Clay Clark | Start Here | Presentation Layer + This Is Why We Do It

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Audio Transcription

Get ready to enter the Thrivetime Show! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re on the top. Teaching you the systems to get what we got. Cullen Dixon’s on the hooks, I’ve written the books. He’s bringing some wisdom and the good looks. As the father of five, that’s where I’mma dive. Welcome Thrivers, into the sexy time here at Thrive 15 headquarters. Guys, we are still on the three levels of all successful business systems. I love these three levels and we’re currently on the presentation level. Alright? Right. The presentation level and I’ve got a couple of notable quotables here. Beautiful. This was from Atul Gawande. Gawande. Did I nail that? I nailed that. You nailed it. The best-selling author of the checklist manifesto, a surgeon and a professor of surgery at Harvard Medical School. This guy’s got it going on. He does have it going on. He could have stopped at surgeon and I would have been, that’s great. But he went on to be a professor. Yeah, this guy, I’m just telling you, his book, Checklist Manifesto, I know when you see the title you’re like, oh, awesome! Let’s read that! It’s not a sexy title! But I’ll tell you this, this book has dramatically improved the quality of my life. That’s awesome. So, true story. Change the title to a sexier title, maybe more sales. Yeah, well this book is actually what it did for me as I said the book title if I could rename it myself it’d be How to have more systems To dramatically decrease amount of time you spend at work so you can be at home engaging in marital Relations less time at work more time at home that’s a marital relations And I would have bought and more people would have bought the book yeah, so anyway And here’s his quote it says good checklists on the other hand are precise. They are efficient to the point and easy to use even in the most difficult situations. They do not try to spell out everything. A checklist cannot fly a plane.” That’s a good point. Instead, they provide reminders of only the most critical and important steps. The ones that even the highly skilled professional using them could miss. Good checklists are above all practical. That’s great. Yeah, so I mean you’ve worked in ministry before. I won’t mention the name of the church. Oh my gosh. But anyway, the church you worked at was a mega, mega church. Big church. Mega. Let’s say there was more than a hundred people, thousands of people every Sunday. And there’s tons of equipment coming in and out, right? Cameras, lights, people on stage, musical performers, and there’s a lot of moving parts. I mean, the first time that you stepped on stage, were you amazed when you were prepping like how much goes on? I mean you were raised in the church I believe right? Yeah. There’s a lot of stuff behind the scenes to make that production happen on a Sunday right? Yeah you would be absolutely amazed at everything that goes on. I was shocked. I was back there and I was just thinking wow that’s a lot. I mean there’s a lot and there’s a lot of checklists that are being executed so you don’t forget something or forget a step or… The biggest thing is is my mic on? And thankfully, before you go on, they’re checking it like three times. And it’s so important that these checklists are followed. And I know that if you have a business today and your business is being held up by your sheer will, just your power, your physical determination, good news because you’re an entrepreneur and you willed it into existence. time, you have to build systems that make the business independent of you. The checklists make it where the business is no longer held up like in a house of cards, it’s more held up as a strong foundational, you can view this as a foundational aspect of your business. So today I was meeting with a guy, he’s a thriver, and he does staffing for physical therapists. Fun. And do you know what he says during his interview? No. Do you know what he should say in the interview? Do you know what he says in the interview that works magically and it works great? Tell me. I’ll tell you, we were talking and he goes, well, I have, when I do my interviews, it always goes over well. I just do it and I’m able to just nail it. I have never had a hard time recruiting people. Yeah. So I said, well, what’s going on in Missouri? Why is the team in Missouri struggling? Come on, help me. And he goes, they’re just not saying it right, and they’re not putting a lot of passion into it. Okay, well, what specific words are you saying? Well, it’s not so much what you say, Clay, it’s how you say it. Okay, how do you say it? Yeah. Well, it’s hard on the spot to explain it, but either people have it or they don’t. I can’t tell you how many times I hear that scenario. I told the guy, I said, I just want to repeat what you told me. You told me in Missouri they don’t have it. In Tulsa they do have it, because either you do have it or you don’t have it, because you’re passionate. It’s not what you say, it’s how you say it. How do you scale that? How do you think Quick Trip, gas stations, or Southwest Airlines, how do you think they do interviews? Let me tell you what, they have a step-by-step process, they have a now hiring video, they have a system, they have a, it’s not just random. We’ve gotta move past, because a randomness produces predictable failure. Say that again. Randomness produces predictable failure. I wanna hit this because that kinda just, it kinda, boom, knowledge bomb. What happens is that if you’re random, as you know in humor, as an example, there’s a lot of different forms of humor, but I love Steve Martin because he breaks it down. But randomness makes people laugh sometimes, just because if they don’t expect it, it kind of throws you off. But randomness in business, it produces crazy, predictable failure, and you do not want that to happen. So you have to get rid of that randomness, and that’s what Atul Gawande is talking about with those checklists. Yeah, just getting yourself in there, having the repeatable process for these people to do themselves. Absolutely. Absolutely. Got another notable quotable here. This is from some guy named John D. Rockefeller. He’s a self-made millionaire and a man who went on to become the world’s wealthiest man after having dropped out of high school to support his family. True story. True story. Great guy. He says, good management consists in showing average people how to do the work of superior people. That’s good. Yeah, so here’s the deal. I won’t belabor it, but all I can say is that I don’t know what the heck to do when it comes to making smoothies. My wife loves organic green smoothies. Put a little bit of kale in there and you get a little carrots and you just, and I’m going I don’t know what would fit together. Right. So I always make one and it’s like everyone kind of drinks it and they kind of grimace like oh, but my wife gives me a thing called a recipe, aka a checklist or a process or a so she gives it to me a nice little note card and says you put in two parts of this, one part of this, one mango, this and that. And I make them and you know what they do? They taste great. Right. And it allows me to look like I’m a smoothie expert. So people who are guests, they’ll say, well, do you make smoothies a lot? I mean, is this kind of like your own recipe? I’d say, well, yeah. But I’m saying that allows me to do great work because she is doing a good job managing me. Right. Make sense? Yeah. Where so many business owners are running around going, Josh, you just need to have more passion. I get so, I honestly, I get so frustrated because I work with so many sales companies. They bring me in, and I think I do well coaching them, because I’m just so mad. Yeah. You’ll have a call rep. I went into a furniture store recently, and I was brought in to help. And the furniture sales rep, the guy that would greet you at the front door, he literally was testing on customers. He’d be like, hey, welcome. Can I get you guys into a sofa today? Oh, boy. And then people were like, and he’d go, hey, welcome. Good to see you guys. You’re looking to buy? And then the next person, so we’ve got some great specials you want to buy now. And he’s just trying different pitches. Then we go to the top guy, and the people walk in, and he says, hey, welcome. You guys looking for anything in particular today, or just want to walk around and they go. Yeah, I was walking around Okay, cool If you need anything I’ll just kind of be around and I’d love to help you right and then when people kind of start to focus in on a Couch or a sofa or something he moves in and he goes well guys do any questions about it, and they go Yeah, is it you know is it I guess how much is it or do you have financing or whatever? But that’s the move right but these other people were just testing on customers. And if we could have just documented the system that works earlier, everybody could have avoided poverty. Yeah. But literally, people were financially struggling because of lack of a system. It’s like a good joke. It’s repeatable, repeatable. True. Yeah. True. I can just say it. And then it’s also funny. That’s how it works. I didn’t know that. It’s simple. You’re beautiful. I’m going to hit another notable quote. I’m ready. It’s the hour of power of notable quotables. Here we go. This one is from the late, great Steve Jobs, obviously co-founder of Apple and former CEO of Pixar. Awesome guy. He says, simple can be harder than complex. You have to work hard to get your thinking clean to make it simple, but it’s worth it in the end because once you get there, you can move mountains. You know what it is with Steve Jobs? I mean, obviously he helped launch the iPad. He helped launch the iPod. He helped launch the iMac. He helped launch the personal computer revolution. He helped launch a great many products that have really changed the way that we… Have changed the world. They really have. They really have. But I would argue that the people who had made the computers before him had great processes, but the presentation layer wasn’t there. No one wanted to use it. So you and I, when we were in high school, I know when I was in high school, I’m a little bit older than you I think, but I was in high school, the computers were like unapproachable, slow objects that required using code, and you had to really know code just to do the most simple tasks. So I’m going, I don’t see the value in typing in a line of code in green text on a screen and then going, enter, and then, eh. I’m like, instead, I’m just gonna pull out a calculator and do the math that way. But over time, computers have become so simplified. So Steve Jobs and his team, if you wanna search for anything on a Mac, you hit Command and Spacebar, boom. Any kid can run an iPod or an iPad or an iPhone. Every kid can do it, right? Yeah, my two-year-old can. The iPad. I mean, any kid can run that stuff because he made it where it was a presentation layer that people wanted to use or could intuitively use. And it becomes more and more easy to use the more simple that you make it. So complexity does not scale. Complexity does not work. You want to think for the most simple answer possible. And I saw you do that today with a customer. You were helping them write a commercial script. And I saw you trying to simplify and simplify. And why were you trying to simplify their big business idea? To help everybody understand. To make it the easiest that it could be. Get it down to its simplest form. And you’ve been in a lot of creative meetings with a lot of people who are great communicators. And I bet that’s what you do a lot. Yeah. Try to simplify. Yeah. So I’m asking you Thrivers, how can you simplify your checklists to help provide the guardrails that people need to make great smoothies or to make great sandwiches or to make great Jiffy Lube experiences or to make great food, but to also simplify it in a way people can actually use it. Not so simple that it’s not helpful. You’ve got to find that balance. And this is something that you do with your employees where you watch them use these checklists, use these processes, and you’re refining it as you see how simple it is to use? Well today, we have a new system we’re doing for search engine optimization because we are becoming more and more relevant in search engines for the word business coach. Cool. So more and more times people are typing business coaching or finding, you know, how can I find a business coach and they find us? Well, the only way you can do that is you have to make sure that you reference that word, that phrase, business coach, in the actual training or it won’t index in Google. So members of my staff aren’t as familiar with Google optimization as I am. So I wrote what I believed to be a very, very simple system and I had put the original SIN of systems, I put jargon on it. So I had referenced a thing called a permalink, and I won’t rabbit trail too much, but the point is no one knew what it was. So the sweet young lady whose job it was to help transcribe our trainings didn’t know the expectations, didn’t understand the nomenclature, the naming, and couldn’t find anything. So it was a stupid system. Even though for all my brilliance and all my intelligence and all my passion and all my energy and all my infinite hope, no one could figure it out. So Nathan, who’s one of our producer guys, on Monday, we had a meeting and I was going, excuse me, I cough sometimes to get attention. Okay, I got it, that’s good. But anyway, Nathan, we’re in the meeting and I was like, hey, we need to get Nathan here because I don’t think we’re on the same page. And he did everything absolutely right, but he didn’t know because no one told him. And then the system wasn’t intuitive and so at the end of the day it’s my fault. So I’m just trying to tell you as an owner don’t get frustrated that people can’t figure out your system. You have to watch them use it like you said and then begin to go how can I make it easier and easier for people to use. Right and the whole reason we do this Clay is so that we can make copious amounts of money. Copious amounts of money which would give us that time freedom, the financial freedom so that I can chase my wife around. And that’s all we’re looking for all I’m looking for is more time for marital relations Boom, so I’m doing this has been the sexy hour of power here on thrive Hey the next one we’re gonna talk about is the this is why we do it layer we’re gonna hit that next time I’m excited about that one. I know clay is can I go out with a little songbird? Can you hit me? Hit me. Thrive Nation, what’s up? Josh Merl here again with the world’s best business coach right there, Clay Clark. I appreciate that. I’ll honestly say the book that we as Thrive 15 that we have written for the Thrive community and the business owners out there and aspiring entrepreneurs, it definitely is the world’s best business book by far. I feel, although I’ve had a lot of success as a business coach I really know what I’m doing look at me as maybe one of the world’s best business coaches Which counteracts my lack of aesthetic beauty right so it’s a kind of it’s kind of a yin and a yang You know it balances out. You can’t have everything you can’t and otherwise I wouldn’t be humble at all exactly all right We are talking about the three levels of all successful business systems and right now we’re going to be hitting the layer. It’s called the This is Why We Do It layer. Now I know that you are not a big fan of this layer. That is very true. Yeah. Tell me why. OK. Well here’s the deal. I always have grown up where I didn’t have a lot of money. Yeah. And so I’ve always viewed every job as though it’s like a gift. That’s cool. So if I have a job, even if the job’s horrible, I’ve always thought, thank you. Like whenever the boss pays me, I’m always like, thank you. And you can call it a poverty mindset or you can say the reaction to poverty. I don’t know what happened, but that’s how I’ve always been. And we’re in a time in American history, whether I like it or not, and in the history of a lot of countries, where there’s a thing called entitlements, which basically if you, let’s say like for me, I got up this morning at I think it was like 3 a.m. this morning, and I worked until it’s about 7 o’clock right now, we’re rocking and recording. I just do what I have to do, you know, to get what I need to get done because of obligations, commitments, goals, whatever. But a lot of people work maybe 35 hours a week and they go, I did my best. I did my best. You’re self-employed, so you get it. Sometimes you have to work all night to write a script. Sometimes you just do. And so what happens is, as an entrepreneur, we all have to do what we have to do. Have you had to pull an all-nighter before you get something done? Last week we recorded at 6 a.m. in the morning, Thrive, and we had to be here at 530 and I had a project due for a company the next morning, the next day. So basically I worked all night on that project and then drove here and it still worked. So you just did it. Yeah. And that’s just what you had to do. Yeah. And so what happens is, there’s a culture because we have a safety net, which I think is a good thing for a lot of people. We have a safety net, which some people use as a hammock, but a safety net. A lot of people are like, hey, I’m just gonna work 30 hours, and if I’m not especially motivated, I’ll just not work anymore. And if I don’t make enough money to make ends meet, I don’t worry about it, because I’ve just done my best. And so what happens is, if you are an entrepreneur and you’re good enough at selling something, right, remember, you start with the marketing, then the sales, then you deliver the product, then you do the accounting. If you’re good enough at selling something, guess what’s gonna happen? Guess what’s gonna happen? You eventually have to hire somebody. And when you hire somebody, does that person own the whole company? No. Do they own most of the company? So they have to ask themselves, why would I want to come to work? And you as an entrepreneur, we as entrepreneurs, we say, I’m just working for my cause. Well, maybe that’s partially true, but you’re also working because you want to make copious amounts of money and to achieve your goals. Well, if you’re a guy who starts in your company, and I’ll pick on any position in my business, if you’re writing search engine articles or you’re working in the production studio or you’re on camera or you’re filming or whatever you’re doing, you have to believe that the company you’re working with or the team you’re part of is going to do something that’s either going to A, change the planet, B, allow you to make copious amounts of money, or C, allow you to kind of move up to some path. Otherwise, you ask yourself, why am I doing this? And so, there’s a book written by a guy named Simon Sinek, and he discusses this, but he discusses that there are churches where people get paid nothing at all, and people will volunteer. What was it, in Churchill’s movie, they call it the Christmas train? And people, how many people volunteered there? Hundreds? Hundreds, thousands, yeah. People volunteered in the cold? Mm-hmm. Working in the middle of nowhere? Yeah. To basically greet people? Mm-hmm. And to offer them some kind of magical Christmas experience with a themed steam train? Yes. Why? Because they believe in it, yeah. Why? Yeah. See, I don’t, personally, I don’t, I would never do that. I know people who are totally sane who love doing it. And they’re just like, hey, I believe in the purpose. I’ve seen how having a relationship with Christ, the Christian people will say this, that can change someone’s life. And therefore it’s worth it for me to stand out in the cold and to wait for somebody that I might be able to help them change the course of their life. And for me, I’m going, you couldn’t pay me enough. So the why begins to matter. And so we have to figure out why should the teammate do this? Why should your employees do it? You have to make a system that systematically explains to your team why your company exists. So you’re saying like, if you’re gonna hire someone, it’s your business, giving them a paycheck, giving them that every two weeks, however you do it, that’s not going to cut it. You’ve got to have something more behind that. Which is the whole thing about my existence that frustrates me the most. Because so many people are going, why do I have to do it? Or they’ll look at it, they’ll say it with their eyes. You’ll say, alright guys, we’re gonna go ahead and get started, we’re gonna do this, yada yada, and they’ll go. And they look around like, why do I need to do it? And me as an entrepreneur, I’m going, because if you work really hard, you’re gonna build a reputation, and then your reputation is going to be a resume, so you can take that with you, you can get known as a person of diligence, you’ll start to get paid more, you’ll get promoted, and then what’ll happen is you’ll have enough money. If you just defer short-term gain, you save it over time. Pretty soon you’ll buy a big house and have copious amounts of money. That’s why. Right. But I’ve been doing it since I was 16. So for me, the whole delayed gratification, the whole reputation, the whole ongoing education, it’s like common sense for me, right? Yeah. But yet I miss the why layer, unless I’m very intentional. And if you have that Y layer though, will you attract the same, the like-minded people that you’re looking for? Yes, and I will tell you this, I’ve also been around entrepreneurs who are on fire with the Y layer. Years ago I worked with a ministry and this guy was on fire. He just had the ability to just cast the vision and people would just go, yes! And then they would go, where do you want us to set up the cameras? And he’s, I have no idea. Other checklists? No. No. What audio level? Couldn’t tell you. When do we show up? Whenever you feel like it. And it was just Discord, and so you can’t just be the all Y guy. You can’t just be the all process guy. You can’t just be the all presentation guy. That’s good, yeah. You’ve got to do all three. And so I want you to think about some companies real quick that are big why companies. Sure. Tom Shoes. What’s their why? They’re going to give shoes to kids who otherwise wouldn’t have shoes. Why? Why? Yeah. Because they need them. They need shoes. You give a crap about giving free shoes away. Yes. I mean, here’s the thing. I’m just being brutally honest. I care. Yeah. Not really. I mean, I definitely give back to certain charities, but I didn’t start a company with the sole purpose of giving shoes. What I really care about is mentoring millions, and that’s why Thrive 15 was built to be the world’s best business coaching platform, to help people start and grow a business. Now I know people who I’ve met, spouses of Thrivers even, who’ve said, I don’t understand why she wants to build a business. I don’t get it. And a lot of people just, they don’t buy into that why. So therefore to your point, they’re not attracted to the vision. Right. But people who work at Tom’s Shoes, they buy into that why. And they go, I will come to work there because I do want to provide shoes for the world. Yeah. Now, another example would be Warby Parker. You buy a pair of glasses, they give a pair away. Now, Whole Foods. I believe that Whole Foods exists to provide a place for people with dreadlocks to work. No, I’m serious. At Whole Foods, right, it’s this organic, it’s this healthy, kind of a Mr. Rogers kind of a neighborhood. Yeah. You notice that? Where everyone there is just really nice and… Can’t stand it, yeah. Really? Hell yeah. Does it bother you? I like to get in and out, like a self-checkout line. That’s where I’m at. So this is what happens. I go into Whole Foods. I go in there and a guy goes, so you looking for some avocados? Has this happened to you? I don’t like that. And I’m like, yeah, I am. He’s like, hmm, so what are you guys cooking tonight? Oh, and I’m like, probably going to do some Mexican food. We’re having family over. He’s like, now, let me tell you what. We just got this new shipment in. Unbelievable. Now, I really don’t tell people this, but the ones we just got are the really, don’t get the ones at the bottom, those are perfect. The ones we just got a little bit, now let me show you right here. Anything else I can get you? Yeah. Do you have a sample today of a fresh blend of our yada yada, you know, caribou coffee or something and you’re going, why are you the nicest man ever? And it’s like, that’s what Whole Foods is. And then you look and he has his little name tag with his name handwritten on it. It’s like Shane. Sure. But it’s like his hand writes it. It’s probably Kobe, but spelled like with a J somewhere in there. That’s exactly, that’s the whole foods deal though. That’s the why. The why is because we want to offer you this authentic, organic experience. So anyway, those are just three examples. We’ve got a great notable quotable here. It’s from Tony Hsieh, CEO of Zappos and the best-selling author of Delivering Happiness, a Path to Profits, Passion, and Purpose. its passion and purpose. Boom. He says, branding through customer service over the years, the number one. Let me start over branding through customer service over the years. The number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead letting our customers do the marketing for us through word of mouth. That’s good. Now, that’s huge. And if you call Zappos right now, I challenge you to do it. If you call them, they literally will invest the time needed to build a relationship with you. And they don’t really work on, they don’t really care about how long it takes to have the conversation. Yeah. So they sell shoes, but their chief export is really relationships and great customer service. And so if you went to work at Zappos, what’s their why? They want to build sincere relationships with their customers. That’s their why. They really, really view, they really do view it as their job is to deliver happiness. One shoe at a time. And so people who have that kind of mindset absolutely love it. So I’m just saying is you’ve got to find, you have to define your why and bake it into your processes and into your presentation. Otherwise, it’ll be like the Easter bunny, where it kind of is hollow. And the bunnies, you know, it’s a great, kids love to have the Easter bunny, the large chocolate Easter bunnies. But when they bite into it and they discover it’s hollow, they’re like, wait, what’s going on? How is this thing gonna be filled with chocolate? The solid chocolate ones, now those are hot. Those are peanut butter filled. Really, you’ve seen that? Oh man. Is that a thing? It’s a tiny Reese’s one, but it’s perfect. I, you know, right now, I just wanted to real quick take a moment because I have never ever seen that before, and I believe this is what I’m going to hear when I see it for the first time. And I can just see it right now. Yeah. Like it’s kind of a smoky, kind of a, I can just see the ray of light coming from above. I mean, that just sounds too good. I think you have to wait until Easter though to get them. So are you serious? It’ll be a while. Can I put it on my request list for my one Diva demand for the year? I would like one of those. Yeah, I’m going to type that in my computer. Okay. Look, I wanted to ask you this, though. You do hate the… you hated the why. I don’t like discussing the why. But my question is, how did you find yours? How did I find my why? Yeah. I just realized that I have a real hate for poverty. I hate it. It was either like become an elitist, where you say, oh, I hate poor people, of which I was one, or you say, I hate the act, I hate the poverty, I hate the mind, because the poverty mindset, really, really, the idea that you can’t learn new skills and that you just are born where you’re born and you can’t improve and you have no ability to move up Yeah, the fact that you process rejection as a negative That frustrates me. Yeah Because I know that when you get rejected you can learn from those opportunities And that’s what allows you to become the person you are you build character as you go through those struggles and that mindset over time I realized Whoa, look at that. I got excited and I hit the little gallon. Let me do it again here real quick just so it sounds more intentional. But the thing is, once I realized that I found something I was passionate about, where I continually would sit down with a young man, and he’d work in my office and he would just be sucking at sales or be bad at his job, and I would say, listen, you can absolutely do whatever you want to do with your life. I’m going to teach you these skills and you can get the heck out of here and take them and start your own business. You can do whatever you want. So don’t get mad at me as your boss. Get mad at poverty. Let’s learn to sell. And when I kept seeing people do it, I started going, that felt good. Yeah. Which makes me want to hit this button again intentionally this time. And so you start to over time start to go, Oh wow, that feels good. I called a green light activity, but it’s a green light. It doesn’t, a red light’s kind of like a exhaustive, Oh, I got to wait for the red light to turn green. But a green is like, yes, give me more of that. The only way you’re gonna find your why is by getting out there and doing something. You cannot steer a parked bus. Boom, true. That’s great, and you can tell that that is your why because you’re very passionate about it. Yeah, that, and it’s like a, it’s like a, it’s sort of this thing I’m doing right now where I’m not sleeping a lot, and we’re recording a lot and so any moment the bite the Polarity of the situation could be it could be extreme high or extreme low extreme high or extreme low Hey when we come back, we’re gonna talk about how to make your life 2% better 2% and I’m excited about there’s like 2% milk Which I love you really I think I’m a almond milk now. No way. Thanks to my wife. How is that organic? How do they squeeze milk out of an almond? We’re going to find out next when we come back. Thrivers! Thrivers! Hello! Josh Murrell here with the world’s best business coach, the best at business coaching, Clay Clark. I tell you what, Thrivers, we’re talking about, we’re going to be getting into 47 different ways that you can actually present your process. Now, for some of you, you might go, how did I end up on this part of the website? I thought I was going to click a fun part, but this is the specific practical stuff. It’s kind of the stuff behind the stuff. No one ever talks about it. They always go, oh, there’s all these ways you could build a process. You should do that. And then we’ll do it. The details later. This is the details. We’ve we’re going to make kind of a fun format to tackle these here. So and if you need help, though, if you have with templates or anything, you can actually also call us. Let it be known that you can call us. There’s no, you’re not being charged per minute. There’s no big extra call, extra cost coming. And we also have workshops. You can come to in-person workshops. You can email us. We’re here to help you. So let’s hop into it. Let’s do it. Number one, checklists. We talked about it, but basically it’s a list of all the items that you need to do. And you need to have one column for the person who checks the list that they did it, and one column for the person who follows up to verify that they did it. You have to have two columns, one for the person who did it, one to follow up. Number two, step-by-step video trainings. Video trainings are big because they show what you’re doing in a non-vague way. Yeah. So as an example, you as an actor, you could read a script and you’d kind of go, I get it. Yeah. But if you could watch a movie of someone acting the script, it just comes alive. Otherwise, we would just all go to the movie theaters and read scripts. Which would be terrible. Yeah. Number three, customized worksheets. A worksheet is kind of like an interactive way to make a bland document come alive. So a good example would be your company handbook or your policies. It’s a policy manual. So you read it and over time you start going, I don’t even know if I could do this anymore. And you’re at the new job and you’re on page 87 and you’re just like, always wash your hands after, make sure to do, and you just, it becomes this list. Well, if you make it interactive where you have to fill it in as you go and it asks you as the reader, what do you do in this scenario? Now, all of a sudden it’s a fill in the blank, it’s interactive, it engages you. And you’re learning, you’re learning, that’s great. Number four, PowerPoint sales presentations. Yeah, so maybe you’re trying to teach your team to sell well, and so the best way to do it is to make a PowerPoint presentation that allows them to click through the slides. And the best example I can give you is Jiffy Lube. Jiffy Lube essentially has a powerful PowerPoint sales presentation. It’s what they do, that’s what they do. Number five, call scripts. Everyone needs a script. Everyone needs a call script and I will tell you that the false premise that people have is I don’t want to sound like I’m reading a script. And the main thing is that a script if done well you can’t tell you’re reading the script. Right. A poorly executed script is poorly executed but operating without a script in the world of sales is asinine. And you agree with them. You don’t want them to sound like they’re reading a script either. Yeah, but if you don’t have a baseline, you have to have it. Number six, documented company guidelines. Yeah, as a company, there’s things that I do with my businesses that maybe you wouldn’t agree with. So as an example, we offer free subscriptions to members of the military, retired, veteran, that’s what we do. And we have a lot of people who really support the military and are happy that that’s something we do. Yeah, but there are people we had a pacifist call recently and if you’re watching you’re a pacifist, that’s okay. But we had somebody call and say I really don’t support you guys supporting people that advocate the death of others through force and I’m like I don’t know that I advocate forcible death either, but I’m in favor of American Liberty. Well, that’s because you’re in favor of the tyranny. And so we have a guideline. And the person who talked to this person has a guideline. Hey, you just can’t get personal. You can’t attack the person calling. This is how we handle this resolution. This is how we resolve this issue. That’s great. Number seven, customer relationship management software. Yeah, basically a CRM software. There are some really good systems. There’s Infusionsoft, there is Salesforce. At Thrive15, we know on our site, we have great trainings on how to use them. We also can answer any questions you have if you need help setting one up. But that’s a great way to keep track of your data, the names, the phone numbers, the emails, the contacts of your customers. Number eight, written guidelines. Written. Yeah, written guidelines are just going to be a little, little bit different than documented. You say, well, how is it different? Well, because you can have it documented in a format that’s not technically like. So you could have it documented like a poster saying these are my values but the written would be maybe like you could argue whether it’s written on a poster now but the written could be like a long form these are the guidelines these are the step-by-step this is the it’s just a little different but I’m saying is it be a big huge manuals what I’m referring to number 9 menu pricing yeah a lot of times companies I did this with many companies I’ve worked with over the years I have expected my sales people to memorize the prices and then I realized that was a dumb idea. And each time I’m like, all you need to do Josh is we have just two items with a hamburger and the fries. And then I’m going, and then we just have the milkshake and then you go, well what if they want to add strawberry to it? Well just remember it’s only 25 cents to add and then what if they want to and what if they pretty soon now it’s a menu? So make it a menu. Number 10, pricing lists. I work with contractors with this all the time. All you need to do is take your pricing, mark it up 30% or whatever your markup is, and you put it on a list and that’s your pricing list. For some reason, a lot of contractors are going, well, I’ll tell you what, you want to, you know, and again, they’re not all midwestern with a twang, but you get guys who will come in and go, we, and you know, basically it’s like 945, and you’re going, really? Well, I’m 970. I’ll cut you a deal. I’d do it for 500. And you’re going, what is that? So give your team a pricing list. Number 11, employee handbooks. That’s basically how you come to work, what you do at work, what you can say at work, what you can’t say at work, what you can wear at work, how you interact with employees at work. It’s just how you work. It’s the detailed. So Elephant in the Room is an example. One of our businesses, we have a quasi-uniform. You have to wear a certain kind of dark-colored jeans, a certain colored shirt, like a dark-colored shirt. There are certain hats you can wear, hats you can’t wear because we have to have some sort of standard. Yeah, definitely. Number 12, training mastery checklists. So a training mastery is like if I’m being trained on how to do something, it doesn’t mean that I know how to do it well, let alone that I’m a master. So you want your team to check off on the list that they have mastered the skill. Awesome. Number 13, step-by-step instructions. Okay, so step-by-step instructions are if there’s a complicated task, a lot of times we say, oh, all you need to do is put the widget on the thing and then boom, it’s done. Well, step by, you need it more detailed where you say grab it with your left hand, hit the button with the right hand, and it’s more detailed. Yeah, that’s good. Number 14, spreadsheets with built-in formulas. Yeah, and that’s huge. I use that in our businesses all the time. You basically did the work one time to determine the mathematical equations that are needed to calculate pricing or in the construction industry. I used to work in the poured concrete industry a lot, work with companies in that niche. They would go out to a job and they would ask you how big your house was going to be. In Minnesota where they poured basements, you could basically enter it into a computer and it would tell you almost exactly how much concrete was needed but previous to having that spreadsheet made the owner had to constantly think about it and literally it was crazy, dude He actually could calculate and a really a really like disturbingly accurate way Just he’d look at it and go you know two thousand linear cubic feet of Concrete it’s again. You’re going how did you know that? Well, I just know so now when you build you build a system now, it’s all of a sudden it’s duplicable. Right. Number 15, pre-approved logos and photography. Yeah, you just, if your logo, there’s a certain way your logo should appear. There are certain ways your logo shouldn’t appear. There’s brand standard. You’re wearing a Yankee hat. If you’re going to license the Yankee logo, you have to portray it a certain way. You can’t use it a different, you know, you have to, there’s a certain way it has to appear. All I’m saying is that you, those are the kind of things we’re talking about. Number 16, pre-approved videography samples and clips. Basically, if you own a franchise or you buy a franchise, so you’re a franchisee and you’ve purchased a subway from the big corporate monster, you can’t, not in a bad way, but a big, powerfully nice monster, but you can’t just go out there and use random video clips. Yeah. You have to use the ones that are approved. I know Jared is an awkward subject now, but previously it was like You can use this clip of Jared or that clip of Jared you can use Jared saying this or Jared saying that now you can’t Use Jared at all because Jared made some mistakes Yeah number 17 pre-approved audio samples and clips same thing, but it’s just the audio version only So if you’re gonna run a commercial in your local area what audio can you use what audio? Can you not use number 18 file naming system. This one’s huge. You have to learn how to name files consistently because as a company grows, if it becomes more and more confusing and people cannot communicate and cannot find files easily, Discord always happens. And at Thrive15, we have an unbelievable coaching experience we can do. It doesn’t cost you anything extra at all. You can get on the phone with one of our coaches and they will help you learn the file naming system that works best. And I’m telling you, you can save dude that right there you can literally save hours a week of your time looking for files. You need to learn how to do it. If you don’t get that one right it will shut down your business. It will yeah we’ve all ran around looking for a password. Oh not good. Number 19 file nomenclature rules how you name things. Yeah and it’s a little bit different as you have you just get more into the details you want to describe the philosophy of how you name things. One is just specifically, you know, this is our naming scheme, but you also want to explain how you name them. Like, why do you name them? Your naming system is, here’s an example, but how you name, you want your teammates to know the logic behind it so they can then duplicate it. Number 20, pre-vetted vendors lists. You basically don’t want to use vendors that are terrible and you don’t want your teammates recommending or using vendors that are terrible. So therefore you make a recommended list and therefore it’s a guardrail and it keeps your team from using vendors who have performed poorly in the past and it keeps you in step and using vendors that get it done. Number 21 standardized product numbers. Basically if you have a ton of products many companies have thousands of products you’ve got to be able to know the part numbers and I’m just trying to see a lot of small businesses where there’s no part numbers. And it’s crazy. Yeah. They’re like, you know, the little one with the with a little the one with a, you know, with the it’s got the little, you know, and people go to the one over there. Now it’s the one by the one. No, no, the taller one, the fatter one with the little, you know, and it just doesn’t work. Number 22, standardized equipment numbers. Again, equipment. If you have in our office, we have probably 50 something computers. Yeah. 60 computers. Computer one is not working, okay great. Computer two went missing, okay great. Computer number three needs to have this loaded up. Instead of going, the computer, which one? The one over there by the north wall. Number 23, custom coded software to automate processes. If at all possible you want to begin to make software that will take, that will save you hours and hours of time. You make the code one time, that makes a replicatable system. So if you’re constantly factoring the sales tax, every time you check someone out, you go, okay, your total’s a dollar plus tax, get your calculator, times 8.4. It’d be easier just to make a system that would automatically calculate it for you. Number 24, written company policies. Your company is going to have policies, you want to write those policies down. It is super important that they are always findable, searchable, and usable. Number 25, written company mission statement. A lot of companies, people have no idea why they’re there. And we talked about that earlier, but for Thrive 15, our goal is to mentor millions. That’s how we’re doing this. It doesn’t do you any good if you have big, huge, massive mission statements and no one has any idea, but again, our goal is to mentor millions. Boom. Number 26, written company values statement. Our values, we have a lot of values out there. When the values are, it’s not only why you’re in business, but it’s kind of the how you go about doing it. And so at Thrive 15, our team, I talk about it all the time, I don’t talk about it enough. I talk about it to the point that I’m almost nauseated and I need to talk about it some more is we expect one of our values is to over deliver. We expect everyone on our team to exceed the expectations of each and every customer and their boss because by doing that it helps you create an upward mobility for your life and for the company. And so that is one value. So we documented it. Everyone can see it. Boom. Number 27, frequently asked questions document. People are going to ask the same questions all the time for most businesses. So if you’re selling insurance people always say three things. I don’t have time, I don’t have money, or I don’t have a need. No time, no need, no money. So if you’re an insurance agent and you’re constantly dealing with the same questions, no time, no need, no money, you probably at a certain point want to make an FAQ document and begin to scale out your knowledge so other people can know what you know. Boom. Number 28, written company policies. Now the written company policies deal, we’re talking about written, the reason why we’re putting it on here repetitively over and over and over and over and over and over is because, because no companies, no small businesses that are kind of stuck in that rut of non-growingness, it seems like none of these companies have any written policies at all. They’re kind of in that funk where everything’s in the owner’s head. The owner is always constantly being miscommunicated, he’s misunderstood, no one knows what’s going on. You have to write down your written policies. They have to be written down or there wouldn’t be written policies. But you have to document, you have to say, hey, listen, this is how we lock the doors, this is how we turn in the keys, this is how we check a customer out. This is the uniforms We wear and it all has to be written down boom 29 through 47 Right after this coming up next boom drivers back here with Clay Park world’s best business coach And we are on our 47 different ways in which you can present your process and systems to make them more easily digestible For your team members run number 29 clay here. We go back in let’s do it. Number 29, templates of online marketing materials. Basically, you have to agree on the way in which you’re going to convey your online ads, your online media, your online marketing, and because it’s not tangible, it tends to get lost on someone’s laptop, someone’s desktop. There’s no agreed on, and so the ads get weird as companies grow. So it’s very important you write these things down. Number 30, templates of offline marketing materials. Again, offline just like online, you have to document it. Or basically, if you want to be fruitful and then multiply, you want to document what works. You want to nail it and then scale it. So if you’re going to do a billboard, it’s so important that you’ve agreed on what works, because there’s no reason that every new city you open up should, every new market that you open a location in, you know, if you say, let’s say you’re on a plumbing company and you’re doing great in Tulsa, so then you open up another one in Oklahoma City, there’s no reason they should struggle the way you struggled in Tulsa. You should say, hey, this is the billboard that works, boom. And then you have success in every city. You want to, once you’re fruitful, you want to multiply. You don’t want to sit there in every city and have to relearn again. You don’t have to relearn. You want to keep doing what works. Number 31, templates of legal agreements. This is hilarious to me because we have filed so many non-compete violations over the years with our different companies. We actually have a letter that we send. It’s a form letter that basically states, we’re going to sue you because you’re violating the non-compete. I mean, we’ve done it so many times that we’ve just had to make a form letter over time. Right. Because you just send the same, you’re paying the attorney to write the same thing. The attorney’s like, what’s the problem? And you go, well, this guy did that. And he’s like, oh, I did that again, huh? And then you pay $500. And pretty soon you start realizing, I keep having the same problem, paying the same attorney, the same amount of money, maybe we should make a templated document. Number 32, templates of sales contracts. Yeah, I mean if you’re going to sit there and close houses, if you’re a realtor, you’re going to sell houses. If you’re, again, going back to plumbing, if you’re going to constantly sell plumbing installation for people’s homes, eventually you just want to have a standardized contract and just begin using the same thing over and over as opposed to each deal going, we should probably write a contract. I mean, you can just waste thousands of dollars doing that. So come up with a template that works. Number 33, delivery timetables. Yeah, I mean, if something’s going to be ordered by a customer, you want to know a realistic timeframe in which to tell them it’ll be done. So if you make custom furniture, over time you’ll start to discover, wow, someone orders it on Tuesday and it takes us about three weeks to get the products in, to get the resources in, and to produce the product and get it out. It’s about three weeks. So you start to over time say, okay, but it takes two days to get the materials in, four days to do this, five days to do that. Here’s a timetable. Now we can start to more accurately predict the future. It’s like Apple iPhones. It’s like sometime this fall. Sometime this fall. They’re coming out. Are you excited about the new one? I, uh, sure. Really? You’re kind of upset, I think, a little bit. Well, I hear they’re not going to do the new body style until like eight or something like that. What’s the new body style going to be? It’s something awesome. Really? Yeah. Have you been disappointed with Apple since Steve Jobs passed away or no? Yeah. Yeah, it’s changed. It’s not as sexy or as, you know, everything’s… It’s more software changes. This is getting… No, you have to give me the four or 15 more seconds. I just want the world… Because a lot of people sympathize with you. I mean, you’re not happy? You know, it doesn’t feel like there’s as much innovation, much more lateral movements, you know? Are you switching over to PCs? Never. Okay. Yeah. You still got me on. Number 34, job descriptions. Yeah. I mean, you want to have a detailed systemic job description. If you’re going to describe the same job posts all the time, I mean, people are going to come and go. They’re assets. They’re great members of the team. But sometimes they have to move on. They’re getting married. They’re moving. They’re getting a new house. They’re having a baby. They started their own business, whatever. Why not take the time to go ahead and write that job description once, do it right, save it, and then use it over and over? Boom. Number 35, project management tools slash company-wide to-do list management systems. That’s really hard. And we have templates to show you. But basically when you start to have more than 10 people, they all need to know what to do every day. Yeah. And they need to stay very busy doing it. They need to have accountability, timetables. They need to be have things assigned in a detailed way. And therefore you have to move into a project management software or a detailed company wide to do list. Number 36, visual product slash system diagrams? Basically, like, if you have a product that you make, and it’s a very complex process, maybe it’s like a 25-step process, it’s nice to have a visual diagram that shows the progression from the idea into the final output. So if you have a pen-making factory, maybe at the start of it you have to buy the materials needed to make pins, then you have to put on the conveyor belt, then it has to be put together, and the cap gets put on, it goes in the store, it goes out to the customer, and boom. And you want to show people the process because people who work in the company want to know that what they do matters. And it shows them kind of where they fit into the process. That’s cool. Number 37, budgeting templates. It’s really, really hard to keep track of your money if you don’t know where it’s going. And you want to tell your money where to go by using a budget. That’s what a budget does. You’re just telling your money, this is where you need to go. This is where you’re going. You’re not just going to let the money… People think a budget is a recap of where their money went. A budget is telling the money where to go. That’s good. Number 38, automated data backups. I don’t know that I want to go on a huge rant about this, but I can say that I know of at least maybe 20 Thrivers who’ve lost everything by not doing this step. They had a pretty successful bakery or a pretty successful remodeling company or a pretty successful design firm, and they literally lost everything because it was all on the owner’s computer. And they built about a million dollars of revenue, not two, not three, not four, not five. They built a pretty good sized company. And it’s like the owner and his wife or the owner and his friend or the lady and her husband and they’re working together and then the computer dies. There’s no backup. So you want to back it up. We highly recommend Dropbox at Try15, but there’s also a lot of other great resources. We’ll be happy to recommend those to you. Number 39, databases of critical information. So a database is like, of critical information might be the emergency information that you need in the event of a disaster. It could be the critical customers, the critical suppliers, the key employees. You just want to have that backed up somewhere. Number 40, online communication platforms for connecting with teammates in real time. A lot of businesses you have to respond to situations in real time. Yeah. So the elephant in the room, we have a chat feature where if somebody in the front desk is having a huge problem right now with a customer, they can hop on the chat feature and blow it up. That just got serious. Yeah, you just blow it up. You just, anyway, what happens is they can hop on the chat feature, and what they can do is they can go, hey, I’m having an issue. And then the person on the other end can go, you know, they can type in there, they can go, it’s okay, tell them this, yada, yada, offer them a refund, or hey, have them call me, you call them, and they can, hey, I’ll be there in just a minute. But it’s a real time as it’s happening. And I can tell you that at least probably three or four dozen times it saved the day at the elephant in the room. Where there was a huge customer blow up and they were able to real-time chat, text, get a hold of somebody. We were able to send in someone from management within like 30 seconds because they got the message, they’re right down the hall, they come in, hey what’s going on here? And they can take the customer, pull them aside, and deal with it in a way that doesn’t contaminate the environment. That’s great. Yeah. Number 41, organizational charts. That’s like, you know, this guy’s the CEO, so Dr. Z is the CEO of Thrive 15. And there’s me, I’m the COO, right? Then you have the head of video production and the head of web and the head of, and you want to explain clearly where people fit in so people understand who they need to report to. Nice. Number 42, pre-approved forms. By the way, number 41, that’s why startups freak me out again. You talked about, I talked about earlier how I don’t like the why as much. Right. I can’t stand not having organizational charts. And when you start a business, you don’t have them. Yeah, nothing. So you’re going, you know, this guy’s in charge of video and design and marketing and sales. Right. That’s it though. And he has some accounting. So when you need something, ask him and him, because, but she technically only knows half of that because she used to work in this department, but she just got promoted. So you’ll need to talk to her and him. But ultimately, he’s your boss. Unless it’s about this, because that’s where it gets weird. As business grows, it becomes more structured. I like that. That’s good. So organizational chart. Now, as far as the pre-approved forms, the best example I can give you would be tax documents. You know, every year you gotta do a 1099 if you’re a contractor. You might have to do a 1040 form or a W2, a W2 if you’re an employee, or a W4. And the government issues a form, they put a number on it, they say this is a 2016 form, if you want to follow the law, use this. They’re not on a case-by-case basis connecting with 300 million Americans to tell you what to do. Right. Number 43, pre-approved vendor contacts. I think I just referred to the government in a favorable way. That was amazing. And I kind of feel like I want to retract that, but we’ll go ahead and let it stay on the record. That’s good. Okay. Number 43 is the pre-approved vendor contracts, our contacts. Basically, the vendors that you like, that’s great, but if you don’t have their numbers on file somewhere, it makes it very hard to benefit from having the list. So a lot of times we’ll go, I use Acme Brick for all my bricks. Well, who do I ask for? Oh, anyone. Well, really, that’s not helpful. Yeah. But if you said, Doug is who we use, he knows our specifications, Doug at Acme Bricks, here’s a cell phone number, boom, that’s helpful for your team. I like this one here, number 44, master marketing calendar. Yeah, I mean every year around the holidays, let’s say Christmas, your company will probably do this kind of marketing, and every year around Valentine’s Day, your company will do this kind of marketing, and every April you’ll do this kind of marketing, so why not put it on a calendar and then use the calendar year after year? Number 45, pre-written legal documents for predictable issues. We talked about that with the non-competes. There’s also when you have to terminate somebody. Yeah. There’s also write-ups. You know, you write somebody up for violating the rules. These are predictable things that happen. You want to write them down. Number 46, monthly slash weekly reporting documents. Well, if a teammate is expected to always come to the meeting and tell you how you’re ranking in Google and how many people are converting on the site and what your search engine score is. And at a certain point, you want to just track it. If they make a sheet for them, they can just fill in the sheet every week and that way all the numbers get filled in. Here we go. Number 47, search engine optimization content production templates. The Internet is very, very complex and very hard to master. And the level of complexity has gotten to the point where optimizing a website can be very demotivating, debilitating, frustrating, just not productive without a checklist. When you have a checklist you can give to your team and say, this is the process we’re going to do, it’s remarkable how much financial gain you can have in a very short window of time if you master search engine optimization. And we have really, really good search engine training for Thrivers, both online and offline. You can come to a workshop, or you can watch some of our videos. Either way, we’re here to help you dominate the internet. It’s just so regimented. It reminds me of someone working out to build up muscle or build up their body. They’re going to do this on Mondays, this on Tuesdays, and it’s a regimen. It’s a regimen. It just works over and over and over. And I will tell you, Thrivers, the reason why we went through the painstaking process of listing off all 47 of these is because I know somebody watching this went, oh, geez, number 42, I’m not doing that. 45, if I would’ve done that, I could’ve saved myself a ton of money last year. I would’ve had 46, my marketing, oh. People start to say, man, reporting documents, why haven’t I thought about that? I ask every person in every meeting the same questions every week, why have I not made a reporting document? I’ll tell you why. Because you haven’t watched the sensational training yet. Boom, boom, boom. Hey guys, to find examples of all 47 of these documents listed, that we just listed, just go to slash systems vault. That’s slash systems vault. Awesome stuff on there. I’ve got a notable quotable that I would like to read. It’s from the O Oprah Winfrey whoa self-made media mogul best-selling author award-winning actress and talk show host and the founder of the own Network she says I don’t think of myself as a poor deprived ghetto girl who made good I think of myself as somebody who from an early age knew I was responsible for myself And and I had to make good how this relates to this is that I don’t think anybody watching this right now got goosebumps knowing that they have to make number 32 on this list. Yeah. But what Oprah is saying is she didn’t sit there and look at her life and go, I am a deprived ghetto girl. I’m stuck here and because of where I grew up I don’t have the mindset, the mentality, the skill level, the detail, the fastidiousness needed to build the checklist needed to build a billion dollar media empire. People don’t think about how complex her companies are. She produces a magazine, has countless TV shows. I mean, think of all the equipment they’re managing, all the systems. You have to become very, very, very systemic and organized. The complexity, just frankly, is overwhelming. And I will tell you that Oprah, people don’t think about her that way. They think about her as a fun personality and this great actress, but she really is a master of organization. She’s been able to build an organization that is successful. And if you are disorganized, you cannot build a productive organization. So it’s super, super important that you don’t say, I see so many entrepreneurs who say, man, I’m just a good old business owner, man. I don’t have time to build these systems. Or hey man, look, I’m too old to be working on the computers. Or hey, listen, I hear people all the time, I hear a lot, a lot, artistic people, very artistic, I hear them say, there are a lot of interior designers and stuff, and they go, hey look, I’m focused on the art. I’m not into all these processes and checklists. To me, it’s more organic than that. Well, if you think about Saturday Night Live, which is probably one of the funniest, consistently funny shows out there. I mean, Saturday Night Live has been a consistent funny person factory for what, forty, fifty years? Yeah. And they have a formula that Lorne Michaels and the team have developed over time where every Saturday it’s live and they generate laughs to America. And it is organic what happens on the camera, but there’s a lot of processes behind it that allows those actors to consistently hit their deadlines and to perform to their highest and best use in a fun way to really showcase their talents. But the checklists are what keep the lights and the systems and the cameras and everything that supports that organic humor. It’s a roadmap, guys, and you can follow that roadmap all the way to successful business town. Just follow the road map that we’ve given you, 47 miles, each one of those mile markers, and you’ll have a successful business. You’ll be in that town, and Clay will be there. He’s the mayor. I will be there. I will be there. I will say this, Thrivers. I really do mean this. We care about you, and I don’t want you to feel overwhelmed as though you can’t do this because we listed off 47 things. What I want you to do is think about those 47. We’ll put them up on the screen here for you. And think about the one or two things you could tackle today. Maybe just one thing you could tackle today. One of those systems. And tackle it, fix it, implement it. If you get stuck, ask us. This isn’t an overnight event. This is a process. And we’re here to help you and guide you along that path. Love it. Thrive on, guys. JT, do you know what time it is? 410. It’s TiVo time in Tulsa, Roseland, baby. Tim TiVo is coming to Tulsa, Oklahoma, June 27 and 28. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old, but I’ve never had the two-time Heisman Award winning Tim Tebow come present. And a lot of people, you know, have followed Tim Tebow’s football career on the field and off the field. And off the field, the guy’s been just as successful as he has been on the field. Now, the big question is, JT, how does he do it? Well, they’re going to have to come and find out, because I don’t know. Well, I’m just saying, Tim Tebow’s going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russia. Also this is the first Thrive Time Show event that we’ve had where we’re going to have a man who has built a $100 million net worth. Wow. Who will be presenting. Now we’ve had a couple of presenters that have had a billion dollar net worth in some real estate sort of things. But this is the first time we’ve had a guy who’s built a service business and he’s built over a hundred million dollar net worth in the service business. It’s the yacht driving, multi-state living guru of franchising. Peter Taunton will be in the house. This is the founder of Snap Fitness, the guy behind nine round boxing he’s gonna be here in Tulsa, Russel Oklahoma June 27th and 28th. JT why should everybody want to hear what Peter Taunton has to say? Oh because he’s incredible he’s just a fountain of knowledge he is awesome he’s inspired me listening to him talk and not only that he also has he practices what he teaches so he’s a real teacher he’s not a fake teacher like business school teachers so you gotta come learn from him. Also let me tell you this folks I don’t want to get this wrong, because if I get it wrong, someone’s going to say, you screwed that up, buddy. So Michael Levine, this is Michael Levine. He’s going to be coming. You say, who’s Michael Levine? I don’t get this wrong. This is the PR consultant of choice for Michael Jackson, for Prince, for Nike, for Charlton Heston, for Nancy Kerrigan. 34 Grammy Award winners, 43 New York Times bestselling authors he’s represented, including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s going to come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist Colton Dixon in the house. Now people say, Colton Dixon’s in the house? Yes, Colton Dixon’s in the house. So if you like top 40 Christian music, Colton Dixon’s going to be in the house performing. The lineup will continue to grow each and every day. We’re gonna add more and more speakers to this all-star lineup, but I encourage everybody out there today, get those tickets today. Go to Again, that’s And some people might be saying, well, how do I do it? I don’t know what I do. How does it work? You just go to Let’s go there now. We’re feeling the flow. We’re going to Again, you just go to, you click on the Business Conferences button, and you click on the Request Tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you can afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. You started out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that. Did not get an inheritance from parents or anything like that. I had to work for it. And I am super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton. I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to You might say, well, when’s it going to be? June 27 and 28. You might say, well, who’s speaking? We already covered that. You might say, where is it going to be? It’s going to be in Tulsa, Russia, Oklahoma. I suppose it’s Tulsa, Russia. I’m really trying to rebrand Tulsa as Tulsa Ruslim, sort of like the Jerusalem of America. But if you type in Thrive Time Show and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now, for this particular event, folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office. And so it’s going to be packed. So when? June 27th and 28th. Who? You! You’re going to come! I’m talking to you. You can get your tickets right now at And again, you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets, which gives you an access to meet some of the speakers and those sorts of things and those tickets are five hundred dollars. It’s a two-day interactive business workshop over 20 hours a business training. We’re gonna give you a copy of my newest book The Millionaire’s Guide to Becoming Sustainably Rich. You’re gonna leave with a workbook you’re gonna leave with everything you need to know to start and grow a super successful company. It’s practical, it’s actionable, and it’s TiVo time right here in Tulsa, Russia Get those tickets today at again that’s Hello I’m Michael Levine and I’m talking to you right now from the center of Hollywood, California where I have represented over the last 35 years 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers a lot of major stars and I’ve worked with a lot of major companies and I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California in the beautiful sunny weather of LA come to Tulsa? Because last year I did it and it was Clay Clark has put together an exceptional presentation. Really life-changing. And I’m looking forward to seeing you then. I’m Michael Levine. I’ll see you in Tulsa. James, did I tell you my good friend John Lee Dumas is also joining us at the in-person, two-day, interactive Thrive Time Show Business Workshop. That Tim Tebow and that Michael Levine will be at have I told you this you have not told me that he’s coming all the way from Puerto Rico This is John Lee Dumas the host of the chart-topping EO podcast. He’s absolutely a living legend this guy started a podcast after Wrapping up his service in the United States military And he started recording this podcast daily in his home to the point where he started interviewing big-time folks like Gary Vaynerchuk, like Tony Robbins, and he just kept interviewing bigger and bigger names, putting up shows day after day, and now he is the legendary host of the EO Fire podcast, and he’s traveling all the way from Puerto Rico to Tulsa, Oklahoma to attend the in-person June 27th and 28th primetime show, two-day interactive business workshop. If you’re out there today, folks, you’ve ever wanted to grow a podcast, a broadcast, you want to improve your marketing, if you’ve ever wanted to improve your marketing, your branding, if you’ve ever wanted to increase your sales, you want to come to the two-day interactive June 27th and 28th Thrive Time Show Business Workshop featuring Tim Tebow, Michael Levine, John Lee Dumas, and countless big-time, super successful entrepreneurs. It’s going to be life-changing. Get your tickets right now at James, what website is that? James, one more time before it’s easy. It could get dangerous, see these people I ride with this moment. We are. Thrive Time Show two day interactive business workshops are the world’s highest rated and most reviewed business workshops, because we teach you what you need to know to grow. You can learn the proven 13 point business systems that Dr. Zellner and I have used over and over to start and grow success for companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the Edith Bick chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever. We’re going to give you your money back if you don’t loan. And now you may be thinking, what does it actually cost to attend an in-person two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money, so if you’re out there today and you want to attend our in-person, two-day, interactive business workshop, all you’ve got to do is go to to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy in Kings Point, New York, octa non verba. Watch what a person does, not what they say. Good morning, good morning, good morning. Harvard Kiyosaki, The Rich Dad Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re closed, but they’re completely different worlds. And I have a special guest today. Definition of intelligence is, if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric Trump. But we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man, and there’s so many ways we could take this thing. But I thought, since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who is my age, and I can say or cannot say. Well, first of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorn, who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. And I said, no. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self-employed to the business owner, to the investor. And I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And I’ll tell you all about Eric Trump. I just want to tell you, thank you, sir, for changing my life. Well, not only that, Clay, thank you, but you’ve become an influencer. More than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there, or bad influencers. Yeah. Anyway, I’m glad you and I agree so much and thanks for reading my books. Yeah. That’s the greatest thrill for me today. Not thrill, but recognition is when people, young men especially, come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this. I learned at the Academy at Kings Point in New York, acta non verba. Watch what a person does, not what they say. Whoa. Hey, I’m Ryan limpy. I’m originally from Tulsa born and raised here. I went to a small private liberal arts college and got a degree in business. And I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place. Having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Once I saw what they were doing, I knew I had to get here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored, you’re awake and alive the whole time. It’s not pushy, they don’t try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of the business. Planning your time, breaking it all down, making time for the F6 in your life, and just really implementing it and sticking with the program. It’s really lively, they’re pretty friendly, helpful, and very welcoming. I attended a conference a couple months back, and it was really the best business conference I’ve ever attended. At the workshop I learned a lot about time management, really prioritizing what’s the most important. Biggest takeaways are you know you want to take a step-by-step approach to your business. Whether it’s marketing, you know what are those three marketing tools that you want to use to human resources. Some of the most successful people and successful businesses in this town, their owners were here today because they wanted to know more from Clay and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence. That businesses don’t change overnight. It takes time and effort, and you got to go through the ups and downs of getting it to where you want to go. He actually gives you the roadmap out. I was stuck, didn’t know what to do, and he gave me the roadmap out step by step. We’ve set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want. They guarantee it’ll be answered. This conference motivates me and also give me a lot of knowledge and tools. It’s up to you to do it. Everybody can do these things. They’re stuff that everybody knows. But if you don’t do it, nobody else can do it for you. I can see the marketing working. And it’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. Everyone’s super fun and super motivating. I’ve been here before, but I’m back again because it motivated me. Your competition’s got to come eventually or try to pick up these tactics. So you better, if you don’t, somebody else will. I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you, and really just appreciate how far you’ve taken us. This is our old house, right? This is where we used to live a few years ago. This is our old neighborhood. See, it’s nice, right? So this is my old van and our old school marketing and this is our old team. And by team I mean it’s been another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to fourteen and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales. Which is awesome, but Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you times a thousand. So we really just want to thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. If you decide to not attend the Thrive Time workshop, you’re missing out on a great opportunity. The atmosphere at Clay’s office is very lively. You can feel the energy as soon as you walk through the door. And it really got me and my team very excited. If you decide not to come, you’re missing out on an opportunity to grow your business, bottom line. Love the environment. I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing. I’ve learned more in the last two days than I have the entire four years of college. The most valuable thing that I’ve learned, marketing is key. Marketing is everything. Making sure that you’re branded accurately and clearly. How to grow a business using Google reviews, and then just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me as opposed to me constantly being there for the business. New ways of advertising my business as well as recruiting new employees. Group interviews, number one. Before we felt like we were held hostage by our employees. Group interviews has completely eliminated that because you’re able to really find the people that would really be the best fit. Hands-on how to hire people, how to deal with human resources, a lot about marketing and overall just how to structure the business, how it works for me and also then how that can translate into working better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business. It is real critical if I’m going to grow and change. Play really teaches you how to navigate through those things and not only find freedom, but find your purpose in your business and find the purposes for all those other people that directly affect your business as well. Everybody. Everybody. Everybody. Everyone. Everyone needs to attend the conference because you get an opportunity to see that it’s real. because you get an opportunity to see that it’s real. you


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