feels whole again by giving a gift to us. Because you know what? We do this out of the goodness of our heart. What I’ll do is, if you do it, I want you to sign the shoes, though. Please sign the shoes, and I promise you, I will feature your shoes on a lot of shows. I’ll talk about it. I want you to sign the bottom of it like NBA ballers do, and it’s like product placement. I’m not the kind of guy who’s going to hop on a show and say, look, go to Elephant in the Room and pull all your haircuts. I’m not going to do that. I’m not going to just put my own logo on. We wouldn’t do that. We wouldn’t do that. We never plug your optometry clinic. We’re not those kind of guys. We don’t say you have to bank on Regent Bank. We don’t mention the name drop. We don’t mention the name drop. Cardio, Z6, we don’t name drop. This is not a shameless show. Yeah, we don’t say go get your sleep studies at Dr. Z’s sleep center. We don’t say that. We don’t say that. We don’t say go visit your brother Chuck and get your spine adjusted over there at Dr. Zellner’s. We don’t name drop. We don’t. And I think that’s what enables us to say we’re the classiest business podcast slash radio show in the world. There are some shows that you could classify as assy, where ours is classy. That’s what we do. We put the C-L in assy. So I’m going to read the question from The Thriver, and then Devin, who speaks nerd, but is not a nerd. It would be like if you can speak Spanish, but you are not from the Spanish heritage. This is true. You have a vast knowledge of the language, but he’s able to step into the world of nerd and then step out. Yeah, it’s like a guy that can’t speak Canadian, but they’re not from Canada. So before I read the question, Charles, have you found yourself, as the owner of a gym sometimes? Thinking to yourself Why does this have to be so nerdy have you ever had that thought of like I just hate this technology I did never have that oh yeah absolutely I mean if you’re having where you’ve tried to lock myself with Devin’s have you ever tried to either a build an app or be Updated website and get so pissed that you just left it. Yes. I have for sure all my clients They go I was trying to update my website, and I realized 14 hours into it, this can’t be my life. It can’t be your life. So here we go. Here’s the question. The question is, is this a common thing with Google to have to verify my business profile? Also, what are the advantages of publishing my business profile on Google? I obviously know how to use Google search engine and Google, what does it mean to publish my business Google profile? So it seems like it turns it into another almost Facebook, like social media platform to post pics, create a free Google website. So I’m going to show you an example here. If you Google search right now, Tulsa men’s haircuts. Tulsa men’s haircuts. Tulsa men’s haircuts. If you’re on the video version, you can see this. I come up top in Google. Okay, I got 1,620 reviews. Then I’ve got the competitor, former employee, by the way. Thank you. Thank you. And then we’ve got another place where former employees go, below us. And then we come up top in Google right there, and then we have our videos coming up. The same kind of results that you see over there at Colossus, just total domination. So what we want to do is we want to have the most reviews here, and this is one-fourth of the algorithm. So you have variable number one, whoever has the most reviews. Two, whoever has the most original content. Three, whoever has the most mobile compliance. And 4. Whoever has the most canonical compliance. So, Devin, why does this listener and all of our listeners, why do all of our listeners out there have to manage and verify their Google My Business profile? Why? Well, first thing is it gives Google an idea that your business is actually alive. Google is not going to send people to a website or a business that doesn’t have a pulse. Gathering those Google reviews and having people leave those objective reviews really helps Google understand that your business is legitimate. It’s not just a bunch of scammers out of somebody’s basement. Check this out for a second. Zee, have you and your lady friend gone to see a movie somewhat recently? A movie. A film. Did you see a film? At the movie theater. At the Warren? Did you go to see a movie? Yes, I have. Recently, how do you define recently? Within the last 90 days, 60 days, 30 days, last week, last 24 hours. To me, recently is any time in the past two years. Oh, it would be. Okay, now when you saw the movie, did you read reviews before seeing the movie or did you go blind? Go blind. You did? Well, I mean, it was a movie I was looking forward to. I saw a preview. I know, you know, I’m familiar maybe with the actor. I’m trying to think. Rocky 87? Yeah, Rocky 87, 88, whatever it takes. You know, so there’s always something that triggers me about the movie. A lot of times when I’m going to a movie, then I have the previews of movies coming up, and when something in that movie, you know, triggers, like, hey, I want to see that movie you don’t read reviews first why would I read reviews sometimes are the best movies in the world but this you know I mean no see this this is that you you’re you’re you are what you’re doing I’m old school listen you are hopping into my trap oh this is a trap this is never the scene from Star Wars where it’s like look it’s a trap it’s a trap this is the trap I wanted you to say that and you didn’t even know his mind powers because every entrepreneur every entrepreneur that I know, every one of them that I know, I ask them, do you read reviews and they always say, nope. You know why? Because we don’t give a crap what other people think. We don’t care what other people think. We’re an entrepreneur. We don’t care what people think. I don’t care what people think about what I wear. I never think about what other people think at all, ever. My wife says, you should think about what other people think before you say that. Before you don’t wear pants. I’m serious though. I’ve had situations recently where it’s funny, but a person very close to us said, hey, are you gonna do such and such? I don’t wanna get myself in trouble. Are you gonna do such and such? And without even thinking, I said no, I would never do that. And it was super offensive to them and all the people there who do that thing. And see, but entrepreneurs, we go against the traffic, against the grain. So I’m not… As an example, the movie Fargo won a bunch of awards, and if you’re out there and you were in the movie Fargo, I’m sorry, but that was the worst movie of all time. And I’ve had people try to sell that crap uphill and say, oh, it’s a great movie. It was… You just had to really get into it. Now, somebody else there says, Clay, The Matrix is the best movie ever. And you know what? The Matrix might be the best movie ever for you, but I hate The Matrix. And I love that you love The Matrix and it’s great, but I got out of the theater and everybody I was with said, oh, that was good. And I go, I didn’t get it. I don’t care. I don’t like it. And I don’t care that other people don’t like it. I just have a very counterintuitive, and you do too, Z. You’ll do ads that people think are crazy or no-brainers that people think are nuts. I mean, Charles, it’s Kola Fitness. You charge how much for your gym memberships over there at Kola Fitness? As low as $5 a month. How do you make any money doing that? We are just like a philanthropy. The best way to make money off of that is you get them in the door. Our memberships are around $20 if you come 12 or more times in a month. You get it for $5. So it still averages, you know, $15. Are you aware that you only eat meat? Are you aware that you only eat meat and vegetables. Are you aware of this? Yes. Again, you don’t care when was the last time a carb entered your mouth other than a vegetable carb? I, uh, do you remember? I’m thinking about that. Don’t tell me. You woke up the other morning. You said, honey, I’m going to go lift some weight and you snuck out the Dunkin Donuts and you, you come on now. You had a sprinkling or something. Last summer, you know, I was, I was dieting too hard and I ate, I ate some carbs before it wouldn’t work out. Yeah. Cause I felt like I needed to have more energy. Would you eat a loaf of bread? No. Have both you and your wife always been thin? Have you guys both always been thin? No. I was over 300 pounds in high school, played football, big chubby guy. I’m just saying is you don’t sit around and ponder what’s average to you. You don’t sit around and go, oh, what’s the average? Okay, I’ll fit into that crowd somewhere. Kendall, put the camera on Charles. First off, look how big you are. I mean, where do you buy shirts? Is that painted on? Is that a painted on shirt? Where do you get that thing? I just thought I’m really small. Do you realize how much of an outlier you are? And Z, you’re the same way. You guys are outliers. Do I have to show my biceps? I don’t think it’ll be as impressive. Well, show us your calves. Your calves are awesome. Moooo. Moooo. Cows. They’re out in the field, guys. I don’t want to round them up. When I think of co-law fitness, extremely into values. If you don’t like it, that’s fine. I don’t see you as a guy who’s like, Amber, I was reading reviews and what I’ve determined is that we should probably go to this restaurant. You guys seem to strike me as independent people who do whatever you want to do. Right? Am I going along there? Very true. Generally, it’s the opposite direction of everybody else. Yes. Yes, now Z, do you spend a lot of time pondering if you’re getting universal praise from the world before doing anything? No. Why? Everybody else does. Well, here’s the deal. When you look at the numbers, they say, according to Forbes and according to other sources, about eight to nine out of ten businesses fail. Probably closer to nine than eight, but we won’t debate that right now. So all of a sudden now you think about how many people out there started business, and right now there’s, what’s out of 330 million people in the United States of America, 16 million are business owners? Is that the number? Right now you have, in our country, just so we’re clear, the SBA showed there are 28 million small business LLCs out there, but only 22 that are active. So I guess people have an LLC and then don’t do anything with it. Sure, absolutely. And then Inc. said within 10 years, 96% of those 22 million are done. Right, and then the others just kind of, then you have others signing up and opening up and starting up. So if you think about it, so out of 330 million, only 22 million are attempting to do a business and only 4% of those are going to be successful for the long haul. So who are you taking your advice from? I mean, you’re taking advice from people that have, you know, me, I’m an entrepreneur, and the way I think is the way I think, and I have multiple successful businesses, and if I listened to and took advice from everybody that crossed my path over the last 25 years of entrepreneurship, I mean, I’d be listening to people that very few of them would be successful as an entrepreneur. Why would I take advice from them? You know? Why would I do that? I did the math the other day because I was looking at the… I was thinking about this and it was kind of freaking me out. But in America right now, you’ve got 330 million Americans, so see if you can follow me here, there’s 330 million Americans in our country. I know whenever we talk math it gets weird, but… Well, this is a nerd show. Well, there’s three… There we go. This is real. This just in. This is a nerd show. This is a nerd show. I think this is a top act for the next… while you’re doing this mathematical calculation. This is a great show. Don’t I always sound like this? Can I go put on a white lab jacket while we’re doing this? You look majestic on stage, Chuck. Thank you very much. You know, sometimes I like using big words even if I don’t know what they are, so I sound more photosynthesis. I mean, it’s just… It’s awesome. That’s amazing. Hey, let’s play Dungeons & Dragons after this. I’ve got my dice in my pocket. Let’s go. Do you have any pogs? Yeah, I’ve got two. Let’s meet on a chat room. I don’t like looking at people. Okay. So, in our country, there are 22 million people that call themselves self-employed right now. And a country of 320 million people. 330. So, this is… So, let’s do the math here. So, right now… And, Kendall, look at the math on the screen here. I’m doing the math on the screen so the listeners can watch it there. So, we got a point… It’s 6%. 6.6% of the population is self-employed. So 6% of the population is self-employed. Now if you say 6% is self-employed, but 96% of those fail. So let’s take $330 million. Take $22 million and do times times.04. Times.04. Here we go. Times.04. And by the way, does he study mathematics? I just have a BS. I mean, you know what that means. So that means there’s only 8.8 million people that really get it for entrepreneurship. So you take 8.8 million and a country of 330 million, see here, that would take us to, I did it the wrong way. I made you flip it around here. It’s always awkward watching a guy do math the wrong way. No, no, you got it. So 3% of the people out there. Yeah, it’s, well, it’s, it’s. I’m talking about the 1% club, this is the 3% club. You got 8. Two and a half. Out of a population of 330 million people, what percentage is that? Let’s see here. I’m going to see. So you’ve got like. Two and a half percent, 2.6%. It’s a really small number. It’s a small number. And so if you’re at a dinner, you know, or if I go to a speaking event and somebody comes up and gives me a pro tip, my first, this is my first advice I would give to all the listeners out there. One, look at the fruit before you follow it back to the root. That’s how you judge the tree. So what you do is you say, sir, and it happens all the time. A guy will come up, it happened at a conference we did three years ago. Hey, you listen, wait a second. Let me put it in perspective. If you’re in a room with 99 other people, so you make 100. Yes. And we know you’re a successful entrepreneur. That means 1.5. There’s one dude and maybe a dude on the verge, or a lady, that would be able to give you any kind of advice that would be substantial. But it’s not even that good, because if you think about this, if there’s 8 million that actually have, if you’ve got 6% of the population that even starts a company, but then Inc. says that 96% of those are going to fail. So you start getting into, it’s 4% of the 8.8 million. It’s an infinitely small number. Well, that’s what I’m saying. You have 22 million that are starting them, or have them, 8, and then 96% fail. So now you have even smaller. What I’m saying is that you only have a 2% success rate. So if you’re in a room with 100 people, there’s only two of you that know what they’re talking about on average. I think it’s even smaller than that. I think it’s even smaller. It’s like a really, it’s a bad thing. It’s all I would say is at the conference a guy comes up to me, this true story, he says, Clay, I noticed you don’t have a lot of YouTube subscribers. And I said, okay. I mean, because he came at me, you know, kind of aggressive. It wasn’t like a, I didn’t ask him for feedback, Z. I didn’t ask him. He said, you don’t have a lot of YouTube subscribers. And I said, okay, okay. And he said, so if you want to learn to grow it and take it to the next level, I think you should teach more about that. Oh, it is. It says it’s 1%. You missed a decimal on your math. I did. Yeah, I missed a decimal. So what’s the number? Show it to the camera. What’s the number? It’s not even 1%. It’s a fourth of a percent. Of the 333 million people, one-fourth of 1%. What’s the number? I’m going to type it on the show notes. What’s the number? What you had up there before, just another zero in there. Point zero zero zero two six six six six six six. Repeating. Yes, repeating. Okay, so again, so why is just point zero zero two six six percent of our population successful? Well, let me tell you. This guy says, you only have like a thousand YouTube subscribers. And I said, I know. And he said, why? And I had this number, I had the number written down because I had the team. You hear me, I obsess over this number all the time. We had the number written down and I was doing the math. And Tulsa has, how many people live in Tulsa right now? The Tulsa population? You told me this. You know, in the state proper, half a million plus, and then the DMA, the demographic marketing area is about a million. Okay, so right now I’m seeing here it says 401,000 in Tulsa proper. You’re correct, a million for the whole city. So let’s just say, let’s take it times a million just to see what happens here. So Kendall, I’m doing the math here real quick. Look at the screen here. So we’ve got a million, I hear, times.0026. There’s only 2,660 of us in the city. So I’m sitting there talking to this guy, and I’m not trying to attack him. He’s coming at me pretty hot at this point because I’m not covering the social media. And I said, hey, Holmes, how much money do you make? And it was just one-on-one. And he said, what? And I said, well to me, the goal of a business is to serve you and to create both time and financial freedom. And I’m just throwing it out, this is just me talking, just me talking, every month I’m gonna put a hundred grand in my bank. Now I don’t know what you’re doing, I don’t know, because you might be making more than me or less, but I’m just saying you’re coming in pretty hot right now. And I don’t, I don’t know, I knew the guy know very well because he likes to take photos with me and post and act like we’re buddies or he’ll edit me into photos he does it all the time he loves to take these no no if you do some research you’ll find this guy but he likes to add me to photos and make it seem like I’m endorsing his crap but the point is I said you know you have a lot of Instagram followers you do you do that’s awesome but you have no money and yet I’m thinking about who is on Instagram, because he sells his product to other businesses, business to business. Z, what percentage of the business guys that you know that are prolifically wealthy are on Instagram all day? No, none of them. Interesting. So, I mean, but do you see these people? They’re out there chasing, they’re selling business to business, and they’re trying to build their Instagram following. And I’m just going to listen. I don’t have, if the Thrive Time show gets as big as it, and by the way, recently under iTunes, in the category of business and the sub-category of entrepreneurship, we hit number four again. We’re moving up again. It’s just happening. It’s awesome. But the thing is, we’re never going to have more listeners than, I’m going to put the number here. I mean, this is just reality. I’m not depressed about it, but we’re not going to have more than about 877,000 people that like what we do. It’s funny, I was moving into my new house this past weekend, and one of the movers came to find out we had grown up in the same neighborhood 40 years ago. 40, 45 years ago. Hadn’t seen him in 35 years probably. It was kind of a neat little reunion. It was funny because he said, hey, every now and then I’ve followed your career, you’re doing great, and he’s moving me into this, he’s one of the movers moving me into the house, and he’s going, wow, what a house, and man, I’m so glad you did so well, you’ve worked hard, and we’re all kind of proud of you from the old neighborhood and that kind of stuff. I said, oh, thanks, man, that’s awesome. He goes, you see, I was trying to reach out to you the other day, and you’re not on Facebook. You’re not on, you’re not on, yeah, and I’m like, yeah, I know, and he goes, well, why not? And I go, look around, it’s because I’m too busy doing other stuff. I’m not going to spend my time sitting there liking, not liking, commenting, getting into political arguments or religious, political, combo arguments about why abortion’s wrong. Just crazy stuff. The people get on there and spend hours and hours and get so frustrated and try to change people’s opinions on a Facebook post or putting their personal life. I don’t know why these people go around putting all their personal life in this public media for people to see, you know, and then trying to show off like, look at our vacation. I’m like, yeah, right, you had the same arguments, you had the same delays at the airport, you had the same issues we all have on vacation. There we go. And you post one picture of a sunset with the market. You go through the vomit of life and post the kernels of corn. Good job. I mean, it is what it is, you know, and I get it, and people, if that’s your thing, that’s your thing, but my thing is building businesses and making money and growing my life and trying to limit people just having random access into my personal stuff. I don’t think that is healthy, and I really think it’s kind of counterproductive. Right now, studies have shown that how many hours, Clay, are people spending? 11.3 hours per day engaging on media on their phone right now. That’s just almost… As a… Corinda Nielsen. It’s just, it’s almost… I’ll put a link to it. And we’re around everybody. I mean, I can’t drive now with someone, the light turns green and they’re sitting, you have to… You don’t want to honk because it’s almost rude, but you’re like, oh, please put down your phone and look at a screen to go. So this is how you know if someone’s going to be a successful entrepreneur. A successful entrepreneur only cares about what they can control. They do so, as an example. Somebody said the other day, you guys should do a show about Pelosi ripping Donald Trump’s Speech in half and I said very nicely. I said I think there’s a lot of other shows that have covered that But what I’m gonna do is I’m gonna do shows about how to optimize Google how to make a performer How to hire people how to fire people how to improve your life I don’t want to talk about the business. I think you can’t change. I mean, it’s just… Yeah, that’s other people’s… Other people’s business. It’s their lane. We’re going to stay in our lane, and our lane is helping you start, giving you the confidence and the wherewithal to start a business, and then also how to grow that business, and more importantly, how to keep that business open. That’s a big deal. I’ve even had listeners to the show. Jill Donovan was sharing with me the story. She said she’s going down the mountain and she found our show, it got suggested to her on iHeartRadio, see, and she did not even know about the podcast. So she’s on a mountain skiing, iHeart suggests that she listens to it. Oh, how fun. And I was doing this particular show, I was explaining how, and again, if you’re a woman out there or a guy out there, I know someone’s going to get pissed, but this was the show. The question from a listener was, how did you find the time to get stuff done when your? kids were young and I said I never spent any time with them at all and I never changed diapers and the listener was just Outraged and I said don’t remember anyway, and you have said a similar comment. No, they’re like Sure, it’s so people are like you are a sick man horrible father And I’m like, but that’s the truth. Now, I’ve spent a lot of time with him now, but at the time I didn’t. Where people will say, how do you find the time to write a book? And I say, I turn my phone off every weekend. And they’re like, what? So again, this shows what the practical stuff. So the next question, Devin, we’re speaking to a nerd. By the way, tell me who Jill is. So Jill Donovan is the founder of Rustic Cuff. Yeah, give her a shout out. And the punchline of this here is that she tried to share the show with her ski buddies and she said pretty much it was kind of like trying to share bad milk. People would smell it to see if it was bad or not and they were like, I don’t like that show. Did you hear? Yeah, but she’s a successful rock star entrepreneur. And she loves the show for all the reasons that everybody else hates the show. So we only have 880,000 people that are ever going to like our show. That’s our target audience at any time. That’s our target audience. So here we go. So the next question he has, Devin, is he says, but since I already have my own website hosted with GoDaddy, and we already have a Facebook site, as I shared with Julia, I believe that Verizon SuperPages created it when we were buying ad space from them in the actual yellow pages. Yep, that book. That was probably like 10 years ago or more. Thanks for looking into how we can hopefully reclaim the site, by the way. I thought that Google actually did away with their social media site. Wasn’t it called Google Plus or something? So I think the comment is he has a website that is hosted, I believe, with GoDaddy. He says, I already have my own website hosted with GoDaddy, and we already have a Facebook site. I’m going to take a stab at this. I think what you’re saying or asking about is why do you have to have a new WordPress based website. I think that’s where we’re headed. Right. Devin, please explain why you want to use and by the way if you’re listening right now go to and there you can download my search engine optimization book for free and then chapter 2 of it has a checklist of all the things you need to do. But why do we need to have a based website? Why can’t we have a Facebook site or a site made by the Yellow Pages or something like that? Sure, so a WordPress based website is out of the box the easiest website to optimize and maintain and make sure that it meets Google standards for pulling up in search results. And so by having a WordPress-based website as well as a Facebook, you’re just giving more hooks that Google can grab onto for your business. I’m not going to mention any specifics because I don’t want to get myself in trouble. But years ago, years ago, that could have been weeks ago, years ago, hours ago. There was a former client who had a website that they would not allow Devin to have access to on GoDaddy. And they also would not build their site on WordPress. And they kept insisting on building it on Wix. And so it looked beautiful, but no one could find it. And I tried to explain this person through sock puppets, through, it’s like, hey everybody, there’s a website, and this website can’t be found in Google. I tried that. I tried the forest analogy. I’m like, hey, you got a forest and you got this great billboard and you put it in the forest and no one can see it. And that didn’t work. I tried saying, let’s Google search your term. You know, maybe you tried puppets in the forest. You should have gone that third move. I tried every, yeah, puppets in the forest. A puppet walks into a forest. A puppet’s in the forest and he’s looking around. And Batman’s over there and Batman says, hey, everybody, I can’t find your website. Get back on the internet. I mean, seriously, so I tried all these moves. So what I’m going to do right now is I’m going to show the listeners what I’m talking about. If you Google search right now, Bill Belichick fan, and you can pull it up on the screen here, you can see the screen. I come up top in Google. Top in Google? Why? Why? Well, first off, I am his number one fan, right, in my opinion. But look at this, I come up top as his number one fan. And I come up top for his personal assistant who rejects me all the time. And the thing is, I am obsessive about Bill Belichick. And I am top because I have recorded, seriously, over 50 hours of shows about Belichick. Do you get many people reaching out to you? I did have a podcaster who covers for the Patriots who did reach out for questions. This did happen. And what were the questions? He wanted to do a study on basically talking about Patriots Nation and how the world would react if Tom Brady left and these kind of things. So we had a little chat and he recognized that I was not an affiliated official. But we had a good conversation. Do you think Tom Brady is leaving, by the way? Sidebar? Just a quick sidebar. I think what happened to Carl Malone his last year is happening with Brady. The Lakers threw a ton of money at Carl Malone, who was a lifetime Utah Jazz. They said, we’ll bring you and Gary Payton and Kobe and Shaq. You’ll be like the dream team and we’re going to throw an impossibly high amount of money at you. We don’t even care if we lose money all season. You think it’ll be a Joe Montana then? I think that’s what they’re doing. I think they’re throwing a big number at him and I would hope he would stay, but I think they’re throwing a big number at him. Do you realize Joe Montana played himself in this last Super Bowl? I mean he was a San Francisco 49er and then went to Kansas City Chiefs and those were the two teams he played. It was old Joe and new Joe playing each other. I remember that. I remember, I mean just saying, they’re throwing a lot of money at him. I think Las Vegas has the best shot to get him if he goes. I think the Chargers, you know, the Phillip Rivers. I mean, they may, you know, LA, he works out there, doesn’t he? Somebody’s going to throw an insane amount of money at him, though. You think? But money’s never, ever motivated him, it seems like. His wife makes, what, a gajillion dollars. I think he will not leave, but I’m just saying, I think people are throwing an insane amount of money at him. Well, I don’t know that that’s ever been the case with him. I mean, he could have pressed more. He was the kind of guy that said, don’t pay me a lot, I’d rather you spend more money on my left tackle to protect my blind side. I love Brady, and I don’t believe he’s going to leave, but I think people are throwing sick money at him. Like what you might make in two and three years. I know, but it’d have to be a team that is Super Bowl ready. And I don’t know too many teams out there that are just a quarterback short that are Super Bowl ready. Do you? I don’t. I don’t. I think they’re going to try to throw a crazy amount of money at them. So we talk about this. You’ve got to get to the top of Google. Charles, let’s talk about CoLaw Fitness. When we started working together a couple, three years ago, you’re a fitness guy. You and your wife are so good at customer service. You’re good at motivating a team, casting a vision, inspiring people. Does your wife handle a lot of the finances? Does she do a lot of the financial stuff? Yes, sir. What are the two lanes? What does she do and what do you do in your business? She’s kind of an integrator and also watches the numbers. I’m more visionary. As far as casting a vision where we want to go, coaching up the team. Do you remember what it felt like the first time I talked to you about how Google worked? Was it overwhelming? Yes. Was it, would you believe it? Was it dumb? Was it weird? Was it confusing? Well, first off, when you’d say, hey, we’ve got to do this, this, this, check all these boxes, I’m like, are you sure we have to do that? And you’re like, yes, yes, yes. And you’re adamant about it. And I was trying to stay coachable. And I’ve learned a lot about certain people that have been, like you said, successful. You see that one person’s done really well, has done it well with other companies. So I need to actually listen and try to be coached up, even though I’m a 38-year-old knucklehead. And so I’m trying to listen, trying to let myself be open to it. And the next thing I said, let’s try it, let’s try this. So everything you say, I just try to implement. It’s worked for us. And it started working and working and working, and it showed in the numbers. Here we are, dominating the markets with major competitors. Total domination. Now if you’re out there today, the next question that our listener has asked, but again, you can ask any question. Just email us to info at, info at, and we’ll answer your question. I love answering your questions. But the question is, is publishing my business on Google something that you guys would recommend? Yes, comma, but it’s a garden and you have to pull the weeds. Yes, comma, but it’s a garden and you have to pull the weeds. So let’s think about this. Dr. Zellner, are you the largest independent optometrist in the Tulsa area, optometry clinic owner? Yes. And how many patients have you seen during these… I think you started with 97, 96? I think we calculated over a million or something. Yeah, and let’s just say you got a Google review from half of them, because Google hasn’t even been around. The Google reviews didn’t even matter until, you know, three, four years ago. But if you did get a review from at least half of them or a third of them, you’d have like 300,000 some odd. Wouldn’t that be spectacular? And the thing is, most people by default don’t leave a Google review. People vote with their dollars. They go to your optometry clinic every day because they’re happy. That’s why you do well. But they don’t leave reviews by default. Most people don’t go, oh my gosh. I went to Andalini’s. Let me, Kendall, put the camera on this here. I went to Andalini’s in Broken Arrow with my wife the other day. I’ll tell you what a jerk I am. I went there and the food was incredible. And the waiter had recently gotten a car accident And he was kind of limping around was he but he covered his shift. That’s good. He was a good guy good guy I went there with my wife had a great meal And you know what I did when the meal was over you know what I thought about immediately I shouldn’t say this, but I’m gonna say what you know I thought about you’re gonna tip him Nope, Matt did tip him a lot, but you know I thought about leaving a review Now this is the thing little bonus note my mom was watching the kids. Oh yeah. Your belly’s full of pizza. Oh yeah. And I had two thoughts. One is, can I reverse a vasectomy right now? The ad tonight, I thought about calling you. I was like, see, you’re not an optometrist, you’re a doctor, can you take a look at this? Absolutely. And then the second was, I thought about, you know what? It might be time. It might be time for horizontal activity. You mean business time? Yeah, business time. It’s business time! But I knew it wasn’t time to leave a review. Why’s that? Because I’m a normal person and it’s not what I think to do because I’m not as normal. But now I will leave a review for the Thrive Nation to see how we review. Great food. Our waiter… What did you order there? What did you get? I got a grilled chicken salad and a Moscow mule. Oh, nice. Our waiter was on point. The bathrooms were clean. And it provided… I’m typing this now. opportunity opportunity for me to contemplate the Conception of our next child what do you think about that Z? Is that appropriate? Well since you don’t have to give a vasectomy that’s I posted it It’s there it’s there, but I liked it I liked it so much, but I didn’t and there’s a quick trip over here by my house that always gets it done See they’re so good the quick trip the question was was that Vanessa get the same vibe from what she order? Well, Vanessa went and she went and hid in the bathroom when she saw that look. Of course. What did she order? She likes to get some mozzarella sticks and that thing. Oh yeah. I’m like, where’d she go? Where’d she go? I’ve been to this quick trip off of Elm. I don’t know how many times. Quick trip is the best gas station ever and they only have a 4.1. And look at this guy zoom in on this guy this guy 27 reviews he says this location seems to always be a mess by the drink area thank you Google for giving everybody a platform and this guy right now he’s gonna say dude don’t put me on blast right now on video that’s not cool dude I’m gonna say dude you’re criticizing someone else’s business so I’m gonna it’s just what it is it’s crazy you can hide behind these anonymous screen names. I mean, Quick Trip is the best. I’m going to put here, the best. Let me do this. I’m going to do this. I’m going to take his right here. I’m going to copy this. I’m going to paste this. I’m going to copy his review. I’m going to paste it. I’m going to say, this location seems to always be perfect. By the drink area. By the drink area. By the drink area. Seems like there is enough workers for this level of traffic. I love it when they don’t even know how to use the word. Or something, because it’s a total magical place at all times. Because he built a multi-billion dollar business instead of spending his day writing Google reviews about urinals. Yes. Yes. Okay, we’ll say here. We’ll say urinals. The men’s restroom floor is what I use as a table for my food. It is for my lunch so clean that I want to host a picnic on the floors each evening, each evening. And it’s usually not covered in… Because see, how many times you’ve been to Quick Trip? A thousand, I mean a hundred, I’d say hundreds probably. See, there’s a thing you do back in the 80s and the 90s and the 2000s and the 70s and the 50s, you’d walk up to the manager and you’d say, there’s urine here, could you fix that? And he’d go, oh my bad, I’m not perfect. But now we just go on Google, we write a bad review there. So usually not covered, usually not covered. Usually so clean. Usually so clean. Yeah, I can. So clean. I can see myself. I can see myself. I love Quick Trip. It was. They are the standard. Standard. Started, yep, was started by one man and I’m a big fan. They set the standard. Now for every person who has a podcast that leaves a positive review, there’s only me. I don’t know any other podcaster who’s in the top 10, top 20, top 100 who does this. But I do. Why? Because I’m not a troll. I don’t do that. But people, that’s what they do. You’ve got to set up the map, but as soon as you set up the map, here it comes. Here it comes. It makes you crazy. It makes me crazy that that kid, that young person, goes into this highly successful- Multi-billion. One of the top 500- Places to work in America. Places to work in America. I mean, Forbes 500, based right here in Tulsa, Oklahoma. Great company. This is their home cooking right here. Great job. Home cooking. Awesome. And goes in there and probably a few minutes before the bathroom, they probably clean the bathrooms every so often because whenever I go in, I’ve never seen a dirty bathroom there. Yes. So you probably just caught it, maybe the max, maybe 30 minutes, an hour, I don’t know what their cleaning schedule is. Great. Catches it on that one moment. You know, that wasn’t his first time in there. I want to leave a review on the inside of this guy’s car. I want to go inside his car and leave a review about the quality of his car. Or his closet or his house. Probably his car probably got declined for a coke. But my point is is that he goes in there and it’s like you know how many times has he been in there, how many times has it been wonderful and then you leave reviews in, he could go back until he didn’t. Hey listen here we got another one here Chick-fil-a look at this. Oh no here we go. This lady has left 27 reviews and she says I went in for an interview. Oh there we go. And I’ve never seen anyone judge me the way the girl who is doing the interview, just because I have a tattoo. It’s Chick-fil-A. It’s not a tattoo parlor. You’re not applying for a job at the casino. What the crap is wrong with you people? You notice she doesn’t have a picture on there. She probably has a face tattoo, like, you know. What are you doing? Why would you apply for that job? I hate people with tattoos on their face. What the crap is wrong with you? This is like an Islamic cleric applying to be a youth pastor what the hell get out of here seriously this is like me going over to Iraq right now showing up at a mosque and saying you guys want to convert to Mormonism get out of here this is stupid this is like watching a soccer game and complain and complaining there’s no tackling what the hell is wrong with you? Stop it!” So I’m going to go here and I’m going to reverse this bad review, too. I went in for a non-interview as a current member of the Life Church online community, community and I have never seen anyone not judge me the way the girl who was doing the interview… Now, we can have a spell right, too. Don’t tell me you write bad reviews. Can I have a right? Of course. Wow, shocker con. That’s a big shocker right there. That blows my mind. Wow. I’ve never seen anyone not judge me the way the girl who was doing the interview did it. Wow, so shocking. Shocking. Shocking. Just because I… This is exactly why I don’t do it. Just because I don’t have a tattoo. I don’t care because a chick with a facial tattoo didn’t get a job there and she’s mad now that there’s a one-star review. I’m still going to go buy some nuggets at Chick-fil-a so we post these things I gotta put the star rating I put the fire if you went over non interview then the play the interview it was a little confusing okay so it says I went for a non-interview and as a current member of the Life Church online community I have never seen anyone… What’s that? But then you say, I’ve never seen anyone not judge me the way the girl who was doing the interview. Who wasn’t doing the interview? Who wasn’t? There you go. Who wasn’t doing the interview? That makes sense. Help me finish that sentence off. It’s so complicated. It’s so complicated. I’ve never seen anyone… Who wasn’t doing the interview. Yeah. Judge me, not judge me the way the girl who wasn’t doing the interview. Not judge me and be so loving not judge me yeah and be so loving and be in a love a agape way you don’t want to be weird I want your wife to read this ago I’ll say the there’s a loving the and be so loving the way the elderly woman The way they didn’t that’s what I’m gonna say so I’ve never seen anyone judge anyone not judge me the way they did that’s a Devil negative it looks like you kids I went for a nine. I would put I went for an interview just for the fun of it Okay, I went for it. I have actually applied back in the day. I went for an interview, I didn’t get it by the way. Now you can be closer to what she’s saying. I have never seen anyone not judge me the way they didn’t. I’ve never seen anyone not judge me the way they did. Except me. Yeah, they did. Just because I don’t have a tattoo. Just because I don’t have a tattoo. Except me with my facial tattoo. I’m very happy with them. And again, someone says, dude, you’re putting this person on blast. People are putting… it’s crazy. Everybody now has a mic. It’s like a Wu-Tang concert. Everyone has a mic. But you know what? It’s like social media. It’s like someone said, did you see what so-and-so posted on whatever? I’m like, no. Why not? I don’t care. I’m not looking. I don’t care. I don’t care. That’s the problem, is that so many people out there can’t pull the trigger on anything in their life, and they’re trying to get so many… They look at these reviews, and I’m like, oh my gosh, I’ve got to look at these reviews because I can’t make a decision based on my own analysis. I’ve got to… What am I going to do? This is a 4.8, this is a 4.7, but the 4.7 has twice as many reviews, so what does that mean? I’ve got to read the reviews. Oh my gosh, I’m reading the reviews now, and now I’ve spent 30 minutes or an hour of my life trying to figure out where to buy a set of tires. Unbelievable. I’m like, dude, really? The cost of dissidence. You’re like, I’ve bought for this company for 20 years, but now they have a 3.4. Yeah, I know. I don’t know if I can go. I don’t know if I can go. Maybe things have changed. This guy back in April 2018 said, quote, I had a bad experience. Can we do this? This is a cool one. Why don’t we do this? This is a new idea I’ve come up with for Google. Google, this is a new tip. If you’re supposed to review, you need to post your first name and last name. This would be my recommended change. You have to post your first and last name and then your credit score and how much money you have in your bank. Not only that, a working email address. And that would be fun. And a phone number that works. And then anytime you spell something wrong, it doesn’t count. No, I think a working email would be good because then what they do is they send you an email and you have to verify it, right? You have to verify it. And then that way the business owner, you know, because a lot of times, I mean, more times than not, I’ll see a bad review and I’m like, you know, I’ll call my manager and go, just look up, you know, Bill Johnson or whatever the name is, right? And we like, we don’t find him on our record generally. Like, oh, really? Shocking. Shockicon. We never, yeah. You know, you know how it is. It’s like, it’s just a game. It’s a game out there. This game has been shipped, you know? And some people buy reviews. Some people do this. Some people… Charles, your competition just bought some reviews on Fiverr. And they lost all of the reviews. And then sometimes that backfires on them because Google is getting more and more clever about all that kind of stuff, but still, you know, there’s other sub-ones, you know, that do that. They do, yeah. And I know Yelp’s getting like, almost, like, ugly. They’ll call you up and like, almost like, extort… Dude, we interviewed the lady who did the documentary about Yelp. I know, I know, I know. And she found that you have to, the average business owner is paying between $500 and $2,000 a month to Yelp right now in order to keep positive reviews showing. Oh yeah, I only have people that are not members showing, and all my members never show. Now, we have time to read, do you see, I want to end the show on a high note. This listener took the time to write something kind. This is what they said. They said, P.S. Clay, I totally forgot to tell you when I was on the phone with you that my daughters sometimes listen to the show with me. I’m sorry. I’m saying I’m sorry. Your dog’s listening to the show. I’m sorry. And when I pause the podcast, for whatever reason, the first thing they remind me to do is hit the play button on the show again. They really enjoy the humor, and I enjoy listening and learning with them. My wife doesn’t listen with us. It’s probably good. Probably good. Yeah, she’ll get a fit. I’m sure someone will get a fit. If your wife has class or honors, she’ll be a fit with us. But she wants to come visit because she really loves the fact that you have the chicken palace. She aspires for us to one day have our own chicken palace. So she is all in whatever you’re doing. I need to do to make it happen and she supports me. Anyhow, they were not happy that I forgot to mention them to you when we spoke. So maybe sometime in the future edition, maybe in a future edition like Lloyd said, there’s a chance that you could mention them somehow so dad could maybe get off the hook, and that would be amazing. Also, I thought about the favorite author question that you asked me, and Ken Blanchard, the One Minute Manager, or Spencer Johnson, who moved my cheese, or Jim Collins, good to great, would be a great guest. Now, we have had Ken Blanchard on the show. I did get rejected by Jim Collins, because he has class, but I have been rejected, I think only three times from Jimmy. Just three? Yeah, from Jimmy. Well, that means you’re just getting started. So if you’re out there listening right now, and you want to hear us interview Jim Collins, just reach out to Jim and say, Jim, I know that you normally don’t appear on shows where the hosts don’t have class. But just this one time. Just this one time. Just like a… Just Photoshop a picture of our faces. He’ll feel bad. He’ll do it. It’s like a poker tournament. You get a just this one time. You get a just this one time. Just this one time. Just this one time. Now, on the show here, I just want to make sure you get this. We are an enemy of average. We want to help you be successful. I will tell you, your life will be a lot less stressful when you have the money and the bank needed to get the goods and services you need, the health care, the college tuition, the groceries, whatever that is you want to buy, the silky chickens. I get it. We have needs. Oh, you got it all right. I mean, Z, your elevator wasn’t free in your house. I mean, think about that. And your silky chickens weren’t free. No, and if you go to, GoFundZ, it’s Z-E, we’re working on that website. You there can donate as little as $1,000 a day to help Z out of 2nd Elevator. Now without any further ado, let’s end this show with a boom. Are you prepared? Oh, yes I am. Take one giant step back from that mic because if not, the mic’s going to pop. Here we go. Three, two, one, boom. This month we did over two times as much business as we did last year. We had 208% of our last year’s numbers in this month. My name is Toni Sabrinas and I’m owner of Complete Carpet. I’m Nathan Sabrinas. I’m owner. I work together with her. She does a lot of our management and call leads and connecting with the customers. All of our back end advertising. I do pretty much all the service connecting directly with the customer. We started working with Thrive in, I think our first meeting was the end of October, so really November was our first full month of working with Thrive team here. Just an increase in customers, we’ve just been really busy, we’re definitely learning how to manage this growth and to continue to move forward to expand our business. One of the big things I’ve seen personally is that I’ve been doing this for 20 years and I thought I knew how to do things and I thought that I was just like this is the best that I could do and Thrive has shown that there are some best practice ways and other avenues that you can get things accomplished without having, without running into the same brick wall over and over. They say, well look, here’s this door, here’s this other opportunity, here’s another way to accomplish the same thing. And those tools have helped free up one, tremendous amount of time to where I’m now focusing on the business and not just always working in the business, but also to be able to stay connected with our customers, to be able to give them a little bit better experience, to bring in Google leads, to bring in connections to where all of our regular advertising we already had. We haven’t changed some of the main basis of our advertising. It’s just now become effective and it’s working, where before it was just kind of hit and miss of what we could accomplish. And now we’ve doubled this month’s revenue compared to last February. And we really haven’t changed a lot, except we made everything effective. We made everything work. We stayed on top of our customers. And really, without the Thrive system, we hadn’t figured it out on our own yet. We needed somebody to guide us, show us what it was that we didn’t know we didn’t know yet and that way we were able to start connecting the dots for things that we thought just didn’t work and we said no it actually worked here’s the here’s the process to do it. I said I don’t know I don’t I don’t know if it would work and every week and come back say look see it’s working and then that snowballs into motivation of saying I can do this I can accomplish things and and having that person there each week having that meeting, that accountability, the ability to track what it is that you’re doing. Somebody else who cares at all about what’s going to happen in your business besides yourself has made the, completely made, turned our business around. For me personally, it feels like the win is knowing that we’re moving forward, we’re doing what needs to be done for the business, and that we have both someone that can guide us to do that, but also the accountability of it. Connecting with what she said, I think that having that accountability each week has been a huge thing, it’s really connected, but in a specific goal-oriented, when we started with Thrive, we were looking to do about a 50% growth. We thought, and our first meeting said, I don’t know, I said, what’s your big thing, what’s a big push for you? And I told Marshall, I said, you know, I would love to see 50% growth. I really don’t think I can do it. I haven’t been able to do it yet. And we are four months later, and my goal right now each month is actually 60% growth. And this month, we did over two times as much business as we did last year. We had 208% of our last year’s numbers in this month. And so, to me, that’s one of our biggest wins is the fact that we’re we’re exceeding by leaps and bounds what I originally started when we thought I thought I was setting a really audacious goal of saying you know what we’ll increase by 50% I had a 12-month window saying you know in 12 months from now I hope that we’ve increased by 50% we’re four months in I’ve increased but double I’ve increased by 208% and it’s just that to me that that makes all of this work worth it. I would absolutely. I think that our time here is extremely valuable and productive and we’re continuing to move in the direction that we want to go. And I completely agree with that. I think that every business needs to have somebody behind them that gives them a second pair of eyes on the things that they’ve been doing because you may think you’re a rockstar and you’re nailing it and you may be, but you don’t realize that there is more growth potential or better ways to become more efficient. On that side of it, I’ve been able to accomplish so much more in the last three or four months using the same schedule I was doing before. I’ve actually got more scheduled time with my family. I’m focusing in on things that matter in my life outside of just business, and that helps to drive me and push me forward. So I think everybody should, at some point, take advantage of some offering that Thrive has, whether it be a conference, whether it be a radio podcast that’s our online school, or getting a one-on-one coaching, which has helped us tremendously. ♪ Ooh, yeah ♪ ♪ Hey Nathan, my name is D’Lo Dell ♪ ♪ I’m here with ♪ We just wanted to welcome you to Thrive Nation, yeah. We took the very best boots and the very best minds, and then we condensed them to 15 minute episodes. Ooh, Nathan, if you got any questions, I’m talking 24-7. All you do is call Nathan. Now it’s your time to thrive. Hi, I’m Ryan Wimpey. And I’m Rachel Wimpey, and the name of our business is Kip Top Canine. Our business is a dog training business. We help people with behavioral issues and teach their dog how to listen. When I was learning to become a dog trainer, we didn’t learn anything about internet marketing or advertising or anything at all. Just dog training. And that’s what’s so great about working with Clay and his team because they do it all for us. So that we can focus on our passion and us training dogs. Clay and his team here, they’re so enthusiastic, their energy is off the charts. Never a dull moment, very thrived. We’ve been working with Clay and his team for the last five months, two of which have been our biggest months ever. One, our biggest gross by 35%. Clay’s helped us make anything from brochures to stickers, new business cards, new logos, scripts for phones, scripts for emails, scripts for text messages, scripting for everything. How I would describe the weekly meetings with Clay and his team are awesome. They’re so effective. It’s worth every minute. Things get done. We’ll ask for things like different flyers and they’re done before our hour is up. So, it’s just awesome, extremely effective. If you don’t use Clay and his team, you’re probably going to be pulling your hair out or you’re going to spend half of your time trying to figure out the online marketing game and producing your own flyers and marketing materials, print materials, all the stuff like that. You’re really losing a lot as far as lost productivity and lost time, not having a professional do it, has a real sense of urgency and actually knows what they’re doing when you already have something that’s your core focus that you already know how to do. You would also be missing out with all the time and financial freedom that you would have working with Clay and his team. We would recommend Clay and his team to other business owners because they need to be working on their business, not just trying to figure out the online game, which is complex and changing daily. So, no one has a marketing team, too. Most people don’t. They can’t afford one. And their local web guy or local person that they know probably can’t do everything that a whole team and a whole floor of people can do in hours and not just weeks or months. There’s a definite sense of urgency with Clay and his team. I used to have to ride other web people, I mean, really ride them to get stuff done. And stuff is done so fast here. People, there’s a real sense of urgency to get it done. Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I’ve definitely learned a lot about life design and making sure the business serves you. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. Like we have workflows that are kind of all over the place. Having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Play is hilarious. I literally laughed so hard that I started having tears yesterday. And we’ve been learning a lot, which, you know, we’ve been sitting here, we’ve been learning a lot, and so the humor definitely helps, it breaks it up. But the content is awesome off the charts and it’s very interactive, you can raise your hand, it’s not like you’re just listening to the professor speak. The wizard teaches but the wizard interacts and he takes questions so that’s awesome. If you’re not attending the conference, you’re missing about three quarters to half of your life. You’re definitely, it’s probably worth a couple thousand dollars. So you’re missing the thought process of someone that’s already started like nine profitable businesses. So not only is it a lot of good information, but just getting in the thought process of Clay Clark or Dr. Zellner or any of the other coaches, getting in the thought process of how they’re starting all these businesses, to me, just that is priceless. That’s money. Well, we’re definitely not getting upsold here. My wife and I have attended conferences where they upsold… Where it was great information and then they upsold us like half the conference. And I don’t want to like bang my head into a wall. And she’s like banging her head into the chair in front of her. Like it’s good information, but we’re like, oh my gosh, I want to strangle you. Shut up and go with the presentation that we paid for. And that’s not here. There’s no upsells or anything so that’s awesome I hate that it makes me angry so glad that’s not happening so the cost of this conference is quite a bit cheaper than business college I went to a small private liberal arts college and got a degree in business and I didn’t learn anything like they’re teaching here I didn’t learn linear workflows I learned stuff that I’m not using and I haven’t been using for the last nine years so what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. I would definitely recommend that people would check out the Thrive 15 conference. It’s…the information that you’re going to get is just very, very beneficial. And the mindset that you’re going to get, that you’re going to leave with, is just absolutely worth the price of a little bit of money and a few days worth of your time. The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. We have been working with Thrive for business coaching for almost a year now. What we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now. Okay, I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminex, they’re both 1.3 billion dollar companies. They both have two to three thousand pages of content attached to their website. So to basically go from virtually non-existent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has by being consistent and diligent on doing podcasts and staying on top of those podcasts to really help with getting up on what they’re listing and ranking there with Google. And also we’ve been trying to get Google reviews, asking our customers for reviews, and now we’re the highest rated and most reviewed Pessamon company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up? 411%. Okay, so 411% were up with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now, our closing rate is about 85%, and that’s largely due to, first of all, like our Google reviews that we’ve gotten. People really see that our customers are happy, but also we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we followed with Thrive in the refining process and that has obviously, the 411% shows that that system works. Yeah, so here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals and more new customers last year than we did the first five months, or I’m sorry, the first, we booked more deals last week than we did the first five months of last year, from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. It’s incredible, but the reason why we have that success is by implementing the systems that Thrive has taught us and helped us out with. Some of those systems that we’ve implemented are group interviews. That way we’ve really been able to come up with a really great team. We’ve created and implemented checklists. Everything gets done and it gets done right. It creates accountability. We’re able to make sure that everything gets done properly both out in the field and also in our office. And also doing the podcast like Jared had mentioned that has really, really contributed to our success. But that, like the diligence and consistency in doing those in that system really been a big blessing in our lives and also, you know, it’s really shown that we’ve gotten a success from following those systems. So before working with Thrive, we were basically stuck. Really no new growth with our business. And we were in a rut. The last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either. Yeah, and so we didn’t really know where to go, what to do, how to get out of this rut that we’re in, but Thrive helped us with that. They implemented those systems, they taught us those systems, they taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut, Thrive helped us get out of that rut, and if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action and you’ll get the results. It will take hard work and discipline, but that’s what it’s gonna take in order to really succeed. So, we just wanna give a big shout out to Thrive, a big thank you out there to Thrive. We wouldn’t be where we’re at now without their help. Hi, I’m Dr. Mark Moore, I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40 to 42% increase month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proof and turnkey marketing and coaching system that will grow your practice and get you the results that you’re looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983, and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. And Clay has done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy’s just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crockwell, head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks he’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. Amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. And Clay has been an amazing business coach. Through the course of that, we became friends. My most impressive thing was when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listened to it. When we walked out, I knew that he could make millions on the deal. They were super excited about working with him. He told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this He doesn’t, his highest desire was to do what’s right. And anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate. Anytime I’ve gotten nervous or worried about how to run the company or, you know, navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns. I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house. Right? This is where we used to live a few years ago. This is our old neighborhood. See? It’s nice, right? So this is my old van and our old school marketing and this is our old team. And by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to fourteen and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. The Thrive Time Show, two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13-point business system that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems, so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re gonna leave energized, motivated, but you’re also gonna leave empowered. The reason why I’ve built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on hot coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses? Or are they successful because they have a proven system? When you do that research, you will discover that the same system that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever. And we’re going to give you your money back if you don’t love it. We built this facility for you and we’re excited to see it. If we go back 8 years ago, think about the number of clients you had back then versus the number of clients you have now. As a percentage, what has been the growth over the past 8 years, do you think? We’ve got to inspire somebody out there who just doesn’t have the time to listen to their phone. Okay, so Clay, it’s like I would go up and down from about $10,000 a month up to about $40,000, but it was up and down roller coaster. So now we’ve got it to where we’re in excess of 100 clients. That’s awesome. So I would have anywhere from 5 clients to 20 clients on my own with networking, but I had no control over it. Without the systems, you’re going to be victimized by your own business. For somebody out there who struggles with math, if you would say that your average number of clients was 30 and you go to 100, as a percentage, what is that? I have doubled every year since working with you. I’ve doubled in clients. I’ve doubled in revenue every year. It’s 100% growth every year I’ve worked with. Now, so I’m looking, we’ve been good friends seven, eight years, and I’ve got doubled five times. Which is just incredible. I mean, the first time you do it, that’s one thing, but when you do it repeatedly, I mean, that’s unbelievable. We’re working our blessed assurance off this year to double. We’re planning on doubling again. We’re incorporating new, some new things in there to really help us do it, but we are going to double again this year. I started coaching, but it would go up and down, Clay. That’s when I came to you, as I was going up and down, and I wanted to go up and up instead of up and down. And so that’s when it needed a system. So creating a system is you have nailed down specific steps that you’re going to take, no matter how you feel, no matter the results, you lean into them and you do them regardless of what’s happening. You lean into them and it will give you X number of leads. You follow up with those leads, it turns into sales. Well, I tell you, if you don’t have a script and you don’t have a system, then every day is a whole new creation. You’re creating a lot of energy just to figure out what are you going to do. Right. And the best executives, Peter Drucker is a father of modern management, he said, the most effective executives make one decision a year. What you do is you make a decision, what is your system, and then you work like the Dickens to make sure you follow that system. And so that’s really what it’s all about. So with a script here, we have a brand new gal that just came in working for us. She nailed down the script and she’s been nailing down appointments. Usually we try to get one appointment for every 100 calls. We make 200 to 300 calls a day per rep. And she’s been nailing down five and eight appointments a day on that script. Somebody out there’s having a hard time. Call Ms. Script. So she’s making how many calls a day? She’s making between two and three hundred calls a day. And our relationship is weird in that we do, if someone were to buy an Apple computer today, or let’s say you bought a personal computer, a PC, the computer is made by, let’s say, Dell, but then the software in the computer would be Microsoft, let’s say, or Adobe or whatever that is. So I basically make the systems, and you’re like the computer and I’m like the software. It’s kind of how I would describe our relationship. Tim, I want to ask you this. You and I reconnected, I think it was in the year 2000 and, what was it, maybe 2010? Is that right? 2011 maybe? Or maybe further down the road. Maybe 2013? 2012. Okay, so 2012, and at that time I was five years removed from the DJ business. And you were how many years removed from tax and accounting software? It was about 10, 11 years. We met, how did we meet? What was the first interaction? There was some interaction where you and I first connected. I just remember that somehow you and I went to Hideaway Pizza. But do you remember when we first reconnected? Yeah, well we had that speaking thing. Oh, there it was! So it was Victory Christian Center. I was speaking there. My name is Robert Redmond. I actually first met Clay almost three years ago to the day. I don’t know if he remembers it or not, but I wasn’t working with him at the time. I asked to see him and just ask him some questions to help direct my life, to get some mentorship, but I’ve been working with Clay for now just over a year. The role I play here is a business coach, business consultant. I work with different businesses implementing best practice processes and systems that I have learned here by working with Clay. And the experience working here has, to put it real plainly, has been just life changing. I have not only learned new things and have gained new knowledge, but I have gained a whole new mindset that I believe wherever I end up will serve me well throughout the rest of my life. Since working with Clay, I have learned so much. I mean, I would like to say almost everything about business in terms of the different categories. I haven’t learned it all, but I’ve learned all about marketing. I’ve learned about advertising. I’ve learned about branding. I’ve learned how to create a sales process for organizations in any industry. I’ve learned how to sell. I’ve learned how to create repeatable systems and processes and hold people accountable. You know, how to hire people. It’s almost like every aspect of a business you can learn, I have learned a lot in those different categories. And then, again, the mindset that I’ve gained here has been huge. Working here, you can’t be a mediocre person. You are a call to a higher standard of excellence. And then as you’re called to that standard here, you begin to see those outcomes in every area of your life. That standard of excellence that you want to implement no matter what you’re involved in. I would like to describe the other people that work with Clay are people that are going somewhere with their life. Marshall in the group interview talks about how, you know, the best fits for this organization are the people that are goal-oriented. So they’re on their own trajectory, and we’re on our own trajectory. And the best fits are those people where there can be a mutually beneficial relationship, that as we pursue our goals and we help the business pursue those goals, the business helps us pursue our goals as well. And so I’d say people that are driven, people that want to make something of their lives, people that are goal-oriented, they’re focused, and they’re committed to overcoming any adversity that may come their way. Clay’s passion for helping business owners grow their businesses is, it’s unique in that, I don’t know if there’s anyone else that can be as passionate. You know, whenever a business starts working with Clay, it’s almost as like Clay is running that business in the sense that he has something at stake. You know, he’s just serving them. They’re one of his clients, but it’s as if he is actively involved in the business. Whenever they have a win, he’s posting it all over his social media. He’s shouting it across the room here at Thrive. You know, he’s sending people encouraging messages. He can kind of be that life coach and business coach in terms of being that motivator and that champion for people’s businesses. It’s again, unique because there’s no one else I’ve seen get so excited about and passionate about other people’s businesses. The kind of people that wouldn’t like working with Clay are people that are satisfied with mediocrity, people that wanna get through life by just doing enough, by just getting by, people who are not looking to develop themselves, people who are not coachable, people who think that they know it all and they’re unwilling to change. I would say those are the type of people, in short, anyone that’s content with mediocrity would not like working with Clay. So if you’re meeting Clay for the first time, the advice I’d give you is definitely come ready to take tons of notes. Every time Clay speaks, he gives you a wealth of knowledge that you don’t wanna miss. I remember the first time that I met Clay, I literally carried a notebook with me all around. I was looking at this notebook the other day, actually. I carried a notebook with me all around and I just took tons of notes. I filled the entire notebook in about three or four months, just from being around Clay, following him and learning from him. And then I would say, come coachable. Be open to learning something new. Be open to challenging yourself. Be open And then I would say, come coachable. Be open to learning something new. Be open to challenging yourself. Be open to learning and adjusting parts about you that need to be adjusted.


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