FullArmorWindowsDoors.com | “It’s a Whole Program That Really Helps Grow Everything! We Have a Checklist We Go Through Our Agenda. We Have A Plan, And It’s Just Great. It’s a Whole Program That Helps Grow Everything.” – Tavis Hein

Show Notes

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Audio Transcription

All right, Thrive Nation, on today’s show, we have an opportunity to celebrate a client who’s what we call a diligent doer, somebody that doesn’t just want to know what to do, but somebody who wants to apply what they’re learning. We call this person not an ask-hole. An ask-hole is somebody who asks a question but doesn’t want to actually implement what they’re learning, because we know here that vision without execution is hallucination, to quote Thomas Edison. Vision without execution is hallucination. We know that knowledge without application is meaningless, to quote Napoleon Hill. Knowledge without application is meaningless, to quote Napoleon Hill. And I’m fired up for you to hear the story about today’s guest. Tavis, welcome onto the Thrived Time Show. How are you, sir? Hi, we are doing amazing, doing rocking and rolling. So, we’re recording. I gotta ask, for people that wanna go to your website, what’s the web address we need to go to to verify you’re not a hologram? FullArmorWindowsDoors.com. FullArmorWindowsDoors.com. I’m pulling it up right now. And what do you guys do? What are the services that you guys provide? Well, we started Windows and Doors. We have our own in-house installers, but actually started doing a little break into roofing, siding, and now we’re kind of looking at some other options too to expand our full list of services. So, yeah, but right now we’re rocking. How did you guys first come in contact with us? I know you guys service Nebraska and Iowa. How did you first come in contact with us? Your show, your show is how we found you. And then reached out to you and haven’t looked back. How long have we had the opportunity to work with you guys? Since 2021 is when we started, the beginning of the year. My understanding is you’re having a record sales month. Is that accurate or is that hyperbole? No, that is accurate. We had one week where we hit 184,000 and that was one week. So every week past that month, we hit, I think it was around 250 in the month. And one sale alone was 115. Wow. Wow. So for people out there that are kind of discouraged or doubtful, I talked to a guy this week, true story, I go to church with this guy and he came to our business workshop because his pastor told him to. His pastor said, you need to go. He said, look, I am your pastor of your church and I go there. You should go. You should look into it. How would you describe what the coaching experience has been like for you, for people out there that are on the outside kind of looking in? I meet with Andrew every week. We kind of go, we have an agenda. We hit on, we start with our normal, just going through the metrics. What did we sell? What’s our, what do we have outstanding? How many leads did we get in and where did those leads come from? And then did we do what we were supposed to do in terms of metrics? And then from there, we have an agenda. Did we write our content? Did we do all the tasks assigned to us for the week? And then we just kind of review. And then after that, then we kind of see what our hangups are and if I’m having trouble with something, then we kind of work through that. How would you describe who your ideal and likely buyer is. Like if someone’s listening right now, who could buy products or services from you guys? Any residential homeowner. So anyone that owns a home. So for windows, doors, roofing, if you own it, we can help you. Anywhere in the United States? We’re pretty much right now in Nebraska. We do a little in Iowa as well. So, but that’s kind of our main service right now. But at the same time, we’re going to, you know, probably look into some other options as well. Yeah, I’m going to put this up here because I want people to understand the totality of what we do or don’t do. What I found is early on as a young guy in business, I reached out to a business consultant. And I’m not going to mention the guy’s last name or his name of his company, but his first name was Bruce. Bruce. And Bruce, God bless him, I was, you know, 18, 19 years old. And I said, Bruce, I need to grow my company, djconnection.com. I don’t know how to grow it. I’m stuck. I’m working three jobs, Applebee’s, Target, and DirecTV. Could you help me grow my business? And Bruce says, oh, yeah. And Bruce used to say, he’s kind of East Coast guy. And he said, oh, yeah, baby, I can help you. Oh, yeah. And then we would meet. He said, Clay, you just got to work on your business, not in your business. You got to work on your business, not just in it, but you got to work on it. And these things were helpful, but I, he never really walked me through specific moves that I needed to actually do. So it was very theoretical, but not necessarily practical. So I want to get into the practical here, the, into the tactical, the practical. So as we look at my book here called a millionaire’s guide to a millionaire’s guide, how to become sustainably rich box one, we got to establish our revenue goals. I’m not asking you for what your revenue goals are, but do you have, does your organization have your revenue goals clearly determined? Yeah, absolutely. And Andrew’s been helping us define all those as well. And the second box, you have to know the break-even numbers. I mean, you could be excited, I could be excited, but I just had a conversation with my wife about one of our businesses and what the break-even number is. And it’s very important that everybody out there knows the break-even number if you have a business. Do you feel good about the break-even number? I do. I do. We’ve been able to offset some things, too, to help make that a little bit lower, to help make everything profitable. But really, at the same time, that’s where we really had no idea what it was when we first started. We’re like, well, I guess it makes sense that we have that. And it really does. And it’s given us a benchmark to start. And then after that, then it’s just celebration after that too. Now, this is my schedule. This is my schedule, and this is a typical week for me. And I block out my time into half-hour blocks, and that’s what I do. So I wasn’t shocked that we were going to interview you today, nor were you shocked that I was going to interview you. And so the time blocking is a critical thing. But most people, the average American does not time block. In fact, right now, Nielsen reports, this is a real thing, I’m not making this up. Nielsen now reports the average American now spends 11.3 hours per day distracted by media. 11.3 hours a day. What? 11.3 hours per day distracted by media. So I know Andrew’s worked with you guys on building a sustainable schedule. Do you have clarity now as far as how many hours a week you’re gonna work and what you’re going to be doing during those hours? Absolutely, and actually that was a huge game changer just having it all spelt out and time blocked and to-do lists, all of it. I used to have stickies everywhere and sometimes I still use it as memory, but my desk was covered and putting it in a to-do list and start blocking it and then it’s been easy ever since. It is the biggest game changer. Now box number four is determining your unique value proposition. So if you had to describe what you guys do at Full Armor that separates you from the pack, what would that be? It’s a lot of it’s our in-house installers, but we were just talking about this with the group. It’s our attention to detail and quality where we hear stuff around where people are slapping windows in and leaving where a lot of our feedback comes from of, hey, these guys take that extra mile just to make sure things are done right and they look nice. So we hear it a lot, and to me, that’s what really separates us. Now, branding, I know working with you, that’s something that a lot of people get excited about. However, I will tell you folks, that’s an event, not necessarily a process. That’s where you make your website look first class. That’s where you work on your website to make it look great. That’s where you work on your logo, your print pieces, your videos. You’re optimizing the branding, and branding is what people see. So branding is the opinion that somebody has or the reaction somebody has when they first think about your product or service, and on part two of today’s show, I’m going to do a deep dive with Michael Levine, the world’s most celebrated public relations person of all time. He’ll be on part two of today’s show. This was the PR guy, the branding guy for Nike, for this real story, for Charlton Heston, for George Carlin, the comedian. This is the branding person of choice for at the same time he represented both Bill Clinton and George Bush. Well, this guy, I mean, this is Michael Levine. And for people that don’t know who Michael Levine is, again, I’m going to pull it up. This is like the world’s top PR guy. And we’re going to do a deep dive into it. He’s written books about it. He’s been celebrated for doing it. He was the PR consultant for Prince and for Michael Jackson at the same time. He’s been written about in Variety, Forbes, New York Times. And you can write whole books about it, and he has, but at the end of the day, you gotta make sure your branding looks first class. And at fullarmorwindowsdoors.com, fullarmorwindowsdoors.com, you guys have done that. Can you talk about the branding and how much that’s impacted your business? Well, got one right here on already. So it’s recognizable. Everyone knows our logo now. Even just the simple things that wrapping the trucks, wrapping our trailers, having it on the website, like people are recognizing us like, oh, we’ve had installers come in before, like I’ve seen you around town and had to check you out. So I mean, it’s been great because now people just anywhere like, oh, yeah, I’ve seen you around and things like that. So it’s been huge and been a great help. Now, for folks that don’t know this, we charge a flat fee of $1,700 a month. We charge $1,700 per month. And then my goal with all my clients is to enter into what I call a non-equity partnership. So a lot of my clients, when you come to conferences, you’ll discover I’ve worked with clients for seven years. Or, wow, this guy’s, Clay, you’ve worked with the same client for 12 years? One of my clients, I’ve actually worked with this client for 15 consecutive years. And so people, when they come to a conference, they feel like they’re part of a family. And again, we charge $1,700 a month. It’s a flat rate. And with those non-equity growth partners, we get a small percentage of the growth. And that’s something we can talk about later. But how has it been for you guys knowing that all of this, the implementation of all this, graphic design, photography, video, web, search engine, everything is all fitting into that $1,700 flat monthly set it, forget it price. There’s so much that you guys do for that price and along with it, then we’re just growing constantly. I mean, even just a short amount of time we’ve been on, you’ve probably already heard the phone ring a handful of times already. So, I mean, it’s all just been amazing, amazing and everything like that. So now for the sake of time, I want to totally respect your time today, but I also want people to know we help you with your sales conversion process, the scripts, the recorded calls, the one sheets, the pre-written emails, helping you determine your sustainable customer acquisition costs, building checklists and processes for everything, whether it be onboarding a new hire, whether it be installing something, we got to build checklists and systems for everything. Then we have to teach management systems how to manage employees, which would work off of the idea that we also help finding employees. So many business owners today say they can’t find employees, let alone manage them. This is all the things that we do. We help you learn how to hire, inspire, train, and retain top quality people. I want to get your thoughts on this, and I want to respect your time. For people out there that are thinking about going to thrivetimeshow.com and scheduling a consultation, it’s a free consultation. It’s a free 13-point assessment. What would you say to anybody out there thinking about it? I would say, why are you still thinking about it? I’d say, give it a call. Because, I mean, proof’s in the pudding, you know. So we’ve been doing great, and I mean, there’s no sense in hesitating at this point. I’ve listened to the show. I’ve been a partner for how long? Since 21. Everything is knowledge and there’s no reason to be holding back and not making that call. Absolutely. And how much has the coaching, how much have you grown since we started working with you? As far as a percentage, if you had to factor in a percentage or maybe some sort of stat in terms of growth. Because obviously this week, I have the notes pulled up here, this week we’re celebrating, and this is so important for people to know this, you should look this up folks. We’re celebrating the best sales week ever, $186,243 of sales. How much have you grown since we started working with you? We’re 135 to 45% growth. Wow, and again, you’re a real person, real business. I’m going to pull up the website one more time, folks, so you can see it. If you’re out there today and you’re discouraged or you feel like you don’t have what it takes to do it, folks, we have a proven plan. Everybody, you can implement the proven plan. We have in-person workshops you can come to. We have one-on-one coaching. You go to FullArmorWindowsDoors.com, you can see a recent testimonial with today’s guest. If you want to see thousands, some people like to go up here and just watch these until their head explodes. I talked to a guy this weekend, and he told me, he said, Clay, I have watched, I think, all of the testimonials. I said, you have? And he says, oh, yeah. And I said, that’s incredible. Wow. And he said, I went through, I scrolled down, I hit play, and they were great. And I said, did you click the button where it says see thousands of additional testimonials? And he said, there’s more? And I said, yeah, we have over 2,000 and we enumerate them. So we actually know this is a verifiable fact. We don’t have hundreds. I mean, we have thousands of video testimonials and that works for our business because we document the success, but it also works for your business. Could you share how in closing, how has gathering objective reviews via video and Google, how has that impacted and improved or changed your sales process? Because again, somebody out there today, they’re looking on the outside going, I just don’t see that I could ever grow my business like that. How has gathering objective Google reviews, video reviews, and building that gallery impacted Full Armor, Windows, Doors.com? Well, the easy answer is we’ve grown 135%, so there’s that. But we could tell a huge difference from the moment we started getting more of those reviews. We had a jump initially that we jumped like 40 reviews in like a week or so. And all of a sudden that just that bit that phone started ringing like constantly. It boosted us. Similar with the video testimonials, people that go to our website are like, well, you guys are doing something right. You got all these people that are even just talking about you on video. So it adds a trust layer to any potential customers out there, for sure. And again, that domain, it’s a little bit of a tricky domain for people that are looking at it for the first time. Just to be clear, it’s fullarmorwindowsdoors.com, fullarmorwindowsdoors.com. And I’ll sneak in one final question. I think a lot of people will reach out to me and they say, Clay, what’s the most important thing you do to grow businesses? And some people want to hone in on marketing. Some want to hone in on accounting. Some want to hone in on hiring. Some want to hone in on sales. Let me try again. There’s four different, how I look at it is there’s four major boxes. Some people want to hone in on marketing. Some want to hone in on sales. Some want to hone in on hiring, someone to hone in on accounting. I would argue it’s all of those situations, all of that, all of those areas, all 14 areas of the business growth path are needed to achieve success, not just one. I’d love to get your reaction to that as a long-time client who’s having success. Because you know how it is, when you come to a conference, people ask you, what’s the one thing you did that changed the game? I’d love to get your reaction to that. Well, I’m kind of on the same. It’s everything. It’s all parts because the marketing helps bring the sales. And once we started growing, we got stuck. We’re like, well, shoot, we need more people to help service all these people now. So having a plan and hiring, I mean, so it all works hand in hand. It really does. And so when it comes to one thing, one thing set the domino effect of everything else. That’s the only way for it to grow. We can’t just focus on the marketing, otherwise then everything else would go. It’s the whole package that really makes everything successful. Now coaching is all about accountability. One, you’ve got to have someone hold you accountable. Two, you’ve got to know what to do. Three, you’ve got to have someone who can help you do it. What am I saying? One, you have to have the accountability. Two, you have to know what to do, and three, you have to have someone that can help you through it if you get stuck. How would you describe the coaching experience? We have a weekly meeting. It’s a weekly meeting. It’s a flat fee, but how would you describe that weekly coaching meeting with Andrew and our team? We have a checklist. We go through our agenda. Here’s what you need to do next week, and then so when we’re having our meetings, it’s did you do this? How did it go? What do we need to do from there? So it’s everything you just said. It’s we have a plan, Andrew’s keeping me accountable, and then we’re discussing then as well of what our next step is and having that person to communicate with and talk to, you know, like here’s what’s going on, like what do you suggest? And you don’t always have that person sometimes, depending on what it is. And, you know, Andrew can answer all the questions we have and if he doesn’t he knows how to get it and you know have an answer shortly soon you know and it all I mean it’s just great otherwise you know it’s easy to drop off and be like okay maybe we’ll do it next week or something but you have that one guy Andrew calling you I was like where you at with this like yeah I need to do that. So if you miss one at the time, you’re like, okay, I shouldn’t do that again. Now, if you had to describe what we do in like a sentence, maybe, like if you had to say, or maybe sentences, I won’t try to paint you in a corner, but sentences for somebody who’s, how would you describe in a sentence or sentences, what we do? Business coaching services, and that’s really kind of, it’s a whole program that really helps grow everything. It’s, you know, I thought, you know, at one point, like, oh, okay, we got to do all this. And in one sentence, it’s just the coaching and helping create a legitimate, profitable business. Brother, I am so honored to know you and to have you on the show. And for people that want to verify, we know your first name is Tavis what’s your last name so people can look you up and verify you’re not a hologram? Tavis Hine. I really do appreciate you sir thank you so much for your time you guys are first class there and again folks that website if you haven’t been to it’s full armor windows doors.com full armor windows doors.com take care sir have a Merry Christmas and we’ll talk to you soon. Thank you. All right, thank you. I learned at the Academy at Kings Point in New York, acta non verba. Watch what a person does, not what they say. All right, Thrive Nation, on today’s show, we’re going to be breaking down what Robert Kiyosaki has recently been talking about. Robert Kiyosaki, the bestselling author, the New York Times bestselling author and real estate investment guru, has recently been talking more and more about octa non-verba. You say what’s octa non-verba? Well one it’s latin so don’t get too concerned there but it’s octa again it’s octa non-verba. What it means is what it means is is action you need to watch what people do and not what they say. That’s that’s the idea. Watch what somebody does and not what they say. Hi I’m Ryan Wimpy. And I’m Rachel Wimpy, and the name of our business is Kip Tap Training. Our business is a dog training business. We help people with behavioral issues and teach their dog how to listen. When I was learning to become a dog trainer, we didn’t learn anything about internet marketing or advertising or anything at all. Just dog training. And that’s what’s so great about working with Clay and his team, because they do it all for us. So that we can focus on our passion, and that’s training dogs. Clay and his team here, they’re so enthusiastic. Their energy is off the charts. Never a dull moment. They’re great. We’ve been working with Clay and his team for the last five months, two of which have been our biggest months ever. One, our biggest gross by 35%. Clay’s helped us make anything from brochures to stickers, new business cards, new logos, scripts for phones, scripts for e-mails, scripts for text messages, scripting for everything. How I would describe the weekly meetings with Clay and his team are awesome. They’re so effective. It’s worth every minute. Things get done, we’ll ask for things like different flyers and they’re done before our hour is up. So it’s just awesome, extremely effective. If you don’t use Clay and his team, you’re probably going to be pulling your hair out or you’re going to spend half of your time trying to figure out the online marketing game and producing your own flyers and marketing materials, print materials, all the stuff like that. You’re really losing a lot as far as lost productivity and lost time. Not having a professional do it has a real sense of urgency and actually knows what they’re doing when you already have something that’s your core focus that you already know how to do. You would also be missing out with all the time and financial freedom that you would have working with Clay and his team. We would recommend Clay and his team to other business owners because they need to be working on their business, not just trying to figure out the online game, which is complex and changing daily. So no one has a marketing team, too. Most people don’t. They can’t afford one, and their local web guy or local person that they know probably can’t do everything that a whole team and a whole floor of people can do in hours and not just weeks or months. There’s a definite sense of urgency with Clay and his team. I used to have to ride other web people, really, I mean, really ride them to get stuff done. And stuff is done so fast here. People, there’s a real sense of urgency to get it done. It’s great. I learned at the Academy at Kings Point in New York, acta non verba. Watch what a person not what they say. Deeds not words. So acta non verba. Deeds not words or acts not words. James, a lot of people, they come to our business workshops because they’re listening to our podcast, our business podcast, and they say, man, I want to achieve massive success. And they see some of the testimonials, and they go, if that guy can do it, I can do it. That’s kind of where it starts. I see it happen all the time, Clay. Because your desk is about two inches from mine. Right. And so people will say, if that guy can do it, then I can do it. That’s correct. So the two big principles I want to teach you on today’s show, just two principles. One is this idea of acta non verba, means acts not words. The second concept I want to teach you is that money is a magnifier. I was looking to learn how to take my business, like they’ve said today, from being very successful to being systematic. I’ve got a very successful practice in three different cities. Make good money. I just want to take it to the next level with systems and processes to where I can drive my cars more. Paul Hood. I’ve been a CPA for 33 years. And what kind of growth have you and your great team had here over the past, let’s say, five, six years? The last five, when I met you five years ago, we were doing 3 million. This year we’ll do 24 million. Which is more than, he’s an accountant, so we’re going to talk about that. So Paul introduced me to Bob because he said there’s a guy came into my office looking to raise some capital I think that was the thing and He needed to get some sales going that sales going that’s how and so we if we tell Paul from the accounting perspective I’ll pass the mic to you do account to do accounting Why do you have to you have to have a website make sense and all that branding stuff? How is that impacted at your your and having websites and all those branding things in place. Well, when I met you, like most CPAs, I thought my clients only come from referrals. But we get five leads in a two month period, every month just off of Google. And so this is my face. We have 17 offices across four states. We have in every state. But this is our face. Like what you were saying, it’s visual. It also has to say why we’re different. That about us from there is spectacular. It’s an industry that has changed. We’re modifying it. We’re going to offer our services in a subscript model to where it’s all inclusive. It’s just been awesome. We’ll determine the level of success. So success in business is not what you know how to do, it’s actually doing it. And so the thing that I would tell you is stop it. Get a guy like this guy and let him go after it. It’s insane because then you can be doing what you do well and take that time and invest in something else on top of that, on top of that as contacts. And I’m not, this is not, I don’t get anything for selling. He’s just telling you what he’s done for us so that we could focus. And then he’ll come in and I’ll say, you know, I think I’ve got it all. And he listens for five minutes and he makes, and he makes one and I wanna slap myself in the face. Well, why didn’t I think about that? That’s idiotic. But they’re sick freaks. They just get it, get it done. I don’t know. I think it’s just merit-based pay in our office. So the people here, like they get paid. So if we were taking on your account, account and someone else to do this, but if you hired a different marketing company, I’m just giving you best practices. You want to make sure that they win when you win. So like in our office, if we grow Dave Basie’s podcast, that benefits our company, to the extent it benefits them, but we actually benefit if they benefit. Does that make sense to you? I learned at the Academy, at King’s Point in New York, acta non verba. Watch what a person does, not what they say. So on today’s show, I’m gonna just hammer testimonials so you can see people that heard about the conference through a podcast or through a friend or whatever. And they had a business that was stagnant. It was stuck. It wasn’t growing. It wasn’t thriving. It was just surviving, right? It was stagnant, it was stuck. It wasn’t growing, it was just stagnant, it was stuck. It wasn’t thriving, it was surviving. They heard about the podcast, they heard about the conference, they heard about the success for it, and they came to the conference. That’s step one, they came to the conference. By the way, if you go to thrivetimeshow.com, thrivetimeshow.com, you can name your price for all the workshops I do. We want to make it affordable for everybody. They came out to the in-person two-day workshop. They went to Thrive Time Show. They requested a ticket. We called them, got them their ticket. Then, James, we interviewed them after the conference and we said, how was it? Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I’ve definitely learned a lot about life design and making sure the business serves you. The goal setting, well, it’s not like, it’s somewhat basic stuff, making sure you have different goals for every part of your life is super important. Also the linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place, so having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. I learned at the Academy at Kings Point in New York Octa nonverba Watch what a person does not what they say and they said oh my gosh, I Learned so much about business I learned about the workflows and the marketing and the search engine optimization and the branding and the hiring and the checklists and all this, the bookkeeping, the search engine optimization, the online advertising, the social media. I learned it all. Woo! Yes, I learned it. However, it’s acts, not words. Acta non verba. So James, if somebody comes to a conference and they learn all this stuff, but they don’t apply it, what happens? Nothing happens. But there is a certain group of people, not our listeners, who run around acquiring information and they don’t apply it. Those are the worst types. So this is what happens is Napoleon Hill, the best-selling author, he says that knowledge without application is meaningless. Napoleon Hill, the best-selling author, think and grow rich. Hi, I’m Aaron Antis with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15-year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. And, I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us. And it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do I’m not paying attention to what other leading industry experts are doing and Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35-year history of Shaw Homes, this is probably the best thing that’s happened to us and I know if you give them a shot I think you’ll feel the same way. I know for me the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1800 percent increase in our internet leads going from 10 a month to 180 a month, that would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t. I learned at the academy, at King’s Point in New York, acta non verba. Watch what a person does, not what they say. Knowledge without application is meaningless. So James, if somebody comes to a conference and they learn all this and they don’t apply it, that doesn’t matter. Because the idea is acta non verba, acts not words. So people come to this conference, you’re gonna see testimonies of people who’ve came to the conference and they say, wow, I had no idea that this was possible. And then you’re gonna see people, I’m gonna show you testimonials of people that apply what we taught them. People that have grown their accounting practice. Now by the way, in accounting practice, this is not someone who has invented the concept of accounting. There’s other accounting. This just in, there are other accountants. My business, it consists of a CPA and a financial advisor and we’re very successful. I want to go from successful to systematic. I want to learn systems and processes so that the business can run without me. I learned at the Academy at Kings Point in New York. Acta non verba. Watch what a person does, not what they say. But this person, they came to the conference, they learned about how to scale their company. I taught them how to create a subscription model for their accounting as opposed to doing the traditional accounting model. And they’ve grown the company from three million to over twenty million dollars. Wow. Then you’re going to see a testimonial of success story of a home builder who grew the home building business from fifteen million to over a hundred and fifty million. A home builder. And by the way, this just in, there are other home builders. But this home builder grew from fifteen million to a hundred and fifty million of sales. That’s life changing Clay. You’re going to hear about a dog trainer who came to this event. Now let me tell you about the dog trainer. He came to this event and he had a wonderful business that was just stagnant. It was stuck. It wasn’t able to grow. He was a great guy, knew how to train dogs, but he didn’t have a no-brainer offer. He didn’t have a website that was optimized. He didn’t have branding that made sense. He didn’t have one sheet. I’m Rachel with Tip Top Canine and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you, and really just appreciate how far you’ve taken us. This is our old house, right? This is where we used to live. Here’s the house. This is our old neighborhood. See, it’s nice, right? So this is my old van and our old school marketing and this is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from 4 to 14 and I took this vehicle photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales which is awesome but Ryan is a really great salesman so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just want to thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. I learned at the Academy, at King’s Point in New York, acta non verba. Watch what a person does, not what they say. He didn’t have branding that made sense. He didn’t have a one sheet, didn’t have a pricing structure that worked, didn’t have a linear workflow, didn’t have an office culture environment, didn’t have decoration in the office that would make people want to work there, didn’t understand the process of hiring, inspiring, training, and retaining great people, didn’t have a proforma, didn’t know how to franchise, didn’t know how to license. But what we do, James, is we take people in, they come to the conference, they learn this stuff, and they go, could you teach me how to do it? And I say, absolutely. Now folks, here’s the secret sauce that allows me to be the boss. My job is to make big obstacles seem small. Here’s the secret sauce that allows me to be the boss. My job is to make big obstacles seem small. Favorite aspect is probably just how entertaining it is. And the fact that I pick up one or two or three things every time I come to take my business to the next level. Well, if people are missing out on basically a plan, a guaranteed plan, pretty much, if you’re willing to work it, to be successful. Most people, I think everybody should attend one of these workshops at least once because you don’t know what you don’t know. And we’re not taught to be successful in school. I learned at the Academy, at King’s Point in New York, acta non verba. Watch what a person does, not what they say. A lot of people, they have a fear or a phobia of scaling their business or building their process. They feel like they don’t know what to do, or they need kind of a coach or a mentor to guide them down the path. And so on today’s show, you’re going to see people that came to a conference, step one. Step two, we taught them how to apply these principles at the conference. Step three, they hired us to help them scale their company. Step four, you’re going to hear their success stories. Now James, money is a magnifier. We have a little bit of news for you guys. It’s now what, May 31st at 621? You’ve been closed for 20 minutes? Right. No, it’s now June. Let’s run the numbers for May. Let’s see what we got. Run some totals. 102,837. What’s last year to date? 102,837 this year and last year was? 60,000 667 Baby oh, I’m a weed off the debate. I learned at the academy in Kings Point in New York Octa nonverba Watch what a person does Not what they say And what does that mean because we’re going to show you we’re going to share with you some stories today of an accountant who grew a business from $3 million to $20 plus million, of a home builder who grew a business from $15 million to $150 million, of a dog trainer that was able to scale his business from a stagnant business to 15 plus locations, to grow the business that was perpetually stuck at $400,000-ish, grow that into a million dollar plus annual revenue. This year’s sales for this week. So this is the same week last year. Do you see the difference? What is that? I can’t really tell. One is… Michael can you can we just do… Jason can you kind of pull this end maybe just so you can see it. It’s kind of pull it that way. Let’s get the length. That’s more of a… I can’t tell that the length. It’s hard to tell. Okay so that’s last year’s sales. This is last year’s sales. And the total is a mere $4,711.73. Same week this year, 2015. The total is, read it, Michael. $11,313.50. Oh, boom. There it is. Awesome. Hello. Awesome! Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. And Clay has done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crockrell, head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up, and he teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies. So I’ve seen guys from startups go from startup to being multimillionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, putting it into, organizing everything in their head to building into a franchisable, scalable business. Like one of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So amazing guy. Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like him most about. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. And Clay has been an amazing business coach. Through the course of that we became friends. I was really most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out, I knew that he could make millions on the deal. They were super excited about working with him. He told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. me, brought tears to my eyes to see that this guy, his highest desire was to do what’s right. Anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate any time I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for three months and you have $350,000 of bills you’ve got to pay and we have no accounts receivable. He helped us navigate that and of course we were conservative enough that we could afford to take that on for a period of time. But he was a great man. I’m very impressed with him. So Clay, thank you for everything you’re doing. And I encourage you, if you haven’t ever worked with Clay, work with Clay, he’s gonna help magnify you. And there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps four, maybe six hours a day, and literally the rest of the time he’s working. And he can outwork everybody in the room every single day. And he loves it. So anyways, this is Charles Kola with Kola Fitness. Thank you Clay and anybody out there that’s wanting to work with Clay it’s a great great opportunity to ever work with him. So you guys have a blessed one. This is Charles Kola. We’ll see you guys. I learned at the Academy at Kings Point in New York. Octa non verba. Watch what a person does not what they say.


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