Why do we offer your first haircut for only a dollar at Elephant In The Room? Because it’s a no brainer offer you won’t say no to! Our incredible offer takes the worry out of trying out our men’s grooming lounge and brings people in the door. “It’s a dollar, what the heck, I’m going to try it!” Is what I hear most when I ask people why they decided to come in and get their haircut at Elephant In The Room. When do we offer our deluxe package for just one dollar? Our one dollar deal is for every first-time haircut every day of the year that we are open. We offer our one-dollar deal every day that we are open at every one of our five locations and even Clay has a no brainer as a business coach.
A no brainer offer is an offer so great you can’t help but say yes.
Now you may be wondering how this incredible offer of only one dollar for the first hair cut is possible. As it turns out, whether you cut someone’s hair for one dollar or forty dollars the cost to cut is the same, so how is Elephant In The Room able to provide such a deal to our clients? Because our aim is to “Create a men’s grooming lounge that caters to the modern man who is looking for an experience, not just a haircut.” We know that we offer an exceptional experience with amazing haircuts. We know our why and we execute our why so well men choose to make Elephant In The Room their only stop for haircuts. Thus creating repeat customers and producing business from guys telling their friends about the experience they receive each time they come into any of our five Elephant In The Room locations.
At this point, you may be wondering why I have chosen to market our one dollar first haircut. The answer is simple: to get everyone to understand how much a no brainer offer will work for your business. A no brainer offer is an offer so great you can’t help but say yes. Many business owners are afraid to implement such a system for a variety of reasons such as the cost to your company of giving such a deal, the absurdity people will find your offer, the one time only customers who take advantage of your offer. At the end of the day, all of these concerns come down to fear. To make a business profitable you must first have clients in the door to sell to, a no brainer guarantees clients for your company to sell to. Next is making a business profitable by using the no brainer, take advantage of all these leads and sell, sell, sell. The excellent execution of the product or service you offer plus the outrageous no brainer gives you a leg up in creating repeat customers who in turn keep the business profitable.
At the end of the day, you could have the best looking product or the most amazing service out there but the unbelievable no brainer is what will bring your customers to you. Don’t let the fear of the unknown stop you from bringing in leads for your business.