Tim Redmond | Discover the Redmond Growth Business Coaching Clay Clark Success Story

If you are looking to take your business to the next level, Clay Clark believes that you have the mental capacity and tenacity as long as you are willing to implement a proven plan. Learn how Clay Clark helped Tim Redmond to grow and scale Redmond Growth today by watching the inspiring Tim Redmond story below:

 

Video Transcript

Speaker 1:

Get ready to enter the Thrivetime Show.

Speaker 2:

(singing)

Clay Clark:

Tim Redmond. How you doing this evening?

Tim Redmond:

I’m doing great, Clay Clark. It’s great to be back with you here.

Clay Clark:

Yeah. Really, I don’t know if I fully expressed how much I enjoyed my vegetarian sushi, but I enjoyed it. So my energy level’s up here tonight and I’m excited to talk about your-

Tim Redmond:

Do you get more energy with a vegetarian what?

Clay Clark:

A vegetarian sushi. It’s wrapped in seaweed. It’s got the brown rice. It’s got some sort of guac looking thing, avocado in there. Yeah, I’ve been basically sustaining myself for the last 45 days off these.

Tim Redmond:

I would love that. Platted on a nice big, fat juicy steak.

Clay Clark:

Yeah, well there’s a lot of truth in being vegetarian while covering it with steak. All right, well hey, we’re here today to talk about your 50 management maxims and the 50 truths to launch you and your business to new heights. And if you don’t know Tim Redmond like I do, and you probably don’t, I had an opportunity to intern for you. I was 19 or 20 years old. And Tim at the time, what was your title at the time before you sold the company?

Tim Redmond:

Executive vice president.

Clay Clark:

Okay, so he’s the executive vice president of a company. I’m an intern. I’ve tricked my way in that Leonardo DiCaprio, Catch Me if You Can sort of way.

Tim Redmond:

I love that movie.

Clay Clark:

BS’d my way into an internship there, pretending to be enrolled in college and to be pursuing accounting. And I ended up-

Tim Redmond:

Neither of which were true at the moment.

Clay Clark:

Neither of which were true. They were true in the… No, they weren’t even true in the future. They just weren’t true. Okay. But I’m working there as an intern and you’re growing this company from two people to 450 people, and to navigate your way through it, you sometimes would reflect and write these maxims, these 50 management maxims. What is a maxim?

Tim Redmond:

A maxim is like a fundamental truth. It’s a bedrock reality that you can build your life upon. And it’s these observations that I drew from going through the school of hard knocks. My MBA program and my schooling was this real life stuff. Our school colors were black and blue, the bruises all over of just trying different things, many of them not working and then trying something that worked, and then I go, “Ah, here’s the reality, here’s the maxim that came out of that.”

Clay Clark:

Now I’m not going to steal your thunder. I can just say I’ve seen you work firsthand with clients, and when you teach them these things, there’s these epiphanies. They just get excited. They implement them and then it works. So I’m excited about this. Now it seems like as you guys were growing the company from two people to 450, you start to generate some revenue along the way. What kind of revenues were you guys generating before you sold it?

Tim Redmond:

Okay, we were at about 40 million a year, and when we started the selling process, we’re probably about $27 million dollars, and went through a number of people in about a year and a half through the road show, found a suitor, and came to the table. By that time, we were just an explosive growth.

Clay Clark:

Now due in large part to my internship and what I was-

Tim Redmond:

Yeah, we owe a lot of this growth… Of the $40 million, 39 million was due to Clay’s internship.

Clay Clark:

Yeah.

Tim Redmond:

Carried the show.

Clay Clark:

Carried the show on my back. I need a chiropractor. So here’s the deal. As far as the revenue that you guys were producing, you’re growing all sorts of revenue, things are going good, but there’s a lot of companies out there, just some context, where you could have the title of CEO and it’s like a two-person company. But you’re basically second in command with 450 people. What kind of job responsibilities were you dealing with at that time? Just to give your maxims a little bit of texture to it, a little bit of-

Tim Redmond:

Okay, well I really got promoted when I hired people ’cause it was the founder of the company and myself, and he handled the technical side, I handled the corporate structure, the people side. And so as I hired people, I got promoted. And I got to a point where I had seven divisions. About 60% of the company was reporting to me through these seven managers.

Clay Clark:

What I’m going to do here today, because you’re managing seven divisions, right? You’re managing seven divisions. You hire people, fire people, you have sales people you got to lead, you have management meetings, you’ve got people calling in sick, you’ve got people having babies, you’ve got drama, you have all the things that every other company… You have theft, you have lies, you have dishonesty, you have joy, hope, all those things, and yet you emerge with these 50 maxims and they became a curriculum of sorts that you trained your staff on.

So what I’m going to do is I’m going to go through these. We have 50 maxims, we got a lot of them. And we’re going to go through these. What I’m going to do is I’m going to read the maxim and then I’m going to ask you if you can tell me about it and how I can directly apply it if I’m in business today. And so to make it a little fun for the folks at home, when you tell me how to apply it, you’re going to be telling those guys at home how to do it, okay?

So here we go here. Number one, Tim Redman’s Management Maxim: “None of us is as smart as all of us.”

Tim Redmond:

All right, so we have a lot of entrepreneurs, maybe yourself, that is a very strong personality, “Let’s Git-R-Done. If you’re not going to help me out, just get out of the way,” and a lot of times what we do is we come into this what Jim Collins calls in Good to Great, he calls it level four leaders where they’re the Indian chief and they got all these Braves around just following the orders because they’re the smartest one. And if you portray yourself as the smartest one, then you’re going to be threatened by these million-dollar ideas that your staff is going to bring to you. When you have this mindset that none of us is as smart as all of us, you’re pulling information. I remember, Clay, getting hundred thousand dollars ideas from brand new kids fresh out of college we just hired and they didn’t know any better and stumbled into things. I’m paying attention to it and said, “My God, this is brilliant.” And we would apply it, and bam!

Clay Clark:

I want to say this to give you a little bit of texture, because I know if you’re watching this, you might go, “That’s a great thing.” And I’ll tell you, I’ve consulted with hundreds of clients. You have, too. And what I have found is that a lot of owners, we do try to think that we’re the smartest man in the room. I know I’ve been guilty of it. So what’s an action step someone can do watching this right now if they want to apply the maxim that none of us is as smart as all of us, what can they do?

Tim Redmond:

Well, first of all, put more question marks on the end of what you’re saying instead of periods or exclamation points. Ask more questions. Look at everybody as having these million-dollar ideas locked up on the inside. That’s another maxim coming down the list. But you are there to fish and mine the gold and the diamonds in these people. It includes creating a mastermind and they may not be within your company. You may be a solopreneur right now. You’re the only one there. When you show up, none of us as smart as all of us, who else is here? Well, you get some friends going, you get some compadres, maybe even competitors or people in a mastermind group that care enough about you to be honest with you, and you get their ideas. You don’t wait to reply because you have something better to say. You listen to them and say, what wisdom can I apply from what I’m hearing here? There’s wisdom all around you, enough to cause your business to explode if you just slow down and listen to it.

Clay Clark:

Now, second maxim. And it says, “Never be too overwhelmed with anything.” Now I’m going to take issue with this one and see if you can help me.

Tim Redmond:

All right.

Clay Clark:

Today we found out that my grandfather is going to pass away, and that my father’s dealing with the cancer stuff, which we know of, and we have a full schedule tomorrow. That’s what I’m dealing with now. When I worked at TAASC, I was like, “Well, hopefully I can have some extra pizza ’cause I don’t have any food, so I can maybe steal some pizza tonight or have some extra pizza to take home.” Didn’t have money, didn’t have a car that really worked consistently.

Tim Redmond:

That was right. We served food there last-

Clay Clark:

So that was my big benefit. Never be too overwhelmed with anything, what does that mean?

Tim Redmond:

Right, yeah. And what you’re saying is family issues are very serious. Clay, your dad whom you love deeply and your grandfather and issues and people you trusted that betray you, what are you going to do during these times? And so the idea is overwhelmed is a feeling that you’re not capable to do anything. It’s a delusional thought that you’re trying to do everything in this unrealistic framework. You think that you can do everything, you’re supposed to do everything right now, and it overloads your system. And what overwhelm does to you is it drains you of energy and it drains you of creativity.

Now when you have something overwhelming or a negative thing happen in your life, it’s at that time that it’s demanding of you to have energy and creativity to be able to do the best you can with that. When you get overwhelmed, and it’s an emotional point of… Really it’s a delusional point of thinking that you’re paralyzed, that you can do nothing. It’s not true. You have to just pull back, maybe walk around the block, maybe have a time of prayer or have a time where you’re reading something inspirational. Talk to a friend that’ll listen to you. Pull back, breathe deeply and just say, “I can. I can do what I can do and I’m going to think about what is it within my sphere that I can do.”

Clay Clark:

So you’re saying if you’re feeling overwhelmed right now, what you need to do is say, “What can I do?” Pull back and ask yourself, “What can I do?” That’s what you’re saying?

Tim Redmond:

Right, right. When you read EQ and a lot of the Daniel Goldman’s work on emotional intelligence, they talk about this high EQ has the ability to keep their emotions from literally just rushing in and just completely disabling your rational mind.

Clay Clark:

I heard it said this way. They said that you take the word “emotion” and the E is in front of motion. It gets in the way of the motion.

Tim Redmond:

It gets in the way of our motion.

Clay Clark:

So for me, that’s how I deal with it. Now moving on to Maxim number three here. “First the environment, then their behavior.” What are you talking about?

Tim Redmond:

Oh, geez. This is an entire seminar that I do in businesses. I was just coaching a business in the city far, far away. Okay?

Clay Clark:

Near Tantooine.

Tim Redmond:

How did you know?

Clay Clark:

I’m a Star Wars guy.

Tim Redmond:

So here we’re talking about it and the owners are unloading on me about how bad the employees are, and they’re missing this and they’re not paying attention to this and they’re late for this and they don’t care about this and they’re allowing the production to go down and they’re not following through with this and they’re not a sales organization, they’re an order-taking organization. And it was just nothing but negativity. It was all these bad employees. And I introduced this idea of first the environment, then their behavior.

What we’re talking about is the primary role of an entrepreneur, of a leader, is to create the environment. Why? Because just like plants will react to the environment around them, people will react and respond to the environment around them. If it’s a growth environment, they’re going to grow. If it’s an oppressive, fear-based environment, they’re going to shy away, they’re going to be afraid to make decisions. And their behavior is many times a reaction to the environment. So if you want to take care of a symptom, you’re going to go through…

I know a business owner that has gone through one position, has gone through six people in this last year, and this person is not going inward to say, “What am I doing to create an environment that people are reacting to?” You’re not going to solve this by judging their behavior. Change the environment first.

Clay Clark:

So if you’re having problems right now with the result, maybe look at the environment you’ve created and the environment might be, is it the decoration? Is it how you talk to your staff? What is the environment?

Tim Redmond:

It’s amazing. I quoted Daniel Goldman. He had another book called-

Clay Clark:

Daniel Goldman?

Tim Redmond:

Goldman. [inaudible 00:13:21]. He wrote a book called Tribal Leadership. Phenomenal. He said in this that CEOs and business owners have little awareness of how their attitude and how they talk to their employees, how that drives productivity up or down for that day. They have little awareness of how influential their attitude and the way they communicate. Are you encouraging creativity? Are you encouraging problem solving? Or you have to do it exactly right the first time and there’s this fear-based environment. Look at Deming’s 14 points. Point number eight on creating this total quality management. Point 8 is drive out fear.

Clay Clark:

Assume that I have no idea who Deming is. Can you educate me as to who Deming is?

Tim Redmond:

Deming is the hero that was coming out right after World War II selling his ideas or trying to sell his ideas to the major corporations in America. They shut him down for the most part, so he moved over to Japan.

Clay Clark:

Flies over there?

Tim Redmond:

Well, flies, swam. I’m not sure how he got over there.

Never read that footnote.

Clay Clark:

Bike? Okay, so he gets there…

Tim Redmond:

And so he began to teach these principles, these 14 points on increasing your quality and productivity, and Toyota and these other companies bit off on it, transformed the way they did business. And then 20 years later, they’re leading us.

Clay Clark:

I’ve heard about that. If you guys watching this, if you get a chance to research Deming and his whole management systems, his quality control systems, they’re phenomenal. They’re revolutionary ideas. Now, Tim, point 4: “Effective leaders first go inward before they go outward.” What are you talking about?

Tim Redmond:

Okay, so really my good friend John Maxwell says that everything, everything, the success of your business, everything in life, rises and falls on leadership. And so if you’re going to be a leader, you’re going to go inward to say, “What can I do to improve the situation before I go outward and start blaming other people?”

Clay Clark:

The other day I was on the phone with somebody and I said, “Ultimately it’s my fault.” And I read John Maxwell’s book. I’ve tried to teach myself to say that no matter what the situation is, ultimately it’s my fault. And so I think when you do that, it gives you a sense of ownership and responsibility, like you can actually do something about it?

Tim Redmond:

Yeah, owners own their stuff. I mean, that’s another… I say these things so much. Owners own stuff. They own the results. It’s like Jim Collins says that the effective leaders, the level five leaders, when bad things happen, they’re going to look in the mirror. When good things happen, they’re going to look out the window, say, “Look at these people.” So the idea here is if you are going to go just outward… I was just on the phone last night with this client that had blown up. They’re about ready to lose two of their key staff and it’s a company of four people. They do about $3 million a year and we’ve really leveraged a lot of things through coaching him and just having a phenomenal thing. They’re reacting all over. They’re going outward first before they’re going inward to say, “What can I do to improve this situation before I start running over other people?”

Clay Clark:

So I’m watching this, if I’ve got a problem right now, if you’ve got an employee that’s being crazy, you got a payroll problem, you have a bad sign out in front of your building, you have a… Ask yourself, I mean, am I the one who made the bad checklist? Am I the one who hired the wrong person or didn’t train them properly or not holding them accountable or whatever the deal is?

Tim Redmond:

Right. Even if it’s totally somebody else’s fault, even if you are an absolute saint, which you are.

Clay Clark:

True

Tim Redmond:

Probably or probably not, one of those two. Even if it’s clearly somebody else’s fault, it’s still going to increase your leadership and your ability to change the situation if you go inward first, you take ownership first. What can I do to improve this situation before I start demanding something of other people? It’s a pattern where your followers will turn into leaders as they follow you.

Clay Clark:

Now, maxim number six, here we go. “If you don’t become part of the solution, you have no right to gripe.”

Tim Redmond:

And I don’t know if that needs any explanation.

Clay Clark:

Well, I will say this. This is where I see the little text context here. I feel like that what happens is in companies, owners, all the time, you have a client, they come in with you and me, clients pay us to help them work with their business and stuff, these guys are paying a decent amount of money. And they’ll come in, meeting starts at 10, and at 10:35, they’re still like, “In the economy and the weather and my staff…” And you got to be like, “Whoa, whoa, whoa, whoa, whoa, whoa, whoa. We don’t really have time to gripe. We have to focus on a solution.” And I know it’s an addictive, almost like we think it’s therapeutic, but it’s like reverse therapy. You complain and then you feel like… You’re like, “Well, I’m just getting it off my chest.” But then you complain some more.

Tim Redmond:

It goes off your chest and it just infects your whole work environment. So here’s the idea, is I’ve trained my employees… And I don’t want a bunch of followers, I don’t want a bunch of employees. I want a bunch of owners that own their stuff too. And so I said, “If you have a gripe, you better have a solution attached to it. If you have something you’re complaining about or concerned about, I want you to come in with a solution.” So I’ll say, “What are you going to do about it?” Because they’re coming to me and saying, “This thing is going wrong. What are you going to do?” And the tone of their voice, if they don’t actually say it themselves, “What are you going to do about it?” I say, “Well, I want to hire employees that do something about stuff like that. How about you? Show us how it’s done.” So it is teaching them to go inward before they go outward.

Clay Clark:

Now you say here on maxim number seven, “You cannot complain about what you tolerate.” What are you talking about? What are you talking about?

Tim Redmond:

All right, so when I’m coaching my clients, this is probably the most frequent statement I’ll make to them. And usually after the first day of coaching, I start on the second day with them, I start it and then they finish it for me. “We have all this pent-up energy. We’re growing this business and it’s not perfect. And there’s things that are going bad and we’re trying to plow ahead and it’s almost like we’re doing this Michael Jackson moonwalk. We’re trying to move forward, but we’re actually moving backwards here.” You want me to demonstrate that?

Clay Clark:

Yeah-

Tim Redmond:

No, you don’t want me to demonstrate that.

Clay Clark:

I do not want-

Tim Redmond:

A white boy that can’t jump here. I’m not sure if that’s politically correct, but that’s where we’re at here.

Clay Clark:

Okay.

Tim Redmond:

So the idea here is they are complaining about things, but guess what? They’re tolerating that.

Clay Clark:

Specific example. Give me a time in your career where you tolerated something and you were like-

Tim Redmond:

I can drill down to that in just a moment. I think about a client just a few weeks ago saying, “This employee is horrible. They’re up to nothing. They’re destroying our company.” I said, “Well, you are celebrating that behavior.” They said, “We’re not celebrating that behavior.” I said, “Yes, you are.” “No, we’re not celebrating that behavior.” I said, “Did you pay him a paycheck?” “Well, yeah.” That’s a celebration. That’s exchanging. That garbage behavior, that poor performance, you’re rewarding and celebrating that with a paycheck. You’re tolerating that. And so if you’re going to complain about this, then that means it’s an outline for you to say, “Listen, I’m going to set up structure where I don’t tolerate that anymore.”

Clay Clark:

So I give you just an example. Let’s say that I have a bakery and the staff works for me, they just never get stuff done on time. You’re saying you’d walk in there and you say, “Hey, look, if you want to continue being a part of this team, this better be done on time?”

Tim Redmond:

Well, it is. It’s showing them what and help them own the what. And then sometimes, particularly if they have this errant behavior, sometimes you have to show them a process of how. Now I like to hire these A and B employees that we’ll talk about later in another session. I like to hire these people that they don’t want me to show them how, they just want me to show them what. And I said, “Listen, here’s the end item. Here’s the result. Get this result.” Now I’m going to give you some tips and different things in a process here that I’ve established, but I’m not going to necessarily show you how unless your performance goes down. If your performance goes down, I’m going to come in there and I’m going to show you, “Listen, there’s a whole syntax of making sure that this bakery good gets done on time, and you follow these steps, you get it done.” So sometimes you do have to show them how.

Clay Clark:

“The opposite of learning is blaming.” What does that mean?

Tim Redmond:

The opposite of learning is blaming. Okay, wealth and growth and prosperity in your business are built on the foundation of learning. What is business? Business is a process of creating something of value to serve other people. And in this process of doing that, you want to lower the cost, you want to increase your sales price, you want to increase that profit. In that process, there’s all kinds of lessons. There’s all kinds of things that go wrong and things that’ll challenge that. There’s competition. There’s these behaviors of these employees.

So many times, what you do is you fall victim, you fall victim to all these negative things and you start blaming them rather than learning. Learning is an active engagement of improving, constantly approving. Blaming is stepping outside of that, removing yourself from the situation that says, “This is happening because that thing is going on,” and you remove yourself from getting actively involved in solving the problem. That’s what we’re talking about.

I got a hilarious story that my five-year-old son taught me when he was five. He’s 17 now. He was the third son. He had this need to conquer something. His name is Joshua Caleb, like in the Bible. These two conquerors, these big heroes. And so, “I saw that you want to conquer something.” And I remember he picked up Buzz Lightyear, this doll from… “Infinity and beyond!” Toy Story. He snuck up behind his brother Matthew and just smashed Matthew in the back of the head with Buzz Lightyear. And then he walked over there, this little five-year-old kid, walked over, folded his hands like he’s little Napoleon Bonaparte that just conquered the world, this smug look of just… He was on top of the world. And Matthew’s screaming.

And I said, “Joshua, why did you do that? Why did you do that?” He goes, “You saw that daddy?” “Yeah.” And people are watching you all the time, by the way. “Yeah, I saw you do…” I could see his little gears in his mind going. He goes, “I didn’t do it.” I said, “What do you mean you didn’t?” “I didn’t do it.” And then he started getting passionately emotional with me. Big half gallon tears coming down. “I didn’t do it, daddy. I didn’t do it.” “Well, Joshua, if you didn’t do it, who did it?” “It wasn’t me.” Tears still coming down. “It wasn’t me. It was my hand.” Okay, so you think, there it is.

Clay Clark:

The blaming.

Tim Redmond:

It’s this whole culture of blame that this five-year-old kid has learned this, probably from me, probably not his mother, but probably from me. And so we get into this cultural blame. We’re so quick to blame rather than learning. Learning is growing. Blaming is just giving yourself a permission slip to stay where you’re at.

Clay Clark:

Now you get in here and it says… This is a maxim number nine: “Without accountability, nothing improves, nothing ever.” Now, real quick, I’m going to just fire off some examples I see all the time. I go into small businesses, whether it’s a doctor’s office, it could be a hospital, it could be a restaurant, and nobody is accountable. So people get a paycheck whether their job is done or not, and then nothing ever gets better. And it’s like, everyone thought that someone else was supposed to do it. There’s no accountability there. I’m all about meritocracies, paying people based on their merits, based on what they do. I’m really into that stuff. But you’ve taken it to a whole nother level with TAASC. I mean, you guys did some huge things there. So talk to me about what you meant when you wrote this, “Without accountability, nothing improves, ever.”

Tim Redmond:

Okay. Unless you have a bite with your bark, unless you hold people to a performance standard, whatever’s measured and monitored will improve. So growing employees is almost like raising children. For those of you that raised… Well, we’re all children, I guess. But if you have raised children, you know how much those kids can wear you out. Can we say teenage years? Just say that word here. Okay. As teenagers, what are they going to do? They’ve awakened, they’re independent. They’re going to challenge everything. And so if you hold to it, they will try to wear you down to say, “Did you really mean that? Did you really mean that? Did you really mean it? Did you really mean it?” “I give up! No, I didn’t mean it.” And at that point, that accountability is lost. They won. And so now you’re tolerating that behavior.

And so with accountability here, it’s very important. It requires a toughness. Really, it requires creating a leadership culture where people literally monitor themselves. And that’s what we did at TAASC, is we had this 16 weeks of leadership training, 16 sessions of leadership training, a curriculum I established just based on needs that we saw, and they begin to police one another here on that accountability system.

Clay Clark:

Let me ask you this here, point number 10. It says, “Manage yourself so your manager doesn’t have to.” Now I’ve heard people say, “If you can’t manage yourself, you can’t be a manager.” But talk to me what you meant when you said, “Manage yourself so your manager doesn’t have to.”

Tim Redmond:

Okay. I have rules for managing confident people. And one of the rules are that first of all, you actually manage your boss. Why? Because you’ve learned to manage yourself. You are taking care of preparing the top salespeople in your organization. What they do is they prepare. Sometimes they’re not the slickest talkers, sometimes they’re not the wittiest communicators, but they prepare and they plow through and they plan the work and they work the plan.

And so this whole process here is learning to take dominion of yourself. You’ve going to take the meaning of the word, you’ve got to learn to… “I want to move up to upper management here.” You’ve got to learn to manage yourself. You’ve got to learn to set goals and to begin your day with… You really got to end your day before you begin it. You got to see through what you’re going to do to make your day effective and hold yourself to that.

Clay Clark:

Also, on my staff, we have a lady working with us now named Liz, who’s been my assistant for a while. What she does is she always checks in to let me know what she’s done so that I really don’t have to check in.

Tim Redmond:

That’s the idea. She’s managing you. And so are you worried about her? Are you taking brain space? See, a lot of business owners don’t realize that it’s not just how much time something takes, but how much brain space it hogs the creative process that’s so necessary to grow your business.

Clay Clark:

And balancing maxim number nine, where it says, “Without accountability, nothing improves,” I have a to-do list of things she’s doing. So when she brings it to me, she brings the to-do list to me and says, “Hey, I got this item, this item, this item done,” and it makes it quicker. I don’t have to harass her. Now, other people, I’m like, “Did you get that done? Did you get that done?” They’re like, “Yeah, yeah, pretty much.” And then you look and they didn’t get it done. And it causes, like you said, that emotional, that brain space where you’re constantly, “Did he get it done?” It’s tough.

Tim Redmond:

So you’re managing him rather than him managing himself.

Clay Clark:

Absolutely.

Tim Redmond:

Who are you going to promote?

Clay Clark:

Well, now, definitely going to promote Liz. Liz is actually getting a raise this week, so that’s exciting.

Tim Redmond:

There you go, Liz.

Clay Clark:

There you go, Liz.

Tim Redmond:

You owe me something for that.

Clay Clark:

Now, “Believe the best before you believe the worst.” I want to talk about this real quick. I’ve got a client I’m working with right now, okay?

Tim Redmond:

Right.

Clay Clark:

He knows in his heart, he feels like it that somebody’s stealing his clients. He feels it. I smell hate in the air. Cheating.

Tim Redmond:

Betrayal.

Clay Clark:

Betrayal. He smells it. How does that apply to him? “Believe the best before you believe the worst.”

Tim Redmond:

Well, when you believe the worst, you literally pull yourself out of an energetic creative state into a victimized, reactive state, and you cannot solve any problems from a victimized, reactive state. So when you believe the best, even if you know somebody’s just totally betrayed you… And it’s not that you’re living in la-la land. I’m not asking you to do that. You’re going to flush me down the toilet along with this idea if that were true. You’re talking about managing your own state, managing your own thought process, and believing the worst.

I was just talking to a client a few days ago. They had heard from another staff some negative things about this staff. They’re ready to fire them. We get on a weekly call and they’re just fuming, just foaming at the mouth, just ready to just crucify this person, and I asked them a few questions and realized they’re just reacting to this other employee. I had just spent some time with that other employee, and I want to build the whole business around what this guy could do. It was absolutely amazing. When I began to tell them the process of what I talked to this guy about, they’re like, “Man, I love this guy.” He’s like Jekyll and Hyde here…

PART 1 OF 5 ENDS [00:32:04]

Tim Redmond:

Man, I love this guy. It’s kind of like Jekyll and Hyde here going on with his personality. So when you believe the best, you enable yourself to solve problems. And many times when you come against somebody in that accusatory way, sometimes you dent or damage that relationship where it never comes back quite to, and your growth and your prosperity is based on your ability to manage relationships.

Clay Clark:

I want to make sure we’re getting this here.

Tim Redmond:

Yeah.

Clay Clark:

If you’re watching this and you have any kind of business at all or any type of entrepreneurial dreams, you’re going to have to go from me, which is this me, I used to be a DJ,

Tim Redmond:

Me.

Clay Clark:

To we.

Tim Redmond:

We.

Clay Clark:

Which became a bunch of DJs, and then from we to all of us, I mean a big team. And if you can’t do some of these things, then you get limited. And I know it’s hard. I know if you’re watching this, I know you’re going to feel like, man, I know what he’s saying, but you don’t understand how many times I’ve been screwed. I know. You start to see patterns over time.

Tim Redmond:

Right.

Clay Clark:

If you’ve ever had an employee, break the non-compete contract or steal something or, so you start to believe the worst if you’re not diligent about forcing yourself to believe the best. 12, point 12, “Chaotic systems produce poverty. Excellent, closely managed systems produce abundance.”

Tim Redmond:

Right. Okay. So you and I have coached dozens and dozens of companies, and one of the first things we do is we assess where the business is at Clay. And so we’ll see what systems are in play. And there are systems, although I’ve never set up systems, there are systems in play. They’re defacto, which are very chaotic, and they’re actually producing scarcity and producing,-

Clay Clark:

I’m going to say 95 out of 100 clients that we’ll work with have no systems. They say the word system because it’s a fun word to say, I have systems. I got a system. You got a system. No, no. A system is you have a checklist of items that need to be done and there’s an accountability system in place.

Tim Redmond:

And there’s an order of doing those things.

Clay Clark:

Yeah, I’ll walk in. I’ll tell you example, I work with a lot of clients that they don’t have an agenda for any meetings. Everyone comes to the staff meetings, nothing’s written down. And I’m just going to role play one of these meetings real quick. Tim, how you doing?

Tim Redmond:

Well, doing good, Clay.

Clay Clark:

Hey, this week,-

Tim Redmond:

Good to be in this meeting.

Clay Clark:

Hey, did you get the stuff done, the stuff this weekend?

Tim Redmond:

I’m not sure I know what you’re talking about.

Clay Clark:

I’ll email you. And did you talk to him about the other things?

Tim Redmond:

Well, I really meant to. I really wanted to, but I didn’t get to it yet.

Clay Clark:

And this is how the meeting goes. And it’s like 45 minutes of this and then they leave and they’re like, I don’t know why it’s not growing. You’ll see a front desk nurse who her job every single day, she has a set task and the task doesn’t get done and there’s no accountability. There’s nothing written down. And I’m telling you, if you have a system, I’m talking about writing it down, following up in an orderly process. We need to do those things. Now, we get into this. If you have a system, how do you know if it’s a system? Well, maxim 13. It says, “First be fruitful, then multiply.” So I guess if the system is first fruitful, then we multiply. What does that mean?

Tim Redmond:

Okay, so a lot of times people want to grow and says, “Hey Tim, I want to hire you as a coach. Come into my business. I want to grow big.” I say, “Let’s do it.” And so I will look to see if what they’re currently doing is fruitful, is profitable, is working. Many times it’s not working, and “Well, we’ll grow into scale. We’ll grow out of that.” I said, “Now here’s the really important thing, and I want you,” if we can get the camera guys to get this on the screen here, we do this. If you don’t first become fruitful, you’ll multiply dysfunction and unlearned lessons. If you don’t first become unfruitful, you’ll multiply dysfunction and unlearned lessons.

Clay Clark:

I want to make a really quick visual on this. If we’re making cookies and the first cookie tastes terrible and we don’t test it, and then we just go ahead and make 1000 of those cookies, you made 1000 bad cookies. And as an example of what not to do, years ago I did not have a system for our karaoke, and we had a holiday party season coming up where all these corporations wanted karaoke music. And I thought, well, what we’ll do is we’ll buy these sets, we’ll buy these CDGs, but they’re CD, basically DVD players that put the words on the screen. We’ll buy these DVDs, we’ll buy these CDG players, we’ll buy them all, and then we’ll buy 10 of them and let’s go do the holiday parties. So I buy the first one, and I did not test it.

Now, I asked the young man, I said, “Hey, when you buy this, make sure that you test it.” I didn’t follow up. No systems, no accountability. So I said, “You tested it?” “Oh, I tested it.” Kid, you not. I probably spent 10 grand on things that every single one of them at the holiday party on that Saturday, December 7th or 6th, whatever it was, all the guys were calling me on the emergency line. “Hey boss, my karaoke doesn’t work. Hey, my karaoke doesn’t work.” And 10 times I had to give customers refunds, 10 times it didn’t work and,-

Tim Redmond:

That’s very expensive.

Clay Clark:

10 times, you can’t return DVDs that are opened and all that. And all I can say is that we all, everybody watching this, we’ve all been guilty at some point of doing something where we’re not being fruitful and then we decide to multiply it. And I think that the biggest concern is, again, we just have to make sure it works before we make it bigger.

Tim Redmond:

Right. Yeah, it’s got to be fruitful. I mean, I go into a lot of detail in the book I wrote called the Power to Create, but it’s the biggest challenge that I see. Business people don’t master this. The biggest mistake they make is they begin to multiply before they’ve really got a fruitfulness established. The fruitfulness is a result of well established systems. You’ve tested them, you’ve looked at them, you’ve monitored them, you see that they’re working, it’s fruitful. Now begin to multiply that.

Clay Clark:

And be careful here too. If you’re like myself and you’re somebody who just likes to win through tenacity, sometimes your system’s, it’s not working and you’re able to just will it into success.

Tim Redmond:

Right.

Clay Clark:

But it required 90 hours of work to do it. And so you’re like, well, I’ll just do more of that. Well, you can’t now work 450 hours a week.

Tim Redmond:

You’re multiplying. Dysfunction is what you’re multiplying.

Clay Clark:

Yeah. And so even as we’re building the Thrive platform, a lot of discussion’s been in is what works, what doesn’t? Let’s continue to scale what works. Let’s not scale what doesn’t. It’s really,-

Tim Redmond:

Exactly.

Clay Clark:

Now this part point 14, I had a really hard time with this up until probably 2005. I had a hard time with this until my wife and I attempted to go on a cruise, our dream cruise. We come back and the office is destroyed. Here it is. “Straight talk is essential for building trust.” I had a lot of not so straight talk where it was kind of that fuzzy, warm and fuzzies. What does it mean when you say straight talk is essential for building trust?

Tim Redmond:

You talk about the issues that are there. I just had a client yesterday, they’ve got so many elephants in the room here, they can’t even see each other, and they’re stinky elephants. And these elephants are fluctuating. It’s a stinky room.

Clay Clark:

But they’re healthy.

Tim Redmond:

Well, they’re big elephants.

Clay Clark:

Okay.

Tim Redmond:

And they’re blocking progress, and they’re acting like there’s no elephants around. They’re just talking to each other like there’s, and the elephants are almost sitting on them. So straight talk is saying, listen, we’re going to talk about the issues that are there and we’re not going to make up stories, like when you and I just did this skit here, which we just flowed with it, but these are actual examples we’ve had with employees doing this. Straight talk, well, it’s going to hurt them. Okay, would you rather somebody talk to you and you can rely on what they said or would you rather them be nice to you so they don’t hurt your feelings and give you delusional lies?

Clay Clark:

I had a client I was working with on the East Coast about three, four years ago, and I just remember it was hilarious. But there was a front desk lady who was terrible at her job and her boss hated her. And then the manager with a terrible job and the boss hated the manager. So the boss doesn’t like either one of them. The manager thinks that she’s doing great with the boss, but doesn’t like the front desk person. It’s this weird thing. I remember how, you said elephants in the room every staff meeting.

So it’d be, “Hey, how was your weekend? Good, good, good. So front desk lady this week, I want to let you know you’re doing a good job. You’re improving in some areas.” And you could see they were trying to say positive things. “And so we’re just excited about this week.” And then the front desk person’s like, “Yeah, I do appreciate that.” And then the boss would start to come down on her like, “Hey, so in all honesty, is it possible for you to string together even one day of being on time?” And then she would say, “I thought you were good.” And he’s like, “Well, we could talk about it privately.” And then it would just constantly be this constant tension and nothing could ever get discussed because he was so mad about her not being on time. He kind of quit pouring in time and energy into it.

Tim Redmond:

Yep.

Clay Clark:

This happens all the time. Now on a point 15, “Manage people as individuals, not as objects.” What are you talking about, Mr. Tim Redmond?

Tim Redmond:

Okay. So every human being has got their own nervous system, their own emotions, their own process. You’re going to become wealthy in your business. Your business is going to grow not just through ideas and not just through strategies. Your business is going to primarily grow through individuals that are cooperating with you, that are passionately, contagiously, passionate about what you’re passionate about. They’re going to create this one plus one equals 11 kind of a mastermind as Napoleon Hill talks about where you really begin to flow together. This whole idea here that as you began to look at people just on their production, you begin to speak to them as objects, you begin to speak to them like they’re not human beings. They’re going to create resistance. And that resistance will always show up as revenge.

And I think that that’s, I mean, I can’t help but to quote other maxims as I explained this here, but you’re going to drive productivity down unless you see each person that you’re working with. Like this camera man, right, holding this camera here is an individual. Hey, you. And so how well he does his job, if he’s just talked to as an object, as a cameraman holder, then he’s not going to show up with all of his heart.

Clay Clark:

We only hire him for, because of his body. He’s a beautiful man and that’s why he’s here’s. So it’s,-

Tim Redmond:

[inaudible 00:43:18]. Could you take that camera and turn it around on yourself?

Clay Clark:

It’s hard not to manage him as an object. Okay. Now here we go. Moving on maxim 16, it says, “The most effective leadership is leadership one-on-one.” So real quick, we’re supposed to manage people as individuals. Now we’re saying we need to meet with them one-on-one. Again, the most effective leadership is one-on-one.

Tim Redmond:

Okay. So you’re managing processes and making sure there’s a uniformity. There’s performance standards. Leadership is taking what’s in your heart and you’re contagiously wanting to reproduce that in the heart of another person. And a leader, you can talk to 1000 people, and I’ve talked to groups of 10,000 people at one time before in different places I’ve spoken. And people are moved by that, but there’s nothing like let’s, for instance, you and I talked this morning.

Clay Clark:

Yeah.

Tim Redmond:

And you were actually talking to me about some aspects of what I’m doing in my coaching. It was a one-on-one interaction where I felt like your heart was poured into mine. My heart got expanded. I feel like I connected with you, you connected with me, and it pushed me forward much more,-

Clay Clark:

And as an example of this, it’s my first speaking event where I was at the event with you, I got introduced late. I went my full time. I cut into your time. This guy was a little bit upset because you want your rules,-

Tim Redmond:

Did I give you a straight talk?

Clay Clark:

Yeah. Well, as a speaker, you don’t cut into other speaker’s time. And my thing as a speaker is I’m not going to let somebody else cut into my time. So it’s kind of that whole deal. So anyway, I feel like there was a little bit of hostility because we’re both pretty much alphas. And long story short that we met up at a party, we talked a little one-on-one, and I think we kind of, but then we met for lunch. You invited me for lunch, you extended, Hey, let’s meet for lunch, see what we’re all about. And there’s something that happens in the heart when you look at each other in the eyes and there’s that closeness there. And I just cannot stress enough, if you’re somebody watching this, we’re in this digital age and it’s huge problem.

Tim Redmond:

Right. Right.

Clay Clark:

Hey, I’m going to send out a Facebook message to my staff to tell them I appreciate them. Hey guys, could you just group? Can we all be on the same Twitter group or can we all be on the same LinkedIn group? Or can we send out a chain email or can I just text you all? And you cannot build a relationship with that. You can communicate stuff like, do this, do that. I’ll see you here, see you there. But you cannot build a relationship via email.

Robert Kiyosaki:

I learned at the Academy in Kings Point in New York, acta non verba. Watch what a person does, not what they say.

Clay Clark:

All right, Thrive Nation. On today’s show, we’re going to be breaking down what Robert Kiyosaki has recently been talking about. Robert Kiyosaki, the bestselling author, The New York Times bestselling author and real estate investment guru, has recently been talking more and more about acta non verba. You say, what’s acta non verba? Well, one, it’s Latin, so don’t get too concerned there, but it’s acta, again, it’s acta non verba. What it means is action. You need to watch what people do and not what they say.

Robert Redmond:

My name is Robert Redmond. I actually first met Clay almost three years ago to the day, I don’t know if he remembers it or not, but I wasn’t working with him at the time. I asked to see him and just ask him some questions to help direct my life, to get some mentorship. But I’ve been working with Clay for now just over a year. The role I play here as a business coach, business consultant. I work with different businesses, implementing best practice processes and systems that I have learned here by working with Clay. And the experience working here has to put it real plainly, has been just life changing. I have not only learned new things and have gained new knowledge, but I have gained a whole new mindset that I believe wherever I end up will serve me well throughout the rest of my life.

Since working with Clay, I have learned so much. I mean, I would like to say almost everything about business in terms of the different categories. I haven’t learned it all, but I’ve learned all about marketing. I’ve learned about advertising. I’ve learned about branding. I’ve learned how to create a sales process for organizations in any industry. I’ve learned how to sell. I’ve learned how to create repeatable systems and processes and hold people accountable. How to hire people. It’s almost like every aspect of a business you can learn. I have learned a lot in those different categories.

Clay Clark:

All right, Thrive Nation. On today’s show, we’re talking about this idea, this concept of how do you make a million dollars a year? That’s the question. How do you make a million dollars a year? Let’s start with a better question though. How do you make $100,000 dollars a year? Now this is a true story, and on part two of today’s show, you’re going to hear about the subject of the story. All right. So years ago, I ran into a man, and I believe the man was in his 50s when he found me. I don’t want to get the years wrong. I think he was 50 when I met him. And at the age of 50, a lot of people think I can’t be successful because I’m 50. I’m too old to be successful.

Now, this client didn’t have that mindset, but a lot of people think I can’t be successful because I’m too old. Other people think I can’t be successful because I’m too young. Other people think I can’t be successful because I don’t have enough money saved. Other people think I can’t be successful because the timing’s not right. Other people say, I can’t be successful because I don’t have kids yet. I’m not married yet. Maybe I can’t be successful because I am married. Maybe I can’t be successful because I have too many kids. I can’t be successful till after graduation, till before the graduation. I can’t be successful. The time’s just not right. But Napoleon Hill, the bestselling author, he wrote a book called Think and Grow Rich. And that book absolutely changed my life. The book is called Think and Grow Rich. And one of the lines in the book is he says, “The time will never be just right. You must act now.” So here’s the story I want to talk about today, and I want to get your thoughts on this.

So Devin, a guy shows up in my life, 50 years old, and he saw me at a speaking event. I was speaking at Victory Christian Center. I was a speaker there, and I was scheduled to speak before the man. And after I spoke before the man, he heard me speak. And then afterwards he said, hello. He followed up with me. He followed up to reach out to me. He invited me out for pizza. Now, at the time, I was like, I want to say 32 because I’m 43, so been 10 years ago. So I’d been like 33 and he would’ve been 50.

And he reaches out to me and he says, “Hey, I would love it if you could teach me how to grow my business, because I always have between five and 20 clients.” He says, “I’m a consultant and I always have between five and 20 clients. I’m always somewhere between five and 20 clients, and I want to grow a big business like you’ve built, and I want to know if you can teach me.” So I want to get your thoughts on that. Why don’t most people ask for help if their business is perpetually stuck?

Devin:

Probably just, they’re just embarrassed.

Clay Clark:

They’re embarrassed?

Devin:

Yeah.

Clay Clark:

What do you think, Jordan? Why don’t most people ask? Because this guy’s 50 years old. I just spoke at Victory Christian Center. It was a crowd of maybe 75 or a 100 people, and I was speaking on how to grow a successful company. And this guy who was the speaker who spoke after me, he had a book that he had written that wasn’t selling super well. He had a consulting business that had between five and 20 clients. It was always kind of stuck. He didn’t know how to acquire new clients. But why won’t most people reach out for help, Jordan?

Jordan:

Probably because they either think one, it’s like, oh, that’s great information. I don’t know how that applies to me. They don’t know how to implement it, like the systems that you teach or they’re not actually interested in growing. They just, the idea of it they’re like,-

Clay Clark:

And again, without mentioning who this person is, well, on part two of today’s show, I’ll let everybody hear from this person, but without mentioning who this person is because I don’t want you guys to know that part of the story yet. But why do you think, Devin, that this person said, “Hey, I would like for you to help me. Please help me.” Why did this person call me and say, “Is there any way you could meet me for pizza? I want to meet you. Is there any way you could help me?” Why?

Devin:

Because you had a successful business and he knew you could help him.

Clay Clark:

Okay. So I sit down with the person for pizza, sit down with him. This is a true story. Sit down with them for pizza. They’re asking me questions. “Well, how’d you start your business? How’d you grow your business? How did you get your first client? How’d you get your next 10 clients? How’d you get your next 20 clients?” And I’m just laying it out. And then we go for the, he says, “Well, I want to become a client.” I said, “Sure.” He says, “Well, what do you charge?” I tell them the fee. There’s a little bit of a pushback there, a little bit of a, ooh.

Now why do I Jordan charge clients $1,700 a month? By the way, if you’re listening out there today, we do scholarships too. Okay. So in this particular case, I ended up working with this guy at a discounted rate, and I said, “Hey, as long as you pay me $750 a month per consulting client that you add to your portfolio, so you pay me seven 50 a month per new client that you add, I’ll work with you at a little bit of a below market rate, but every time you add a client, you’ll just pay me 750 a month.” So you add a new client for 2000 a month, you pay me 750 a month. You add a client for 3000 a month, you pay me 750 a month because my team, we could do photography, videography, web, search engine. We have the workflow, we have the website optimization. We know how to do online ads. We know how to build sales systems, sales scripts. We know how to lead meetings. We know how to lead staff meetings. We know how to do the group interview process. We know hiring.

And this guy didn’t know the group interview. He didn’t have the group interview, didn’t understand the idea of the group interview, didn’t know how to optimize websites, didn’t know how to do online ads, didn’t know how to do videography, didn’t know how to do photography, didn’t know how to make landing pages that convert, didn’t know how to do retargeting ads, did not know these things. Why do you think, Jordan, that this guy said, well, that deal makes sense?

Jordan:

Because that’s a lot of value and it doesn’t matter. It’s what he needed. If it’s what he needs to do to grow his business, if that’s what it takes, then that’s a fair price.

Clay Clark:

And why would I, Devin, be willing to work with this client and tell this client, “Hey, you know what? I’ll be willing to work a little bit below rate as long as we have a signed agreement that you’ll pay me $750 per new client that you add.” Why would I say, “Yeah, I’ll teach you all my systems and you can use my staff if you pay me 750 per month?”

Devin:

Because you believe that you can help him and it’ll make you money so.

Jordan:

It’s a win-win. That’s what it is.

Clay Clark:

Now, this is a true story. I want people very clear. When this client, when I met this person at Victory Christian Center, and you’re going to hear them say in this video testimony that they always had between five and 20 clients. Would it be shocking to you if we grew this person’s business to where they had 50 clients, 50, and we’re talking about 50,000. Again, they’re charging an average of $2,000 a client. Would it be shocking to you that this person’s business grew from five clients, five to 20 clients, to 50 clients? Would that be shocking to you, Devin?

Devin:

Knowing you, no, it’s not shocking. I believe it.

Clay Clark:

And he talks about it. Okay. So this is a real story. So we’re growing the guy’s business, and I’ve helped him make all the scripts. I helped him learn the call recording process. I helped him learn how to train a team of sales professionals. And then he says to me, “Hey, I don’t have a team of callers. Could I use your callers?” And Devin why would I say, sure, you could use my callers, knowing that I have a $750 a month ongoing. Every time he gets a new client, I make 750. Why would I say, sure, use my callers?

Devin:

Because your callers will make the calls and get the clients. And then that’s where I’m money for you.

Clay Clark:

Now, he same client comes to me and says, “Hey, I don’t have an office to meet clients.” And Jordan, why would I say, “Hey, you could office at my office for free.” Which by the way, I do that for Clay Staires. For anybody out there that doesn’t know Clay Staires office is in my office and I charge them $0 a month to be in my office. Jordan, why would I say, “Sure, you could use my office space,” which by the way, at the time I was at the Riverwalk and my monthly rent or expense to be there, because it was a lease and you have utilities. So I’m paying $20,000 a month to be in there. Why would I say you could be in my office for free?

Jordan:

Because it’s still a win-win. So if he grows, you grow.

Clay Clark:

Yeah. So I said, “You could use my office for free. You could use my cold callers for free. You could use my physical office.” And then the man says to me, “Hey, I don’t have, now I’ve got so many consulting clients, I don’t have any other consultants that work for me. Could you train my consultants for me?” So I’m giving the guy office space, I’m giving the guy my cold collars. We’re doing all the backend support. Why did I say, “Sure, I’ll train your consultants myself?” Why would I do that, Devin?

Devin:

Because the more consultants he gets, the more money you make, and then, well, I guess the more clients he gets, and then the more money you make.

Clay Clark:

Right. Right. And so this client, he says, “Could you train my son?” I said, “Sure.” I let his son shadow me, ride with me. He rode with me in my vehicle. We drove to a Farmer’s Insurance where the first meeting where he got a chance to shadow me training the insurance agents, he followed me to my office meetings with face and body. He followed me to all my client meetings. And I let the client… Why would I Jordan mentor this man’s son knowing that I make 750 per month per client?

Jordan:

I mean, that’s part of the deal. If you train him to do the same thing, you bring in more clients, you bring in more money, it’s same thing. It’s a shalom relationship. They grow, you grow.

Clay Clark:

The win-win, the shalom.

Jordan:

It’s a win-win.

Clay Clark:

Yeah. Now, if you’re out there listening today, and again, I’m telling you the story because there’s somebody out there, they’re like, I’m too old to be successful. I’m too young, I’m too, whatever the situation is. What happens is, is you have this mental block where you’re like, well, time’s not right. Well, anyway, long story short, with this particular client, I’ll let him share part two of the story. I help this guy grow his business to where he has 100 clients, 100 clients. We’re talking about a net monthly profit, every month a profit of over $50,000 a month this guy’s making. Now, if you’re making $50,000 a month, every two months, you’re making a $100,000. Every six months, folks follow the math here. Every two months, you’re making a $100,000. Every four months, you’re making $200,000. Every six months, you’re making 300,000.

I mean, think about… This is life-changing stuff here, and we do that all day. So if you’re out there today and you feel like, man, I want to become successful, you either have to learn from guesswork or you have to follow what’s been proven to work. And I would recommend that everybody out there, you don’t run through the landmine of life. You’re not streaking through the minefield of life looking for solutions. I mean, A, I think streaking is, the general rule is not the move, but streaking through the minefield of life, hoping that you find the right solutions doesn’t make any sense. Why not just follow a proven path? And so that’s why I do scholarships. Let me explain how the scholarships work. I will work with a client. I’ll say, “Hey, you know what? $1,700 a month is what I charge. And we operate at a 20% margin.” So it’s a $340 a month profit per client.

However, I reserve the right, have the ability to, I will make the offer of, Hey, I’ll work with you at a discounted rate, and I’ll even let people like claystares.com, and I’ll even let people like timredmond.com, and I’ll even let clients like d2branding.com. Look up them folks. Claystaires.com. It’s C-L-A-Y-S-T-A-I-R-E-S.com. D2branding.com, the letter D, and then the number two, branding.com, redmondgrowth.com, redmondgrowth.com. All of these people office at my office for free, because I’m, why would I do that, Devin? Why would I say, hey, if I’m making a percentage of the revenue that you’re making, why would I say, “Sure, be in my office for free? Sure. Office at my office for free. Sure. I’ll staff your cold callers. Sure, I’ll do the group interview for you and find you employees for you. Sure. I’ll train your employees for you. Sure. You can shadow me and actually observe everything I do.”

In fact, in the case of Mr. Redmond, we’re going to talk about him on part two of today’s show. I said, “You know what? Why don’t you just invite your new clients to my conference? That’s fine.” Why would I do that without charging this person’s clients?

Devin:

Because doing that makes them grow. And then that just makes you more money. So it makes sense.

Clay Clark:

And you hit on it. And I’m not trying to say that what you said isn’t accurate. I just want to hammer home what Jordan said. It’s a shalom. It’s a win-win. It’s the ultimate win-win, isn’t it? I mean, that’s the idea. The word shalom, look it up, folks. It’s a win-win. It’s a biblical idea. But the client wins. I win. And it’s the move. Now, Jordan, whenever we do an onboarding for a new client, and I’ll do probably two or three of these today, two or three tomorrow, but we have, let’s say a dozen people a week that reach out for coaching.

Jordan:

Yep.

Clay Clark:

And there’s usually one or two a week. I offer a free 13 point assessment. Why would I do a free 13 point assessment with anybody who wants to work with us or who’s thinking about working with us? Why would I do a free 13 point assessment?

Jordan:

Well, one, knowing it’s free, so people will do it. But you have to see one, if they’re a good fit for the program.

Clay Clark:

Yeah.

Jordan:

And if they’ll do the work. And two, if,-

Clay Clark:

Okay. And why are the vast majority of people not a good fit? I’m sure if you’re listening right now, I’m sure you’re a great fit. But why Devin, are the vast majority of people not a good fit? So why would I do the group? Why would I do the weekly 13 point assessments with this large group of potential candidates? Why would I do these 13 point assessments for free knowing that the vast majority of the people that fill out the form are not a good fit?

Devin:

Because before they become a client and pay the monthly fee, you have to know if they’re willing to do the work.

Clay Clark:

Right. And if they are, then that’s a good fit.

Jordan:

Yeah.

Clay Clark:

And then as far as the fee, I don’t even really worry. I’m not going to work with you for free, but I do scholarships for anybody who has the mental capacity and the tenacity needed to do the work. That’s why you see all the time, we had a client here recently. I said, “Hey, why don’t you come shadow me? You can come to my office in Tulsa and see what I do before,” because this client was passionate about paying me. I won’t mention their name or their industry, but this person recently shadowed me. They brought their team with them, and they were passionate about hiring me. They’re like, “We want to hire you.” And why did I say, Devin, “Why don’t you just come to Tulsa and shadow me? Watch what I do. Watch how I work with our 160 clients. Watch how we help them grow. Look at these clients. Go to ThriveTime Show. Look at the testimonials. See the massive growth.” Why would I do? And again, it’s a month to month relationship to start. Why would I have someone shadow before I decide to take them on?

Devin:

Because they are able to see the environment here and the work, and it helps them realize, okay, this is going to be me. Actually. Nevermind, I don’t want to work with you. This is too much for me.

Clay Clark:

There it is.

Devin:

It kind of gives them that chance.

Clay Clark:

But it’s a proven path.

Devin:

Yep.

Clay Clark:

So now we move on. So now, Jordan, you watch this. When I tell a client it’s time, okay, yeah, you are a good fit. If they are a good fit. If they go to thrivetimeshow.com, thrivetimeshow.com, they do a 13 point assessment. I think they’re a good fit. They think they’re a good fit. Why would I say, “Hey, today’s the 18th. Let me charge you a dollar today to reserve your spot, and then we’re not going to even charge you that monthly recurring fee of $1,700 a month. Or if it’s a scholarship, that recurring fee of 750 a month, we won’t even charge you that until the first.” Why would I give them that first couple of weeks free?

Jordan:

Because you want to make sure that they actually want to do it instead of in their excitement and being hyped up, they’re like, oh, yeah, yeah. Sign me up. I want to do it. And then a week later, they’re like, oh, wait, I can’t do it.

Clay Clark:

So on today’s show, it’s going to be like the ultimate testimonial. You’re going to have a client that’s going to explain to you, I worked with this client for I think eight years, nine years.

PART 2 OF 5 ENDS [01:04:04]

Clay Clark:

… Client that’s going to explain to you, I worked with this client for I think eight years, nine years, and they’re going to explain how they doubled their business every single year. Then you’re going to have this client, this client Tim Redmond, you’re going to hear his son explain how I actually taught his son everything about business. His son will say this, and you’re going to go, “So you gave this guy free office space? You taught his son? You let your cold callers make calls for the guy’s business? You helped the guy make the call scripts, his website, his print pieces, his marketing materials? You even taught him his core product and service? You let him office there for free? You let him attend your conferences for free and you let his clients attend the conference for free? Why would you do that?”

Well, because it’s a win-win. You tell your client … And why would I, before I have anybody sign a contract, Jordan, before I have someone sign the contract, why would I give it to them and say, “Please read this with the assistance of an attorney before …” Because I don’t like to do a contractual agreement with most people, but if it’s somebody who’s on a scholarship or it’s somebody who we’re going to work with and really help them scale, I like to get a contract so that way it’s contractually binding, like, “Hey, we’re going to help you scale.” That’s how I generate a lot of wealth, is helping people scale their business. Why would I say, “Please take the contract. Do not sign it today. Take it home, run it by your attorney. At least look at it for least seven days before you sign it.” Why would I do that?

Jordan:

Because most people aren’t sure about what they want to do, so you give them a chance to look it over and make sure they want to do it. Because if they don’t want to do it, you don’t want to sign them up.

Clay Clark:

Devin, why would I have somebody … Why would I say, “Hey Devin, you want to become a longtime partner client? That’s exciting. I’m going to charge you,” in this case of Tim Redmond, “$750 per month per client forever. Every time you land a client, I’m going to charge you $750 per client to use my systems and processes.” Why would I say, “Please read that agreement, eyes wide open, in advance. Read it, run it by an attorney before you sign it.” Why would I do that?

Jordan:

Because when you first give them a contract, they’re pumped, they’re excited. And then if you give them some time to think about it so they really understand, “Hey, this is forever.” So no matter if you have 50 clients-

Clay Clark:

It’s like a mortgage.

Jordan:

… Yeah, a mortgage. Yeah.

Clay Clark:

Yeah. And the word mortgage, by the way, means death grip. So, I’m just saying, I’m not going to enter into an agreement with somebody unless I really want to be in the win-win shalom relationship. So on part two of today’s show, you’re going to hear this incredible success story of how we helped to grow Redmond Growth. I think it’s going to be a blasty blast, but I think it might be better if you hear it in their own words. This is Tim Redmond and Robert Redmond from redmondgrowth.com. Again, that’s Tim Redmond and Robert Redmond from Redmond Growth. You can hear their own words. It’s an incredible success story. Hopefully it pumps you up, folks, and if you’re out there today and you feel like the time just might not be right to grow your business, I would encourage you that the time is never right.

You must act now. To quote Napoleon Hill, the time will never be just right. You must act now. And so I would encourage you, you’ve got one of three ways we could help you today. One, you can go to thrivetimeshow.com and book a ticket for our in-person workshop, where we tell people it’s $250 or whatever price you can afford to pay. What a good deal. Second option is you could schedule a 13-point assessment. Maybe you need a checkup from the neck up to see if we can help you. That’s okay. That’s thrivetimeshow.com, and you get your free checkup from the neck up, a 13-point assessment. Or option three is we offer the one-on-one business consulting, business coaching. It is going to be an exciting show. I’m so fired up for everybody to hear it. Devin, Jordan, I appreciate you guys. You’re here every day helping clients grow their business, and I just thought it would help for the folks out there to know these are real stories.

These are not holograms, these are not get rich quick schemes. This is a client who we worked with over like an eight-year period of time. And you’re going to hear the progression over an eight-year relationship, and hopefully it does encourage everybody out there that this is your year, this is your time. The time will never be just right. You must act now.

Now, without any further ado we’re going to end this part one with a boom, because BOOM stands for big, overwhelming, optimistic momentum. Again, BOOM stands for big, overwhelming, optimistic momentum. Here we go, three, two, one, boom.

Jordan:

Boom.

Clay Clark:

We go back eight years ago. Think about the number of clients you had back then versus the number of clients you have now. As a percentage, what has been the growth over the past eight years, do you think? We’ve got to inspire somebody out there who just doesn’t have the time to listen to a call?

Tim Redmond:

Okay, so Clay, it’s like I would go up and down from about $10,000 a month up to about $40,000, but it’s up and down roller coaster. And so now we’ve got it to where we’re in excess of 100 clients.

Clay Clark:

That’s awesome.

Tim Redmond:

And so I would have anywhere from five clients to 20 clients on my own with networking, but I had no control over it. Without the systems, you’re going to be victimized by your own business.

Clay Clark:

For somebody out there who struggles with math, let’s say that your average number of clients was 30 and you go to 100. As a percentage, what is that?

Tim Redmond:

I have doubled every year since working with you. So I’ve doubled in clients, I’ve doubled in revenue every year. It’s 100% growth every year I’ve worked with you. Now, so I’m looking, we’ve been good friends seven, eight years, and I’ve got doubled five times.

Clay Clark:

Which is just incredible. The first time you do it, that’s one thing, but when you do it repeatedly, that’s unbelievable.

Tim Redmond:

We’re working our blessed assurance off this year to double, we’re planning on doubling again. We’re incorporating some new things in there to really help us do it, but we are going to double again this year.

Clay Clark:

I started coaching.

Tim Redmond:

But it would go up and down, Clay. That’s when I came to you, as I was going up and down and I wanted to go up and up instead of up and down. And so that’s when it needed a system. So creating a system is, you have nailed down specific steps that you’re going to take no matter how you feel, no matter the results, you lean into them and you do them regardless of what’s happening. You lean into them and it will give you X number of leads. You follow up with those leads, turns into sales. Well, I tell you, if you don’t have a script and you don’t have a system, then every day is a whole new creation. You’re creating a lot of energy just to figure out what are you going to do.

Clay Clark:

Right.

Tim Redmond:

The best executives, Peter Drucker is a father of modern management, he said the most effective executives make one decision a year. What you do is you make a decision, what is your system? And then you work like the dickens to make sure you follow that system. And so that’s really what it’s all about. So with a script here, we have a brand new gal that just came in working for us. She nailed down the script and she’s been nailing down appointments. Usually we try to get one appointment for every 100 calls. We make 200 to 300 calls a day per rep, and she’s been nailing down five and eight appointments a day.

Clay Clark:

Somebody out there is having a hard time.

Tim Redmond:

On that script.

Clay Clark:

So she’s making how many calls a day?

Tim Redmond:

She’s making between 200 and 300 calls a day.

Clay Clark:

Whoa. And our relationship is weird in that we do, if someone were to buy an Apple computer today, or let’s say buy a personal computer, a PC, the computer is made by, let’s say Dell. But then the software in the computer would be Microsoft, let’s say, or Adobe, or whatever that is. So I basically make the systems, and you’re like the computer and I’m like the software. It’s how I would describe our relationship. Tim, I want to ask you this. You and I reconnected, I think it was in the year 2000 and … What was it, maybe 2010, is that right? 2011 maybe, or maybe further down the road, maybe 2013.

Tim Redmond:

2012.

Clay Clark:

Okay, so 2012, and at that time I was five years removed from the DJ business. And you were how many years removed from tax and accounting software?

Tim Redmond:

It was about 10, 11 years.

Clay Clark:

We met, how did we meet? What was the first interaction? There was some interaction where you and I first connected. I just remember that somehow you and I went to Hideaway Pizza, but do you remember when we first reconnected?

Tim Redmond:

Yeah, well, we had that speaking thing.

Clay Clark:

Oh, there it was. So it was Victory Christian Center, I was speaking there.

Robert Redmond:

My name is Robert Redmond. I actually first met Clay almost three years ago to the day. I don’t know if he remembers it or not, but I wasn’t working with him at the time. I asked to see him and just ask him some questions to help direct my life, to get some mentorship, but I’ve been working with Clay for now just over a year. The role I play here as a business coach, business consultant, I work with different businesses implementing best practice processes and systems that I have learned here by working with Clay. And the experience working here has, to put it real plainly, has been just life-changing. I have not only learned new things and have gained new knowledge, but I have gained a whole new mindset that I believe wherever I end up will serve me well throughout the rest of my life.

Since working with Clay, I have learned so much. I would like to say almost everything about business in terms of the different categories. I haven’t learned it all, but I’ve learned all about marketing. I’ve learned about advertising, I’ve learned about branding. I’ve learned how to create a sales process for organizations in any industry. I’ve learned how to sell. I’ve learned how to create repeatable systems and processes and hold people accountable, how to hire people. It’s almost like every aspect of a business you can learn, I have learned a lot in those different categories. And then again, the mindset that I’ve gained here has been huge. Working here, you can’t be a mediocre person. You are called to a higher standard of excellence, and then as you’re called to that standard here, you begin to see those outcomes in every area of your life, that standard of excellence that you want to implement no matter what you’re involved in.

I would like to describe the other people that work with Clay are people that are going somewhere with their life. Marshall in the group interview talks about how the best fits for this organization are the people that are goal-oriented, so they’re on their own trajectory and we’re on our own trajectory. And the best fits are those people where there can be a mutually beneficial relationship, that as we pursue our goals and we help the business pursue those goals, the business helps us pursue our goals as well. And so I’d say people that are driven, people that want to make something of their lives, people that are goal-oriented, they’re focused, and they’re committed to overcoming any adversity that may come their way.

Clay’s passion for helping business owners grow their businesses is unique, in that I don’t know if there’s anyone else’s that can be as passionate. Whenever a business starts working with Clay, it almost is like Clay is running that business, in the sense that he has something at stake. He’s just serving them, they’re one of his clients, but it’s as if he is actively involved in the business. Whenever they have a win, he’s posting it all over his social media, he’s shouting it across the room here at Thrive, he’s sending people encouraging messages. He can be that life coach and business coach in terms of being a motivator and that champion for people’s businesses. It’s, again, unique because there’s no one else I’ve seen get so excited about and passionate about other people’s businesses.

The kind of people that wouldn’t like working with Clay are people that are satisfied with mediocrity, people that want to get through life by just doing enough, by just getting by, people who are not looking to develop themselves, people who are not coachable, people who think that they know it all and they’re unwilling to change. I would say those are the type of people. In short, anyone that’s content with mediocrity would not like working with Clay.

So if you’re meeting Clay for the first time, the advice I’d give you is definitely come ready to take tons of notes. Every time Clay speaks, he gives you a wealth of knowledge that you don’t want to miss. I remember the first time that I met Clay, I literally carried a notebook with me all around. I was looking at this notebook the other day, actually. I carried a notebook with me all around and I just took tons of notes. I filled the entire notebook in about three or four months just from being around Clay, following him and learning from him. And then I would say come coachable. Be open to learning something new. Be open to challenging yourself. Be open to learning and adjusting parts about you that need to be adjusted.

Adam Beale:

My name’s Adam Beale, and I’m the vice president of Phone Doctors. I’ve been with Phone Doctors for four years now. We’ve been doing work with Clay for the past year. The exciting part was that I got it after about two, probably after about the second meeting I understood. When I came back in and he was wearing the exact same thing, it was like, “Okay, I understand why he’s doing this now.” Because I’ve seen so many other successful people model the same thing. The $2,000 monthly fee is completely a no-brainer as long as you embrace the system. Because you will see the results. What’s great is when I’m in my stores now and I hear people come into my store and they say, “Hey, are you Jose?” And my manager says, “Yes, I am.” They say, “Well, we’re here because of the Google review that we saw on your Google page.”

And when I hear that, I know what we’re being taught and what we’re executing is working, because I never heard that before when I would go into the stores. Clay’s helped us a lot with our Google reviews, as I’ve spoken to. They helped us with our Google pages as well, making sure that they’re up to date. Any time we need new pictures taken care of, his team goes out, does that for us. They take great care of our AdWords, and we have them writing AdWords and different types of content, writing more content and articles for our web page, which is driving more and more traffic through our web page, which in turn is also leading more customers into our stores.

Clay’s team has also helped us look at different ways to challenge our stores through simple things, such as adding on additional upsell items that have no cost of goods related to it. So it’s a pure profit transaction. We just recently implemented an urgent repair that many customers have asked for in the past, but we just didn’t stop and take time to think about it. Clay has challenged us to come up with an idea. He’d been thinking about our business, we’ve implemented it, and now all of a sudden we’re seeing more and more people utilize this urgent repair that gets their repair done in 30 minutes or less. And if we don’t meet that time, then they don’t pay anything else. But we’re seeing revenues generate through small little key items such as that.

The greatest focus we’ve had is in upselling and trying to figure out different ways to take the customers that we have and increase the profitability through them. Even though we see transactions being increased, the ability to take something as simple as a protection plan that we’ve implemented, implementing the urgent repair, and continuing to look for new ways to generate revenue off the customers that you currently have while letting them, the Thrive team, drive more customers into your stores. So not only are you getting more customers coming into your store, but he’s giving you key ways to actually improve the quality of sale once those customers come in.

Some of the moves and tips that Clay’s team at Thrive 15 have taught us is to focus on the upsell more than anything. We’ve implemented a new urgent repair that allows customers to come in, and if they’re in a hurry, they pay a small fee to get that repair moved to the front of the line, we get it done in 30 minutes or less, and if we don’t meet that, then they don’t pay anything. We’ve also focused more on our protection plans and driving those results, which is a simple add-on as well. And that has led to much more revenue for us because of our redemption rate.

Last year we saw our sales improve, our sales transactions improve 3% over the previous year. In talking with other retailers in our market, none of them saw that, which was incredibly exciting to us. We just got back from CES about two weeks ago, and we were able to find out from about 15 other independent mobile device companies that they all saw down trends last year, and we were very excited to see how well we did last year because we saw our profits and transactions all go up last year.

All right, through Clay’s team here at Thrive 15, they have taken an aggressive step at really helping us improve our search engine optimization. Through content and writing articles, as well as through challenging us in the process of improving our Google reviews, we’ve seen all of our stores in both markets, the Arkansas and Oklahoma market, all go to the top of the Google listings. Any time you search any type of mobile device repair, cell phone repair, we are at the top, every single city, which is great because we have seen that that’s where customers are going to. When they’re going to find somebody that they want to trust, they’re going through Google to see what your rating is, to see how many reviews you have. And it is so, so important to make sure that, you get that first mark of 50 reviews, then you’ve got to challenge yourself to get to that 100.

Every single location of ours has over 100 reviews except for two new ones that we’ve opened, and we continue to see them go even further and further. So the goal is to take our competition and make them not want to play in that game. And we’ve done that. Clay’s not … His team in Thrive is not only just a marketing company, they’re coaches as well, which is great. So many times through my 25-year career in retail, I’ve encountered people like Clay and his team and just never have really got the buy-in. But with Clay and his team, they’re genuine. They break it down, they make it simple. They’ve got a proven track record, and you walk in and you see the businesses that they’ve developed, and it makes it so much easier to really just buy in to the program.

The weekly meetings are very structured. You start on time and you finish on time, and you’re expected to come prepared with the topics that you were given last week. If you show up and you’re not prepared, the meeting could end very quickly because you’re not doing what you’ve committed to. And that’s the great thing about it, is he keeps you on course, he keeps you focused, and you see the results if you do what you’re asked to do. I never thought I would need a business coach, life coach, but it’s great now to every week when I’m talking to people to say, “I’m going to see my business coach this morning.” And they look at me, and all of a sudden there’s questions being asked. And we’ve even recommended people and had them come and join the Thrive team, which has been pretty exciting for me as well, because I believe in it and I would never recommend them to a good friend unless I knew it could help.

Robert Kiyosaki:

I learned at the academy at King’s Point in New York, “Acta, non verba,” watch what a person does, not what they say.

Clay Clark:

All right, Thrive Nation. On today’s show we’re going to be breaking down what Robert Kiyosaki has recently been talking about. Robert Kiyosaki, the best-selling author, the New York Times best-selling author and real estate investment guru, has recently been talking more and more about “Acta, non verba.” You say, what’s “Acta, non verba?” Well, one, it’s Latin, so don’t get too concerned there. But it’s Acta, again, it’s, “Acta, non verba.” What it means is action. You need to watch what people do and not what they say. That’s the idea. Watch what somebody does and not what they say.

Ryan Wimpey:

Hi, I’m Ryan Wimpey.

Rachel Wimpey:

And I’m Rachel Wimpey. And the name of our business is Tip Top K9.

Ryan Wimpey:

Our business is a dog training business. We help people with behavioral issues and teach their dog how to listen. When I was learning to become a dog trainer, we didn’t learn anything about internet marketing or advertising or anything at all, just dog training. And that’s what’s so great about working with Clay and his team, because they do it all for us.

Rachel Wimpey:

So that we can focus on our passion, and that’s training dogs. Clay and his team here, they’re so enthusiastic, their energy is off the charts, never a dull moment here at Thrive.

Ryan Wimpey:

We’ve been working with Clay and his team for the last five months, two of which have been our biggest months ever, one our biggest gross by 35%. Clay’s helped us make anything from brochures to stickers, new business cards, new logos, scripts for phones, script for emails, script for text message, scripting for everything.

Rachel Wimpey:

How I would describe the weekly meetings with Clay and his team are awesome. They’re so effective. It’s worth every minute. Things get done. We’ll ask for things like different flyers, and they’re done before our hour’s up, so it’s just awesome, extremely effective.

Ryan Wimpey:

If you don’t use Clay and his team, you’re probably going to be pulling your hair out or you’re going to spend half of your time trying to figure out the online marketing game and producing your own flyers and marketing materials, print materials, all the stuff like that. You’re really losing a lot as far as lost productivity and lost time not having a professional do it that has a real sense of urgency and that actually knows what they’re doing, when you already have something that’s your core focus that you already know how to do,

Rachel Wimpey:

You would also be missing out with all the time and financial freedom that you would have working with Clay and his team.

Ryan Wimpey:

We would recommend Clay and his team to other business owners because they need to be working on their business, not just trying to figure out the online game, which is complex and changing daily. So no one has a marketing team too, most people don’t, they can’t afford one. And their local web guy or a local person that they know probably can’t do everything that a whole team and a whole floor of people can do in hours and not just weeks or months. There’s a definite sense of urgency with Clay and his team. I used to have to ride other web people, I mean really ride them, to get stuff done. And stuff is done so fast here. There’s a real sense of urgency to get it done. It’s great.

Clay Clark:

All right, Thrive Nation. On today’s show we’re interviewing a real entrepreneur that’s having real success. Now, again, Robert Kiyosaki talks about it all the time, but Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, he’s been on our show, I’ve been on his show. He talks about how at the end of the day it’s about what you do, not what you say. You need to watch what people do, not what they say. And so if you’re out there today and you’re saying, “My business is stuck, I don’t know if I have what it takes to grow it,” I hope you find a lot of encouragement from today’s guest. Because he is a very normal person, he’s a diligent doer, and he’s somebody who reached out and we’ve been able to help him grow his business, and I’m super excited to have him on today’s show. Sean, tell us who we’re interviewing on today’s show, sir.

Sean:

So this is Cody Ellis, the owner of Tri Peak Construction based out of Reno, Nevada, who has been with us for about one year and grown his company by 107% using a whole bunch of things that we helped him implement that we can talk about today.

Clay Clark:

All right, Cody Ellis, welcome on to the Thrive Time Show. How are you, sir?

Cody Ellis:

I’m doing great. Thanks for having me on.

Clay Clark:

So how did you originally hear about the Thrive Time Show or the business growth coaching that we provide?

Cody Ellis:

A friend of mine with OSS, Organized Storage Solutions, recommended you. At the time he gave me the breakdown of what you guys did, and it was a lot of money at the time when we were talking about it. But me and my wife discussed it, she’s my CFO, and we decided to give you guys a shot.

Clay Clark:

Well, what I’m going to do is I’m going to pull this up so our listeners can see this, because I think this helps put a little bit of visual meat on the bone, so to speak here. When we work with clients to help them grow their business, we walk people through what is a 14-step linear workflow. And for clients, sometimes they might not think about it this way, but this is how I look at it, is it’s almost like puzzle pieces that have to come together. And if we do it right, out comes a successful company. And so we charge people $1,700 a month to help out our clients. That’s what we charge, $1,700 a month, and we operate at a 20% profit margin. So we make $340 a month per a client. I’d like to ask you, with your business, can you tell the listeners out there, what exactly do you do and what’s your website, so people can prove you’re not a hologram?

Cody Ellis:

So my name’s Tri Peak Construction and Design. I’ve been building a franchise called Rocket Fizz Soda Pop and Candy Shops since 2008. I didn’t get my California contractors license until 2015, when the franchise went on Undercover Boss. And ever since then I’ve been mainly doing it, these franchise buildouts all over the United States. 2020, work got slow, and pretty much I have been relying on other work to get me jobs. And I wasn’t getting good jobs, I was just scrambling. And this year I finally figured it out because you guys helped me organize my whole company. I felt like I was floating, not going anywhere, struggling, angry. I feel like I have a good strong foundation right now.

Clay Clark:

Well, you know, that’s interesting.

Cody Ellis:

That’s where you guys helped me.

Clay Clark:

Well, it’s interesting you say that, and I appreciate you being so honest about it. Because I know a lot of people, a lot of my wonderful clients, we have one client particular I’m thinking of right now, he lost an incredible amount of weight over the last year. And I saw the guy and I said, “Man, you look great.” And he goes, “Well, I have a business coach that helps me grow my business, so I figured I should probably have a fitness coach.” And the fitness coach got him on a diet that made sense and a workout plan that made sense. And he really had tremendous transformation.

So if you’re out there today and you feel stuck, don’t feel stuck, but there’s a linear path you have to go down. And if you go to tripeakconstruction.com, tripeakconstruction.com, you can see the website, but there’s a linear path you have to go down to grow your business. And we’ll walk you through this, folks. If you’re listening out there today, you can do it. So first off, you have to establish your revenue goals. Now, I’m not going to ask you on the show here what your revenue goals are, but do you in your mind have revenue goals at this point? Do you have those solidified in your mind there, sir?

Cody Ellis:

Yes.

Clay Clark:

Okay.

Cody Ellis:

Me and my wife, we do. Go ahead.

Clay Clark:

No, I didn’t mean to cut you off.

Cody Ellis:

We do a breakdown. We do a breakdown. Like our goals this year, right now mine’s getting more employees. That’s going to be my next step. I have my office, I do have a couple independent contractors, but finding good solid employees that I can keep busy all the time is definitely going to be my goal this year.

Clay Clark:

And if we look at your website, you actually do remodeling and you do a good job. But let me pull this up so people can see this here. People pay you to actually go in there and to remodel and do construction, and you do a good job. Tripeakconstruction.com. Now, again, I’m not asking you on this show, but as I mentioned to our listeners, we operate at a 20% margin. So if I charge someone $1,700 a month to grow their business, I make a $340 a month profit. In your case, do you have in your mind what that profit percentage should be there, sir?

Cody Ellis:

I …

Clay Clark:

I’m not trying to ask you the specific number, but when you do jobs now, do you have a better understanding, you and Sean, as far as the profit you’re making per job, I guess?

Cody Ellis:

Yes, yes.

Clay Clark:

Is that …

Sean:

Yeah, we’ve implemented the job audit system, which is allowing us to make course corrections project to project when it comes to our profit. But I think your gross profit per job was somewhere around 30% this year. Does that sound right?

Cody Ellis:

Yeah. My local jobs I average around 30% profit, and then the franchise jobs I average about 60% to 70%.

Clay Clark:

And the reason why I mention this is, so many people feel bad about being profitable. And I always tell people we charge people $1,700 a month to grow their business and we make a $340 a month profit. And people that come to our office, they meet our graphic designers, our photographers, our web developers, our online ad folks, our consultants, and they go, “Wow, there’s 45 people that work here. Oh, that’s where the money goes.” Because everybody who works here gets paid, and we do all of that for that monthly fee that we charge. Now, as far as box three, determining the number of hours that you work per week, I know you and Sean have helped to design a schedule that’s always changing. It’s always in flux. With every client we have, they’re always optimizing their schedule. We move on to box four, defining your unique value proposition. Did you and Sean work together to register your Google Map and optimize the website there, Cody? Did you guys work on that together?

Cody Ellis:

Yes. So my company was based out of my home, and I realized that Google doesn’t … I’m a general contractor working out of my home, doesn’t look very professional. And he coached me and pushed me to get an office pretty much the first part of our coaching. And it’s helped me tremendously.

Clay Clark:

Now, what happens is, for anybody that doesn’t know, I’m going to give like five examples rapid fire so people can see this. So we’re going to do a search right now. We’re going to type in carpet cleaning quote, and this is a brand, full disclosure, I’ve worked with Oxi Fresh to help them grow their business.

PART 3 OF 5 ENDS [01:36:04]

Clay Clark:

Is a brand, full disclosure, I’ve worked with OxyFresh to help them grow their business. And anybody out there that buys an Oxyfresh, I make $5,000 every time we sell one. Okay? So we’ve sold over 400 Oxyfresh franchises, and here’s the secret sauce here. There’s many things we do. We have 274,000 Google reviews. We’re the highest reviewed company on the planet right now. So if you type in carpet cleaning quotes, we come up top in the search results. If you go to Joplin Gyms, full disclosure, just so we’re clear, each one of these gyms I make about $300 a month per gym they have open. Okay? So just to be clear, they’ve got six gyms now open, so I make about $300 per month per gym they have open. So you type in Joplin gyms. Look, Colaw Fitness has 10,000 Google reviews. I mean wow. Okay. And am I biased to endorse them and promote them? Absolutely. Why? Because I get about $300 per gym they open.

Let’s look at this one. Let’s type in Tulsa men’s haircuts. And I’m just giving a lot of examples. And for all of these you have to have a registered verified Google map and you have to have an optimized website. There we are coming up top again and we don’t come up top in the search results because I’m a good guy. We come up top in the search results because we’re following a good system. And I think that’s one of the struggles that I’ve had in my life is to see great people like you, Cody, who have a business that’s not ranking and I have a passion to help them get more leads, but yet the client sometimes doesn’t want to do the things needed to succeed.

I’m like, “I need you to get a Google map and to have an optimized website.” And the client, not you, but certain clients will say, “Yeah, but my sister made the website on Wix and she spent all weekend on it and I promised out of my house and I don’t want to register a Google map and my cousin made the video and I don’t want to change it. I don’t want to offend him. And my husband made the online ads and my wife did this,” and they’re like, they’re loyal to dysfunction. What would you say to anybody out there as far as how it’s impacted your business having an optimized website and optimized Google Map?

Cody Ellis:

My phone rings off the hook. I have a hard time keeping up with all the calls I get.

Clay Clark:

That is the move. Okay, so we move on. We’re looking at this, the system here, this is again, someone says, “Well, what’s the secret sauce?” Well, this is like Sean having a menu, me sitting down with a skilled man or woman who’s a cook, and I go, “What’s the secret ingredient that makes these cookies so great? Tell me now.” And they go, “Well, you got to have all the ingredients.” “Yeah, but tell me the one. Tell me.” Like, “Well if you don’t have eggs that you’re screwed. You don’t have flour, you’re screwed. You don’t have chocolate chips. There’s no chocolate chips in the chocolate chip cookies.” “Oh yeah, but tell me the one.” That’s how a lot of people want to do it. It’s not one thing, it’s a puzzle. It comes together.

And what we do with business growth is it’s like bumper bowling for business. We make sure you don’t throw gutter balls. So in proving the branding, we talked about that, optimizing the website, if you’re out there today and you feel overwhelmed, don’t feel overwhelmed, we will help you. Three-legged marketing stool. Sean, you guys have worked to create a three-legged marketing stool and a lead tracking system so that you actually track the leads.

Cody Ellis:

Correct.

Clay Clark:

That come in. I want to get Cody’s take and then your take on this, Sean. Cody, how has it helped you having a tracking sheet where you know the leads are coming in from?

Cody Ellis:

That’s huge. Sean has helped me. I mean, like I said I was floating around writing it on a piece of paper. I’ll lose the paper. Now that I have an actual tracking sheet and I can see last month where, or last year, it’s 100% helped me.

Clay Clark:

I don’t use the word life changing lightly. I don’t just throw out, “Oh, that’s life changing.” But there are a few things in my life that are life changing. I give you an example. When I read Rich Dad, Poor Dad, that book changed my life. The book changed my life. It really did. When I married my wife, the one thing about my wife that I’ve found that it’s wonderful for me in my life is my wife is an incredible mom. I mean just an awesome mom, does a great job with the kids and she’s also very faithful, very loyal, and there’s just certain benefits to being married.

He who finds a great wife, finds a great thing. I mean, it’s a powerful concept, but you could also have a bad life change. You could also find the wrong woman. You could find the wrong business consultant. You can read the wrong book. And that’s the danger of taking advice from people that don’t know what they’re doing. Now we have at thrivetimeshow.com. If you go to the website now, as of today, almost 2100 video testimonials from wonderful people. I got to ask you, even though your friend referred you, Cody, did you go to Thrive Time Show and look at some of the testimonials or was that sort of your path a little bit before you decided to call us?

Cody Ellis:

I actually bought your book, Start Here, with the Marlboro Red, so that’s where I started with you. I’m not much of a podcaster myself, but I have been, Sean’s been texting me links to watch and listen to. But your book is where.

Clay Clark:

And just so you know, my mom will probably watch this, but the reason why I made the cigarette Marlboro cover was that I believe entrepreneurship is something that is dangerous and it’s addictive. Meaning that I know a lot of people get addicted to the idea of entrepreneurship and they go from one failed idea to the next. And I know of other people that are addicted to it and they succeed. And entrepreneurship, it’s an addictive thing. It could be dangerous if you don’t know what you’re doing. So again, I’m glad you read that book.

And we move on the call script. You guys have worked on a call script. Sean, what happens when a client you’re working with, when you give them mentorship but they will not do tracking and they will not use a script, what happens?

Cody Ellis:

Well, at first it makes it very difficult for me to help them because really we don’t actually know what’s going on in the business there. That’s the main thing that happens there.

Clay Clark:

And again, I just want to be able to see this again. If you go to my newest book, A Millionaires Guide again, it’s called a Millionaires Guide. You can download it for free at thrivetimeshow.com, thrivetimeshow.com/millionaire. You can download it for free. It’s a Millionaire’s Guide. The reason why I wrote this is because, I don’t know, I don’t know of a lot of people that know what they’re talking about. And so I felt like people needed a guide on how to become sustainably wealthy, not like a get rich quick scheme. And in that book I talk a lot about this and specifically on page five, you got to have a call script, you got to have recorded calls, got to have a one sheet, got to have pre-written emails, got to have a lead tracker. You guys are doing that.

Now, once you do a good job, you got to make sure you’re tracking your expenses and your income. Now, from what I understand is that Cody’s been super coachable on that tracking the income and the expenses. Yeah. Cody, has that been helpful for you to be intentional about tracking income and expenses?

Cody Ellis:

100%. We wouldn’t know how much I was profiting without that. I mean, that was huge. Materials.

Clay Clark:

Materials.

Cody Ellis:

I was losing a little bit of money on materials and not charging enough. And I seem to go above and beyond with my customers as far as little things. People try to take advantage, but you just got to do it and then I’ll just keep getting more referrals from them.

Clay Clark:

Yeah. Many other things that we do together, I mean we run the online ads, we help you with the online reputation management. You do a great job of gathering objective reviews from your happy customers. We manage the online ads. There’s a lot of other things that we do with you each and every week, but I’d like to ask you this kind of in closing, for anybody out there that is on the fence about coming to a workshop or becoming a one-on-one coaching client, we do offer a free 13 point assessment they can schedule at thrivetimeshow.com. But if you had to describe the coaching experience and what it’s done for you in maybe a line or two or final 60 seconds here, how would you describe what the business coaching has done for you and your business, sir?

Cody Ellis:

I mean, I’m profitable. I wake up every day with just a peace of mind that it’s going to be a great day as long as I follow the steps and just go by, just look at your agenda that you guys send me and I kind of just follow that every day and then I take down my notes. I’m old school, I don’t sit in front of a computer much, but I like to write everything down and I keep my folders with me and make my phone calls and that’s it.

Clay Clark:

And what would you say to anybody out there that’s thinking about scheduling a 13 point assessment? What would you say to anybody out there that’s a business owner that’s thinking about scheduling a free consultation?

Cody Ellis:

Why wouldn’t you? If you want to grow your company, it’s a no-brainer as you would say.

Clay Clark:

No-brainer. Cody Ellis, thank you for carving out time for us and anybody out there watching today, please be encouraged. I don’t mean this as a backhanded compliment, but Cody is a very normal person. He’s a hardworking guy, he’s a trustworthy guy. He’s a diligent guy. Is he perfect? No. Am I perfect? Nope. What I’m saying is if you’re out there today, you have the tenacity and the capacity needed to become successful. This could be your year, but you got to take the first step. Go to Thrivetimeshow.com, schedule that free 13 point assessment. Again, at thrivetimeshow.com. Cody, thank you so much sir. Hope you have a great rest of your day. Thank you.

Cody Ellis:

Hey, thank you guys. Appreciate it.

Clay Clark:

Take care. See you. Bye.

Cody Ellis:

Bye.

Robert Kiyosaki:

I learned at the Academy in King’s Point in New York, “Acta Non Verba”, watch what a person does, not what they say.

Clay Clark:

All right, Thrive Nation. On today’s show, we’re going to be breaking down what Robert Kiyosaki has recently been talking about. Robert Kiyosaki, the bestselling author, the New York Times bestselling author and real estate investment guru has recently been talking more and more about Acta Non Verba. You say, what’s Acta Non Verba? Well, one, it’s Latin so don’t get too concerned there, but it’s Acta again, this Acta Non Verba. What it means is, what it means is action. You need to watch what people do and not what they say. That’s the idea. Watch what somebody does and not what they says.

Ryan Wimpey:

Hi, I am Ryan Wimpey.

Rachel Wimpey:

And I’m Rachel Wimpey and the name of our business is Tiptop K9.

Ryan Wimpey:

Our business is a dog training business. We help people with behavioral issues and teach their dog how to listen. When I was learning to become a dog trainer, we didn’t learn anything about internet marketing or advertising or anything at all, just dog training. And that’s what’s so great about working with Clay and his team because they do it all for us.

Rachel Wimpey:

So that we can focus on our passion and that’s training dogs. Clay and his team here, they’re so enthusiastic, their energy is off the charts. Never dull moment here at Thrive.

Ryan Wimpey:

We’ve been working with Clay and his team for the last five months, two of which has been our biggest months ever. One our biggest gross by 35%. Clay’s helped us make anything from brochures to stickers, new business cards, new logos, scripts for phones, script for emails, script for text message, scripting for everything.

Rachel Wimpey:

How I would describe the weekly meetings with Clay and his team are awesome. They’re so effective. It’s worth every minute. Things get done. We’ll ask for things, like different flyers, and they’re done before our hour is up. So it’s just awesome, extremely effective.

Ryan Wimpey:

If you don’t use Clay and his team, you’re probably going to be pulling your hair out or you’re going to spend half of your time trying to figure out the online marketing game and producing your own flyers and marketing materials, print materials, all this stuff like that. You’re really losing a lot as far as loss productivity and loss time. Not having a professional do it. It has a real sense of urgency and it actually knows what they’re doing. When you already have something that’s your core focus that you already know how to do.

Rachel Wimpey:

You would also be missing out with all the time and financial freedom that you would have working with Clay and his team.

Ryan Wimpey:

We would recommend Clay and his team to other business owners because they need to be working on their business, not just trying to figure out the online game, which is complex and changing daily. So no one has a marketing team too. Most people don’t. They can’t afford one and their local web guy or local person that they know probably can’t do everything that a whole team and a whole floor of people can do in hours and not just weeks or months. There’s a definite sense of urgency with Clay and his team. I used to have to ride other web people really, I mean really ride them to get stuff done, and stuff is done so fast here and people, there’s a real sense of urgency to get it done. It’s great.

Robert Kiyosaki:

I learned at the Academy in King’s Point in New York, “Acta Non Verba”, watch what a person does, not what they say.

Clay Clark:

Deeds not words. So Acta Non Verba, deeds, not words or acts, not words. James, a lot of people, they come to our business workshops because they’re listening to our podcast, our business podcast, and they say, “Man, I want to achieve massive success.” And they see some of the testimonials and they go, “If that guy could do it, I could do it.” That’s kind of where it starts.

James:

I see it happen all the time, Clay.

Clay Clark:

Because your desk is about two inches from mine, and so people will say, “Oh, if that guy can do it, then I can do it.”

James:

That’s correct.

Clay Clark:

So the two big principles I want to teach on today show, just two principles. One is this idea of Acta Non Verba, it means acts, not words. The second concept I want to teach is that money is a magnifier.

Paul Hood:

I was looking to learn how to take my business, like they’ve said today, from being very successful to being systematic. I’ve got a very successful practice in three different cities, make good money, just wanted to take it to the next level with systems and processes to where I can drive my cars more.

Clay Clark:

Paul Hood.

Paul Hood:

I’ve been a CPA for 33 years.

Clay Clark:

And what kind of growth have you and your great team had here over the past, let’s say five, six years?

James:

When I met you five years ago, we were doing 3 million. This year we’ll do 24 million.

Clay Clark:

Which is more than, and he’s an accountant, so we’re going to talk about that. So Paul introduced me to Bob because he said there’s a guy that came into my office looking to raise some capital, I think that was the thing, and he needed to get some sales going. That sales going, that’s how. And so if we tell Paul from the accounting perspective, I’m going to pass the mic to you. You do accounting, why do you have to have a website make sense and all that branding stuff. How has that impacted your brand, having websites and all those branding things in place?

James:

Well, when I met you, like most CPAs, I thought my clients only come from referrals, but we get fives leads in a two-month period every month just off of Google, and so this is my face. We have 17 offices across four states, we’re in every state, but this is our face. Like what you were saying, it’s visual and it also us to say why we’re different that about us from there is spectacular and it’s an industry free that has changed. We’re modifying it. We’re going to a, we offer our services a subscription model to where it’s all-inclusive and it’s just been awesome.

Clay Clark:

We’ll determine the level of success.

James:

Success in business is not what you know how to do. It’s actually doing it. The thing that I would tell you is stop it, get like this guy and let him go after it. Insane because then you can be doing what you do well and take that time and invest in something else. On top of that, he has contacts. I don’t get anything for selling his, just telling you what he’s done for us so that we could focus and then he’ll come in and I’ll say, “I think I’ve got it all.” And he listens for five minutes and he makes one and I want to slap myself in the face. “Well, why didn’t I think about? That’s idiotic,” but they’re sick freaks. They just get it done.

Clay Clark:

I don’t know. I think it’s merit-based pay in their office. So if the people here, they get paid. So if we were taking on your account and someone else to do this, but if you hired a different marketing company, I’m just giving you best practices. You want to make sure that they win when you win. Like in our office, if we grow database’s podcast, that benefits our company to the extent it benefits them, but we actually benefit if they benefit. Does that make sense to you?

Robert Kiyosaki:

I learned at the Academy in King’s Point in New York, “Acta Non Verba”, watch what a person does, not what they say.

Clay Clark:

So on today’s show, I’m going to just hammer testimonials. So you can see people that heard about the conference through a podcast or through a friend or whatever, and they had a business that was stagnant. It was stuck. It wasn’t growing, it wasn’t thriving, it was just surviving, right? It was stagnant, it was stuck. It wasn’t growing. It was just stagnant. It was stuck. It wasn’t thriving, it was surviving. And they heard about the podcast, they heard about the conference, they heard about the success stories and they came to the conference. That’s step one. They came to the conference, and by the way, if you go to Thrivetimeshow.com, thrivetimeshow.com, you can name your price for all the workshops I do. We want to make it affordable for everybody. So they came out to the in-person two day workshop. They went to Thrive Times Show. They requested a ticket. We called them, got them their ticket. Then, James, we interviewed them after the conference and we said, “How was it?”

Ryan Wimpey:

Hey, I am Ryan Wimpey. I’m originally from Tulsa, born and raised here. I’ve definitely learned a lot about life design and making sure the business serves you. The goal setting, while it’s somewhat basic stuff, making sure we have different goals for every part of your life is super important. Also, the linear workflow. The linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are all over the place, so having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stare at the walls, figuring out how to make my facility look like this place, this place rocks. It’s invigorating. The walls are super…. It’s just very cool. The atmosphere’s cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side.

Robert Kiyosaki:

I learned at the Academy in King’s Point in New York, “Acta Non Verba”, watch what a person does, not what they say.

Clay Clark:

And they said, “Oh my gosh, I learned so much about business. I learned about the workflows and the marketing and the search engine optimization and the branding and the hiring and the checklists and all the bookkeeping, the search engine optimization, the online advertising, the social media. I learned it all. Yes, I learned it.” However, it’s acts, not words, Acta Non Verba. So James, if somebody comes to a conference and they learn all this stuff but they don’t apply it, what happens?

James:

Nothing happens.

Clay Clark:

But there is a certain group of people, not our listeners, who run around acquiring information and they don’t apply it.

James:

Those are the worst types.

Clay Clark:

So this is what happens is Napoleon Hill, the bestselling author, he says that knowledge of that application is meaningless. Napoleon Hill, the bestselling author, Think and Grow Rich.

Aaron Antis:

Hi, I’m Aaron Antis with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them, and I actually noticed he was driving a Lamborghini all of a sudden. So I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes and then I met Clay and my perception of what I knew and what I could do definitely changed. After doing 800 million in sales over a 15-year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes and I mean we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay.

So when I came to know Clay, I really thought, “Man, there’s not much more I need to know, but I’m willing to listen.” The interesting thing is our internet leads from our website has actually, in a four-month period of time, has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would’ve come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry.

He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builders shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I’ve found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do. I’m not paying attention to what other leading industry experts are doing, and Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental.

It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in.

I mean, we’re a big company that’s definitely one of the largest in town, and so we kind of felt like we knew what we were doing and I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35-year history of Shaw Homes, this is probably the best thing that’s happened to us, and I know if you give him a shot, I think you’ll feel the same way.

I know for me, the thing I would’ve missed out on if I didn’t work with Clay is I would’ve missed out on literally an 1800% increase in our internet leads going from 10 a month to 180 a month. That would’ve been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t.

Robert Kiyosaki:

I learned at the Academy in King’s Point in New York, “Acta Non Verba”, watch what a person does, not what they say.

Clay Clark:

Knowledge without application is meaningless. So James, if somebody comes to a conference and they learn all this and they don’t apply it, that doesn’t matter because the idea is Acta Non Verba. Acts, not words. So people come to this conference, you’re going to see testimonies of people who came to the conference and they say, “Wow, I had no idea that this was possible.” And then you’re going to see people. I’m going to show you testimonials of people that applied what we taught them, people that have grown their accounting practice. Now, by the way, in accounting practice, this is not someone who has invented the concept of accounting. There’s other accounting. This just in: there are other accountants.

Paul Hood:

My business consists I’m a CPA and a financial advisor and we’re very successful and I wanted to go from successful to systematic. I wanted to learn systems and processes so that the business can run without me.

Robert Kiyosaki:

I learned at the Academy in King’s Point in New York, “Acta Non Verba”, watch what a person does, not what they say.

Clay Clark:

But this person, they came to the conference, they learned about how to scale their company. I taught them how to create a subscription model for their accounting as opposed to doing the traditional accounting model, and they’ve grown the company from 3 million to over 20 million.

James:

Wow.

Clay Clark:

Then you’re going to see a testimonial, a success story of a home builder who grew the home building business from 15 million to over 150 million. A home builder, and by the way, this just in: there are other home builders, but this home builder grew from 15 million to 150 million in sales.

James:

That’s life-changing, Clay.

Clay Clark:

You’re going to hear about a dog trainer who came to this event. Now, let me tell you about the dog trainer. He came to this event and he had a wonderful business that was just, it was stagnant. He was stuck, wasn’t able to grow. A great guy, knew how to train dogs, but he didn’t have a no-brainer offer. He didn’t have a website that was optimized. He didn’t have branding that made sense. He didn’t have a one sheet.

Rachel Wimpey:

I’m Rachel with Tiptop K9 and we just want to give a huge thank you to Clay and Vanessa Clark.

Ryan Wimpey:

Hey guys, I’m Ryan with Tiptop K9. Just want to say a big thank you to Thrive 15, thank you to make your life epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us.

Paul Hood:

This is our old house. This is where we used to live years ago. This is our old neighborhood. See, it’s nice, right?

Ryan Wimpey:

So this is my old van and our old school marketing, and this is our old team, and by team, I mean it’s me and another guy.

Paul Hood:

This is our new house with our new neighborhood.

This is our new van with our new marketing, and this is our new team. We went from four to 14 and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales. Which is awesome, but Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year.

Ryan Wimpey:

In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd. We’ve already grossed a little over 50 grand for the whole month. We still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you times a thousand.

Rachel Wimpey:

So we really just want to thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys.

Robert Kiyosaki:

I learned at the Academy in King’s Point in New York, “Acta Non Verba”, watch what a person does, not what they say.

Clay Clark:

He didn’t have branding that made sense. He didn’t have a one sheet, didn’t have a pricing structure that worked, didn’t have a linear workflow, didn’t have an office culture environment, didn’t have decoration in the office that would make people want to work there. Didn’t understand the process of hiring, inspiring training, and retaining great people. Didn’t have a performer, didn’t know how to franchise, didn’t know how to license. But what we do, James, is we take people in, they come to the conference, they learn this stuff and they go, “Could you teach me how to do it?” And I say, “Absolutely.” Now folks, here’s the secret sauce that allows me to be the boss. My job is to make big obstacles seem small. Here’s the secret sauce that allows me to be the boss. My job is to make big obstacles seem small.

Paul Hood:

My favorite aspect is probably just how entertaining it is and the fact that I pick up one or two or three things every time I come to take my business to the next level. Well, if people are missing out on basically a plan, a guaranteed plan, pretty much if you’re willing to work, it’s going to be successful. Most people, I think everybody should attend one of these workshops at least once because you don’t know what you don’t know. And we’re not taught to be successful in school.

Robert Kiyosaki:

I learned at the Academy in King’s Point in New York, “Acta Non Verba”, watch what a person does, not what they say.

Clay Clark:

A lot of people, they have a fear or a phobia of scaling their business or building the processes. They feel like they don’t know what to do or they need kind of a coach or a mentor to guide them down the path. And so on today’s show, you’re going to see people that came to a conference, step one. Step two, we taught them how to apply these principles at the conference. Step three, they hired us to help them scale their company. Step four, you’re going to hear their success stories. Now, James, money is a magnifier.

Speaker 3:

We have a little bit of news for you guys. It’s now what? May 31st at 6:21. You’ve been closed for 20 minutes.

Speaker 4:

Right?

Speaker 3:

No, it’s now June. So let’s run the numbers for May. Let’s see what we got.

Speaker 4:

Total is $102837.

Speaker 3:

What’s last year to date? $102837 this year?

Speaker 4:

And last year was 60,667. Whoa. Coming out of the weeds now.

Speaker 3:

Boom, baby.

Speaker 4:

Boom. Out of the weeds on the paper.

Robert Kiyosaki:

I learned at the Academy in King’s Point in New York, “Acta Non Verba”, watch what a person does, not what they say.

Clay Clark:

What does that mean? Because we’re going to show you. We’re going to share with you some stories today of an accountant who grew a business from $3 million to $20+ million dollars. Of a home builder who grew a business from $15 million to $150 million, of a dog trainer that was able to scale his business from a stagnant business to-

PART 4 OF 5 ENDS [02:08:04]

Clay Clark:

He was able to scale his business from a stagnant business to 15 plus locations to grow the business that was perpetually stuck at 400,000 ish. Grow that into a million dollar plus annual revenue.

Clay Clark:

This year’s sales for this week?

Kat Graham:

So this is the same week last year. Do you see the difference?

Clay Clark:

Look, I can’t really tell. One is-

Kat Graham:

Can you see? Look.

Clay Clark:

Michael, I just want to get… Jason, can you pull this end maybe just so you can see it. Let’s pull it that way. Let’s get the length. It’s more of a [inaudible 02:08:32] I can’t tell without the length. It’s hard to tell.

Look at that. So that’s last year’s sales.

Kat Graham:

This is last year sales, and the total is a mere $4,711.73. Same week, this year, 2015. The total is, read it Michael.

Michael:

$11,313.50

Clay Clark:

Oh, Boom! There it is.

Charles Colaw:

Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise and Clay has done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklist, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders.

This guy’s just an amazing. This is the kind of guy who’s worked in every single industry. He’s written books with Lee Cockerell, head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours.

On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers and graphic designers and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies.

So I’ve seen guys from startups go from startup to being multimillionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, organizing everything in their head to building it into a franchisable scalable business. One of his business has like 500 franchises. That’s just one of the companies or brands that he works with, so amazing guy.

Elon Musk, kind of smart guy. He comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that Clay is… He doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. And Clay has been an amazing business coach. Through the course of that, we became friends.

I was really most impressed with him is when I was shadowing him one time, we went into a business deal. I got to shadow and listen to it and when we walked out, I knew that he could make millions on the deal and they were super excited about working with him. And he told me, he’s like, “I’m not going to touch it. I’m going to turn it down.” Because he knew it was going to harm the common good of people in the long run. And the guy’s integrity just really wowed me.

It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. And anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate… Anytime I’ve got nervous or worried about how to run the company or navigating competition, and an economy that’s like… I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the covid shutdowns, lockdowns because our clubs were all closed for three months and you have $350,000 of bills you’ve got to pay and we have no accounts receivable. He helped us navigate that and of course we were conservative enough that we could afford to take that on for a period of time. But anyways, a great man, I’m very impressed with him. So Clay, thank you for everything you’re doing.

And I encourage you, if you haven’t worked with Clay, work with Clay, he’s going to help magnify you. And there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps four, maybe six hours a day and literally the rest of the time he’s working and he can outwork everybody in the room every single day and he loves it. So anyways, this is Charles Colaw with Colaw Fitness. Thank you Clay. And anybody out there that’s wanting to work with Clay, it’s a great, great opportunity to ever work with him. So you guys have a blessed one. This is Charles Colaw. We’ll see you guys.

Robert Kiyosaki:

I learned that at the Academy in Kings Point, New York, “acta non verba.” Watch what a person does, not what they say.

Clay Clark:

When I say money’s a magnifier, James, what does that mean?

James:

It means if you’re already a great person, the money will allow you to do greater things. And if you’re not a great person, you’re going to do more of the bad stuff.

Clay Clark:

Because money’s a magnifier. That’s what it is. So if you’re a greedy… I don’t want to say a greedy bastard because that would then infer that just because you don’t have a father in your life, that means you’re greedy. I’m not going to have to say that. That doesn’t make any sense. But if you’re somebody who’s greedy, the Bible states, “For the love of money is the root of all evil.” It says, “For the love of money is the root of all evil.” Not money itself, the money is just a tool and people that are obsessed with money itself become a tool of the money.

Speaker 5:

Hi, my name is Josh Spurell from Spurell and Associates, Chartered Professional Accountants based out of Edmonton, Alberta, Canada. I met Clay at a conference, at his conference in Tulsa in June of 2018. Started working with the coaching program shortly after there. The experience has been great. You really have a partner in the grind. Most people, I like to say most people are wrong about most things about business most of the time. And it is very difficult for entrepreneurs to connect with other entrepreneurs who actually know what they’re talking about when it comes to business. But Clay and his team really does understand.

The tangible improvements that we’ve seen is we’re up over 50% since starting with the coaching program and they’re helping to help business owners create time, freedom and financial freedom. And they know what you’re going to think. You’re going to say, “What the heck are you going to do with your time freedom and financial freedom when you’re in Edmonton, Alberta, Canada, that’s the most northerly city in North America with a million people?” We’re probably just sitting in our igloos hoping for some television. But I’ll give you an idea of what we’re doing in Edmonton, Alberta, Canada. So over here we have Sandra and we have Emma. Emma, say hello.

Emma:

Hi everybody. This is my daddy’s channel.

Speaker 5:

Emma really likes any video, so let’s give it. Let’s see what actually the time freedom, financial freedom can do for you in Edmonton. So believe it or not, we have a beach here, guys and I’ll take you on the little tour of Edmonton’s Beach. Now it’s not what you Americans are going to think of at the beach. This is a northern beach.

We’ve got a really cool slide here. I don’t know if you can see this purple slide. This purple slide that you’re looking at here has a full loop de loop. It knocks you completely upside down when you go through this. Let’s see if I can get the right angle here. That does not appear physically possible, but it really is going to knock you upside down. The last diamond here is the Edmonton Beach. This is a northern beach.

You guys out in Tulsa, you Americans think you have all the beaches here, but here is the northern beach complete with waves. We got 30 degree weather inside here. Oh, sorry, 30, that’s 90 for you guys over there. I got to do the translation, the math in my head. And we even got a zip line that we can ride down here. And this is what we’re doing with our time freedom and financial freedom in Edmonton, Alberta, Canada. Thanks to the Thrive Time team. Thanks very much guys.

Robert Kiyosaki:

I learned that at the Academy in Kings Point, New York, “acta non verba” watch what a person does, not what they say.

Clay Clark:

But money’s just a tool. Money’s like a hammer, money’s like a tire, money’s like a sock, money’s like a car. You could use a car for bad things. You could use a hammer for bad things. A lot of people, you could kill someone with a hammer. You could kill somebody with a sock, I guess if you wanted to. You could kill someone with a tire if you wanted to. But I mean there’s a lot of creative thoughts going through people’s minds right now. But the thing is that money is just a magnifier.

In the 1 Timothy 6:10, 6:10 reads “For the love of money is the root of all evil which while some coveted after, they have erred from the faith and have pierced themselves through with many sorrows.” And so what happens is that money is a magnifier. And so if you are somebody who’s greedy and nefarious and will throw somebody under the bus to make an extra dollar, money’s going to allow you to be more of a greedy personality type that will throw somebody under the bus for a dollar. That’s what money will allow you to do.

Jennifer Johnson:

The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn in our located in Owasso, Oklahoma. And we have been working with Thrive for Business Coaching for almost a year now.

Jared Johnson:

So what we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now. I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminex, they’re both $1.3 billion companies. They both have 2-3000 pages of content attached to their website. So to basically go from virtually non-existent on Google to up on the top page is really saying something. But that’s come by diligent to the systems that’s Thrive has. By being consistent and diligent on doing podcasts and staying on top of those podcasts to really help with getting up with our listing and our ranking there with Google.

Jennifer Johnson:

And also we’ve been trying to get Google reviews, asking our customers for reviews, and now we’re the highest rated and most reviewed pest and lawn company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year.

Jared Johnson:

Wait, say that again. How much are we up?

Jennifer Johnson:

411%.

Jared Johnson:

Okay, so 411% we’re up with our new customers.

Jennifer Johnson:

So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now, our closing rate is about 85%, and that’s largely due to, first of all, our Google reviews that we’ve gotten. People really see that our customers are happy, but also we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we followed with Thrive in the refining process and the 411% shows that that system works.

Jared Johnson:

Yeah, so here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals, more new customers last year than we did the first five months. Or I’m sorry, we booked more deals last week than we did the first five months of last year from before we worked with Thrive.

So again, we booked more deals last week than the first five months of last year, and it’s incredible. But the reason why we have that success by implementing the systems that Thrive has taught us and helped us out with.

Jennifer Johnson:

Some of those systems that we’ve implemented are group interviews that way we’ve really been able to come up with a really great team. We’ve created an implemented a checklist. That way everything gets done and it gets done right. It creates accountability. We’re able to make sure that everything gets done properly, both out in the field and also in our office. And also doing the podcast like Jared had mentioned, that has really, really contributed to our success. But like I said, the diligence and consistency in doing those and that system has really, really been a big blessing in our lives. And also it’s really shown that we’ve gotten the success from following those systems.

Jared Johnson:

So before working with Thrive, we were basically stuck, really no new growth with our business and we were in a rut and we didn’t know-

Jennifer Johnson:

The last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either.

Jared Johnson:

We didn’t really know where to go, what to do, how to get out of this rut that we were in. But Thrive helped us with that. They implemented those systems. They taught us those systems. They taught us the knowledge that we needed in order to succeed. Now, it’s been a grind, absolutely, it’s been a grind this last year. But we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in rut. Thrive helped us get out of that rut. And if you’re thinking about working with Thrive, quit thinking about and just do it. Do the action and you’ll get the results. It will take hard work and discipline, but that’s what it’s going to take in order to really succeed. We just want to give a big shout out to Thrive, A big thank you out there to Thrive. We wouldn’t be where we’re at now without their help.

Robert Kiyosaki:

I learned at the Academy in King’s Point New York, “acta non verba”. Watch what a person does, not what they say.

Clay Clark:

Now, if you’re a grateful person, if you’re a kind person, and James, that’s why we only work with grateful, kind people. That’s why when we share these testimonies of wonderful, great, kind people, it’s a blasty blast. So James, that’s what’s fun about capturing these success stories is that real people at the peak of their success are explaining to you how they did it. And luckily James, we’re able to actually gather footage of some of these people at the beginning, when they first came to a conference, and then at the peak when they achieved massive success.

So James, I am fired up for people to watch this testimonial, but let’s make sure I’m being a good teacher here. The two concepts I want to teach you, one for anybody out there, it’s called “acta non verba” which in Latin means acts not words. That’s the idea is acts not words. That’s what it means. And then I want to teach a second concept, which again, money is a magnifier.

Robert Kiyosaki:

I learned that at the Academy in Kings Point, New York, “acta non verba”. Watch what a person does, not what they say.

Clay Clark:

James, in your own words, what does it mean? You say “acta non verba”. You go, “I don’t understand what you’re saying.” You say, “Well, it’s Latin.” In your mind, what does it mean?

James:

It means you can’t just talk about it. You have to be about it.

Clay Clark:

That’s how it works. And somebody says, “Well, Clay, I can’t afford coaching with you guys.” Well, good news, we only take on 160 clients, so we might not be available, but we do have scholarship pricing. Now, this is how I make money. This is the secret sauce that allows me to be the boss. One, I make the big obstacle seem small. And two, a lot of my clients, I get a small percentage of the growth.

So James, why would I be so motivated to help somebody who is struggling and they’re stagnant? Why would I want to invest the time for my own… If you take the altruism out of it, the fact that I grew up poor and I want to help people be successful. Why would I want to help somebody to scale a company if I get 2%?

We are joined by none other than my brother from another mother, Mr. Josh, the founder of Living Water Irrigation. Mr. Josh, welcome onto the show, my friend. How are you?

Josh WIlson:

I’m awesome, Clay. How are you sir?

Clay Clark:

I’m excited for the listeners to get to know more about you. Could you share the name of your company? A little bit more about what you guys do at Living Water Irrigation? Where the name comes from?

Josh WIlson:

Absolutely, positively. So Living Water Irrigation, the most important part of that to me is John 7:38. So it’s mentioned in the gospel a number of times where the living water, but our specific scripture that we drew our name from is John 7:38. It says, “Whoever believes in me, rivers of living water will flow through him.” We have a very distinct vision as a company on who we are and what we want to do. And I believe that I was put here to go make some money to give it away.

Clay Clark:

And I am not going to ask you for the specific details of your career and how you started the business as far as a linear timeline. But how long has this particular business been around?

Josh WIlson:

We’ve been around just two years, sir.

Clay Clark:

Two years. And you guys, how did we first meet?

Josh WIlson:

I came in and y’all started coaching me over the Thrive Time, over Thrive 15.

Clay Clark:

And do you remember when that was approximately and how you first heard about us?

Josh WIlson:

So it would’ve been October or November of ’17.

Clay Clark:

October or November of ’17.

Josh WIlson:

Yes sir.

Clay Clark:

And in terms of your growth as a company, how much have you grown this year?

Josh WIlson:

So this year we’re up 450% year over year.

Clay Clark:

So now that you’re implementing this program, you’re getting more calls, right? Are you getting more calls?

Josh WIlson:

Absolutely.

Clay Clark:

Sales are going up?

Josh WIlson:

Absolutely.

Clay Clark:

You’re gathering reviews from your real customers, adding content to the website, adding a gallery of work?

Josh WIlson:

So I’m going to actually take a minute and make you really uncomfortable, Clay. So when we started with y’all, it was awesome. We had a little company, just me and one dude and one little van. And ’17 was great, I ate more than Ramen noodles, but not much more. ’18 was really good. We started to implement the systems, got Start Here, got the Boom Book, went to a couple conferences and said, “Okay, I’m going to buy in. I’m going to sell out.”

We went to the coaching, got coached by Marshall and Victoria and started to implement, as opposed to just listen to actually be doers. It’s in James. It says, “Don’t just be hearers of the word, be doers as well.” And so we implemented scripts, we implemented systems, we implemented checklist, we implemented a pro forma for quoting and all these things that you talk about. So just as a real person, and I’m real, I promise you. There’s a bunch of Josh Wilson’s out there. I’m a famous baseball player and football player and a gospel singer. But this Josh Wilson just digs ditches for a living. But I just want to say thank you, standing here for all the systems. I encourage everybody out there, go pick up, Start Here. Go pick up the Boom Book, the stuff you hear on the show, it actually sincerely works.

Robert Kiyosaki:

I learned that the Academy in King’s Point, New York, “acta non verba”. Watch what a person does, not what they say.

Clay Clark:

Why would I want to help somebody to scale a company if I get 2%?

James:

Because when they grow, then you win too, right?

Clay Clark:

It’s a win-win. It’s called shalom. Look it up, folks. Shalom. It’s a biblical concept. The idea of a win-win. It’s not a zero sum negotiation. If you’re out there and you’re a decent person, you have a soul, you want to create a shalom relationship, a win-win relationship with your partner. So I make more as my clients make more. That’s how that works. That’s a win-win thing. So that’s the idea. And again James, people can go to thrivetimeshow.com, they can request a ticket. We let them name their price, and we do these conferences every two months. Every two months we do a business conference. And you’ve met these people, James.

James:

I do. And you know what? I’ve met them when they came in and their business is struggling, and then I’ve seen how they’ve transformed after a few months. It’s like getting a haircut. When you go in and you look real dirty and you come out and you look like the top of the world.

Clay Clark:

Money is a magnifier and “acta non verba”, this idea that acts not words, okay? It’s all about action and gaining traction. It’s not about just learning new concepts because knowledge without application is meaningless to quote the great Napoleon Hill. James, you’re a beautiful man. You smell terrific. I can’t wait for people to see you at our in-person workshops. Again, folks, get those [email protected], thriveimeshow.com. They are two days. They’re interactive. We open up the doors at 7:00 AM. We go until about 3:00 PM each day. We do a 30 minute teaching sprint, a 15 minute Q&A session, and then we break. And then we do 30 minutes of training, 15 minute Q&A, and then we break, and then 30 minutes of training and then 50… So you’re going to learn branding, marketing, search engine, all these things. And then James, we have helicopter rides.

We do the helicopter rides from time to time. I think we’re roasting a pig at this next… I’m not sure when you’re going to hear this podcast but we’re roasting a pig. We’re giving away cash prizes. We’re giving away. It is a blasty blast, folks. It’s the opposite of business college. It truly is business school without the BS. James, again, you’re almost like a benefit we should add to the package when people go to thrivetimeshow.com and you get to meet James. So get those tickets again, folks, @thrivetimeshow.com. James, I really do appreciate you joining me today. And folks again, get those [email protected],

Robert Kiyosaki:

I’ll just leave people with these words. Watch what a person does, not what they say.

Paul Hood:

I’m Rachel with Tiptop Canine, and we just want to give a huge thank you to Clay and Vanessa Clark.

Ryan Wimpey:

Hey guys, I’m Ryan with Tiptop Canine. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us.

This is our old house, right? This is where we used to live years ago. This is our old neighborhood. See, it’s nice, right? So this is my old van and our old school marketing, and this is our old team. And by team, I mean it’s me and another guy.

Paul Hood:

This is our new house with our new neighborhood. This is our new van with our new marketing, and this is our new team. We went from 4 to 14 and I took this beautiful photo.

We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome. But Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year.

Ryan Wimpey:

In October, 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd. We’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship. And we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you times a thousand.

Clay Clark:

The Thrive Time Show, Two Day Interactive Business Workshops are the world’s highest rated and most reviewed business workshops because we teach you what you need to know to grow. You can learn the proven 13 point business system that Dr. Zelner and I have used over and over to start and grow successful companies.

When we get into the specifics, the specific steps on what you need to do to optimize your website, we’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15-hour workshop. It’s all here for you.

You work every day in your business, but for two days you can escape and work on your business and build these proven systems. So now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter Bunny, but inside of it was a hollow nothingness. And I wanted the knowledge. And they’re like, “Oh, but we’ll teach you the knowledge after our next workshop.” And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk on hot coals product.

It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business from. I encourage you to not believe what I’m saying, and I want you to Google the Z66 Auto Auction. I want you to Google Elephant in the Room. Look at Robert Zellner and Associates.

Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same system that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever. We’ll even give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see you.

And now you may be thinking, what does it actually cost to attend an in-person, two-day interactive Thrive Time Show Business Workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person two-day interactive business workshop, all you got to do is go to thrivetimeshow.com to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you.

Robert Kiyosaki:

Good morning, good morning, good morning. Robert Kiyosaki, the Rich Dad Radio show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re close, but they’re completely different worlds and we have a special guest today. The definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done his show before also. But very seldom do you find somebody who lines up on all counts as Mr. Clay Clark. He’s a friend of a good friend, Eric Trump. But we’re also talking about money, bricks and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man, and there’s so many ways we could take this thing, but I thought since you and Eric are close, Trump, what are you’re saying about what Donald who’s my age, and I can say or cannot say. What question-

Clay Clark:

Well, first all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy in the name of Jeremy Thorn who was my boss at the time. I was 19 years old working at Faith Highway. I had a job at Applebee’s, Target and DirecTV, and he said, “Have you read this book, Rich Dad, Poor Dad?” And I said, “No.” And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self-employed to the business owner, to the investor. And I owe a lot of that to you. And I just wanted to take a moment to tell you thank you so much for allowing me to achieve success, and then I’ll tell you all about Eric Trump. But I just want to tell you, thank you, sir, for changing my life.

Speaker 6:

Well, not only that, Clay, thank you, but you’ve become an influencer. More than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming, because as you know, there’s a lot of fake influencers out there, or bad influencers. Anyway, I’m glad you and I agree so much, and thanks for reading my books. That’s the greatest thrill for me today. Not a thrill, but recognition is when people, young men especially, come up and say, “I read your book, changed my life. I’m doing this, I’m doing this, I’m doing this.”

Robert Kiyosaki:

I learned that at the Academy in Kings Point, New York, “acta non verba”. Watch what a person does, not what they say.

 

Discover How Clay Clark Helped Tim Redmond to Scale His Business Consulting Business Below:

 

When Tim Redmond approached Clay Clark about scaling his business, Tim Redmond said, “I would have anywhere from 5 to 20 clients w/ networking, but it would go up and down. Clay, that’s why I came to you.”

Because Clay Clark had a proven track record of scaling businesses, Tim Redmond knew that he could trust Clay Clark to help him scale his business Redmond Growth which would “have anywhere from 5 to 20 clients with networking, but it would go up and down. Clay, that’s why I came to you.”

As time went on Tim Redmond discovered that Clay Clark’s systems and methods for scaling a business were highly-effective, innovative and unique. In fact Clay Clark’s one-of-kind “Hype Man” video was so unique that Tim Redmond actually created a “Hype Man” video that is nearly the same as Clay Clark’s hype man video (see the examples below):

Throughout the years, Clay Clark mentored and taught Tim Redmond the proven systems and processes for nearly every aspect of business growth including, but not limited to the following:

1. Clay Clark created the www.RedmondGrowth.com website
2. Clay Clark refined / created the Tim Redmond logo 
3. Clay Clark refined / created the Tim Redmond core story
4. Clay Clark refined / created the Tim Redmond value proposition
5. Clay Clark refined / created the Tim Redmond outbound sales scripts
6. Clay Clark refined / created the Tim Redmond headshots
7. Clay Clark refined / created the Tim Redmond PR Kit
8. Clay Clark refined / created the Tim Redmond call recording sales systems
9. Clay Clark refined / created trained the call representatives that made outbound calls for Tim Redmond to acquire new clients
10. Clay Clark provided free office space for Tim Redmond so that he would have an office environment that would be attractive for the recruiting of Redmond Growth’s first employees.
11. Clay Clark conducted the weekly group interviews so that Tim Redmond could find and hire new employees.
12. Clay Clark conducted the Monday Morning meetings to train Tim Redmond’s first employees.
13. Clay Clark provided daily coaching meetings and training for Tim Redmond’s team.
14. Clay Clark trained Tim Redmond’s first coach / consultant (Tim Redmond’s son) Robert Redmond.
15. Clay Clark taught Robert Redmond and Tim Redmond search engine optimization.
16. Clay Clark taught Robert Redmond and Tim Redmond how to build landing pages that convert.
17. Clay Clark taught Robert Redmond and Tim Redmond how to write search engine optimization content.
18. Clay Clark taught Robert Redmond and Tim Redmond how to train a sales team.
19. Clay Clark taught Robert Redmond and Tim Redmond how to conduct the group interview.
20. Clay Clark taught Robert Redmond and Tim Redmond how to launch online advertisements.
21. Clay Clark taught Robert Redmond and Tim Redmond how to track online advertisements.
22. Clay Clark taught Robert Redmond and Tim Redmond how to turn speaking events into viable leads.
23. Clay Clark taught Robert Redmond and Tim Redmond how to acquire new clients.
24. Clay Clark taught Robert Redmond and Tim Redmond how to retain clients.
25. Clay Clark taught Robert Redmond and Tim Redmond how to lead a business workshop and conference by allowing Robert Redmond and Tim Redmond to speak for free at Clay Clark’s 2-day interactive business workshops at Clay Clark’s office that Robert Redmond and Tim Redmond were officing in for free.
26. Clay Clark taught Robert Redmond and Tim Redmond how to optimize their Google map.
27. Clay Clark painted a door red and designed the interior of their office space so that it would be conducive for hiring new employees.
28. Clay Clark taught Robert Redmond and Tim Redmond how to improve the branding for their clients in a linear fashion.
29. Clay Clark taught Robert Redmond and Tim Redmond how to install a 3-legged marketing stool for Redmond Growth.
30. Clay Clark taught Robert Redmond and Tim Redmond how to install a 3-legged marketing stool for their clients.
31. Clay Clark taught Robert Redmond and Tim Redmond what a 3-legged marketing stool was.
32. Clay Clark taught Robert Redmond and Tim Redmond how to create a one sheet for their clients.
33. Clay Clark taught Robert Redmond and Tim Redmond how to create a one sheet for Redmond Growth.
34. Clay Clark taught Robert Redmond and Tim Redmond how to write pre-written sales emails.
35. Clay Clark taught Robert Redmond and Tim Redmond how to create a sales culture and outbound call center.
36. Clay Clark taught Robert Redmond and Tim Redmond how to create tracking sheets for clients that are usable and trackable.
37. Clay Clark taught Robert Redmond and Tim Redmond how to create checklists and repeatable processes for their clients.
38. Clay Clark taught Robert Redmond and Tim Redmond how to train business coaches by actually training the Redmond Growth business coaches.
39. Clay Clark taught Robert Redmond and Tim Redmond the importance of having a weekly accountability meeting with clients to prevent drifting.
40. Clay Clark taught Robert Redmond and Tim Redmond how to gather video reviews from happy clients.
41. Clay Clark taught Robert Redmond and Tim Redmond how to enhance your online reputation.
42. Clay Clark taught Robert Redmond and Tim Redmond how to produce podcasts.
43. Clay Clark taught Robert Redmond and Tim Redmond how to document client success stories and case studies.
44. Clay Clark taught Robert Redmond and Tim Redmond how to create effective no-brainer offers for their clients.
45. Clay Clark taught Robert Redmond and Tim Redmond how to generate speaking opportunities via online marketing.
46. Clay Clark taught Robert Redmond and Tim Redmond how to create a history timeline. 
47. Clay Clark taught Robert Redmond and Tim Redmond how to create an “About Us” video.
48. Clay Clark taught Robert Redmond and Tim Redmond how to utilize public relations to increase your conversion rate.
49. Clay Clark taught Robert Redmond and Tim Redmond how to use WordPress websites.
50. Clay Clark taught Robert Redmond and Tim Redmond how to create WordPress websites.
51. Clay Clark taught Robert Redmond and Tim Redmond how to start and grow a business coaching and business growth business and he did this because Clay Clark and Tim Redmond had entered into a signed contractual agreement where Tim Redmond agreed to pay Clay Clark a flat monthly fee for each new client that Redmond Growth acquired. Read the agreement HERE
52. Clay Clark taught Robert Redmond and Tim Redmond how to grow a business consulting business from 5 to 20 clients to a business growth consulting business with 100+ clients. “I would have anywhere from 5 to 20 clients w/ networking, but it would go up and down. Clay, that’s why I came to you. I’ve doubled every year since working with you. That’s 100% growth every year. I’ve doubled 5 times.” – Tim Redmond

 

 

To Learn More About Tim Redmond And Redmond Growth Check Out the Following Websites And Website Pages:

1. https://www.thrivetimeshow.com/tim-redmond-learn-more-about-redmond-growth-founder-tim-redmond/ 
2. https://www.thrivetimeshow.com/business-podcasts/the-tim-redmond-story-ive-doubled-the-size-of-my-company-every-year-that-ive-worked-with-clay-clark/ 
3. https://www.thrivetimeshow.com/business-podcasts/tim-redmond-i-would-have-anywhere-from-5-clients-to-20-clients-with-networking-but-it-would-go-up-and-down-clay-thats-why-i-came-to-you-ive-doubled-every-year-since-wo/ 
4. https://www.thrivetimeshow.com/business-podcasts/tim-redmond-i-would-have-anywhere-from-5-clients-to-20-clients-with-networking-but-it-would-go-up-and-down-clay-thats-why-i-came-to-you-ive-doubled-every-year-since-wo/ 
5. https://www.youtube.com/watch?v=RGg6NxN-RRA 
6. https://thrivetimeshow.libsyn.com/tim-redmond-i-would-have-anywhere-from-5-clients-to-20-clients-with-networking-but-it-would-go-up-and-down-clay-thats-why-i-came-to-you-ive-doubled-every-year-since-working-w-you-thats-100-growth-every-year-ive-doubled-5-times 
7. https://www.thrivetimeshow.com/business-podcasts/business-coach-episode-2-trade-outs-business-good-idea/ 
8. https://player.fm/series/thrivetime-show-business-school-without-the-bs-2804823/tim-redmond-i-would-have-anywhere-from-5-clients-to-20-clients-with-networking-but-it-would-go-up-and-down-clay-thats-why-i-came-to-you-ive-doubled-every-year-since-working-w-you-thats-100-growth-every-year-ive-doubled-5-times 
9. https://www.imdb.com/title/tt30824912/ 
10. https://redmondgrowth.com/consulting-tulsa-promote-powerful-tulsa-business-growth/ 
11. https://www.thrivetimeshow.com/business-coach-podcast-v1/ 
12. https://redmondgrowth.com/consulting-tulsa-tremendously-develop-your-business-planning-skills/ 
13. https://www.thrivetimeshow.com/business-podcasts/business-coach-episode-03-throw-investor-party/ 
14. https://www.youtube.com/watch?v=rGm_rWrjLN8 
15. https://player.fm/series/thrivetime-show-business-school-without-the-bs-2456013/business-podcast-why-do-96-of-businesses-fail-within-10-years-according-to-inc-magazine-what-you-must-do-if-you-want-to-succeed-in-business-celebrating-the-tim-redmond-success-story 
16. https://www.thrivetimeshow.com/business-podcasts/business-coach-episode-18-going-business-family/ 
17. https://www.thrivetimeshow.com/seo-pages/50-management-maxims/ 
18. https://www.listennotes.com/top-podcasts/tim-redmond/ 
19. https://archive.org/details/rlgtm5pktbivxjuoha1kxmjiqqupucjvgpkki3ha 
20. www.RedmondGrowth.com