Business Coach Diaries

Real stories from real Business Coaches


Doctor Zoellner, mentor to business coaching wizard Clay Clark teaches a principle called “Showtime”. This has been a big topic of discussion in the office this past week. So what does showtime mean you may ask? That means that as a business owner, business coach, or employee in general you need to view every interaction with a customer or client as a performance. Think of your favorite movie…when you’re watching that movie the actors portray a story. You have absolutely zero ideas about what is going on in their personal life. They could be going through a divorce, fighting off a cold, operating on 2 hours of sleep, or dealing with a death in the family, and you would have no clue.


You should approach each and every business coaching client with the same level of energy and enthusiasm, regardless of what’s happening in your life.


This is how it should be. You should approach each and every business coaching client with the same level of energy and enthusiasm, regardless of what’s happening in your life. This will wow your customers and keep them coming back time and time again. Clay shared with the team the motivational speech that Doctor Zoellner gave him after he learned that his father was dying from Lou Gehrig’s disease. Clay was told that no one gives a sh*t about his feelings and that he needed to continue working like nothing had happened because he still needed to make payroll. Harsh? Nope! Entrepreneurs have to be resilient. No one cares about a business owner. They cannot waiver when life gets hard. If they do, everything falls apart. No matter what is going on in your life, you as an entrepreneur, have to put your game face on and somehow take all the crap that you are surrounded by and use it to propel you further. 

All this talk of showtime has caused me to start really auditing myself. Am I always bringing 110% to each and every business coaching meeting? Do I allow emotional events in my life to drag me down? Paying attention to this allowed me to really identify the areas that needed improvement and forced me to make a conscious effort to bring energy no matter how tired I was. As a business coach, I have the responsibility to my clients to keep them on the path to success and I could not do that if I let my personal drama funk up our meeting. 

It’s important to be self-aware of our business coaching moods, if we aren’t it’s easy to drift into a state of contempt. Which in turn will deter customers? A good life tip that Clay Clark has shared with us is that we need to make sure the main thing is the thing that is happening. Seems like common sense but if you stop and look at yourself you’ll be amazed at just how often you try to multitask (I know I was). So this life tip means if I am making dream 100 calls I am not thinking about what I need to do back at my house. It means that if I am playing with my baby I am not trying to work on the client’s homework. Whatever you are doing, do that thing, and that thing alone. You cannot bring the energy and put on a show that will wow your clients if you are simultaneously trying to do something else. 

« Back to Business Coach Diaires
Business Coach | Coach Name

Amelia S.

Amelia S. is a business coach for the Thrivetime Show coaching team and is married to SEO jedi Ben S. Don't let her smile fool you...she means business when it comes to growing businesses.

Read More from Amelia S. »


Let us know what's going on.

Have a Business Question?

Ask our mentors anything.

Reserve Your Seat

Attend the world's best business workshop

  • Credit cards accepted

Get More Info About Buying Tickets

Fill out the form and a team member will reach out to you ASAP to reserve your seat.

Get Started

Your first month is ONLY $1!

Get Started

Schedule your FREE 60 minute coaching session

Get Your FREE eBook

Get Your FREE BOOM eBook

You will be redirected to your dashboard in a moment.

Fill out the information below to cancel your subscription