Which Business Coach is Right For You?
Which Business Coach is Right For You?
Host: Alright, welcome back to the Thrive Time Show on your radio. For many of you who are just finding the show for the first time, this is business school without the BS, it’s a business school but we don’t really get into that whole BS zone. We don’t get into– I don’t know, your syllabus, we don’t get into humanities, we don’t get into the way that you feel about how I feel about how we feel, we don’t get into the Tigris, the Euphrates, the Mesopotamian river valley, we really don’t talk a lot about the periodic table.
But what we talk about is how to grow successful companies and what we were just talking about was how a business coach can help you prioritize the action steps you need to take to find and solve the core problems that are creating your on-going frustrations. And so Gino Wickman, one of the best business coaches in the history of the planet, unbelievable business coach, his program called Traction and my opinion, my humble opinion as America’s most humble man and America’s number-one business coach is that his program is very good and dramatically more expensive than ours.
But he says this, he says, “What gets measured, gets done.” Well, okay. Well, what else does a business coach to show you? Well, the business coach is showing you how to measure the core metrics that are going to move the needle.
There’s things that matter that relate to your business and things that don’t matter. So I’ll give you an example; I used to own a company called Epic Photography and the people on the team, for whatever the reason was, they would constantly want to talk about being more relevant on social media. Well, I’m going to walk you through what I know, I don’t think people know what I know but let’s assume that they do, okay? The average American, I want you to Google this, okay? The average American, let’s do it, everybody, get out your Smartphone, okay? Average Americans’ screen time per week. Somebody go ahead and Google that.
Okay, here we go; CNN says the average American is devoting more than 10 hours per day on their devices, however, they are looking for– work with me, they’re looking to spend 50 minutes on social media as a diversion. Ah, as a diversion? Yes, as a diversion. You mean– what does a diversion mean? Okay, we might have a deeper show than I wanted to go into today, but what happens is, all of us are very busy, we like getting things done, we love achieving success but we need sometimes to relax. Some guys go grab a beer and watch football, some guys go whitewater rafting, some ladies go out whitewater rafting, they go for a run, they go shopping, they go write a book.
I don’t know but the thing is we all have a diversion, we go workout. But a diversion is an activity that diverts your mind from the tedious or serious concerns. A recreation or a pastime. For many of you, this show is kind of a recreation or a pastime because occasionally I might just lose my mind and I have a lot of fun on the show and so for you, this is kind of a diversion, right? But then there’s this area called cathartic. The word cathartic means providing psychological relief through the open expression of strong emotions causing catharsis, thus causing Facebook.
And so my teammates would constantly want to have me invest time and money into Facebook marketing and this is how the meeting would go; “Hey, I just want to know what are we doing to make our videos go viral on Facebook because there’s another company in Tulsa, there making Facebook videos that are viral.” Well, meanwhile, we’re out earning these people 25 to 1 so I don’t give a crap about the competition and what they’re doing. I care about making copious amounts of cash so that I can enjoy my time freedom and financial freedom.
So what I want you to do right now thrivers, I want you get out a sheet of paper and I want you to write down your F six goals. Now if you’ve already done this before, dust that baby off and make sure you’re headed in the right direction, but your F six goals are the following; F number one is faith, what do you want to do with your faith this year and how much time do you want to spend per week on your faith.
Two, family; today I’m going to be planning a copious– I love the word copious– a large amount a large sum of trees with my kids in a Camp Clark in Chicken Palace, where we live, where we’re planting more and more trees, we’re continuing to erect the wall and we’re not getting Mexico to pay for it so calm down, it’s not a political statement but we are building a massive wall to keep people out that we don’t invite. Just a thought but anyway, so we’re building this wall, we’re planting trees. I enjoy that, family time. I took my son out today to go buy the trees, I’m taking my son to go pick out a pair of shoes, all right, and I’m honored. He wants to be just like dad, who wants the shelltoes. Adidas baby.
So the thing is, that is something I prioritize, family right, so faith, family. But how much time, when specifically will you spend time with your family? Then there are this thing called fitness, this area called fitness. Well, fitness is; you got to workout and when are you going to do it. I know for me it’s just like, “Ah man, get on that machine.” I could probably do something else with my time but the thing is you’ve got to block out time for the items that get done. What gets scheduled gets done and your business coach will help you.
That’s what business coaching is all about, is helping you schedule time for what matters and achieved results that you want. So fitness, right? And then we have, you have faith you have the family, you’ve got fitness and now we can have what? Friendships. Who should you be spending time with and who should you stop spending time with. Right? I mean because we read the notable quotable earlier but Jim Rohn, best-selling author, multi-millionaire, he says, “You are the average of the five people you spend the most time with.”
Who are you hanging out with? I know a lot of thrivers that come out to our workshops just to hang out with successful entrepreneurs and to be surrounded by them because they realize that mediocrity is accepted by mediocre people, and nobody’s mediocre by birth. I’m talking about the choices that they make.
So faith, family, finance, right? Friendship, then there’s fitness, and there’s fun. You got to schedule time for faith, family, finances, fitness, friendships and fun. I’m sorry I’m giving them to you in a different order so it’s hard to write them down, let me try one more time faith, family, friendship, okay? Friendship, we got that? Friendship, got that written down? Okay, friendship, right? And then we have, what was the next one? Friendship and finances and fitness and fun. Not necessarily in that priority but you can decide your priority.
But your coach will help make sure that your priorities match your action steps, otherwise, you’re going to have dissonance which is where you’re stating a goal but at no point are you moving towards that goal, all right? So you’ve stated a goal but you’re not moving towards that goal and then your business coach will help you to identify your biggest limiting factor so you can focus on what matters and what doesn’t.
And for me, in those meetings with our photography team, I don’t give a crap about facebook, I don’t care how many likes we have. Do you know how many people like us on twitter and facebook at Thrive15? We have thousands of people who like us on Facebook and Twitter. Who cares? I care about the people that we help, right? That’s the number I track, I don’t care about the number of likes, it’s ridiculous. People like things they don’t even like. They like it because they should like it, they like it because a friend tells them they should like it.
They like it because the salesperson said, “Please like my facebook. Are there any ways that you could like our Facebook? That would be really beneficial.” I care about the people that we help because that’s the metric that I track. Now the next move a business coach will help you execute is they’re going to work with you to set three goals by creating a vision for what you want your life to be and what you want your business to look like in the ideal scenario.
And so when we come back, we’re going to get into the details of mapping out what you want your life to be like. If you’re not intentional, your life will just become the result of what people tell you to do. You’re going to end up with a ton of student debt, you’re going to have a big mortgage, you’re going to have two kids, you’re going to drive a Prius, you’re going to do what society wants you to do. But I believe that you already know what you want to do. When we come back, I’m going to teach you specifically how to turn your life into what you want it to be. Stay tuned, Thrive Time Show.
Gaining Time Freedom with a Business Coach Help
Speaker 1: If you have still not found what you are looking for, I recommend you do two things: One, get on over to Oklahoma Joe’s where they consistently serve up the world’s best baked beans. The world’s– The baked beans there are incredible. I’m a guy who– I’m not super passionate about just baked beans. It’s not something I wake up every morning, go on, ” Oh, I love baked beans. I probably should talk about baked beans on the radio show because I love baked beans.” No.
Oklahoma Joe’s decided to sponsor the Thrive Time Show many months ago and when they did, I went over there and I had the baked beans and I realized that what I was experiencing was like a party in my mouth. It was like a– I was almost like Thomas Jefferson, like the founding fathers, Ben Franklin.They’re all in a room and they’re signing a declaration of independence where I’m now no longer dependent upon mediocre baked beans. I’m now independent. I now understand what it’s like.
I’ve seen the light. I’ve gone to another place. I have seen the world’s best baked beans and they are clearly found every day at Oklahoma Joe’s, they’re incredible.
The mood number two is if you want to get, if you want to find what you’ve been looking for, if you want to achieve success, you must write out your F six goals. If you’re just tuning in that’s faith, family, friendships, fitness, finances and fun. Write out those goals and then let’s go and get them, right. Let’s go get them. I’m going to walk you through how your business coach will help you during a business coaching experience.
A business coach is going to hold you accountable to execute your action steps and your daily performance indicators, your daily key performance indicators. The idea here of Jack Welch, the former CEO of GE who I love to quote because he grew GE by 4000% when he took over. You guys understand that if the TV show Seinfeld, it would not be on the air. It wouldn’t have been on the air if it wasn’t for Jack Welch.
Jack Welch was so pragmatic that when they took over our CA and they took over the TV network, he realized, ” Hey listen, we’re not growing because of the shows aren’t good.” He decided that he would commit to continuing cutting shows that did not perform well and by him cutting, by him pruning the tree, he was able to make room for Jerry Seinfeld. Jerry Seinfield would not have had a sitcom if it wouldn’t been for Jack Welch pruning away a show that wasn’t very good.
In your business, think about areas where you are settling right now. You’ve got somebody who’s not very great at sales, doing sales. Somebody’s not very accurate in accounting, doing accounting. You have a website that’s awful, you have print pieces that are a disaster, you have social media marketing that doesn’t work, you have search engine optimization that produces no results, you have a sales process that just doesn’t get it done, you have a manager that can’t manage.
Well at the thrive15.com business coaching experience that we have, we are obviously at the two-day, in person, interactive workshops where many people come and they discover and they have their epiphanies but maybe you need one on one business coaching. Jack Welch said this notable quote. He says, ” You’ve got to eat while you dream.” You’ve got to deliver on short range commitments while you develop a long range strategy and vision and implement it to the success of doing both. Walking and chewing gum if you will. Getting it done in the short range and delivering a long range plan and executing on that. That’s what a business coach is going to help you do.
The next thing a business coach is going to help you do is your coach is going to help you verify that you are incrementally working on your business and not just in it. What I’m going to do right now is I’m going to switch into, I’m going to get a little bit awkward with you. I’m going to bear my soul with you. It might seem uncomfortable but you’ll let me do that, I’m going to do it.
Here we go. My family, growing up, my mum and dad are awesome people. They really, really care about me. They’ve encouraged me. I used to stutter as a kid. I couldn’t talk very well. While on the school bus, I remember a kid made fun of me and I went to school and people made fun of me. I just struggled with speaking. My parents believed in me and helped me become a person who was confident in the way I spoke.
For them it was a major, major financial sacrifice to have a speech pathologist work with me. It was a sacrifice. It was tough. My dad worked night shifts. My dad, who just passed away unfortunately as a result of ALS, Lou Gehrig’s disease. He basically lost the ability to move his body and his limbs and he eventually suffocated to death on 09/04/2016.
He sacrificed to make my life the best that it could be. I appreciate that. He worked at QuikTrip. He worked night shifts. He worked at Medtronic, the place that make pace makers. He worked at the calibration place. He did the best he could but I can tell you this. If I would’ve been able to coach my dad and taught him what I know now, we would have been travelling often, which my family’s been able to do. We would have been able to tell certain people to screw off because we don’t need them in our lives because we didn’t.
We didn’t have to have some overload that would nag us because financially, when you’ve–, Humphery Brocard once said that the goal of becoming wealthy is so that you can tell some big shot where to go. The thing here is financially, we wouldn’t have been in a situation where we had to do certain things. My dad would not have to work the craziest schedule he had to.
I feel like that many of you deserve, all of you. You personally, you listening right now, you deserve financial freedom, you do. You deserve time freedom, you do. You’re not going to have success until you know what to do. It’s, I call it exceptionalism but a guidance counselor probably told you, ” You’re exceptional. You’re an exception. You’re great. You have great potential Gary. “, “Amanda, you have great potential.”, “Russ, you have great potential.”, “Danielle, you have great potential.” , “Kurt, you’ve got good potential.”
That doesn’t matter. You get paid based upon what you do, not based upon what you know. You’re probably reluctant to start a business. You’re probably going, ” I don’t know if I have what it takes.”, “I want to do it but I don’t know if I have what it-“, ” I’m worried about what other people might think.”” Gosh, what if I speak up in a meeting.”, ” What if I don’t want to own my own business, I just want to become the best manager I can be.”, ” But, if I speak up, what if I offend somebody.”
Well, Steve Jobs has a notable quote for you, that I’m going to read to you. He delivered this speech while speaking to the Stanford graduates which is hilarious to me because he did not graduate from college yet he was asked, as so many successful people are, to speak at the graduation when he did not actually graduate himself. Something should be learned there.
He says,” Almost everything, all external expectations, all pride, all fear of embarrassment, or failure, these things just fall away in the face of death leaving behind only what is truly important. Remembering that you are going to die is the best way that I know to avoid the trap of thinking that you have something to lose. You’re already naked. There’s no reason to not follow your heart.”
Maybe you don’t like that quote, maybe it didn’t do anything for you. Well, Psalms, even the Bible, 11. It’s Psalms 118 so 1-1-8, 24. It says, ” This is the day that the Lord has made. Let us rejoice and be glad in it.” My friend, you don’t know how long you are going to be on the planet, correct? I don’t know how long I’m going to be on the planet. My dad did not determine the day that he would get ALS. He did not email in some doctor and say, ” Oh, doctor, you know what, this day, that’s the day that I want to have ALS. “
None of us know how many days we have. When you realize that time is in fact your most precious resource and not money, you will begin to invest in yourself. People that don’t grasp this concept struggle forever. I paid somebody when I could not afford to pay somebody. I paid someone to teach me photo shop when I was 19 years old. I paid somebody to do my accounting when I was 25 years old. I have paid somebody just as recently as last week to plant some trees at Camp Clarke in Chicken Palace. I paid someone to install a flat screen TV at thrive15.com. What you can get over this ridiculous mindset is that you value money more than time, you can have success.
Everybody needs a business coach. Tat’s me trying to sell you something, right? The CEO of google, on an interview he did with Fortune Magazine. Google Fortune magazine Eric Schmidt business coach. This is what hes says and I’m going to give you time to write this down. He says, “My best advice to you is to have a coach,” a business coach. He says, “My best advice to you is to have a coach.” He said, “I remember thinking why would I need a coach? Am I doing something wrong?” My argument was how “How could I coach advice me if I’m supposed to be the best in the world or at doing this?”
He’s a CEO of Google but he believes that having a coach was the number one game changing event that took his business career to the next level perhaps the CEO of google needs business coach and you don’t. Until next time three, two, one, boom.