Clay Clark | Start Here | Identify Your Main Competitors (Continued) + Find The Markets Need And Fill It In A Memorable And Differentiated Way

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Audio Transcription

Get ready to enter the Thrivetime Show! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re on the top. Teaching you the systems to get what we got. Cullen Dixon’s on the hooks, I’ve written the books. He’s bringing some wisdom and the good looks. As the father of five, that’s where I’mma dive. So if you see my wife and kids, please tell them hi. It’s C and Z up on your radio. And now three, two, one, here we go. We started from the bottom, now we’re here. Started from the bottom, and that’s what we gotta do. Drivers, what’s up? Welcome back to this session. We’re going to have an awesome one. I’m so excited. I’m here with the business coach of business coaches, the guy that coaches the business coaches. I’m back better than ever. Back better than ever. Clay Clark. Hi. Hey, man. I’m feeling good. I got to tell you something. Yeah. Last night, my wife and I, we took our kids to go see Finding Dory. And my kids liked it. Win for America. I’m here with you. Couldn’t be happier. This is like the, honestly, great weekend. Saw the movie. Here with you now. Love it. Did you like the movie? No. We’re still on 5.11. Identify your main competitors and then take the food out of their mouth. I was annoyed she couldn’t remember anything. Yeah, she can’t. Main character can’t remember stuff. Yeah. Okay. I’ve got a notable quotable here from D. Jack Welch, former CEO of GE, who many consider to be the best CEO of his time. Yeah, he actually took GE and grew it at an exponential rate, which very few CEOs can do that. He was able to do that consistently over basically a 20-year career. Unbelievable. Amazing guy. He says this. He says, buy or bury the competition. I love that. Really, when you’re in business, you have to look at it as you’re in… It’s very competitive. It’s a war almost. What you want to do ultimately is if you can, you want to buy your competition out so you don’t have any, or you want to bury them, like just beat the heck out of them. That’s really what he’s getting at. And I know, again, some people are uncomfortable. I’m telling you this. I’ve been around some of the top entrepreneurs in the world. At speaking events, it’s awesome because you get a chance to meet some of these people from all over the world. The top mortgage brokers in Canada. I spoke for an event for the top mortgage brokers in Canada. They had a huge event in San Diego. And you guess what? All the top people are what? Competitive. You go out there, I did a speaking event for the top insurance people in the country. Guess what? The top people are competitive. Meet the top dentists. The top ones are competitive. People who are not competitive, it’s okay. People who are saying, well to me it’s not about beating my competition. It’s okay, because you’re not. Boom, I mean it’s okay. You’re not gonna beat the competition, so don’t worry about it. Right. Now, you worked with an attorney who you helped realize. He thought this. He said his biggest competition was himself, and you helped him realize, well, that’s not the truth. Yeah. What happened is he had read an article that I wrote in Entrepreneur Magazine or He basically had reached out and was like, hey, I really need to focus on me, me, how to improve me, self-improvement, self-thought, self-fulfilling prophecy, mindset, mindset, passion, mindset, walking on coals, mindset. There’s a place for that. Yeah. But I’m like, bro, your package, your offering is just inferior to your competition. So we looked at it and we found out that if he would just offer a better product. He was talking to enough people his product was inferior So he fixed his website. We fixed all his branding materials We helped him to develop a membership model where small business owners could pay a flat rate every month and have all of the legal Consulting they could possibly need so if you’re being sued or you needed someone to represent you legally there was a flat fee So as an entrepreneur, it’s kind of like legal insurance almost But it wasn’t like prepaid legal where it’s 19 bucks a month and you don’t know who’s gonna help you. You’re saying, I get you. So here was the value proposition. If you pay like a thousand bucks a month roughly, you got to have him and he would only take on 30 clients, period. So he’s like, hey, I only have 30 clients, period. If you’ll be one of my 30, you pay a thousand bucks a month. If you need anything, I stop everything I’m doing, I help you. There’s no additional fees. So if we have to go to court for five years, guess what? Still a thousand a month. If we have to go and you don’t use me at all this month, it’s still a thousand a month. If you’re forming an LLC, a thousand a month. If you’re going through a huge divorce, thousand a month. There’s just no increase in your fees, a flat rate. And for people who are making a lot of money or who have a small business, that’s a great way to manage your budget. And I think that’s great though, is like, okay, yeah, you do have competition. Everyone does. Yeah, everyone does. And realizing that is the first step. Yeah. And the thing is, is as you’ve been on the Thrive videos more and more, it’s become evident that people like you more than me. Okay. Sure. And so I have people mystery shopping you. I have people who are making a SWOT analysis of you. They’re trying to find your weaknesses, trying to expose them on these trainings. We are, and we’re just trying to take all of the love, because thrivers love people. Many thrivers go, I love Josh Merrill. Wow. And it’s not that I’m competitive about love, but I am. I want all the love. So I will not be happy. I won’t rest until I am so good on these trainings that people don’t even like, who’s that other guy? What’s his name? And you know, because right now it’s like Josh Merrill, Josh Merrill, that’s the guy, but soon it’s gonna be like, Chidrup, whatever. I mean, that guy over there. Well, for me, my biggest competition is myself. So I’m just kind of trying to better myself. And that’s why I’m actually inside of yourself with an embedded camera. It allows me to analyze your brainwaves. I would not put it past you. Now, another thing I want to talk about is trends. Trends can kill you. Netflix, Amazon, absolutely destroyed Blockbuster Video. Yeah, absolutely. I mean, who gets DVDs and VHS anymore? Well, as a disc jockey, here was a trend. People started saying, when you do a podcast, you know, you can just download the podcast whenever you want. With music being on iTunes you could download the music anytime you want so we’ll just start to do iPod weddings. Have you ever been to an iPod wedding? Yep. Are they a little brutal? Oh yeah. So here’s the iPod wedding. Alright guys, the next some guy who’s never ever entertained in his life gets on the mic. Alright guys, the bride and groom are gonna dance to one of their favorite songs. Let me see if I can get it. Click, click, click. Play. And it’s some traditional wedding song, but there’s no entertainment. There’s no excitement. Scareless Whisper. Yeah. Oh. Pfft. So let me get that going. This is an iPod wedding. Let me get that going. All right, ladies and gentlemen, I don’t really talk on the mic much. We can’t hear you. You’ve got to get on the mic. Okay. Oh Sorry, it’ll do that. I only folks up next on the ride the room are gonna be a oh, sorry Uh, I think anyway, they’re gonna be dancing to their favorite song here their first dance. I’m Greg What happened is millions of people are on the world became DJs overnight because they had access to downloading the music and playing the songs. And I realized it wasn’t incumbent on us as a DJ, it wasn’t our responsibility as a DJ to all of a sudden now say, we must buy all the music and take it so no one else can have it. It was just to justify someone paying you a thousand dollars. You literally had to transform beyond just a music player and you had to become an entertainer. Yeah, people had to pay for the entertainment not just for Hitting play right but forever It was a kind of a commodity where people would just hire you because you’re the only one who had the music see you could Hide behind your music and you play your music and your lights and there didn’t need to be any entertainment quality so then I had to teach all the guys to say All right, ladies and gentlemen up next here with our beautiful bride and the handsome groom. We’re going to be dancing together for their first dance together as newlyweds. So, a round of applause. How many people here know the bride? A round of applause. How many people here know the groom? Now, folks, quick, quick, quick survey here. A round of applause. How many people think the bride is looking absolutely gorgeous tonight, ladies and gentlemen? Oh, yeah. Now, up next, we’re going to be dancing to George Michael, back when he was part of Wham! Careless Whisper. Let’s hear it for the bride and the groom, ladies and gentlemen. Let’s get excited. Let’s percolate. Let’s do this I had to bring some entertainment factor to it Yeah And that put more of a burden on me to not make myself obsolete because of that trend I had to now find a way to teach my guys to become Entertainers and not just music players. So you’re you’re adapting they had to adapt and a lot of times in in people’s specific industry, there’s these big Darth Vader evil empires that are coming to take. For you, it was Apple. It was Apple iPods. You can’t beat an Apple iPod. You can adapt. Yeah. And so to your point, another example would be these big Darth Vader’s. GE, at the time Jack Welch took over, they’re making like refrigerators. They’re making like microwaves. They’re making all these appliances. And the Japanese really became an industrialized nation following World War II. And they have become masters of making awesome products. So like, a lot of people love Japanese cars. People love to buy foreign cars, the cars produced in the Asian markets. You know, a lot of like the Hondas. People rave about the quality of a Honda, how long a Honda lasts, Toyota. The things just work. And so Jack Welch realized, man, we can’t beat them on price. Their labor structure, they pay people quite a bit less. We can’t beat them on quality. So if we can’t be number one or two in any product category, we’re getting out of that sector and moving. So think about this, they went from making microwaves, this is a knowledge bomb, they went from making microwaves and refrigerators into making jet engines. They literally retooled their whole system to go from doing microwaves to jet engines. They started making medical supplies. Now if you go in for a CAT scan, you notice you’re in one of those GE machines. Everything’s GE. Yeah. If you’re going through airport security, a lot of times it’s GE. If you’re flying on a plane, it’s a GE engine. If you ever get a credit card, there’s a company called Synchrony. It’s a consumer credit company. Yeah. A lot of these businesses were GE derivatives or part of GEs or GE Capital. They started making money as a credit company. I mean, GE actually bought a TV network. We’ll put it up on the screen so you can see. But you know that Seinfeld came about largely because of Jack Welch. Really? Did you know that? No. What happened was Jack Welch, they took over the TV network and the shows, the sitcoms were awful. Yeah. And he was like, if our show isn’t number one or two in the category, ax it. Just like he did with all the products. Yeah. And they’re like, what do you know about TVs? Like I know that if it’s not number one or two in the category for primetime television, acts it. So they’re cutting shows, cutting. And they’re like, this crazy guy who just bought us, the CEO knows nothing about TV, but he’s axing shows left and right. But when they axed a show that people didn’t want to watch anyway, guess who they made room for? Seinfeld. That’s right. And he watched the pilot and he goes, yes. So he showed it to an audience, a test market audience, you know, and the study group. And these people said, this is clearly better than what’s already on TV. Let’s put him in there. But if he hadn’t had the compassion and the care for GE to really watch his golden goose and protect his money tree, he would not have cut and pruned the tree of a horrible show, thus making room for Seinfeld. Boom. True story. Boom. He grew the company by 4,000%. For real. Think about that. If you grow a company from, say you’re doing $100 of sales this year, and you double it, you’ve increased the revenue by 100%. So you’re now at 200. 4,000%? That’s like taking $100 and get out your exponential calculating formula. We’ll put it up on the screen what that equals, but it’s crazy. Crazy. Unbelievable. Jack Welch, we’re not worthy. We’re not worthy, Jack. No doubt. Awesome. Another notable quotable here from Jack Welch. He says, face reality as it is, not as it was or as you wish it to be. Yeah, and that was the thing I struggled with for a while in business is that I was going along running my DJ company Never thinking about my competition at all just going. I’m my biggest limiter. I’m my biggest competitor I don’t even worry about them We’re just gonna if we just if we just focus on being the best that we can be we don’t even worry about them Yeah, meanwhile. They’re like dramatically improving their presentation Dramatically improving their ads I actually got to a point where my competitor was better than me about three years into my business. They were clearly better. And I had to look up, pull my head out of the sand and go, they’re beating me. Why? Why? I’ll tell you what, they have better trained DJs, they have better selection of music, they have better lighting, better equipment. I have to get serious. And so I went in there and I began to systemically offer better music, better prices, better Better training better training better training kept training better training kept training better training finally I got to a point where my DJs were five or six times better than my nearest competition Yeah, and that’s where it was when I sold it It sounds like you’ve got to look out for the competitors around you The competitors that are just starting out that are coming up and the competitors that are way above you you have to have a conspiracy Theory about it. Yeah, you do okay now this this big industry destroying bus that we’re talking about, that comes in like the iPod for you, that destroyed your DJ business, but you built it back up, you adapted. You’ve got to ask these questions, all right? Who are the four biggest industry destroying buses that are headed your way? You’ve got to know who they are. And if you don’t know, then just look around. If you can’t look around, Google search it. If you can’t look around, ask your customers, hey, how come you’re not buying from us anymore? So as an example, there’s a guy I used to work with who did window installation, and he started losing business, and he’s like, I just don’t understand it. I’m going, talk to the customers who are not buying from you anymore and ask them why. And they started saying, oh, I’m on Home Advisor and Angie’s list, and I found a better person or a better deal, or I found a better offer. So he was just so far, so unwilling to face reality as it was and so busy working that all of a sudden his business was tanking and he thought it was the economy. He kept saying, oh, it’s the economy. So what we did is we put his company on Angie’s list and on HomeAdvisor and we made sure that he was now in the places because the consumer base had shifted from the referral where you’re passing out someone’s card to going online and reading reviews. So we just positioned him onto being a position of power online and he was able to get a bunch of new business. Business coaching, rocking it. Boom. Boom. Business coaching all day long, baby. We are just all day long, that’s what we’re doing. We are recording, but we’re mixing in little sprinkles of business coaching. The next question you want to ask about these huge industry destroying buses is, what will you have to do if these industry destroying buses collide with you and your business? In fact, I would even embrace emotionally and mentally like it’s going to happen. Plan on them coming for you. I can’t imagine being anywhere in the paper business when the internet hit. Well, you know, what happened is, like Warren Buffet right now, he is buying out a lot of the traditional newspapers. And what happened is the newspapers print industry, everyone used to get a newspaper delivered to their door, and that’s how you’d stay in touch with the news. Well, the internet came about, and a lot of these big newspapers thought, no, people will always be loyal to print media. And Warren Buffett, he calls it the cigar butt theory, but he says that he wants to be greedy when the market is fearful, and be fearful when the market is greedy. We’ll put the quote up on the screen, the actual quote I’m paraphrasing, but he calls it a cigar butt, so check it out. If I’m smoking a cigar, as gross as it sounds, this is his analogy, if I’m smoking a cigar and I’ve puffed it and I’m done with it and I set it down, it’s soggy, it’s nasty, and it’s sitting on the ashtray, you could, as a sick individual, pick it up and get two to three more puffs out of it and get a good buzz from the leftovers of a cigar that has already lost all the value. In fact, you can just grab it for free because no one wants it. It’s so gross. Right. So he says that’s how he buys companies. He waits for them to hit the bottom of their value cycle, then he buys them. So what he’s doing is he’s buying all these local papers. He just bought the Tulsa World. Wow. Yeah, he just bought it. And when he bought the Tulsa World and he bought the Business Journal, people still look to the media as a source of credibility, but there’s no value in the paper because their revenues are so low. So he’s buying them and turning them into online brands. And now people are going to And because he bought it so cheap, he’s making huge profits off of the online ads and all that. But he saw that people didn’t adapt, and the value was at an all-time low and now he’s buying all the newspapers. We’ll put up on the screen some of the newspapers that Warren Buffett has purchased. It’s unbelievable. He just sees trends. He’s living in a Margaritaville. He is. By Jimmy Buffett. That’s 100% true. Are they related? I don’t know that they were related in an actual way. I would say that more of a metaphysical, you know, Adam and Eve kind of way. Because if we believe in Adam and Eve, then you believe that we’re all descendants from them. Yeah. And I believe that they are descendants who are more, slightly more closely connected than you and I are. I’m going to look it up and I’m going to figure it out by the next session. But hey, now that we understand, all right, we understand all this great stuff that we just learned, we’ve got to understand how you stack up versus the competition, all right? It’s very important to formalize your observations into a visual tool that you can use to help you beat the living daylights out of your competition. Yep. And you got to do that so you got to fill out your SWOT analysis. All right. And you can do that. You can find the SWOT analysis on steroids worksheet at slash SWOT on I said SWOT SWOT. slash SWOT on steroids. This has been the hardest one for me to say. Well I’ll tell you this. I promised I would do it before we were talking about SWV and I’m just gonna go ahead and just kinda cue this up, we’ll just kinda take you out of here with a little bit of 90s 🎵…doesn’t fit me… Yeah, now I wanna get to that chorus, because the chorus is what gets me going 🎵…just what to do with a… Everybody, if you’ve ever been slow skating, quad skating, roller skating, this song goes out to you. We get the knees. I can hardly everybody now stick around. Ladies and gentlemen, we’re gonna have the dice game coming up next year. We’ve got pickles on sale at the pickles on sale at the snack bar. Stick around. We’re gonna have the dice game, the corner game. It’s all here, folks. Welcome back. Drive 15 years. So good to see you. We’re on five Point 12, I’m here with one of the business coaches of the world, but he’s not just one of, he’s one of the best business coaches of the world. How long have you been business coaching? Well, what happened is I started the DJ business, started DJing and started actually making t-shirts out of my, in my parents’ basement when I was 16. Yeah. And I’ve been self-employed in some capacity since that time. Yeah. And I received the Entrepreneur of the Year Award in 2007, I think, from the Small Business Administration for the state of Oklahoma. And people started asking me, could you help me grow my company? And I, sure, I’ll help you. I’m not sure that I know the answers, but I’ll help. And I started realizing that pretty much every business is very, very similar, and that for whatever reason I read case studies. I consume case studies and business autobiographies and the way some people eat PEZ. I mean, I’m just rocking through those things. And I’m not really sure anybody eats PEZ, by the way. But anyway, so I just go through them. And I find that I can help people grow businesses very quickly. And it’s not very difficult for me. I just know how to do it. And so this is 2007, so nine years. Wow. Yeah, nine years. And you’re doing great. I’ll tell you what. This training is dedicated to SWV. Oh, I love it. Right here. That’s so nice. Right here. This training right here is devoted to SWV. And their song right here. So it’s 5.12, find the market’s need and fill it in a memorable and differentiated way. Yeah. Practice for us. OK, well, here’s an example. Let’s get into the, let’s go with photography. Yeah. I don’t know if I want to do that. Let’s go into the DJ business instead. The DJ business, I mean, everybody has been to a wedding or know of a wedding that they had a DJ. And the DJ gets out to the wedding, he plays the songs, people are there to see the bride, so they’re like, oh my gosh, you look so good. You’re not really sure what to say to the bride, but you go, you’re looking good. Oh, you look so nice. And there’s 300 of you, 200 of you, and the bride’s not going to remember who was there really. And you get like a, you know, you’re there for four hours. So if you think about it, the time, you got 240 minutes to see 200 people. So you got like a half, you got a half a minute per person, three quarters of a minute per person. You go, hi, you look so good. Oh, thank you. Hey, how are you? Hey, you look so good. How are you? Oh, thanks for being here. Thank you.” And that’s what you’re doing for like four hours. Yeah. And the DJ then hops in the mic. All right, ladies and gentlemen, we’re going to go ahead and turn it up a notch. We’re going to play Baby Got Back. And then they play the song, and then people dance around, and they go home, and they go, I have a babysitter. I need to leave. My babysitter needs to leave. Okay, I’m so glad to see her. And they leave, and that’s what the wedding is. I was like, I can’t handle going to a wedding anymore where the DJ was weak, the wedding wasn’t memorable. I can’t handle it. So this is how we did it. I’m going to walk you through the whole thing. I’m going to go rapid fire. So here we go. Boom. The marketing materials, everything we did for marketing was memorable. We always did the big heads and the little bodies. Caricatures, a big head on a little body, kind of like those Allstate commercials where like Kevin Love and what is his name, Chris Paul, you have a big head on a little body. We’ll put a screen picture on the screen as you can see it. But basically it was memorable so you would remember our ads. Everything had a big head, little body, and all the advertisement was hilarious. So it would say something like, we offer unlimited music, unlimited sound, limited lights, and we’re organic. Just something like that. 102% more fun guaranteed, more cool than the other. Like our ad would say, cooler than the other side of the pillow, DJ Connection. Just ridiculous stuff. And then we would, when you answer the phone, we would say, thank you for calling DJ Connection. This is the amazing DJ Clay, how can I help you? And we’d always say the amazing DJ Clay. Though we answered the phone, it was scripted, it was fun, it was high energy. Our on hold music was funny. You’d walk into our office, it was like you were walking into the Rock and Roll Hall of Fame. Music, tributes, pictures, guitars, everything that’s like nostalgic music was there. You’d get into the office, there’s the Rat Pack, there’s Elvis, there’s James Brown, there’s all that decor, that memorabilia, the nostalgia was everywhere. You could tell the guy who owned the business loved music. The atmosphere, it smelled nice. We would offer you a fortune cookie, and you’re like, uh, I guess? And you would bite into it, and you would open it up, and it would say, in the future, you will book a great DJ Connection DJ. Awesome. That kind of thing. Or you are currently talking to America’s most humble man. Just that kind of stuff. And the whole experience was designed to be fun. The DJs were trained to be hilarious. The music was designed to be hilarious. The whole experience was designed to be different and memorable. The microphones we used, we used the 1955 Shure SH microphones. It’s the one that Elvis was famous for using, that chrome look. Just everything about how we did everything was different. And it was memorable, and because it was memorable, it wasn’t forgettable. Because if it’s not memorable, by definition, you won’t remember it. And when you’re going to do all this marketing, you have to get it where people remember you. That’s the key. How can you make your business better but memorable? Thrivers, if you are stuck attempting to find your niche, just know that you will find it at the intersection of these four areas. First, your company’s biggest strengths. Yeah, so your company’s biggest strengths. Write down the things that you clearly can do better than anybody else. Go ahead and write them down and be aware of them because you’re going to have to somehow weave that in to your marketing. We call this the purple cow. Seth Godin is famous for coming up with this concept, but Seth Godin is a best-selling author. We’ll add his quote here about what a purple cow is to the screen. Yeah. But a purple cow is essentially in a crowded marketplace where everybody is saying, we’re professional, we’re the best, we have the best prices. You have to stand out. And the purple cows are what gets remembered. So I guess in the organic meat space, you’ve seen Laura’s beef no I’m sorry salad dressing area have you ever noticed Newman’s yes in the space of organic like organic but like the kind of a ice cream snobbery where it’s ice cream that’s like the elite ice cream you ever noticed that like the crazy flavors they have? What’s the Ben and Jerry’s? And they have these flavors that are super memorable in their names. Yeah, that’s what I’m talking about. You’ve got to find a way to stand out in a memorable way. Right. Okay. Next one is your competition’s biggest weakness. Yeah. You just want to expose that stuff. I mean, and if you’re playing sports, it’s easy for these analogies sometimes to work. But if you’re competing, the Patriots, I love how they do this, but if they’re going against a team that can’t stop the run, like they just can’t stop any football team from running, even though the Patriots are known as a passing team and Tom Brady and all that, they will literally just run the ball all day. That’s why there’s been games where they’ve had a running back you’ve never heard of. I think Jonas Gray was the last guy to really do this. But he’ll get 200 yards and you’re like, I’ve never even heard of this guy. And they just keep running it all day because they know the other team has some injuries and they can’t stop the run. Now, if they go against a team that can’t stop the pass, they do that. If they have a team that struggles in a certain area, they always expose the weakness. Every week when you watch the Patriots, it’s like watching a different team because they’re constantly picking on the competition’s weakness. Except for when they get beat by the Philadelphia Eagles but that’s another story you a lot of times what you do is you you’ll bring in and kind of a passive-aggressive way you’ll bring in facts and I think people come to thrive 15 to hear opinions sure that’s it I hadn’t thought through my rebuttal that’s fine okay okay number three your target markets needs yeah your target markets needs I mean don’t sit there and market to your strengths and benefits and features if they don’t meet the need of your target market. Your target market has certain needs. Remember, what entrepreneurship is, all it is is you’re creating products and services that solve the needs or they meet the needs, they address the issues, they solve a problem for your ideal and likely buyers. So don’t create stuff that your ideal and likely buyers don’t want. You want to create things that meet their needs. And so, so many times in business I see entrepreneurs where we create this great product we love and we’re marketing it to people who don’t need it and or want it. So, boom. And four, number four, your core competency. Yeah, what you really want to do is you want to make sure that your main thing remains your main thing. So, your core competency is an example, there’s a fascinating interview on Charlie Rose with the new CEO of Apple. And he’s talking about Apple and what they do well. Tim Cook. Yep. And what they do well is they basically have very few products and they want to make them all just the best. And they obsess on making every detail perfect so that you, as a consumer, feel like you’re touching a piece of art. It functions. It’s function, but it’s almost like art. So it’s like art meets innovation. And that’s what they do. And so their core competency is that. And other people have tons of products. And so he was talking about, you know, Microsoft has tons of products. They have tons of software. They’re developing a lot of things. And Apple chooses to have fewer things and really focus on making it almost like art meets innovation. And so I guess the example would be if you buy an Apple computer they’re typically three times more. Is that a Mac Pro? Yeah, this is the MacBook Pro. That’s kind of a new one because it’s thin, but it’s still Pro. Yeah, I love it. Wow. Do you want me to ask you how much does that thing cost? $3,500. I’m almost kind of worried about getting too near it. Yeah, you should be. Well, the thing is, so you paid that, and it’s clearly, in your mind, worth paying eight times more than the $600 computer you could buy at Best Buy. I mean, you go into Best Buy, you can buy a laptop for $499, you can buy $500, and you paid $3,500. So it’s like seven times more, five times more than a competitive product, but in your mind it’s no competition. No competition. Why? I know that this is going to work. Can you turn it around so we can see what you think is going to work? Okay. So you’re saying here it’s going to work. What do you mean by that? What do you mean? Listen, it’s built strong, obviously. I know it’s going to work. I love the operating system. It works with all my other gadgets here. It’s in sync. It’s beautiful. It’s fast. It’s quick. You think it’s beautiful? You like the way it’s designed? Love the way it’s designed. Why? What about it? It’s silver. Do you feel like a lot of the PC manufacturers have no clue what they’re doing when it comes to designing something? You know what’s funny? What I get annoyed at is when I walk through Best Buy, I see a computer and I’m like, Oh, is that a MacBook? And I’m like, Oh no, it’s some PC thing. They’re just like absolutely copying. Which only makes me like this even more. Oh man, okay. And I’ll just say is that, as a guy who switched to Mac about a decade ago, I was told the whole time like, it’s PC, I’m not gonna switch, come on. I mean, this thing is awesome. And then they would like, and then people would go, the Mac guys, all the designers would go, dude, your computer crashes like every three days. I like it when it crashes. It’s like creativity right there, because you never know what’s going to happen and how you’re going to solve the problem. You’ve got to hack your way into your email. The guys would go, dude, you really don’t understand the difference. It’s like seven times more. I’m going to use this computer. My computer would literally sit there and go, and I couldn’t get it to work. Now, every machine in the building, except for the one that was still on my old desk is a Mac Unbelievable unbelievable unbelievable you’ve made the full switch. I have made the full switch, and that’s what I love you love the full switch I’m glad that you’ve come over. I will say I am amazed by the wonder of Steve Jobs There’s entrepreneurs, and then there is genius now And he is a genius your phone your phone is an Apple my phone is not Apple. Why? Tell me why. Alright, T-Mobile, it’s what was available. I just went in, I don’t really care. You don’t care. No. It’s not a big deal to you. I don’t care. I honestly, like, I don’t use any apps at all. There’s not a single app I use. I just use my phone to make calls and I guess I set my alarm so I can get an alarm app. Do you look at emails on there or no? No. Okay, never. So it’s just a phone for you. I do all my emails in the morning. Get on my inbox, my inbox down to zero. Yeah. And in the morning and I never look at my email the rest of the day. That’s good insight right there. It allows me to make my decisions in the morning. Love it. Love it. Hey, we’re going to finish this conversation in the next session. It’s going to be awesome. We’re going to drop some more knowledge bombs. Thrive on till then. SWV. Are we going to get that going? No, no, no. Get it going. Oh, yeah. As long as you’ve been away from this session, between this and the last one, we’ve been listening to this song. This song is awesome. If it’s been a day, if it’s been a month, we’ve been here listening. I want to put on my quad skates and go out to that snack bar and use the three dollars my mom gave me to buy some candy bars and play some video games. Perhaps I’ll play Duck Hunt. I love Duck Hunt. We are still on 5.12, find the markets need and fill it in a memorable and differentiated way. I’m going to start here with a notable quotable from Mark Andreessen. He’s an American entrepreneur, investor and software engineer. He is the co-creator of Mosaic, the first widely used web browser and the co-founder of Netscape. Now, Mark Andreessen, just so we’re clear, some people call it Andreessen, some people say Andreessen. I want to make sure we get this. is there’s a company called Andreessen Horowitz, which is now one of the most successful venture capital funds in the world. And he is the co-founder of this. So after he had a lot of success as a entrepreneur, he then went on to start a venture capital fund and has now had a ton of success on Career 2.0. And then each one of his companies has done, well, the companies he’s invested in have done so well that he serves and coaches and helps these companies. So he’s kind of like on Career 3.0 now as he’s guiding these companies to profitability. Just unbelievable, fascinating dude. Speaking of business coaching and business coaches, I’m here with one of the nation’s best business coaches. That’s New Zealand, Canada, and America. Yeah. Clay Clark right over there. There’s a thriver that Marshall spoke with the other day in Australia too. Awesome. And so in Australia they said, hey, you’re really good, but you’re clearly the number two business coach. And I asked them who and they said, how does an Australian guy talk, where they, outback, the baby took my dingo. Yeah, that’s basically what the guy said. Reverse that, the dingo took my baby. He said he’s not the best business coach, he’s the second or third best business coach. He was like, that’s not a business coach, this is a business coach. That’s exactly our conversation, no stereotyping there. Australian accents are not, I don’t do it very well, I’m sorry. Okay, I respect you. Anyways, Mark Andreessen, he says, with tech, you see this with a lot of these new entrepreneurs, they’re 25, 30, 35 years old, and they’re working to the limit of their physical capability. And from the outside, these companies look like they’re huge successes. Pause. Stop right there. People are working, he says, these big, these tech companies, these entrepreneurs who you look at as being successful, they’re 25, they’re 30, they’re 35, and they’re working to their physical limit. We’re talking about, like, you can’t do any more, okay? If that’s you, don’t feel bad. Don’t ask for a handout. Don’t ask for sympathy. Don’t ask for a cookie. Don’t ask for a high five. Don’t ask, like, the world doesn’t owe you anything. He’s saying this is normal. Remember, this is a guy who owns a huge venture capital fund. He’s done it himself. He’s now investing in people like you. He knows what it’s like, so keep going. And he says, on the inside, when you’re running one of these things, it always feels like you’re on the verge of failure. It always feels like it’s close to slipping away. And people are quitting and competitors are attacking and the press is writing all these nasty articles about you and you’re kind of on the ragged edge of all the time. Well, good. People are quitting. So people who work with your company are like, I don’t see it’s going to ever happen. I’m leaving. Your competition is attacking you. If you’re a big enough company, people are saying you’re not doing well in the news, and you just feel like you’re right on the edge of it, maybe losing everything. The life of any startup can be divided into two parts, before product slash market fit BPMF and after product slash market fit. So what happens is you have a product but you haven’t found the market for it yet. So you can define it into two parts. You have the product but you haven’t found the market for it yet. You might have an awesome product. So if you example of a company that no one knows the story is such a good story. I’m so excited. I remember the story. Google. Yes. Struggled. What? Yeah. No. Your story what yeah, you can Google right now you can pull up Google back rub Yeah, you see called back rub. That’s how it started and it was it was Larry and Sergei they’re trying to get it going it was originally called back rub and it was hosted on the Stanford servers, and they were just struggling and Anyway, then they did then when they got their first investor the investors like yeah, we want to invest What do you call your company? And the guys go, Google. And they didn’t know how to spell it. So he said, well, what do I write the check out to? Literally, they took that check and started their bank account and they misspelled it. Then when they started the business, Google, they didn’t make any money for a long time and they end up signing a deal with Netscape. Remember, remember Netscape? Yeah, yeah. And Yahoo and things like that. And they said, we’re going to supply the algorithm that’s going to allow people to search things. So remember back in the day, AOL was just all ads. Yeah. And whoever paid to be top in the search was top. It was like a yellow page ad. And no one had ever thought about doing it differently. And they wrote an algorithm that sorted the relevancy of what came up top based upon the relevancy to you. And so for us at to be top for the word business coaching, to be the most relevant, we have to be the most content, we have to provide the world’s most amount of content about that subject. And so that’s how they do it. And so long story short, like these guys at Google were like, yeah, we’ll sign an agreement. So a lot of people didn’t know, but when they were using Yahoo back in the day, or they were using Ask Jeeves or Netscape, you were actually using Google. That’s awesome. And they made their money, but they made almost all their original money off of that. They were like one deal away from never having success. And they got the deal, and they were the white label. They were doing the back end. They were providing the white label, meaning you didn’t know you were using Google when you were on Netscape, but you were. And that’s what powered them to profitability. That is amazing. True story. Happens all the time. I really wish Backrub would have stayed the name, so you would have been like, backrub that real quick. Well, the back rub was in reference to backlinks, which are the sites that would link. So the site that was the most relevant was the site that had the most backlinks. Which makes sense. Which is pulled from the idea of citations and papers in college, because they were college students when they started it. And whoever has the most, if you’re a doctor and everyone keeps referencing you in their papers, you must be a big deal. Therefore, because we’re quoting guys like Andreessen here, he must be kind of a big deal. Back to the quote. Amazing. When you are BPMF, focus obsessively on getting to product slash market fit. Do whatever is required to get to product slash market fit, including changing out people. Wait a second. Changing out people. You mean they’d have to change out people? Yes. At, just so you know right now, I am in the process of changing out some people. Why are you doing that? Well, because Thrivers have told us, I want ABC123, I want this, I want to have workshops, I want to have in-person workshops. And so we’ve got to give you access to world-class mentors that you can meet, and they’re not going to charge you anything extra. We had to do that. They said, I want coaching one-on-one, I want to be able to pay a little more for one-on-one, and we had to bring in people to do that. So these are all, we had to change out the people keep going so including changing out people, okay rewriting your product That’s me think about that. I mean, I thought if you’re a company and you you you name your company You want to do you want another knowledge bomb do it do what American Express used to do? Oh boy. Here we go Do you know they used to do what they used to do they used to deliver? mail on a horse The Pony Express? Yes. And what happened is they were so good at delivering mail that the government came in and said it’s illegal to deliver mail. So the USPS was started by the government, which made delivering mail on a horse illegal. It was against the law. So the guy who had built American Express was sitting on a bunch of cash, American Pony Express. He’s sitting on a bunch of cash and he goes, well, since I no longer have a company, and I have a bunch of cash, I guess I’ll start lending it to people. Thus, American Express. Amazing. True. Why do I know these things? Because that’s what I do. Rewriting your product, OK. Moving into a different market. Yeah, a different market. I mean, again, that’s something where you, moving into a different market? So, let’s, we’ll put up on the screen a couple of examples of this. This is huge. Blockbuster. Wayne Huizenga. We’ll go ahead and put up some of the companies he’s been involved in on the screen. But the guy has been a billionaire. He’s built a billion-dollar company in multiple industries. Think about that. I mean, oh yeah, I did so well in the movie rental business. I guess I’ll buy a baseball team and do well there. Marlins. Florida Marlins, baseball team. Yeah. Well, I guess I did so well there, I’ll move into this other industry. So he’s done well in different industries. Steve Jobs is an example. What was the product category that Apple was in when they started? Computers. Yeah. And then he left. He was, you know, asked to leave or fired, and he went to go work at Pixar. Who started Pixar? Oh, George Lucas did actually. So the guy who started movie writing, American Graffiti was his first hit. Then all of a sudden he’s… I mean, can you imagine knowing a guy? Can you imagine being friends with a guy and you say, hey guy, what are you working on? And he goes, what I’ve done is I’ve drawn a picture of what we call here a Wookiee. Are you okay, George? It’s a Wookiee and the whole deal is that he has a life commitment to follow a guy around. I’m gonna call him Han Solo. Okay, makes sense. It’s a life debt deal. Then what happens is, it’s like this princess. She’s got her hair in like these buns. You mean like, no, unlike anything you’ve ever seen before. I’m talking about two freaking like headphones on either side of her ear. She’s gonna wear those, she’s gonna dress up like a princess. There’s a dude named Luke. It’s kind of weird, but he’s gonna be like the son of a dude who’s in a metal case, like a metal body, and then they’re gonna all work together because they’re like part of the rebellion and you’re like, have you had some uppers, George? No I’m not done yet. So what’s going to happen is we’re going to team up and then we’re going to make this movie and it’s going to cost a ton of money and we need to have these cameras that fly because we’re going to make these huge models and it costs millions. They’re going to fly and they’ll allow us to look like we’re fighting fighters in like a trench like these airplanes and airplanes? No, like space planes are flying in these. We need to have a whole… So you’re going to need to invent a moving camera system that doesn’t exist? Absolutely! And they’re going to fight with like beams of light? How would we do it? Oh, it’s currently impossible, but I’m going to invent the technology and when you move it, it goes… Oh, and by the way, Darth Vader, he kind of sounds like… So I’m going to take a Lavalier microphone and put it into a tank of a scuba system, a scuba tank. This is a true story. Scuba diving tank. I’m going to put it in there and then he’s going to go, and he’s going to be played by James Earl Jones, a classically trained actor. It all makes sense. So will James Earl Jones be in the suit? No, he’s too short. The guy’s going to be like a seven foot giant who’s in the suit. And then we got to have a shiny gold plated dude who runs around and where he’s actually going to be in the suit, he’ll be trapped in it. He’ll get claustrophobic. No big deal We’ll put him and put a midget in like a little robot. We’ll call them R2-D2. It all makes sense It’s gonna be huge billions billions and then That same guys like now what I’m gonna do is I’m gonna make a movie called the toy story. It’s gonna be awesome It’s gonna be animated. You mean by artists? No, absolutely not by by computers Has it ever been done before? No, it’s going to cost 10 times more than drawing it. It’s going to take 20 times longer than drawing it. It’s going to be more expensive, it’s going to take longer, and it’s going to be awesome. And Tom Hanks is going to play the part of a guy named Woody. So Steve Jobs took over Pixar when George Lucas was going through the divorce. He takes over it, takes Toy Story to victory, unbelievable success. He comes back to Apple and he says, again, this is the voice of the crazy entrepreneur here, okay? He says, what we’re going to do is we’re going to start making phones. I thought we were a computer company. Yeah, exactly. We’re going to make phones and I want to make a phone that has a screen on it. It has to be a touch screen. It has to be a kind of glass. Does a kind of glass where you can touch the screen and actually touch images exist? No. But I have talked to our friends at Cornig and I have told them that they can definitely, Cornig Glass can do it. The CEO of Cornig was saying literally, he goes, I don’t know that we can make this glass. Steve Jobs says, you can make this glass. I call it reality distortion field. That’s what he was known for, aka lying and telling the truth in advance. You can absolutely do it. I’m telling you, you can do it. Now we have the iPhone. I mean, come on. I mean, it’s like, that’s crazy. So Apple had to switch product categories. So as an entrepreneur, don’t get into this stupid, oh, I just, I have to do it now. You can’t get stuck in your niche that sucks just because you’ve been doing it a long time. You can’t just sit there and say, we are going to continue only making computers because we’ve always continued making computers. That’s what we’ve always done, and because the employees here don’t want to change, and they keep saying, well, that’s not the way we used to do it. You’re just going to stay in that niche because you don’t want to change people, you don’t want to change products, you don’t want to change categories. You just want to say, I thought we were a company that started out making computers. We can’t make phones. The point is, if you’re ever going to have massive success, you’ve got to develop the product. But once you develop the product, you’ve got to be willing to find the right market and switch people, switch products, switch everything possible to find profitability. Unbelievable. Boom. Boom. Moving into a different market. Clay knows. Clay knows. The next thing he says is telling customers, no, when you don’t want to. That’s it. A lot of times you have to tell customers, hey, we’re no longer going to make what you used to want us to make. Yeah. But I’ve always wanted that other product. Well, it’s not profitable. I love the letter that they changed the iTunes logo. Yeah. They made it something different. And a lot of people were outraged. And Steve Jobs would just write back letters to people that would send him letters like, I’m sorry, you know, you don’t like it, but this is what it is. When he decided to not use Flash, Flash technology is involved in everything. He’s like, on the iPad, we’re not going to use Flash. People are outraged. They’re like, every other website uses it. What about when I go to a website that uses Flash? He’s like, it won’t work. Don’t go to the websites. Unbelievable. There’s a YouTube interview with him where he goes off on this tangent about why Flash is flawed. Everyone in the world was using Flash at the time. Right, just unbelievable. Telling customers yes when you don’t want to. Yeah, I mean, a lot of times customers, Thrivers, I’m gonna tell you what you guys have done, you’ve pushed me to the point of almost mental explosion. You’ve literally said to us, we want one-on-one coaching. And I’m going, the reason why I built Thrive is so that I wouldn’t have to provide one-on-one coaching anymore because I’ve already done it to the max. Literally, not exaggerating, 47 weekly one-hour workshops back to back with no breaks at the peak. Wow. And then you’re saying we want more of it. I’m going, oh no. So we had to completely change the model and provide you now downloadables, templates, things that you need so that for 19 bucks a month you can have online coaching, you can have in-person workshops, or if you want one-on-one coaching, we had to make it available for you, and you are the ones who wanted it. And so we’re doing it for you, and I totally would have never thought that’s what we would have done. Last thing, raising that fourth round of highly dilutive venture capital, whatever is required. Yeah, so what happens is that when you go out there and raise money, we did a venture capital fundraise where we had to give away 10% of the company to one of our capital investors. Mm-hmm freaking sucked Hated it. I was so mad about it. It’s like I had put in my wife and I put in you know, literally millions of dollars have been put into the company and we needed another round to do what I needed to do and I just Frick Frick, you know, and so I didn’t even want to raise the money. You’re just like, what the frick? And you don’t want to. And he says it’s highly dilutive. But this is what being an entrepreneur is all about. This is the real talk. That’s why I love Marc Andreessen. He’s so real and raw. He just brings it. That guy just takes me to entrepreneurial church every time he talks. I just love it. Boom. We’re going to finish this conversation in the next session. We’re going to be talking about niches. We’re gonna finish like a rural Minnesota family. I grew up in a town called Cocado where a large percentage of the population was Finnish and they were famous for making saunas. So we’re gonna finish like a Finnish from Cocado. I love it. Boom. So much good information and facts. No fear. No fear. Have no fear. Notice they weave in the Michael Jackson right there. MJ. Thrive on. JT, do you know what time it is? 410. It’s TiVo time in Tulsa, Roseland, baby. Tim TiVo is coming to Tulsa, Oklahoma, June 27th and 28th. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were born. I’m not kidding. I’m not kidding. I’m not kidding. 2005 what year were you born? 1995 dude I’ve been hosting business conferences since you were 10 years old But I’ve never had to the two-time Heisman Award-winning Tim Tebow come present and a lot of people you know If I followed Tim Tebow’s football career on the field And off the field and off the field the guy’s been just as successful as he has been on the field now The big question is JT. How does he do it? Well, they’re gonna have to come and find out because I don’t know. Well, I’m just saying Tim Tebow is going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russia. Also, this is the first Thrive Time Show event that we’ve had where we’re going to have a man who has built a hundred million dollar net worth Wow. We’ll be presenting. Now we’ve had a couple presenters that have had a billion dollar net worth in some real estate sort of things. Yeah. But this is the first time we’ve had a guy who’s built a service business and he’s built over a hundred million dollar net worth in the service business. It’s the yacht driving, multi-state living guru of franchising. Peter Taunton will be in the house. This is the founder of Snap Fitness, the guy behind Nine Round Boxing. He’s going to be here in Tulsa, Russel, Oklahoma, June 27th and 28th. JT, why should everybody want to hear what Peter Taunton has to say? Oh, because he’s incredible. He’s just a fountain of knowledge. He is awesome. He has inspired me listening to him talk. Not only that, he also has, he practices what he teaches, so he’s a real teacher. He’s not a fake teacher like business school teachers. So you’ve got to come learn from him. Also let me tell you this, folks, I don’t want to get this wrong because if I get it wrong, someone’s going to say, you screwed that up, buddy. So Michael Levine, this is Michael Levine, he’s going to be coming. You say, who’s Michael Levine? I don’t get this wrong. This is the PR consultant of choice for Michael Jackson, for Prince, for Nike, for Charlton Heston for Nancy Kerrigan. 34 Grammy Award winners, 43 New York Times best-selling authors he’s represented, including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s going to come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist Colton Dixon in the house. Now people say, Colton Dixon’s in the house. So if you like top 40 Christian music, Colton Dixon’s going to be in the house performing. The lineup will continue to grow each and every day. We’re going to add more and more speakers to this all-star lineup, but I encourage everybody out there today, get those tickets today. Go to Again, that’s And some people might be saying, well, how do I do it? I don’t know what I do. How does it work? You just go to Let’s go there now. We’re feeling the flow. We’re going to Again, you just go to You click on the business conferences button, and you click on the request tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you can afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that. Did not get an inheritance from parents, anything like that. I had to work for it, and I’m super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton, and I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to You might say, well, when’s it going to be? June 27th and 28th. You might say, well, who’s speaking? We already covered that. You might say, where is it going to be? It’s going to be in Tulsa, Russell Oklahoma. I suppose it’s Tulsa, Russell. I’m really trying to rebrand Tulsa as Tulsa, Russell, sort of like the Jerusalem of America. But if you type in Thrive Time Show and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now for this particular event, folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office and so it’s going to be packed. So when? June 27th and 28th. Who? You! You’re going to come. I’m talking to you. You can get your tickets right now at and again you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets which gives you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It’s a two-day interactive business workshop, over 20 hours of business training. We’re going to give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company. It’s practical, it’s actionable, and it’s Tebow time right here in Tulsa, Russia. Get those tickets today at Again, that’s Hello, I’m Michael Levine, and I’m talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years 58 Academy Award winners, 43 New York Times bestsellers. I’ve represented a lot of major stars and I’ve worked with a lot of major companies and I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California in the beautiful sunny weather of LA come to Tulsa because last year I did it and it was damn exciting. Clay Clark has put together an exceptional presentation, really life-changing and I’m looking forward to seeing you then. I’m Michael Levine, I’ll see you in Tulsa. James, did I tell you my good friend John Lee Dumas is also joining us at the in-person two-day interactive Thrive Time Show business workshop that Tim Tebow and that Michael Levine will be at the… have I told you this? You have not told me that. He’s coming all the way from Puerto Rico. This is John Lee Dumas, the host of the chart-topping podcast. He’s absolutely a living legend. This guy started a podcast after wrapping up his service in the United States military and he started recording this podcast daily in his home to the point where he started interviewing big-time folks like Gary Vaynerchuk, like Tony Robbins, and he just kept interviewing bigger and bigger names putting up shows day after day and now he is the legendary host of the EO Fire podcast and he’s traveling all the way from Clinton, Rico to Tulsa, Oklahoma to attend the in-person June 27th and 28th Thrive Time Show 2-Day Interactive Business Workshop. If you’re out there today, folks, you’ve ever wanted to grow a podcast, a broadcast, you want to improve your marketing, if you’ve ever wanted to improve your marketing, your branding, if you’ve ever wanted to increase your sales, you want to come to the 2-Day Interactive June 27th and 28th Thrive Time Show Business Workshop featuring Tim Tebow, Michael Levine, John Lee Dumas, and countless big-time, super successful entrepreneurs. It’s going to be life changing. Get your tickets right now at Thrive Time Show dot com. James, what website is that? Thrive Time Show dot com. James, one more time for the sports enthusiasts. Thrive Time Show dot com. This moment, we own it, eh, not to be played with, because it could get dangerous, see, these people I ride with, this moment, we own it. Thrive Time Show two day interactive business workshops are the world’s highest rated and most reviewed business workshops, because we teach you what you need to know to grow. You can learn the proven 13 point business system that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. Because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses, or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t love us. We’ve built this facility for you and we’re excited to see you. And now you may be thinking, what does it actually cost to attend an in-person two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford I grew up without money, and I know what it’s like to live without money So if you’re out there today, and you want to attend our in-person two-day interactive business workshop All you got to do is go to thrift to request those tickets, and if you can’t afford $250 We have scholarship pricing available to make it affordable for you. I Learned at the Academy in Kings Point in New York octa nonverba Watch what a person does, not what they say. Good morning, good morning, good morning. Herbert Kiyosaki, The Rich Dad Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re close, but they’re completely different worlds. I have a special guest today. The definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. As Mr. Clay Clark is a friend of a good friend, Eric Trump, but we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man and there’s so many ways we could take this thing. But I thought since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who’s my age, and I can say or cannot say? Well, first of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorn, who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. And he said, have you read this book, Rich Dad, Poor Dad? And I said, no. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self-employed to the business owner to the investor. And I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And I’ll tell you all about Eric Trump, but I just want to tell you, thank you, sir, for changing my life. Well, not only that, Clay, you know, thank you, but you’ve become an influencer. You know, more than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there too, or bad influencers. Yeah. Anyway, I’m glad you and I agree so much and thanks for reading my books. Yeah. That’s the greatest thrill for me today. Not a thrill, but recognition is when people, young men especially, come up and say, I read your book, changed my life. I’m doing this, I’m doing this, I’m doing this. I learned at the academy, King’s Point in New York. Acta non verba. Watch what a person does, not what they say. Whoa! Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business, and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place. Having linear workflow and seeing that mapped out on multiple different boards, it’s pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Once I saw what they were doing, I knew I had to get here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored. You’re awake and alive the whole time. It’s not pushy, they don’t try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of the business. Planning your time, breaking it all down, making time for the F6 in your life, and just really implementing it and sticking with the program. It’s really lively, they’re pretty friendly, helpful, and very welcoming. I attended a conference a couple months back and it was really the best business conference I’ve ever attended. In the workshop I learned a lot about time management, really prioritizing what’s the most important. The biggest takeaways are you want to take a step-by-step approach to your business. Whether it’s marketing, what are those three marketing tools that you want to use, to human resources. Some of the most successful people and successful businesses in this town, their owners were here today because they wanted to know more from Clay and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence. That businesses don’t change overnight. It takes time and effort and you got to go through the ups and downs of getting it to where you want to go. He actually gives you the roadmap out. I was stuck didn’t know what to do and he gave me the roadmap out step by step. We’ve set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want. They guarantee it’ll be answered. This conference motivates me and also give me a lot of knowledge and tools. It’s up to you to do it. Everybody can do these things. There’s stuff that everybody knows. But if you don’t do it, nobody else is going to do it for you. I can see the marketing working. It’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. Everyone’s super fun, super motivating. I’ve been here before, but I’m back again because it motivates me. Your competition’s going to come eventually or try to pick up these tactics. So you better, if you don’t, somebody else will. I’m Rachel with Tip Top Keynight, and we just want to give a huge thank you to Clay and Vanessa Clark. Thank you. Thank you. Thank you. You don’t, somebody else will. I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us. This is our old house. Right, this is where we used to live years ago. This is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to 14, and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just want to thank you Clay and thank you Vanessa for everything you’ve done, everything you’ve helped us with. We love you guys. If you decide to not attend the Thrive Time Workshop, you’re missing out on a great opportunity. The atmosphere of Clay’s office is very lively. You can feel the energy as soon as you walk through the door, and it really got me and my team very excited. If you decide not to come, you’re missing out on an opportunity to grow your business, bottom line. Love the environment. I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on, but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing. I’ve learned, marketing is key, marketing is everything. Making sure that you’re branded accurately and clearly. How to grow a business using Google reviews and then just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me as opposed to me constantly being there for the business. New ways of advertising my business as well as recruiting new employees. Group interviews, number one. Before we felt like we were held hostage by our employees. Group interviews has completely eliminated that because you’re able to really find the people that would really be the best fit. Hands on how to hire people, how to deal with human resources, a lot about marketing, and overall just how to structure the business, how it works for me, and also then how that can translate into working better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business. It’s real critical if I’m going to grow and change. Play really teaches you how to navigate through those things and not only find freedom, but find your purpose in your business and find the purposes for all those other people that directly affect your business as well. Everybody. Everybody. Everyone needs to attend the conference because you get an opportunity to see that it’s real. Everyone needs to attend the conference because you get an opportunity to see that it’s real. Everybody needs to attend the conference because you get an opportunity to see that it’s real.


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