Business Podcasts | How to Create And Run And Effective Time And Freedom Creating Business Model

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Business Podcasts | How to Create And Run And Effective Time And Freedom Creating Business Model

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Audio Transcription

Here’s the deal. Okay, I think we’re gonna sell a ton of cupcakes. Okay. Why? Because cupcakes are hot right now, and because we have a great name. Cousins Cupcakes. Boom. We’re going to the top. All the way. Now, in order to get to the top, we’re gonna have to come up with an amazing business model. I came up with something that I think is going to blow your mind. And I can’t wait to see it. Can I show you? Please do. Can I show you? Okay. Ladies and gentlemen, I’d like to introduce to you for the first time, the Cousins Cupcakes business model, Shelly! For goodness sake, come to Cousins Cupcakes. What is this? What is this? What are you doing? Last week you said we needed a business model. Not a business model. What then? I’m talking about a business model. Oh. Come on, man. All right, we’re joined here today with an actual friend of mine, long time friend of mine, started out as an employee of mine. No, actually, he started out as an employee for a client of mine. So this guy, today’s guest, he was an A player employee for one of my clients, And then he became an employee of mine. He reached out to his employer at the time and said, hey, do you mind if I work for Clay Clark in the morning before I come to my job here? And he said, no problem. And he did an all-star job working with me. And then when today’s guest heard about the opportunity to open up a tip-top canine franchise in the great state of Tennessee and in the great city of Nashville, he jumped on the opportunity. So JT Lawson, welcome to the Thrived Time Show. How are you, sir? I’m doing great. Thanks for having me on. Hey, first off, can you tell everybody out there, how did you and I first meet? What was that connection like? We first met, I was working for a scoreboard basketball and we used to have a meeting and we would go through one of your books, this, we would go through this book every day at the meetings. And so, I started learning a little bit about you like that and I thought at the time you were some business guru who doesn’t sleep, who is all knowing when it comes to business. And then I just got done doing a college, going to college for business, so I was like, I guarantee you I know everything he does because I went to school for business. And so I got invited to the meetings where you were coaching them, going through the tracking sheet, tracking their cold calls, their ad stats, how much came in, just all the numbers you need to know. And all of the stuff you went through in a meeting was stuff I had literally never heard of in all of my years of college. So then I asked if I could go to a business conference that you were hosting and clients of yours get to go for free. So I got to go, I showed up, and I just started asking questions, and I was like, hey, how do I get mentors in my life that are business owners and not just employees? And you were like, when do you work for SCORE? And I was like, at nighttime, and you were like, come work for me in the morning. I was like, deal. So, and I didn’t know if it was paid or not or whatever, I was just coming, and I didn’t care. And then I went and I checked with, and you were like, check with SCORE, make sure it’s okay with them and everything. And then I did, and now we’re here. Now SCORE Basketball, you probably don’t know this part of the story, but Don Calvert, I’m going to pull this up on the screen so people can see this. Don Calvert, the owner of SCORE Basketball, is a very, very good friend of mine. And he got referred to me because he had this wonderful idea of opening a basketball training facility. And I’m going to share with everybody his testimony at the end of today’s show so you can see it. He knew how to train kids in basketball, but he didn’t know how to grow a successful company. And so I sat down with Don and we went through everything that we needed to do to grow a successful company. Now, folks, if you’re listening right now, you can go to forward slash millionaire, forward slash millionaire, and I’m going to walk you through this. You can download this book for free right now. It’s no cost to you. It’s forward slash millionaire. I let him see from my perspective how we were going to grow his company. You go to page five and I lay out, okay, here’s what we got to do to grow your company. Folks, I’ll try to zoom in a little bit so everyone can see this and follow along. I said, we got to figure out your revenue goals, your yearly revenue goals. What are your goals per year? And he told me the number. And I said, okay, so what are your total weekly gross revenue goals? And he goes, I hadn’t really thought about that before, but my weekly revenue goals are this. I said, okay, how many students do you need to break even? And he’s going, I hadn’t really thought about that either. But he’s a smart guy, he’s a nice guy, he just never thought about these things. You know, he educated guy, went to college guy, read a lot of books guy. And I said, well, how many hours a week are you willing to work? And he’s like, you know, I hadn’t really thought about that either. Like, okay, and now what’s the unique value proposition? What does score do that nobody else does? And he says, I’ve trained a certain number of players who’ve now played in the NBA. And I said, what? And he goes, oh yeah, I’ve trained a lot of guys who’ve gone on to play in the NBA. And I said, does anybody else know this? He says, no. I said, okay, we got to get that history of success on the website. We got to start filming testimonials. And so we began to do that process and so that people could see how many players that Don has coached who now are playing at the NBA or college level. And then once we did that, I said, do you have a no brainer? And he says, a no brainer? What’s a no brainer is an offer so hot that you simply cannot say no to the offer. And he goes, well, I don’t have a no brainer. He said, I start my lessons off at this many dollars per lesson. I said, oh, we need to offer the first lesson for a dollar. He says, why a dollar? He said, am I going to cheapen the brand? Are people going to take me seriously? I said, oh, yeah. So we offered the first deal for a dollar. And I said, Don, you have to call every single customer you’ve ever worked with and get them to leave you an objective review because you’ve got like three reviews on Google. You’ve been doing this for 20 years and you’re not making any money. We’ve got to do this. So I helped Dawn with that. We established the no-brainer. Then after that, we improved the branding, the print pieces, the websites, the logo. Everything needed all the print pieces, the branding, the logo. We did all that. Then we had to come up with a three-legged marketing stool. Now, the three-legged marketing stool is how you go about getting customers. So what’s interesting is the tip-top canine franchise model is almost exactly the same as score basketball. And you worked in score basketball and you saw that. So every single week, Don has to gather objective Google reviews from happy customers every week. And then we have to write articles so that this website comes up top in Google. And then we have to run ads over and over and over that reach their ideal and likely buyers and retargeting ads that follow people around. So let me show you. So if you go to Google and you type in Tulsa basketball lessons, you scroll down, score basketball comes up top. They come up top again, they come up there. At the first 10, they’re here, this is an ad. So we type in Tulsa basketball lessons, ad, ad, ad, they come up top here, they come up top here, they come up top here, they come up top here, they come up top here. And then the phone begins to ring and Don’s going, man, the phone’s ringing. Well, now we have to build a sales system where you have a recorded calls using a company called You have the scripts, the people that follow the scripts. By the way, that’s a little bit of a challenge for business owners to write a script. This is all the stuff we coached Don through. And from the time I started working with Don to now, you know, he’s grown his company, I want to say six times larger than it used to be. But J.T., I call this the, this is the crap you got to do to keep the business going, the core, repeatable, actionable processes. So I want to ask you this. Why did I have to go over the same topics with you, and you weren’t the owner, by the way, but why would I have to meet with you and the manager and yourself every week to go over the same topics every single week? Basically, the big one is accountability. Just having that accountability partner because no one wants, like no one just has a burning desire to go out, get Google reviews, to track things, to figure out where leads are coming from, to check how much we’re spending on ads or how much it costs per click. And these are things you have to do and you have to check it often or else the business starts to drift in a way that you don’t want. Now I’m going to bring up Aaron Antis here for a second here. What we’re talking about Aaron is why, you know, after you build these initial systems to build a business, why you have to go over the same stuff over and over and over again. Now let me really bring this up for a second here. I want to show people this. I don’t know if people are aware of this, but I’m going to pull it up so you can see. 96% of businesses fail according to Inc. Magazine by default. Aaron, you’ve seen wonderful people that have come in here and they’ve said, Aaron, Clay’s helped you to grow Shaw Homes from $19 million to $140 plus million. You’ve been working with Clay for five years plus. Could you help me?” And you watch it happen. I sit down with them. I establish the revenue goals. I go over the break-even numbers. I go over the number of hours we’re willing to work. We rebrand the whole company. We get them to the top of Google. We optimize their website. And where most people start to get frustrated is this box down here, this little box here called management or execution. So I want to ask you this. Why do we, you and I, because we meet every week, why do we have to go over every single week the same core repeatable actionable processes? I’m going to type this on the agenda so everyone can see this. Every week you have to get Google reviews from happy clients. Every week. Every week. You have to get Google reviews from happy clients. Two, you have to get video reviews from happy clients. Three, your ads have to be on, four, we’ve got to do the group interview every single week you have to do it, five, you’ve got to call the leads and record the calls, we’ve got to record the calls, and then you’ve got to train people. And it’s over and over and over, like a maniacal obsession with doing the same thing over and over. by default do these items if they don’t have weekly mentorship or accountability? Why don’t people just go to the gym and get jacked without a trainer? Because it’s not fun. That for one thing, like doing, you know, going out and getting a Google review, I’ve done that a few hundred times. It’s not, there’s no excitement about it, it’s not fun, but it moves the needle. And I’ve seen that for long enough that I know. I think for some people, they don’t realize what kind of impact it’ll make. You know, keeping your ads on, I mean, people, what I see a lot is I see people go, well, you know, business is a little bit slower, so I’d like to pull back on the ads. I’m like, if business is slower, you need to accelerate the ads, not pull them back, you know, or at least be consistent and keep it there. Have you ever heard people say they quit doing the group interview because they’re fully staffed now? Oh yeah. They don’t need to do the interview because they’re fully staffed. People go in and out of ebbing and flowing. Instead of just doing the core repeatable actions over and over and over again, they want to do the new idea. The new idea. Oh, but I’ve got this new idea about branding. I thought it’d be a real sizzle if we could change the logo. Change the logo. And make it bigger. Change the logo. Make the logo bigger. I feel like the logo needs to get bigger. If the logo was bigger, it would be more fun. It would be more fun. A little more sizzle. So we talk about this. This is big stuff for everyone to know out there. I’m going to pull up a different business we work with called Flutter. Flutter is not a dog training franchise, but just as an example, with her business, every single week, she does eyelash extensions. Oh, yeah. I’ve been there. And Pandra has grown her business dramatically. Sharp lady. You’ve got to get Google reviews. Now, this isn’t for every client. Every business is a little different, but for this particular business, she’s got a lot of people. She’s got a lot of people. She’s got a lot of people. She’s got a lot of people. She’s got a lot of people. She’s got a lot of people. She’s got a lot of people. She’s got a lot of people. She’s got a lot of people. She’s got a lot of people. You’ve got to get Google reviews. Now, this isn’t for every client. Every business is a little different, but for this particular business, she has to get Google reviews every week. We’ve got to write search engine content. We’ve got to keep the Facebook ads on. We’ve got to keep the retargeting ads on. We’ve got to make sure we’re getting video testimonials. The leads come in. The calls have to be recorded. We have to use the pre-written scripts, the pre-written emails. The calls have to be recorded. Training has to happen. And everybody out there, she has multiple locations now, and at each of her locations, multiple locations, but each location, every week, they have to do the group interview. We do too. They have to have the manager meeting. Yep, we do too. They have to do the huddle. We do too. And yet, and so again, with somebody who, the greats tend to bore down when mediocre people struggle with boredom. So true. So they wanna bring in a new sales trainer or a new marketing guy with a new approach. Let’s take a new approach. And they usually don’t follow anything. Usually people pitching ideas don’t run a team. No. They usually just have random ideas. So, let’s focus back on Score Basketball, then we’ll go to Tip Top K9. So, JT, with Score Basketball, I’m trying not to cause any flashbacks, but this is the actual tracking sheet for Score Basketball, their current tracking sheet. Yep. And every week, I ask them, guys, how many leads do you get why do I ask him every week? How many leads did you guys get? Because you have to know one where they’re coming from two and then you need to know how many so you can like answers for saying either you need to put the throttle on or Pull back, but you have to know What you’re doing or else you have no you’re just gonna ask you this to throw your score basketball compadres under the bus. Was there ever a time where people would not have gotten Google reviews if they knew that I wasn’t gonna harass them every single week? Well, I won’t name names. I’m not throwing anyone under the bus. But even when you said to do things, they would not do them and then come look at you and say, I did them and I, what? No, you didn’t. And so they’re telling you they’re making cold calls and that they’re getting other stuff. But they’re, but I didn’t. Oh yeah. And you can lie on the cold calls, but you can’t lie on the Google reviews because then you just go check and you’re like, okay, how many are you getting? They’re like 15. You’re like, awesome, let’s see. You pull it up and you got zero. Now I thought I did. Now we’re showing a large blockbuster sign in the background. Yes. So that’s what that sound is. It’s going to be awesome. Now, you go here and you look up 85 percent, 85 percent of employees lie on their resume. So I want to be very clear. The reason why, as a business coach, why I go over the same things every week, and this is what’s crazy, it’s called cognitive dissonance. I actually have met business owners that lie to themselves. Oh yeah. They’ll say, oh man, I got 20 reviews. Woo! And I go, I’m opening it in the tracking sheet, I’m showing four. And they go, I gotta be honest with you, I’m lying about that. And that happens, oh that’s probably, well no, I got 20, they must have just taken away 16 of them. But I mean, this is very normal in my life for people to say those kind of statements and to say, oh no, no, no, I did. And I’m not shocked by it because 75% of employees steal from the workplace. So with a brand like Tip Top, you really, the brand can’t really not work because the systems work, but nothing will work unless you work. Ooh, there it is. So 75% of employees steal from the workplace, 85% of people lie on the resume, 96% of people are their businesses failed, so you go back to score basketball, we got to get Google reviews, we got to get video reviews, got to do the group interview. And JT, how did you decide that it was a good fit to buy a tip-top cane? What made you jump from going, because you saw me work with business owners every day, day in, day out, you worked in the office and you would see clients come in that had unsuccessful companies and you would watch these companies have massive growth no matter what the industry was. Why did you decide that you wanted to buy a tip-top, K9? Yeah, well, and Aaron can attest to this, but when I’ve been in your office, I see that people who listen to you and are diligent and implement the systems, they just have massive growth and they succeed. Where the people who push back and try to argue, it’s magic, but they don’t. I saw that TipTop, they’re implementing what you’re saying. And they’re doing everything, you’ve systemized everything for them. And so one, it’s a franchise. So, and when you open up a franchise, the stuff they have already works, which you help them get to that point where it works. And so then it’s like the bumper rolls are up, but then also each individual location gets coaching from you guys and Thrive. So then it’s like, I have the little dragon ramp thing that I just pushed the bowling ball down. So literally all I have to do is push and do the work and you guys aim everything. And again, this is what’s great is within six weeks of training, Ryan and Richard do a phenomenal job training people on how to train dogs. So if you’re out there listening today and you’re saying, I want to shift industries, we’ve got people that have worked in the mortgage industry that then shifted into dog training and they did great. In your case, you came from a basketball background, you switched, you’re doing great. We’ve got people moving from the concrete industry doing great, people moving from the fitness training industry doing great, people moving from all different industries. And I think the common denominator with all the franchisees is I don’t think that anybody previous to buying a Tip Top K9 franchise was a dog trainer. Now, unless I’m missing something, and maybe I’m wrong, because maybe I am missing something. The purpose of a business is to create time freedom and financial freedom for the owner. So this is a big thing. Maybe this is a controversial idea. Dr. Zellner and I, I know we share the same worldview, but Dr. Zellner is the number one gross revenue optometrist in Oklahoma. I’m one of the top haircut chains in Oklahoma. I haven’t even been to my store in three years. I’m probably never going to go to the haircut store again because I would rather take that time to go to a competitor and mystery shop. The purpose of Elephant in the Room men’s grooming lounge is so that I can create time freedom and financial freedom. So I don’t need to cut the hair personally. I don’t need to have a passion about hair in order to do well in that business. And I think that’s where a lot of people get confused, because the purpose of a business is to create time freedom and financial freedom. So if we look at Tip Top K9 Nashville now, as you’re opening up Tip Top and you’re doing well there. Where are you at in the phase right now? Are you getting leads? Yeah, I’m getting a lot of leads. I’m getting anywhere between 12 and 18 leads a week. So let’s be clear, the average ticket, how much is the average ticket price? Average is, like the average $1 sale right now is about $1,500, anywhere between 1200 and 1500. So people pay a dollar. That’s the average like per one dollar. So people pay a dollar for the first tip top canine dog training lesson, right? Yeah. They fill out the form, the call center calls them, you show up and you’re saying you’re converting, you’re getting 12 leads a week on average, is that an accurate statement you think? Yeah, anywhere between, I haven’t been under 12 in weeks. And are you getting Google reviews and video reviews every week? I’m getting a, I’ve never not gotten a video review from a client who’s finished dog training. There’s not one yet that I haven’t got. And are you getting the group interview? You doing that? I am doing the group interview. So you got the group interview, you got the Google reviews. Yep. You got the video reviews, your ads are running. Yep. What’s your biggest limiting factor? Like what’s the one thing that once you solve that problem, it’ll unleash more growth? Currently, the biggest limiting factor is just finding people that can show up on time. I just did group interviews. Again, I’m doing that every week. Last night, there was about five good quality people. I had three shadowed today. I’m probably going to hire two of the three, and then I got two shadowing Saturday. That problem is going to be solved quick. So, the group interview, now Aaron, if you took out the group interview from, again, which is Oklahoma’s, one of Oklahoma’s largest home building companies, if you stopped that process, what would happen? We would have major problems because we’re a big enough company that I’ve found that people quit or leave when it’s convenient for them and not when it’s convenient for me. And so, we’ll have people, you know, life happens. We just had one of our top people left because they were moving out of state to be with family that’s getting elderly and taking care of their family. And so they made that life choice to move and they love Shaw Homes and would love to be here, but they need to go help family. And so that’s one of my key people and I had to replace them. And because we were doing the group interview, I had multiple people in mind the day that that person said, Hey, I’m about two weeks away from leaving. I already had the person lined up to put into that position. So it would be devastating to me to not have that because then I got to go, oh my God, I have an emergency. This is a burning fire. Let me go start an ad and hope to get somebody in so then I can interview them and then I can pick them. I had multiple candidates from previous weeks already ready and in mind to be able to hire right off the bat. And our turnaround time was literally one day and we had a person. So again, JT, how big of a selling point was it when it came to buying a tip-top canine that I was involved and that my systems would be used? The true reason is it’s actually the only reason I did it. And I’ll tell you this, every business that I’ve ever been involved in does great. Yep, that’s true. And the only business that I’ve ever got involved in that hasn’t been like a mediocre, like a massive meteoric, like a rocket ship super success story was our online school. And I’ll tell you about the online school. It’s $19 a month and it’s sort of like, tried to make it super affordable for entrepreneurs to learn entrepreneurship if they can’t afford one-on-one coaching. Right. And, you know, I mean, you’ve got to have a lot of people paying $19 a month to be lucrative, you know? So it pays the bills, but I’m telling you, every business that I’ve been involved in, they all scale. And the question is, am I a genius? No. Is Dr. Zellner a genius? No. It’s because we know the proven systems. And so the big idea I want to communicate today is if you want to create time and financial freedom, you must master the crap, the core, repeatable, actionable processes. So, JT, let’s just say in the future as your tip top continues to grow, and if you were in the future and you were, let’s say there’s 50 franchisees in the future and they are all just doing great, and you got hired to speak at that conference to teach the things that make the tip top successful, what would be the things that you would make sure that everybody, every tip-top canine owner masters, in addition to being a great dog trainer? In addition to that is systems. So all of the systems, holding people accountable to the systems, actually jumping on the weekly coaching call so that you guys can help them. Like, if I could only pick one, it would be to hop on that call because then questions they have they can ask, they can get it answered and then also it’s just the accountability factor of actually doing what you need to do. I know I see you laughing at this. And then that would be the biggest things are all of the systems that you guys already have implemented just do them and just figure out like you did on the in your book that you were talking about here, figure out how many hours you’re willing to work. Have all of that set in stone. Figure out your F6 goals that you talk about so that you remember that the business is a vehicle to get you to your destination. It’s not your overall life because then people get stuck. And then they get stuck in creative ideas and all that stuff. So it’s just staying on the path and implementing the systems. Although you’re running a successful location and your sales are blowing up and you like your own dog, how passionate are you about actually the art of dog training? Like how big of a, you know, I mean, do you wake up every day going, what I want to do today is train dogs. That’s my passion. Because again, people, I think when in franchising, you know, I’ve met so many of the Oxifresh franchise owners over the years, and almost none of them care about carpet. No one’s like, oh man, really want to clean that carpet. Greg, are you okay? Sorry, I blacked out. I was focusing on that carpet. I really can I touch your carpet? Is that okay? Greg, we’re not going to bite you over if you keep touching the carpet, you know, I mean licking the carpet carpet. Greg, sorry. I’m writing a book right now called carpet and what it means to me. I mean, it’s just have you stapled your head to the carpet Greg. So I mean, is dog training itself like a big life passion for you? You wake up with this burning desire to train dogs. No, I love my dog. I like dogs, but I don’t truly wake up and like, dog, this is what I wanna do. I wanna train dogs, I wanna be patient all day and work with them. I’m not super passionate about like training dogs. I like dogs and I love my dog, but I don’t just wake up with a burning desire to be all things dog training. So why did you buy a Tip Top K9 franchise? Is the goal to create time freedom and financial freedom, is that the real goal? Yeah, so the only goal is to be able to live the life I want, and I can’t do that without time freedom and financial freedom. And me and Anthes talked about it at one of your conferences. I said my goal was to have five rental properties and my favorite place was to travel. And he said, well, mine was 10. And I was like, okay, well, now mine’s 11. I love it, JT. I love it. Well, brother, thank you for carving out time, and again, I just want to encourage everybody out there, if you own a franchise, let’s just say you don’t own a tip-top canine, but you own any other kind of business franchise, the franchise that you bought is successful because they introduced a proven system, and what you want to do is you want to master those core, repeatable, actionable processes. You want to master the core, repeatable, actionable processes. And remember the greats among us, they bore down while the rest of the world chases shiny things and struggles with boredom. So JT, thank you for joining us. And again, folks, if you want to learn more about owning a Tip Top K9 franchise, you can learn more about that at We have a button there where you can find jobs that don’t require the shots, or you can go directly to I would encourage you to go directly to to learn more. JT, you smell terrific. Thanks a lot. See you, JT. Thanks, sir. Bye. See you, guys. I played basketball at the University of Oklahoma, and my father was a high school coach. When I got out of college, what I wanted to do was coach. I coached in college for about four years, and then I had my son, and life changed. And my son was terminally ill. He had muscular dystrophy, what’s called Duchenne’s. At the time I was working for a school. I needed to make more money because of all doctor bills, all that kind of stuff you gotta buy and everything. And so I started doing just a side program with score, just doing a few basketball lessons. My schedule filled up. At the time, you know, my son was in a wheelchair. It got to be quite a struggle with him and so it was a constant fight every day of do I work, do I spend my time with him, how much time do I spend with working. But what I learned from all of it is you still got to get your job done. Well, I’m not a business owner and I’m probably a terrible business owner. Back a couple years ago, because I had parents tell me all the time, well I wish I’d have known about you three years ago. Well, I’ve never heard us score. We get that all the time. And then doing the finances, doing the, just everything that I had to do was just eating me alive. It would take hours every day. And so I needed to get smart about doing my business. All of us need a game plan and Thrive 15 has helped me tremendously with that game plan. We changed how I was charging, we changed the programs we were doing, we changed the advertisement we were doing, we started doing everything smart. We’re the largest basketball facility in this three or four state area. We have people that call us from all over Oklahoma because of our website. My time has been freed up tremendously because I’m not involved in all the little things. It’s just streamlining your business so it’s not taking just all of your time away from your family because I my wife’s very important to me, my kids you know I got to have some of that as well and as a business owner if you allow your business to eat you up well it’s not really worth it. You got to have a value of life as well. We wouldn’t be where we’re at today without Thrive 15. My name is Danielle Sprick and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time, I was at a crossroads and trying to decide what do I want to do. My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people. I love working with people, I love building relationships, but one thing that was really difficult for me was the business side of things. The processes and the advertising and marketing, I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time, and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents, but I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient, and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic. I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house, right? This is where we used to live two years ago. This is our old van and our old school marketing. And this is our old team. And by team, I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing. And this is our new team. We went from four to fourteen. And I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just want to thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. Right there. Well, yeah. Shake it. Okay. What did it… Freeze. Yeah, here he is. Wow. Good boy, Rody. Good boy. Look, that’s Clay. You want to say something to Clay? Bark. Bark. Oh, that’s Clay. That’s Clay right there. Wow. And the good folks at Tip Top K9 kind of helped mentor you into your dog training skill set, am I correct? Is that right? Yeah, yeah. That’s right. No, I had all the full training with Rhodey, and he would have eaten you, Clay, if you were here in person. He would have just ripped an arm off. You’ve got to be careful. Okay, now we’re going to move into the heavier stuff here, now that we’ve covered that. I want to make sure from an animal cruelty perspective, you weren’t using a part of a dog as a windscreen. One thing, it’s super self-serving because I have partnered with the brand and have worked with the brand for a long time. Mike, I just wanted to ask you here, feel free to punt if you want, but the good folks at Tip Top K9, why I like them is they’re providing opportunities for people that don’t want to take the jab. So if you have a job, but you don’t want to take the jab, I think that’s going to be an increasingly difficult thing to find. And so if you’re looking for a career that doesn’t require the taking of the COVID-19 shots, the good folks at Tip Top K9, they have a six week training program where they can, six weeks, you can learn how to open your own Tip Top K9 franchise. There’s approaching 20 locations all over the country. Mike, you’ve worked with the Tip Top folks. Has your dog eaten you yet? Are you happy with the service? How’s it been going so far? Tip Top K9 is just amazing. I mean, really interacting with those folks and getting this dog changed my life. I mean, that’s not an exaggeration. And I just want to put this offer out there to anybody listening who wants to consider opening a Tip Top K9 franchise. Once you open a franchise, I will announce it for free. I’ll publicize it on my podcast because what I learned from these guys, it’s so life-changing. Even I’m training my other dogs, Clay. Now that I learned, let me back up. So Tip Top K9 people trained me, first of all, on how to train dogs, including this military dog I have here. And then I took that knowledge and now I’m training my other dogs who I thought were uncontrollable. And now, guess what? They come when I call them. It’s amazing. Using the training techniques, even a guy like me who’s not a professional dog trainer, even I’m competent at training my own dogs now, but this is a great opportunity in any city in America, you know, that’s available for the franchises. People want to bring their dogs and have them train because more people are working at home. More lockdowns are probably coming, you know, God forbid, but people need to be able to get along with their pets. And Tip Top K9 really is effective at making that happen. That’s, I mean, that’s just my testimonial right there. Feel free to use it. Mike Adams, thank you so much for Carbon Out Time. I really do appreciate you very much. Your studio is looking great there, sir. I know it’s been a long time coming. You’ve been one of the first truth-telling voices in the movement, one of the most heavily censored people in America. I appreciate you for investing in lighting and sound that makes you look better. Well, see, we’re giving you our wide shot here right now. This is the wide shot of the studio. Yeah. You look great. Just to show you, it’s real. It’s not a green screen. No, we’re actually doing it. You look good. It looks great, Mike. It’s coming along. It’s coming along. Yours has always looked awesome, but we finally upgraded to Clay’s level of studio. Mike, seriously, I say this, any of the events that you’ve ever, if we ever do a Reawaken America tour, the door’s always open for you. I appreciate all the work you do behind the scenes, keeping people focused on exposing the truth. You really are a leader in the truth movement. I appreciate that, sir, and hope you have a great rest of your day. Well, thank you, Clay. We’re working at it. And again, keep me posted. If anybody joins the Tip Top K9 franchise, we wanna announce it and help get all these dogs under control all across America so they don’t, you know, eat our microphones and things like that. Hey, thank you. I appreciate it. Take care. Thank you, Clay. All right. Bye. Hey, I’m Ryan Wimpy with Tip Top K9 and I’m the founder. I’m Rachel Wimpy and I am a co-founder. So we’ve been running Tip Top for about the last 14 years, franchising for the last three, four years. So someone that’d be a good fit for Tip Top loves dogs, they’re high energy, they want to be able to own their own job but they don’t want to worry about, you know, that high failure rate. They want to do that like bowling with bumper lanes. So you give us a call, reach out to us, we’ll call you, and then we’ll send you an FDD, look over that, read it, fall asleep to it, it’s very boring, and then we’ll book a discovery date and you come and spend a day or two with us, make sure that you actually like it, make sure it turns out to be something that you want to do. So an FCD is a franchise disclosure document. It’s a federally regulated document that goes into all the nitty-gritty details of what the franchise agreement entails. So who would be a good fit to buy a Tip Top P9 would be somebody who loves dogs, who wants to work with dogs all day as their profession. You’ll make a lot of money, you’ll have a lot of people stay there generating doctor money but on our disclosure the numbers are anywhere from over a million dollars a year in dog training, what our Oklahoma City location did last year, to $25,000-$35,000 a month. To train and get trained by us for Tip Top Canines to learn your own Tip Top Canines you would be with us for six weeks here in Tulsa, Oklahoma. We’ve been married for seven years. Eight years. Eight years. So if you’re watching this video, you’re like, hey, maybe I want to be a dog trainer. Hey, that one sounds super amazing. Go to our website,, click on the yellow franchising capsule at the foreman, Rachel, I will give you a call. Our Oklahoma City location last year, they did over a million dollars. He’s been running that shop for three years. Before he was a youth pastor with zero sales experience, zero dog training experience before he ever met with us. So just call us, come, spend a day with us, spend a couple days with us, make sure you like training dogs and own your own business. Well, the biggest reason to buy a Tip Top K9 is so you own your own job and you own your own future and you don’t hate your life, you get an enjoyable job that brings a lot of income but is really rewarding. Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. Clay has done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crocker, the head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, graphic designers, and web developers. They run 160 companies every single week. Think of this guy with a team of business coaches running 160 companies. In the weekly he’s running 160 companies. Every six to eight weeks he’s doing reawaken America tours. Every six to eight weeks he’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires teaching people how to get time freedom and financial freedom through the system. Critical of critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So amazing guy. Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. Clay has been an amazing business coach. Through the course of that, we became friends. My most impressive thing was when I was shadowing him one time, we went into a business deal and listened to it. I got to shadow and listen to it. When we walked out, I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. And anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate. Anytime I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for three months, and you have $350,000 of bills you’ve got to pay, and we have no accounts receivable. He helped us navigate that, and of course, we were conservative enough that we could afford to take that on for a period of time, but he was a great man. I’m very impressed with him. So, Clay, thank you for everything you’re doing and I encourage you if you haven’t worked with Clay, work with Clay. He’s going to help magnify you and there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps for maybe six hours a day and literally the rest of time he’s working and he can outwork everybody in the room every single day and he loves it. So anyways, this is Charles Kola with Kola Fitness. Thank You Clay and anybody out there that’s wanting to work with Clay. It’s a great, great opportunity to ever work with him. So you guys have a blessed one. This is Charles Kola. We’ll see you guys. Bye bye. All right. So if you want to schedule a one-on-one consultation to learn about the business growth consulting that I provide, you can schedule that or learn more about that at Again, If you want to attend one of our in-person two-day interactive business workshops, you can learn more about that at The way we charge for that is it’s $250 for whatever price you choose to pay to attend our in-person workshops. I do that not to give people a handout, but to give people a hand up. We want to make those workshops affordable for everybody. Again, you can get those tickets at Also you can book the free, the complimentary 13-point assessment with myself to see how we can help you grow your business and take it to the next level. And if you go to and you click on Testimonials, you can see thousands of entrepreneurs just like you that we’ve helped to grow over and over again. That’s just what I do. Growing businesses is my thing. It’s easy for me to do. It will be easy for you to do if you just follow the proven path. And then finally if you want to schedule a consultation to learn more about opening a Tip Top K9 franchise, full disclosure it’ll take you about six weeks of training to become a Tip Top K9 franchise owner and I would encourage you to learn more and schedule a free consultation to learn if opening a Tip Top K9 is right for you by going to The Thrivetime Show, two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13-point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, but I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert, Zellner, and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system. When you do that research you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see you.


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