One thing that I have seen over the past week as a business coach is how the people who have had tenacity are always the ones who end up on top. While the economy is slowed down dramatically because of the fear of the coronavirus, the business owners who have wanted to succeed more than those who have given up are doing well. If you genuinely want something, you have to burn the bridges and bet everything on it. If you mail it in and just try because you don’t want to be pushy or offend anyone, you will not get anywhere in life.
A common excuse that people give for not having tenacity is because they don’t want to seem pushy. If you give out a quote to a person via email that wants to receive your service but you never follow up, you and your business is doomed. So often, people are afraid to follow up with people because they don’t want to seem pushy. You have to understand that most people are not opening their email and they are instead running around putting out burning fires. You must call your potential clients and to follow up with them to make sure they don’t drift and go with another service provider (or for us, go with another business coach). If you are afraid of being pushy, you will never sell anything because your clients will move to the provider that contacts them first.
If you genuinely want something, you have to burn the bridges and bet everything on it.
You also have to not think about the consequences all of the time. If you are constantly focused on what may or may not go wrong, you will never take action on anything because there can always be something that may be wrong. You cannot get stuck on the “But what if…” and you have to take action. Whether it is closing a deal, getting funding from the Paycheck Protection Program, or getting a celebrity deal, you have to have the tenacity or you will fail.
Business coach Clay has a saying to, “call leads until they cry, buy, or die”. You must continue calling until the person you are trying to sell something to or get something from until they physically cry, buy your product, or until they are dead. If you let emotions get in the way of your motions and your actions, you will get stuck and you will not be able to grow.
If your goal is to grow a successful business to be a vehicle to achieve your goals, you must be willing to burn the boats and commit to your success. This means that you will be rejected by potential customers and you can not let rejection get in the way of your success. You will have to get uncomfortable and call people until they cry, buy, or die. You have to be willing to be a little “pushy” and follow up with your potential clients over and over until they buy.