The Business Coach Proven System
The Business Coach Proven System
Clay Clark: Welcome back to the Thrive Time Show.
Yes we did. Welcome back to the Thrive Time Show. This is the show for anybody out there who’s ever started from the bottom and now they want to get here, here being success.
Anybody who’s ever decided that they want to become successful, maybe you’ve attended a motivational seminar, maybe read a book, maybe you had an epiphany, maybe you watched an inspirational movie and you have all these motivational feelings and ambitions and you want to achieve success but you’re struggling to gain traction and to introduce your product or service to the marketplace.
If that is you, you are not alone; in fact, you are somebody who’s right at the beginning of your journey, if that’s you. And so today we’re talking exclusively about business coaching and the value of having great business coaches. To introduce you to the playing field, if you’re not aware of the programs out there that are good, and I say good I mean they are well reviewed. I know people have used the programs, people have spoken highly of the programs.
The E-myth program by Michael Gerber is program number one, program number two is Traction by Gino Wickman, program number three is the Maui Mastermind program which started from the guys who’ve launched the Priceline website and they also created this thing called the Maui Mastermind and it’s a great program and so the fourth program is the one that we’ve built for you here at thrive15.com where our one-on-one coaching program is designed to be one-fourth or one-fifth of the cost of any of the other competitors but it’s designed to give you five to six times more value.
Specifically, we have a thrive15.com business coach help you, that also includes the complete back-end support team.
We have an entire team of business coaching ninjas, kind of business– people who know their craft who are supporting you. As an example, your point of contact will be your coach but then you’re going to have a graphic designer, a photographer, a videographer, a web developer, a coder, an online ad manager, a search engine optimization content writer, many other people, this whole team of people, dozens of people supporting you in your business so you don’t have to go out there and hire these people full-time.
We always tell people, for less money than you would spend on hiring a full-time barista, you’re able to have the complete skill set needed to grow your business in a team of business building ninjas.
But the question gets asked a lot is; what does a business coaching relationship look like? Well, a business coaching relationship is a form of development in which a person called a coach supports a learner, in this case you or client in achieving a specific personal or professional goal.
So the coach is hired to help you achieve your goal. The main thing you want to do before you hire a coach is you want to know what your goals are. But think about this for a second; Jack Welch, he was the most successful CEO of his time; many of you are listening saying that well, “He’s actually not the most.” by what measure– how do you determine he’s actually the best? The man seems like hyperbole.
Okay well, let’s just give an example; he took over GE, he wasn’t the founder of GE, that was Thomas Edison, he took over GE and at the time the company was consistently drifting, like they were barely keeping up with the inflation rate. Every year your money’s worth less money because the government prints money and spends money it doesn’t have thus devaluing our currency. We have a thing called a fiat currency. I don’t want to send you down that rabbit trail, but Fiat meaning it’s a basic currency by decree.
We don’t have a gold standard anymore; our money’s not backed by metallic and by precious metals anymore like it used to be, thanks to Richard Nixon.
The thing is, we now have a fiat currency and so the inflation rates grown by two or 3%. So if you own a business, let’s just say that you go to the grocery store tomorrow, the cost of yogurt is higher this year than it was four years ago. So back in 1999, went to college of Oral Roberts University, I’m dating myself, but I went to college at Oral Roberts University and the cost of yogurts were four yogurts for a dollar. It was four yogurts for a dollar. You could buy four candy bars for a dollar.
Now, the same candy bars, and I feel like they’re getting smaller, maybe that’s just my feeling but the candy bars now like for Reese’s Peanut Butter Cup, what that thing is like what? 60 cents, 70 cents if go to QuikTrip it’s like 79 cents maybe, 69 cents if you work at QuikTrip and I’m getting that wrong please feel free to email me, [email protected] But I believe it’s like 69 to 79 cents and it used to be a quarter, now that was only what, 18 years ago.
That’s incredible, so the money loses values so quickly and so when Jack Welch took over GE as the CEO, he would be like the guy who would take the role of the business coach. He came on there and said listen, “We have a lot of different businesses. We have hundreds and thousands of different products and we’ve got to make these things profitable.” He needed a lot of systemic changes. He had his rules for the thing called differentiation where he said “If we can’t be number one or two in the world with that product, let’s get rid of it.”
He also had differentiation with employees. He demanded all of his managers make a list of their a players which are people who get there early and stay late and they get their job done and they bring what he calls the 4 E’s to work. So an A player would be somebody who brings energy to work; one, two; they can energize other people, three; they can execute. They just get stuff done.
We’ve all worked with people that can’t get stuff done. He says the four E’s matter; the energy, energized, right? Execute, and the fourth is they have the ability to what? They have edge, to make the tough decision even when it could irritate other people. “Irritate other people?” Yes, that’s what management is. Good management consists of irritating somebody before noon every day.
If you’re an effective manager, let me tell you what, you’re going to irritate somebody before noon every day. If you do not irritate somebody before noon every day because you hold them accountable, then you my friend are not a good manager.
And so what Jack Welch did is he took over as a CEO of GE and he grew the company by 4000% during his tenure. 4000%, so how can I say he’s arguably the top CEO of all time? The guy grew the company by 4000%.
What does a business coaching relationship do? What will happen if you hired a guy like a Jack Welch to come help your business? Well one, it starts with a free session with a coach who will do an in-depth comprehensive 13-point analysis on your business. I don’t care whether you hire a coach or not, having that analysis is worth, it’s absolutely game-changing exercise.
I mean when you’re standing in front of somebody or you’re on the phone with somebody and you’re rating your website on a scale of 1-10, from 10 being the highest and one being the worst.
Unless you’re mentally absent, you start to go “Wow, I just discovered that I have some areas for improvement right there.” and then we ask you on a scale of one to ten to rate your branding, your search engine optimization, your online ads, you’re offline ads, your retention rate, your ability to keep the employees you want.
I don’t care about your total retention rate, if you can’t keep morons motivated, who cares?
But if you can’t keep the people you want to keep, that’s something we need to think about. We need to talk about your overall profitability. You need to analyze your profitability; are you operating in the 30% profit margin or more, is your business able to operate without you?
There’s so many things the business coach will ask you about, they’re going to ask you; how much of the business is dependent upon you to bring it in and to deliver it? When they do the assessment, when they finish going through this hour-long assessment, you are going to be like somebody who just received– Dr. Z’s an optometrist and I can only relate it to this because it just happened here fairly recently, I go in and I get my prescription and my eyes, because I’m 36, have gotten worse. What?
Pretty soon I’m going to be looking through four-inch thick glasses. I’ll be like Harry Caray soon here. My glasses are getting thicker and thicker all the time so I can see. When I go in there and I get my new prescription, I get my new glasses on and I can see baby, I can see. I mean, do you know what it feels like to be able to see consistently, awesome. That’s how it’s going to feel after you have an in-depth interaction with your coach.
When you do an assessment with a coach, you’re going to find out that where you are versus where you need to be is within your reach, within your grasp, that you can get from where you are to where you want to be. You can turn your dreams into reality.
And if you’re around the office enough or you didn’t have conference calls, you’ll quickly discover that all of the businesses that I have are very successful and it’s not because I’m a genius because, this just in, I’m not a genius.
“What? I turned in every day to the Thrive Time Show because I thought Clay was a genius. I thought this guy had a series of unbelievable skill sets. I thought he had a mastery of the English language. I thought he had an unbelievable narrative. I thought his voices sometimes well hilarious. That’s why I tuned in. I wanted to hear from a genius.” No, I’m not a genius but I get stuff done, I know how to get things done. I know how to achieve results. I know how to grow your business. With our coaching program, Dr. Z and I have taught the coaches, taught them our systems, Our 13-point systems, that are now discoverable in our boom book and I’m telling you what. The life-changing results the business owners are receiving is awesome. Now, the thing with your coach though is your coach knows the way and has helped companies go the way — oh oh oh. Here we go. They aren’t going to tolerate mediocrity.
You might have been a mediocrity before as a DJ as an example. When I built DJ Connection, I remember receiving some award and they said, “You are the most successful vendor in the wedding industry in Oklahoma in the wedding industry.”
Well, there’s a lot of great people in the wedding industry in Tulsa but being the top of the wedding industry is like climbing to the top of a small hill and declaring yourself king of the mountain and the discovering that somebody has climbed to the top of Mt. Everest and he’s actually the king of the mountain. I mean if you’re the king of your office or the king of industry, maybe your industry is not that great.
Maybe it is, I don’t know but Jim Rohn, the best-selling author, the game-changing speaker, sales consultant, he passed away fairly recently but he says this, he says, “You’re the average of the five people you spend the most time with.” Let me tell you what. This week I had an unbelievable week.
Within the past seven days, I was able to hop on a phone call with Jim Stovall, the legend. The guy who went blind and then gained a vision for his life and has written numerous best-selling books. He’s the founder of a television network for people that can’t see. In his movies, he’s featured Steve Forbes. I mean he’s like the who’s who. I get nervous every time I talk to the guy.
I’m on the phone and I sound like my voice is quivering. He’s unbelievable. He’s a great mentor, a great Oklahoma asset. He made a very generous donation to Oral Roberts University and they named one of the buildings after him. He’s just a great guy, a great source of wisdom.
Well, then I also talked to Clifton Taubert. Well, Clifton Taulbert is the guy who helped introduce the stare master. His life was made into a major motion picture. Phylicia Rashad who played Bill Cosby’s wife in The Cosby Show — she is in the movie. I mean just big time actors are in that movie. Siskel and Ebert back in the day gave it two thumbs up.
Then inside the man cave, I had Brother Carlton Pearson. They guy who used to be the head of Higher Dimensions Church. The guy who used to be the head of the World Action Singers. The right-hand man of Oral Roberts. He’s in the man cave and we’re recording a transcript for his new upcoming book called Any Given Sunday about the Pearson principles to Powerful Presentation.
It’s unbelievable. All these people. I mean that’s just one week. I’m telling you what. The people that I am around today are much higher caliber than they used to be. What happens is people who have a higher caliber, they’re going to hold you to a higher standard. That’s why when Jim Rohn says you’re the average of the five people you spend the most time with. That might not work out so well for you if you’re surrounded by idiots or if you’re the smartest person in every room.
I love to be the idiot in every room because when I’m the idiot in every room, it lets me know I’ve done well in business then I’m in the right pace that I need to be. Being around a coach will provide you an ongoing source of wisdom.
We come back, we’re going to talk about how a Business coach can help you discover your biggest limiting factors. Stay tuned right here on the Thrive Time Show.